
Ageas Federal Life (Conceptualised by VMLY&R)
Ariel (Conceptualised by BBDO India)
Britannia Good Day (Conceptualised by McCann Worldgroup India)
Stayfree (Conceptualised by DDB Mudra)
View the work here
Ageas Federal Life (Conceptualised by VMLY&R)
Ariel (Conceptualised by BBDO India)
Britannia Good Day (Conceptualised by McCann Worldgroup India)
Stayfree (Conceptualised by DDB Mudra)
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Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
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Dentsu Creative and Dentsu X will handle creative and media respectively
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps