P&G Shiksha gets Sushila to thank the ones who helped her teach

Watch the film conceptualised by BBDO India here

May 17, 2022 11:24:00 AM | Video | Campaign India Team

P&G Shiksha has rolled out a campaign to highlight how its intervention supported over 2300 schools across the country. Conceptualised by BBDO India, the film tells the tale of Sushila, who studied in a P&G Shiksha supported school and became a teacher. 
 
The film begins with a man buying one of P&G’s products. Along with the delivery of the product, comes a note written by Sushila. In the note, she tells the reader of how she dreamt about going to school and becoming a teacher. With the help of P&G Shiksha, her dream was fulfilled and she now teaches hundreds of students to help them realise their dreams.  
 
Girish Kalyanaraman, vice president – marketing operations, P&G India, said, “Every child has dreams about who they will be when they grow up and education paves the way for fulfilling these dreams. Over the years, our audience has continued to support Shiksha, and this film shares one of the many stories of the impact made and dreams fulfilled. We also hope that this film continues to inspire the audience in doing their bit towards the education of children. As P&G, we will continue to step up as a force for good and support holistic education for underprivileged children and help them fulfil their dreams through our P&G Shiksha program.”  
 
Hemant Shringy, chief creative officer, BBDO India (Mumbai), said, “We wanted to not only inspire the audience to support education but more importantly showcase the impact Shiksha has made over its seventeen years journey. And that we believe is a bigger motivation for the audience to continue supporting education. When we started writing the campaign, we heard so many real stories which were emotional and inspiring. And when you hear true stories, they can move you like nothing else can and strike a deeper chord with everyone.” 
 
The film has been rolled out across social media platforms YouTube, Facebook, and Instagram.