Campaign India Team
May 17, 2022

P&G Shiksha gets Sushila to thank the ones who helped her teach

Watch the film conceptualised by BBDO India here

P&G Shiksha has rolled out a campaign to highlight how its intervention supported over 2300 schools across the country. Conceptualised by BBDO India, the film tells the tale of Sushila, who studied in a P&G Shiksha supported school and became a teacher. 
The film begins with a man buying one of P&G’s products. Along with the delivery of the product, comes a note written by Sushila. In the note, she tells the reader of how she dreamt about going to school and becoming a teacher. With the help of P&G Shiksha, her dream was fulfilled and she now teaches hundreds of students to help them realise their dreams.  
Girish Kalyanaraman, vice president – marketing operations, P&G India, said, “Every child has dreams about who they will be when they grow up and education paves the way for fulfilling these dreams. Over the years, our audience has continued to support Shiksha, and this film shares one of the many stories of the impact made and dreams fulfilled. We also hope that this film continues to inspire the audience in doing their bit towards the education of children. As P&G, we will continue to step up as a force for good and support holistic education for underprivileged children and help them fulfil their dreams through our P&G Shiksha program.”  
Hemant Shringy, chief creative officer, BBDO India (Mumbai), said, “We wanted to not only inspire the audience to support education but more importantly showcase the impact Shiksha has made over its seventeen years journey. And that we believe is a bigger motivation for the audience to continue supporting education. When we started writing the campaign, we heard so many real stories which were emotional and inspiring. And when you hear true stories, they can move you like nothing else can and strike a deeper chord with everyone.” 
The film has been rolled out across social media platforms YouTube, Facebook, and Instagram. 
Campaign India

Related Articles

Just Published

9 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

11 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

11 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations