Indeed has rolled out a campaign titled 'don't just hire, hire better', to highlight the issues that companies face if one does not rely on proper recruitment tools to hire employees.
Conceptualised by DDB Mudra, the films showcase hilarious goof-ups when hiring through referrals in three different scenarios.
The first film 'oil spill' features two operators working for an oil company. In the film the protagonist is trapped in an oil rig as it is flooded. The boss asks his employee if they hired the maintenance head from Indeed to which the employee said that he's a neighbour's brother. The film ends with the boss telling the employee to hire better next time through Indeed.
The second film 'call center' showcases two protagonists in a conversation as the computers in their office are emitting sparks. The boss asks the employee if the new IT specialist was hired through Indeed. The employee tells his boss that the new hire was an employee's (Ramesh) son. The film ends with the boss advising the employee to hire through Indeed next time.
The third film 'forklift' takes place in a warehouse. The boss asks her employee if he has hired a forklift operator from Indeed. The employee shares that the new hire is his uncle's son. While revealing the source of the new hire, all the boxes behind the protagonists fall. The boss tells her employee to make sure he hires from Indeed the next time.
Nishita Lalvani, director, Indeed India and SEA, said, "Our campaign is focused on reaching out to SMBs - the high-growth market in India. This campaign will address their concerns regarding hiring employees, through a series of relatable films which resonate with them. Indeed provides easy hiring solutions for SMBs and aims to constantly innovate to help these companies find the right talent through its platform."
Sooraj R Pillai, senior creative director, DDB Mudra, said, "Hiring in small and medium businesses in India gets done through word of mouth over legitimate channels. And this may turn out to be a problem since the owners appoint employees with mediocre aptitude, causing potential losses for the businesses. The objective of this campaign was to target SMB owners specifically and encourage them to subscribe to the platform. Thus, changing their typical approach towards hiring and their standard practice of appointing someone they know instead of hiring someone who knows what to do."
Agency: DDB Mudra
Creative: Sooraj R Pillai, Rahul Mathew, Vishnu Srivatsav, Sudhira Mendon