Fantasy sports platform, Dream11, has launched a campaign titled ‘Enablers of Dream’, for the upcoming IPL 2022. This campaign is an extension of the brand's 2021 ‘Dream Big’ campaign. Conceptualised by Tilt Brand Solutions, the brand has also released two other films under its 'Ye Main Kar Leta Hoon' (This is what I do) series.
The film (above)‘Jab Dream bada ho, toh koi akela nahi hota’ (when your dream is big, you are not alone) under the ‘Enablers of Dream’ leg, features cricketer Rohit Sharma who pays tribute to the unsung hero from his life. Sharma narrates his journey by speaking about the groundsman, Suresh Dada, who tirelessly kept the pitch ready for him as he spent countless hours perfecting his skill.
This film has been released on digital and social media and will be broadcasted on Star Sports.
The two films under the 'Ye Main Kar Leta Hoon' leg, feature Hardik and Krunal Pandya, together with choreographers Rush Twins and the other with Rishabh Pant and Neel Kolhatkar. Set against the backdrop of everyday scenarios in metros and shopping stores, with references to recently viral online reels, the films showcase how creating fantasy sports teams on Dream11 is as exciting as being a part of viral social media trends, and can be done by anyone, from anywhere. These films will be rolled out across social media, YouTube and OTT.
Vikrant Mudaliar, chief marketing officer, Dream11, said, “As a brand that is young and synonymous to sports, our efforts during each IPL have been to bring fans closer to the sport they love. As an Official Partner of the Tata IPL 2022, we welcome fans back to what promises to be the biggest season yet. Under the umbrella of Dream Big, we continue to celebrate India’s spirit and love for sports, its players and fans. Whether through ‘Dream Big’ or the hugely popular ‘Ye Mein Kar Leta hoon’ series, we endeavour to inspire and delight fans and deepen our relationship with users, new and old.”
Adarsh Atal, senior director - creative and content at Tilt Brand Solutions, said, “Come IPL, we take a two-pronged approach to make a big splash with Dream11. For our first campaign, we tapped into the insight that dreams are never dreamt alone. We picked up stories from our cricketer’s past and paid homage to the unsung enablers of each one of their dreams. On the other hand, we also brought back our much loved ‘Ye main kar leta hoon’ campaign and added a topical twist to it with our own take on the current social media behaviour and trends.”