Unacademy puts the focus on focus with IPL footage

Unacademy has released a film to highlight the importance of focus, both on the cricket pitch and also during education. 

 

Conceptualised by Ogilvy, the film labels focus as the 'first law of learning'. It goes on to show crucial moments of IPL matches where a cricketer was focused enough to get the right result he wanted. 

 

Karan Shroff, partner and chief marketing officer, Unacademy, said "At Unacademy, we work with a central vision keeping the Learner at the core of all our decisions and especially our marketing campaigns are driven to empathise further with them in their strenuous journey of cracking goals. This year’s IPL campaign is also produced keeping a relevant life learning of focus of which we saw multiple instances during the game, helping cricket crack their goals. Learners go through multiple hurdles during their journey and through this film, we aim to motivate them to remain focused and determined towards their goals."