RazorpayX, the neo-banking arm of Razorpay, has rolled out the first campaign for its Payroll management arm.
The campaign will feature six start-up founders. The first film in the campaign features Shashank Mehta, founder of The Whole Truth Foods.
Conceptualised by Talented, the film takes a humorous route to show how Mehta struggled to make sense of salary disbursements, paperwork, PF, PT and more. He had to play the role of many Shashanks to tackle this issue. His struggles ended when he found RazorpayX Payroll.
Other founders in the campaign will include Ankur Warikoo (Nearbuy.com), Ragini Das (Leap.Club), Awais Ahmed, (Pixxel), Sanskriti Dawle (Thinkerbell Labs), and Siddharth Maheshwari (Newton School).
Gaurav Ramdev, head - marketing, RazorpayX, said, “At RazorpayX, our research and conversations with prospective founders and existing customers has given us a truly unique insight - ‘starting up is difficult and courageous but payroll shouldn't be’. This insight has been brought to life through this film and we have strived to keep it real and relatable."
He added, "We want founders to focus on their business growth, building new ideas, thinking scale and leave challenges around managing payroll to us - this is the key message we desire to amplify far and wide into the start-up and entrepreneurial ecosystem. We wanted to showcase the real conquerors of payroll management who have used our product first-hand and are our true brand evangelists. And so a big shout out to all the six founders who featured in this campaign and our creative partners - Talented - led by PG Aditiya for bringing this to life in such a unique, light-hearted and fascinating manner.”
He added, “We strongly believe that this campaign will ring a bell with thousands of founders who are undergoing similar challenges everyday while scaling their business and are looking for an intelligent solution.”
Shashank Mehta, founder and CEO, The Whole Truth Foods said, “I started The Whole Truth Foods in response to the caveat emptor style of marketing where one could get away with the minimum amount of truth that was legally defensible. I wanted to tell people, well, the whole truth, and let them decide for themselves. So, it just felt like another moment of sharing the whole truth with the world when Razorpay reached out to me with an idea to share my genuine appreciation for their product. We have been customers almost right from the beginning and I have unlocked so much time that I have productively spent in building what I love because of RazorpayX Payroll. They have an amazing product, and a great team and it has been a pleasure working with them, both as a customer and an endorser.”
PG Aditya, co-founder, Talented said, “I'm selfishly grateful for the timing of this launch. As a newbie co-founder of a creative agency and a happy customer of RazorpayX Payroll, all of us at Talented can vouch for it being a game-changing piece of software. We all believe its success is imperative for the leaders of India's vibrant startup ecosystem to cut out the noise and focus on their vision. Founders are to RazorpayX Payroll what athletes are to Nike. We will build for them. Celebrate them. Support them. And every once in a while - flaunt them and their experiences through great creative work.”
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