Campaign India Team
May 21, 2022

Cred amplifies a day in Ravi Shastri's life

Watch the film conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here

Cred's latest film for this season's IPL features former Indian cricketer and coach, Ravi Shastri. 

It begins with Shastri giving a motivational speech to a group of players, which takes a twist with him saying it's time to party. Shastri who is known to be a person who enjoys his dose of partying, is shown doing just the same in this film. It ends with Shastri claiming that while being himself is fun, paying credit card bills on Cred and earning rewards is more fun.

Prior to the film's release on 21 May, teasers were released through Shastri's Twitter handles.

 

 

Kunal Shah, founder, Cred, said, “At Cred, we are constantly working to enhance members' experience to make it more engaging, frictionless and rewarding. With new design philosophy, gamified rewards constructs, best offers and high value jackpots, we are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.” 

The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film. 
 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

16 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

17 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

19 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.