HDFC Bank unveils 'Vigil Aunty', Lola Kutty's superhero avatar to take on bank fraud

Watch the campaign conceptualised by Kinnect

Aug 19, 2022 11:18:00 AM | Video | Campaign India Team

HDFC Bank has announced a campaign to help digital India take on bank frauds. 

 

Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon).

 

Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.

 

 

HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.