Gillette shaves education stereotypes to engineer change

Watch the film conceptualised by Grey Group here

Jun 28, 2022 11:27:00 AM | Video | Campaign India Team Share -

Gillette India has rolled out the next leg of its #ShavingStereotypes campaign. Titled ‘#EngineeringChange’, this film urges young Indian students to introspect how education can be a stepping stone for changing more than just their own lives.

Conceptualised by Grey Group, the film narrates the true story of a social entrepreneur Prashant Gade, who went beyond the expectations of society. The film reflects on Gade’s real-life journey, showing how he faced the harsh realities of disability when he spotted an amputee struggling to shave his face. This made him question the purpose of his education, and very soon, that doubt was replaced with a passion to use his knowledge and qualification to make a difference. After a lot of hard work and ingenuity, he created a bionic prosthetic and founded his ‘Inali Foundation’ to contribute to the lives of thousands of amputees. The film aims to encourage younger generations to adopt new and fresh perspectives on how they can truly unlock their full potential and break out of the limits set by traditional norms. Gillette hopes to inspire them to be ‘The Best They Can Be’, and help others do the same.

Saurabh Bajpai, senior director and country category leader, Gillette India, said, “Since the beginning, Gillette has been committed to helping men look, feel and be their best. This commitment is brought to life through our brand purpose that inspires everything we do which is: ‘grooming the next generation of men’. We are thrilled to partner with Prashant to support his endeavour in helping thousands of amputees. Through #ShavingStereotypes, we want to inspire young men and women around the world to be bold in defining their purpose and contribute to the communities around them in their own unique ways.”

Sandipan Bhattacharyya, managing director and chief creative officer, Grey Group, said, “We all know that education is a career-builder, but we often ignore how it can equip us to make a difference to the world at large. It has the power to inspire us to go beyond society’s pre-defined benchmarks. Prashant’s story acts as a reminder for all of us to look deeper and discover the true potential of education. The courage and conviction he had to bring about a change in the lives of so many, is what makes him such an inspiration.”