Advertising Marketing The Work
Campaign India Team
Mar 28, 2022

Sawalia and JSW help Alia Bhatt get the right price for paints

Watch the film conceptualised by TBWA\ here

Watch the film conceptualised by TBWA\ here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna in the art of inquiry
The Work
Aug 23, 2023
Campaign India Team

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna ...

It doesn’t take a genius to figure out JSW Paints’ supremacy, proves Alia Bhatt
Advertising
May 16, 2022
Campaign India Team

It doesn’t take a genius to figure out JSW Paints’ ...

mCaffeine over fuels Alia Bhatt's energy
The Work
Jun 08, 2023
Campaign India Team

mCaffeine over fuels Alia Bhatt's energy

Alia Bhatt hums the Titan tune, urges women to live boldly
The Work
Apr 14, 2023
Campaign India Team

Alia Bhatt hums the Titan tune, urges women to live ...

Just Published

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Digital
20 hours ago
Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
Advertising
20 hours ago
Coral Cripps

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Can founder branding be more than just PR 2.0?
Marketing
1 day ago
Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
Marketing
1 day ago
Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.