Marielle Descalsota

Google, IAS bust AI ad fraud scheme infecting 25 million devices globally

Google, IAS bust AI ad fraud scheme infecting 25 million devices globally

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

How Hyrox built a $130-million brand by turning fitness into a marketing engine

How Hyrox built a $130-million brand by turning fitness into a marketing engine

In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.

Omnicom-IPG merger nears completion: Here’s the full timeline

Omnicom-IPG merger nears completion: Here’s the full timeline

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

DBS calls creative agency review across six markets

DBS calls creative agency review across six markets

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

Omnicom lands IBM's global media account

Omnicom lands IBM's global media account

WPP Media, the incumbent, did not defend the account.

'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek

'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.