From billboards to reels: How athletes became the medium
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
Choose Campaign site
Trending:
India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
Brands spend double to acquire the same customer: Netcore's Rajesh Jain
The founder and MD of the customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
26% print-ad hike is a temporary Band-Aid
Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
Gratitude List: What are indie agencies thankful for in 2025?
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
The thorny tangle of surrogate advertising
Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.
Brands race ahead with India’s running boom
Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.
Hyundai taps into India’s ‘dil’ ahead of ICC T20 World Cup
The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.
Omnicom's Aditya Kanthy: This is fundamentally a growth play
The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.
Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
The new code of luxury – unique experiences
The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.
Beers, burgers and boundary hits
Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.