LLM ads raise concerns
AI search is set to become the next walled garden. Marketers are thinking through how this shakes out when it comes to measurement and brand safety risks.
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OpenAI kicks off test phase for ChatGPT ads
Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.
Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
Globant's Gut Network to house all marketing functions in second round of consolidation
The technology company is also opening two new international offices for the agency.
Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.