Globant's Gut Network to house all marketing functions in second round of consolidation
The technology company is also opening two new international offices for the agency.
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Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.