Digital ShoutOuts has appointed Juhi Mittal as regional sales head – north, as part of its effort to scale market presence and deepen engagement with agencies and brands across key northern markets. The move aligns with the company’s focus on building a stronger leadership bench while accelerating commercial growth through partnerships and data-led advertising solutions.
Mittal brings over 23 years of experience spanning media sales, revenue leadership and strategic partnerships. Her career reflects a cross-platform understanding of print and broadcast ecosystems, alongside long-standing relationships with agencies and enterprise clients. She spent more than 13 years at Sony Pictures Networks India, where she contributed to revenue growth initiatives, managed large client portfolios and strengthened network-agency collaborations. Prior to this, she held roles at Dainik Jagran and Hindustan Times, building experience across legacy media platforms.
In her new role, Mittal will lead the North India business with a mandate centred on expanding strategic partnerships, strengthening agency relationships and driving revenue growth. Her responsibilities will include aligning regional sales strategies with Digital ShoutOuts’ broader capabilities in media planning, audience intelligence and creative technology. The role also involves working closely with internal leadership to identify growth opportunities, enhance market expansion strategies and scale client engagement initiatives.
Ashish Kulshrestha said, “Juhi brings deep industry experience and strong relationships across the media ecosystem. Her ability to build and scale partnerships will be instrumental as we continue to strengthen our presence in the North market.”
The appointment signals Digital ShoutOuts’ continued investment in senior talent to support its positioning as a digital innovation and advertising intelligence partner. The company’s offering spans media planning tools, audience insights, creative technology and conversational brand experiences, enabling marketers to deliver targeted and measurable campaigns. By strengthening its regional leadership, the company aims to improve its responsiveness to local market dynamics while maintaining a consistent national strategy.
Mittal’s remit will also include reinforcing the company’s engagement model with agencies, focusing on collaboration, data-driven planning and integrated campaign execution. Her experience in managing large-scale client portfolios is expected to support Digital ShoutOuts in building long-term partnerships and unlocking new revenue streams across sectors.
The move reflects a broader trend in the advertising and media industry, where companies are prioritising regional expertise and leadership depth to navigate fragmented markets and evolving client expectations. With increasing demand for measurable outcomes and advanced targeting, Digital ShoutOuts’ focus on combining technology with strategic partnerships positions it to compete in a data-driven marketing landscape.
As regional sales head – north, Mittal is expected to play a key role in shaping the company’s go-to-market approach, ensuring alignment between product capabilities and client needs, while driving sustained growth across one of India’s most competitive advertising markets.
