Moj, the short video platform from ShareChat, has announced the launch of the Micro Drama Challenge, an accelerator programme aimed at strengthening India’s emerging micro drama ecosystem. The company has committed an annual budget of over INR 20 crore to the initiative.
The programme is designed to discover and support studios creating vertical micro drama series tailored for short-form consumption. It seeks to connect creators, filmmakers and production houses, while opening new revenue pathways within the short-video economy.
Applications for the programme were open until January 26, 2026. Moj will shortlist 10 applicants by January 31, 2026, each of whom will receive a grant of INR 10 lakh to produce micro drama content. While creators have creative freedom, the format requires series to be at least an hour long in total, with individual episodes running 1–2 minutes.
Moj will provide participating studios with consumer insights derived from its recommendation systems, allowing creators to tailor narratives for engagement. The produced series will be tested with Moj’s 60 million micro drama viewers.
Between February and March 31, participants will compete in monthly challenges across genres such as action, emotional drama and culturally rooted narratives. Performance will be measured through audience response on the platform.
At the end of the competition, the winning team will receive INR 25 lakh, followed by INR 15 lakh for second place and INR 5 lakh for third place. Selected creators may also be considered for future Moj Originals.
Manohar Singh Charan, co-founder and CFO, ShareChat and Moj, said, “This recurring monthly accelerator program acts as a launchpad, building a robust ecosystem that enables discovery of new storytellers. We are committed to building an enabler ladder where independent studios and creators can thrive alongside industry giants. Our state-of-the-art recommendation systems will sit on top of this treasure trove and enable discovery of the right audience for each of these stories.”
The initiative reflects a shift from passive hosting to active commissioning in India’s short-form content market.
