Bayer consolidates $752m media and creative accounts with IPG
EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.
Choose Campaign site
Trending:
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically
First set of results since Havas was spun off from Vivendi.
Cadbury marks birthday with 200 years of history in 60 seconds
'Yours for 200 years' campaign was created by VCCP London
Nespresso picks Leo for creative account
McCann Worldgroup has worked with the brand for two decades.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
WPP appoints Elav Horwitz as chief innovation officer
The new role is designed to 'solidify leadership in applied AI'.
PHD names Guy Marks new global CEO as Philippa Brown steps down
Brown, who was appointed to the CEO role in 2019, is succeeded by Guy Marks
BBH launches first new visual identity in 44 years
Three typefaces honour founders.
Omnicom warns staff in-office requirement will ‘increase over time’
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
WPP promotes chief operating officer Andrew Scott to board
His focus is on driving ‘operational effectiveness’
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Move comes after Omnicom acquired IPG last week.
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
S4 Capital reports 'difficult' Q3 as headcount drops by 9%
'Continued client caution' hits Q3 results