Ritz Media World has been awarded the creative and integrated marketing mandate for Forbes Fab-Luxe Residences, a branded luxury residential development in Greater Noida West.
The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets. Ritz Media World will be responsible for building a distinct market identity for the project through its vertically integrated, in-house delivery model.
The appointment comes amid accelerated growth in India’s branded residences category, driven by evolving buyer preferences, rising HNI participation and demand for globally benchmarked living experiences. The NCR region continues to lead this segment, with Greater Noida West emerging as a high-potential micro-market for premium residential developments.
Aditya Goel, director at Forbes Fab-Luxe Residences, said branded luxury housing requires a communication approach that combines aspiration, credibility and immersive storytelling. He added that Ritz Media World demonstrated a strong understanding of the category and the ability to translate real estate fundamentals into compelling market narratives.
As part of the engagement, the agency will develop a brand architecture and communication strategy targeted at globally aware buyers and investors. This audience segment places value on brand assurance, clarity of proposition and long-term asset value, alongside aesthetics.
A key component of Ritz Media World’s offering is its in-house AI-enabled creative and pre-visualisation studio, Contenaissance. The vertical integrates AI-driven design intelligence, hyper-realistic 3D visualisation, cinematic films and immersive walkthroughs, enabling projects to be marketed effectively before physical completion.
Ritz Malik, founder of Ritz Media World, said luxury real estate marketing demands category focus, creative control and execution consistency. He added that the agency’s integrated structure allows it to maintain control across strategy, creative and delivery, which is central to service quality.
