WPP Media has announced that Ajay Gupte has stepped down as president – client solutions, South Asia, after a successful 15-year stint. Shekhar Banerjee, chief client officer – West, North and East, Wavemaker India, will take over Gupte’s role.
Speaking on the development, Prasanth Kumar, CEO – South Asia, WPP Media said, “Shekhar’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact. Throughout his journey at Wavemaker India and WPP Media, Shekhar has led product delivery across digital and offline channels and championed talent growth, driving impactful campaigns that have earned pride and trust from clients across industries. His leadership will be key as we continue to evolve our offerings and help clients navigate a rapidly changing media landscape.”
Banerjee began his journey with WPP Media in 2018 as managing partner – West, Wavemaker India. In this role, he played a key part in fostering deeper client relationships, building high-performing teams, and driving business growth across the region. In 2023, he was elevated to the role of chief client officer – West, North and East, where his tenure was marked by a sharp focus on client-centricity, team leadership, and innovative media thinking.
Speaking at his appointment, Banerjee said, “The integration of creativity, data, and technology is unlocking powerful new possibilities at WPP Media. I am excited to work with our teams to build solutions that deliver meaningful value to our clients and help propel WPP Media into its next phase of growth.”
Gupte moves on from WPP Media following successful leadership stints since 2011 across South East Asia and India. He contributed immensely to the agency’s growth, establishing Wavemaker as one of India’s most sought after agencies.
“After 15 incredible years and multiple roles within WPP Media, I am immensely grateful for the opportunities, challenges, and friendships that have shaped my career. Every chapter here has taught me resilience, collaboration, and the power of shared purpose,” Gupte said. “As I turn the page to new adventures, I carry with me memories that will always inspire me. I would like to thank every colleague who has been part of this journey.”
