GAP has partnered with GRAMMY-nominated global artist Young Miko for its Spring 2026 campaign, combining fashion marketing with music-led storytelling. Titled ‘Sweats like this’, the campaign centres on an original music video that reimagines Young Miko’s hit track ‘WASSUP’, highlighting GAP’s GAPSweats collection through culture-driven creative content.
The collaboration positions music as the central narrative device, with the campaign designed to connect fashion with the global influence of Latin music and youth culture. Through the partnership, GAP offers the Spanish-language solo artist a platform to reinterpret her track while integrating the brand’s signature sweats into a visual storytelling format that blends music, dance and style.
The full-length music video serves as the campaign’s primary creative asset. Directed by Bethany Vargas and shot by Olivia Malone, the film incorporates choreography by Zoi Tatopoulos and features 26 prominent Latin dancers. The ‘WASSUP’ track was refreshed specifically for the campaign to include a dance-break sequence, allowing the performers to interact dynamically with the GAPSweats collection on screen.
Within the video, the clothing becomes a visual element supporting movement and individuality. The dancers are styled in monochromatic looks that reinterpret GAPSweats through varied silhouettes and proportions. Young Miko appears wearing Heavyweight and Extra Heavyweight GAPSweats, including GAP’s arch logo hoodie and a custom cropped style. The dancers showcase a range of fleece pieces, from wide-leg joggers to shorts, demonstrating the versatility of the collection and reinforcing the campaign’s theme of personal expression.
Styling for the campaign was led by Caroline Newell in collaboration with fashion and image consultant Alastair McKimm. The approach treats GAPSweats as a creative canvas, emphasising individual interpretation while maintaining a cohesive visual identity across the music video.
Mark Breitbard, president and ceo, GAP brand, said, “GAP has a long history of partnering with artists who shape culture, not just through their work, but through the way they connect with audiences. Young Miko represents more than a moment; she speaks to a generation and is shaping what comes next. As a true creative collaborator on this campaign, she helped us create a visual extension of her music while positioning GAPSweats as a canvas for creativity and self-expression. This is fashion as entertainment.”
Fabiola Torres, chief marketing officer, GAP brand, added, “Young Miko brings authenticity, confidence, and a real connection to style and self-expression. With this campaign, we’re meeting audiences where culture is happening now through music, movement, and storytelling. Sweats like this arrives at a defining moment for Latin music, a genre that has long shaped global culture and how people dress, dance, and express themselves across generations. Music creates unity, it transcends language, sparks joy and brings people together. That shared energy is at the heart of this campaign.”
Born in Añasco, Puerto Rico, Young Miko has become a prominent voice in contemporary music. She gained global traction in 2025 with ‘WASSUP’, which has surpassed 137 million streams on Spotify. Her sound blends early 2000s rap and hip-hop influences with reggaeton, combining bilingual lyricism with contemporary production. With more than 20 million monthly listeners on Spotify and over 21 million followers across social media, she has collaborated with artists including Bad Bunny, KAROL G, BIA, Central Cee, Feid, KATSEYE, Marshmello, Tainy and BZRP.
Young Miko said, “Puerto Rico influences everything I do - the way I talk, express myself, dress, live, and see the world. It’s my home and the culture that shaped who I am today. This music video was an amazing experience, and working with GAP felt natural because they gave me the space to express myself and my culture authentically. It’s such a beautiful way to keep showing love to a song the fans really connected with. This time there’s dancing, people sharing a new space with me, and I’m very excited for everyone to see it.”
