Agilus Diagnostics has launched a new television commercial featuring its brand ambassador Anil Kapoor as part of a nationwide campaign to reinforce its transition from SRL Diagnostics.
The campaign’s primary objective is to build awareness that Agilus Diagnostics is the same organisation previously known as SRL Diagnostics, while reassuring consumers that the trust, quality and clinical expertise associated with the brand remain unchanged.
The television commercial is built around the central message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai”, clearly communicating continuity between the two brand identities. Through a simple and relatable narrative, the film highlights the brand’s evolution in response to changing consumer needs while maintaining its legacy of dependable diagnostic services.
The campaign continues to feature the brand’s long-standing tagline, ‘Khud Ko Test Kartey Raho’, reinforcing the importance of regular health testing and proactive health management. The narrative addresses a key consumer query following the rebrand — whether Agilus Diagnostics is the same trusted SRL Diagnostics — and answers it directly within the storyline.
By addressing this transition clearly, the campaign aims to strengthen consumer confidence and maintain brand trust built over decades. The communication focuses on Agilus Diagnostics’ positioning around proactive health awareness and reliable diagnostic services.
Speaking about his association with the brand, Kapoor said, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values - values that I resonate with and live by.”
Deepak Narang said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future-ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”
The integrated 360° campaign has been rolled out across multiple platforms, including television, digital channels, outdoor media and other consumer touchpoints. Through this multi-channel approach, the brand aims to ensure clear communication of its transition while maintaining continuity in consumer perception.
