Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success
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Future Playbook: The next phase of beauty marketing
How will technology, creators, AI, culture, commerce, and trust reshape the future of beauty marketing in India?
Trust: The most non-negotiable asset in beauty today
Who do consumers trust today, and why has trust overtaken reach as beauty’s most valuable currency?
Discovery: The new store
Beauty discovery is no longer linear; it’s a network. This chapter maps how it works.
Creator Economy: From influence to infrastructure
Are brands building through creators or merely borrowing attention? This chapter examines the shift.
Evolving Identities: Beauty’s cultural shifts
The cultural forces redefining identity and the new opportunities they create for brands.
Fragrance: The surprise performer
Why is fragrance emerging as one of the fastest-growing segments in India’s beauty market?
Design: Beauty’s new growth engine
Packaging design is becoming one of the most powerful strategic tools in the Indian beauty sector today.
What a creative leader looks for in a fresh creative portfolio
Binaifer Dulani speaks to us about fresh portfolios, the Talented Playbook, and learning to hear ‘no’ many times before you hear a ‘yes’
How XIC Is redefining advertising & marketing education for a new era
Course head Anu Sinha talks to us about evolving portfolios, stronger mentorships, and interdisciplinary thinking