Campaign India

How will technology, creators, AI, culture, commerce, and trust reshape the future of beauty marketing in India?

Who do consumers trust today, and why has trust overtaken reach as beauty’s most valuable currency?

Beauty discovery is no longer linear; it’s a network. This chapter maps how it works.

Are brands building through creators or merely borrowing attention? This chapter examines the shift.

The cultural forces redefining identity and the new opportunities they create for brands.

Why is fragrance emerging as one of the fastest-growing segments in India’s beauty market?

Packaging design is becoming one of the most powerful strategic tools in the Indian beauty sector today.

Binaifer Dulani speaks to us about fresh portfolios, the Talented Playbook, and learning to hear ‘no’ many times before you hear a ‘yes’

Course head Anu Sinha talks to us about evolving portfolios, stronger mentorships, and interdisciplinary thinking

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