Campaign India

Cannes Lions 2016: "We give the small idea. The consumers makes it big": Josy Paul

The chairman and chief creative officer of BBDO India delivered a Masterclass on 21 June

Must watch on TV: India-Australia ODI, Barclays Premier League

Also watch the Carling Cup final between Liverpool and Cardiff

Lavie rolls out first ever TVC in India

WATCH the TVC created by TBWA India here

All About: Facebook Studio

Raahil Chopra explains the newest idea from the social network

Radhika Das joins DDB Mudra Delhi as vice president

Das joins DDB Mudra from Ogilvy & Mather

Raahil’s blog: Let the actors do the acting and leave the cricket for the cricketers

The author analyses the recent Hindware ad featuring Shikhar Dhawan, Virat Kohli, Glen Maxwell, Mohammed Siraj, Arshdeep Singh and Rahul Chahar

‘We tend to do well when everyone else is lagging’

Investing steadily in the brand and believing in the power of the brand has stood Emirates in good stead. Raahil Chopra caught up with Essa Sulaiman Ahmad, vice president - India and Nepal, and Georgette Kolkman – manager corporate brand communications, Emirates, for more on the brand’s biggest ever global campaign, ‘Hello Tomorrow’.

India-SA series wrap, Aston Villa-ManU clash

A long weekend filled with loads of colour and sporting action awaits us. There’s plenty of cricket, football and more Olympics action this weekend.Fresh from a record breaking win against the Proteas at Gwalior, India will look to make it a series white wash at Ahmedabad in the third and final ODI. Tune into NEO Cricket at 14:30 on Saturday to watch this one.There’s more cricket to look forward to - a Twenty20 International between Australia and New Zealand. The teams meet at Christchurch, and this one’s live on MAX at 10:30 on Sunday.

Polo and Vento will bring you back to life says Volkswagen in new TVC

WATCH the TVC created by DDB India here

WATCH: We are working on acquisitions in the Indian media agency space - Rana Barua

Rana Barua, CEO, Havas Group India, and Mohit Joshi, CEO, Havas Media Group India, discuss new business wins, acquisition plans, talent and more...

I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'

MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see

Double Standards: Is CSR differentiated enough to be an advantage?

Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns

Suresh Narayanan's 8As of leadership and a new definition of VUCA

Nestle’s Narayanan was part of a panel at the ISA Global Conference which also consisted of Hina Nagarajan (Diageo), Shantanu Khosla (Crompton Greaves) and Renuka Ramnath (Multiples)

Weekend fun: The most memorable India-Pakistan cricket World Cup moment

WATCH Venkatesh Prasad's reply to a verbal duel between him and Aamir Sohail

‘Brand messages aren’t getting lost with complexity of stories’

Lowe Lintas ECD Shayondeep Pal underlines that agencies need to get the right remuneration, and even suggests a grading system to ensure the top five get top dollars

Spikes Asia 2014: "Work is a game so badly designed that you have to pay people to play it" - PHD's Mike Cooper

Cooper and Chris Stephenson of PHD took the audience through gamification and its benefits

Law & Kenneth creates first television campaign for Hungama.com

WATCH the three TVCs here

Saints and Warriors wins Fiat business

The account was won following a multi-agency pitch

Rishi and Ranbir Kapoor feature in Pepsi’s new campaign

WATCH the teaser TVC here

Must watch on TV: The DLF IPL, Chelsea take on Manchester Utd in the BPL

Also watch the Turkish Grand Prix and other action from the Barclays Premier League

Imagination launches in India

The international agency has set up offices in Mumbai and Bengaluru

All three agencies will see changes, but not drastic ones: Aditya Kanthy

We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...

Raahil’s blog: Dear Star, where are all the Indian tennis stars?

Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players

Sports on TV: The World Cup is here!

The rain may have provided us some respite from the heat, but there's no escaping the sporting action that's bound to send temperatures soaring this weekend. The FIFA World Cup is here, and that will be grabbing all the attention. But if football isn't your doze of excitement, there's cricket and F1 action too.

Volkswagen launches a revamped version of the Jetta

WATCH the TVC created by DDB Mudra here

Jude Fernandes to exit Mudra

He was with the agency for 19 years

MSLGroup India releases IPL report

Titled 'Brand IPL: Still a Smash Hit?, it says that despite various high profile corruption charges, the IPL is still valued at more than $3.5 billion

Lampard, Torres, Drogba, Dhoni, Kohli, Raina and Singh feature in Pepsi's latest TVC

WATCH the TVC created by JWT India here

'A strategy consultant who didn’t have the patience to write a book' - Andreas Cohen, I-Com

The chairman and founder, I-Com Global Summit in conversation with Campaign India on the sidelines of the data-marketing event that took place in Porto last month

Catch the Hockey World Cup in New Delhi

Yet another weekend filled with loads of sports from around the globe awaits us. There’s cricket, hockey, football and NBA action to catch on the tube as well as in the stands this weekend.

Educomp Smartclass shows role reversal in its TVC

WATCH the TVC created by Dentsu Marcom here

Spikes Asia 2014: “When an idea is no longer up for debate, all creativity is lost” - Nir Wegrzyn, BrandOpus

BrandOpus CEO Wegrzyn and senior account director Bex Deere showcased some ‘controversial’ ads and explained why banning them is not the answer

Relaxo Hawaii banks on Salman Khan and humour to showcase strength

WATCH the TVC created by Arms Communications here

Seeing crowds in-stadia during India-Aus series is encouraging: Nishant Kashikar, Tourism Australia

The country manager, India and Gulf at Tourism Australia shares how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more…

Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying

The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives

Opinion: Time for football to get television ads during the game?

In the past, experts have stated that football isn’t an attractive advertising option because of the lack of options for advertisers during the broadcast; now there's an opportunity to change that.

Goafest reiterates focus on young guns

As the festival turns 10, Nakul Chopra promises ‘special’ three-day event to make the festival ‘even richer’

Weekend fun: Wieden+Kennedy creates FIFA 11 TVC

The two minute TVC features Iniesta, Rooney, Ozil and Chiellini.

All About: London 2012 programming

Raahil Chopra finds out what the English channels are lining up

Lions Live 2020: Marc Pritchard on P&G’s actions for an equal industry and world

Chief brand officer discusses how Covid-19 and racism have disrupted the role of companies and brands

Social media was a silver lining during wave two: Sunil Chhetri

The captain of the Indian football team states how social media united to help people during the peak of the second wave of Covid-19 in the country

It's been a bloodbath for the big holding companies: S4 Capital's Poran Malani

Earlier this week, S4 posted a 6.5% net revenue gain between April and June 2020.

BigRock takes Savitri bai to radio through latest campaign

Listen to the radio spot created by Ideas@work

Nihar Naturals encourages children's education in new campaign

WATCH the TVC created by BBH India here

Need to make social media a safer space: Athiya Shetty

The Bollywood actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…

How a creative chief of staff helped DDB bag ‘network of the year’ at Cannes Lions in 2023

DDB’s creative chief of staff, Susie Walker, was in India last week, as part of a global creative council meet organised by the agency. We caught up with her to learn more about her job role, how her 10-year working experience at Cannes Lions helped the network, and more…

Cannes Lions 2018: Akali brothers, Pooran Isarsingh deliver a master class on 'life-changing' creativity

The trio were on the Health Inspiration stage on day two of the festival

Bank of India unveils its new campaign

WATCH the TVCs here

Holding companies have to leverage synergies better, says Saatchi's Kevin Roberts

Q&A with the worldwide CEO who steps down next year, with a progress report on L&K Saatchi & Saatchi

‘I challenge any festival to be as diverse as ours,’ Jose Papa, Cannes Lions

The recently appointed MD of Cannes Lions in an exclusive chat with Campaign India

I-Com Global Summit: How Godrej Hit used data to fight dengue

Mindshare USA's MD for marketing sciences explained how the insect repellent brand Hit looked to unite platelet donors in India with those suffering from dengue

'We are promoting abstinence. Quitting is the best. Not starting is even better': Philip Morris International

A chat with André Calantzopoulos, global CEO, Philip Morris International, on the sidelines of the Cannes Lions festival of Creativity

Must watch on TV: Loads of cricket coming your way

Viewing the idiot box this weekend, may not be as interesting as it was over the last few weekends, with the end of the FIFA World Cup, but there's still plenty of TV viewing coming your way this weekend.

Live Issue: How India can get a better score in film craft

Raahil Chopra found one of the ways could be by giving the film directors more time to prepare for each TVC shoot

Q&A: Bridgestone's Vaibhav Saraf on their tie-up with WSH

Vaibhav Saraf, general manager, sales and marketing, Bridgestone India talks about their tie-up with the WSH and Bridgestone's marketing initiatives in India

We use TV for awareness, digital for the welfare of the society: Joy Chatterjee, Mankind Pharma

The GM – sales and marketing at the company speaks about the challenges the condom category faces, the pandemic, and more…

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Need to help clients understand the impact of their investments: Peter Mears

The global CEO of Havas Media Group talks about the challenges the industry faces, states the impact of a winter World Cup, the importance of India, and more...

Live Issue: Forget the controversy, the fan wants the IPL

Have the murky dealings alienated the fan from the cricket tournament he loves? Campaign India Spoke to 5 cricket fans to find out that they don't care.

American Tourister shows travelers how to 'Survive Istanbul'

New campaign continues American Tourister's 'Survive a city' theme

9XM integrates digital with TV; creates QR code that redirects to its YouTube channel

The innovation has been specially created by the channel for Ganapati

Must watch on TV: CLT20, Barclays Premier League and more

Also watch Bigg Boss 5

Adidas tags cricket fans as owners in its new all-in campaign

WATCH the TVC created by TBWA here

Emirates and Twitter join hands to form the Twexican Wave

As part of its FIFA World Cup association, Emirates Airlines has joined hands with Twitter to launch the Twexican Wave.Through the Twexican Wave, Twitter users have a chance to watch the 2010 FIFA World Cup final free of cost. The idea is inspired by the Mexican Wave phenomenon that originated in US college football games. The aim is to reproduce the Mexican Wave, not in a stadium, but on Twexicanwave.com.

MMGB: After 'Thank you Mom', P&G says 'Here's to dad', via Gillette

Athletes Liam Tancock, Tyson Gay and Roger Federer star in Gillette's latest television commercial for Father's day created by BBDO

The VIP journey: Growing the pie, growing with it

Manish Vyas, VP- marketing, VIP Industries, tells Raahil Chopra about the market leader’s plans to launch new brands, targeting more segments

Cannes Lions 2023: Whether advertising is a stunt or not, it has to be noticed

Eli Lily, Fernando Machado and Mark Kirkham, discussed the role of marketers on day one of the Cannes Lions International Festival of Creativity

Sports on TV: Watch Leander Paes at the French Open finals

With the FIFA World Cup just a week away, this weekend offers us a good variety of sporting action to warm up for the carnival. Its final time at the French Open. With Leander Paes and his partner Lukas Dlouhy into the finals for the double’s event, there’s plenty of interest with the Indian contingent at Roland Garros. Meanwhile, in the finals for the women’s singles, it’s the seventh seeded, Australian, Samantha Stosur to face the seventeenth seed, Francesca Schiavone from Italy.

'Performance' and 'pick-up' highlighted in Mak Supreme's new campaign

WATCH the TVC created by Saatchi & Saatchi here

Must watch on TV: Micromax cup final, BPL and F1

India will play Sri Lanka on Saturday

HDFC Life releases new campaign for the IPL

WATCH the TVCs created by Leo Burnett here

SRK explains the importance of daily brushing in new Pepsodent TVC

Unilever has launched a new TV campaign for Pepsodent, created by Lowe Worldwide, led by their Bangkok office. This is the first TVC that has been created for the brand after it roped in Shah Rukh Khan as its brand ambassador.

Must watch on TV: Copa America quarter finals

Also watch the Indonesia Open in golf

Volkswagen goes after customers with a 'Post it' message

The campaign broke in print in Mumbai, Delhi and Hyderabad

Mahindra launches 'Spark The Rise' initiative with new campaign

WATCH the TVCs created by Strawberry Frog here

Pepsi ‘changes the game’ in its campaign for the ICC World Cup

WATCH the TVC created by Taproot India, Pepsi’s creative agency for the cricket world cup

Irrfan Khan looks at changing perceptions on cleaning in new Henko TVC

DDB Mudra has come up with a new campaign for Henkel India's detergent, Henko Stain Champion, after it recently enlisted actor Irrfan Khan as its brand ambassador. The first TVC of the ‘Safayi ka Nazariya badlo’ ( change your perception on cleaning ) campaign features Khan. The actor will be seen in a series of ads as a part of the new campaign where he approaches shoppers in super markets across the country and convinces them to change their perception on cleaning as new Henko not only cleans but also removes germs.

Must watch on TV: IPL Auctions, India – SA T20

Also watch Manchester United taking on Liverpool in the third round of the FA Cup.

'I laugh at people who say that the advertising agency model has failed': Grey's Yash Samat

We caught up with the chairman and MD to learn how Grey plans to re-emerge as a force, the challenges it faces and more...

Must watch on TV: The ICC World Cup is here!

India, Bangladesh, Kenya, New Zealand, Sri Lanka and Canada all feature on the first weekend.

Spikes Asia 2015: 'Creative industry is lacking women'

Lucy Hockings moderated a session featuring Jayme Syfu, Suzanne Powers and Josy Paul about 'celebrating diversification and putting gender at the top of the agenda'

McCann creates new L'Oreal TVC

McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.

Live Issue: Can brand Uber ride back to its heyday?

We ask the experts to figure a way out of the controversies for the technology player

Cannes Lions 2016: Integrating specialists in medicine with the creative process, the Medulla way

Amit and Praful Akali explain the critical 'third rung' in healthcare communications who can enhance the creative product

‘If people spend more time with us, share of wallet follows’

Kedar Teny, director, marketing and digital, Hardcastle Restaurants (McDonald’s West and South), tells us why 'Kuch pal offline' isn't a one-off but a philosophy

Nanhi Kali highlights the importance of educating the girl child in latest campaign

WATCH the digital film created by Strawberry Frog here

'Taste first blood' says Honda, for CBR 150R launch

WATCH the ad film created by Dentsu Marcom here

Greenply shows us the future in its new TVC

WATCH the TVC created by Lowe Lintas here

Cars remain a status symbol for young India: Shashank Srivastava

Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering

Lowe Lintas creates new campaign for Fastrack bags

This is the first television campaign which features Virat Kohli and Genelia D’Souza

Tendulkar, Khan and Harbhajan feature in new MasterCard TVC

McCann Erickson has conceptualised the latest TVC for MasterCard. The commercial features three Indian cricketers: Sachin Tendulkar, Harbhajan Singh and Zaheer Khan. The trio are shown at the airport, heading to Kenya for "the great escape" to unwind. The tickets for this cost Rs 2,50,000. They are then shown hiring a car to get to the jungle, which costs them 12,500 Kenyan shillings. Another 15,000 shillings are spent on entry tickets to the reserve. All the three expenses are paid for using MasterCard.

Catch the online FIFA World Cup buzz

The World Cup opening ceremony is just a few hours away now. For all of those who are sitting in their offices, biting their nails in anticipation waiting for the carnival from South Africa to begin, just to make the fever sink in a little more, here is a collection of videos that will raise the adrenaline rush in your body, just that bit more. For those who don't think the World Cup will make any difference to your life, have a look at this and you might want to change your mind.

Maruti releases new TVC for Ritz

WATCH the TVC created by Dentsu Creative Impact here

What you see is what you'll get, assures Makemytrip

WATCH the TVC created by Draftfcb+Ulka here

Power Play @ IPL 2015: 'We have learnt to draw effectiveness from the medium’

Yatnesh Pandey, chief manager marketing, Kansai Nerolac Paints, on the brand's plans for eighth edition of the IPL

'Lobbying doesn't need lots of rules and regulations, it just needs transparency'

Kevin Bell, global chair of Burson Marsteller’s public affairs practice, reflects on why 'Leave' prevailed over 'Remain' in the UK Referendum

I-Com Global Summit 2022: It’s important to separate trust from sentiment and reputation

Edelman's Yannis Kotziagkiaouridis was in conversation with Ikea's Erik Fägnell and Simone Page

Must watch on TV: FIFA World Cup, cricket and tennis

It's quarterfinal time this weekend at the FIFA World Cup. Along with this, there's plenty more coming your way on your television. The action from South Africa begins from 19:30 hours on Friday when Brazil play Netherlands in the first quarterfinal. The second game of the night features the surprise package from Africa: Ghana take on Uruguay. This game kicks off at midnight.

Must watch on TV : Australia-India ODI and football coming your way

Also watch the Korean GP

Board games, toys helped create fond memories during the stressful pandemic: Lalit Parmar, Hasbro

Hasbro India's commercial director speaks with Campaign India about Government initiatives to help the toy industry, growth of board games during the pandemic, sustainability, and more...

The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha

Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...

Hyundai relaunches the Verna, unveils a new TVC for it

WATCH the film created by Innocean Worldwide here

Happy Creative Services creates new print campaign for Lee

This is the brand’s first advertising campaign in two years in India

What's the future of print, OOH post the lockdown?

Advertising will pick-up and print, OOH will benefit according to the experts

Amul goes 3D to establish Olympics connect with youth

Draftfcb+Ulka's Nitin Karkare reveals what client Amul, sponsor of the Indian contingent, will be doing in the lead up to the London Olympics

Maxo assigns creative duties to Mudra

The account was won following a multi-agency pitch

I-Com Global Summit 2018: ‘Moving away from data collection to data integration’

Havas Media’s Michael Kaushansky on the importance of data for agencies

Transfer Gossip: Who's going where

To the delight of football fans worldwide, top quality football is back! Chelsea and Manchester United will play each other at Wembley for the Community shield in a game that is a curtain raiser for the Barclays Premier League. With the start of the season now just a week away, managers/agents/players are frantically sorting out new transfers to strengthen their teams.We at Campaign India help you track your club and bring to you a piece of your weekly transfer gossip every Friday.

Orchard Advertising creates four new TVCs for Khatron Ke Khiladi 4

WATCH the TVCs here

Reliance rolls out two new TVCs for its 3G services

WATCH the TVCs here

ASCI trains guns on celebs in pan masala ads; says liquor surrogates 'hasn't come up so far', 'might be addressed soon'

Banning celebrity endorsements when ads for a category are allowed evokes strong and mixed reactions from adland

Kellogg’s focuses on digestive health in new TVC for ‘All-Bran’

Actress Tisca Chopra is roped in to feature in the new commercial

Live Issue: Can India sustain multiple creative awards?

Will two national festivals be accepted? Or, will it lead to polarisation of entrants? We ask stakeholders

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

Goafest 2012: "Zoozoo campaign in top 10 internationally," says Jonathan Mildenhall

Mildenhall spoke about Coca Cola’s ‘Liquid Approach’ to advertising

TBWA launches second stage of Micra campaign

TBWA India has conceptualised the second stage of communication for the Nissan Micra. Part of the campaign that was created for the launch of the Micra, these two TVCs continue to talk about the features of the car that's positioned in the B+ Segment category.Both the TVCs feature brand ambassador Ranbir Kapoor. One talks about the superior turning radius of the Micra which makes it an effortless car to drive and park in the city. Along with this it also talks about the fuel consumption of the car, which makes it comfortable on the pocket too.

Adland Rockstar: Pallavi Chakravarti

Chakravarti is a copy supervisor at Grey

So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path

MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story

Grey creates three new TVCs for Killer deo

WATCH the TVCs here

Havas launches Cake in India

Rosie Holden, chief executive officer, Cake, Rana Barua, group CEO, Havas Group India, and Alex Groom, executive creative director, Cake, chat with Campaign India about the launch of the sports, entertainment and culture agency

Transfer gossip: Who's going where in the BPL

With the European Football season almost on its way now and the transfer deadline just a couple of weeks away, managers are now looking to make their final additions to their squads to have the right balance before the start of the season.

Meridian Communication creates new TVC for Onida mobiles

WATCH the TVC here

Lowe Lintas creates new TVC for Havells Wires

WATCH the TVC here

MMGB: Top 10 FIFA World Cup goals

It's been only 20 days since the end of the FIFA World Cup 2010 butfor football fans, it would feel like an eternity. So on this Monday morning, Campaign India decided to put together a compilation of the top ten goals from the football carnival that took place in South Africa.Did your favourite goal make it to the list? Tell us by posting a comment.Enjoy

Power Play @ IPL 2015: 'We usually spend 15 to 20 per cent of our budget on IPL'

Divya Jalan, marketing head, Linc Pen & Plastics, on the brand's plans for the ongoing edition of the Indian Premier League

I-Com Global Summit: Lifebuoy, Pepsi's case studies

Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'

Cannes Lions 2022: We fight all the way to the Supreme Court to defend our diverse content - Ted Sarandos

Netflix's co-CEO and chief content officer was in conversation with New York Magazine's Kara Swisher

'When you help a gender, you start increasing the parity'

A panel discussion on whether advertising and media is really gender sensitive

Salman Khan does a Dabangg for Suzuki Hayate's launch campaign

WATCH the TVC created by RK Swamy BBDO here

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed

Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands

Don't let the germs attack you, says Pepsodent's new TVC

Pepsodent has launched the second part of its 'Pappu and Papa' campaign featuring brand ambassador Shah Rukh Khan. It has been conceptualized by Lowe Worldwide's Bangkok office.Created by Bang Bang Films, the TVC has Shah Rukh Khan showing the importance of brushing to his son in a humourous way. This time round, a germ attack is shown, which ends when, SRK brushes his teeth with Pepsodent.

Spikes Asia 2015: 'Global clients are reducing agency partners'

Havas Worldwide's Andrew Benett delivered seven tips for agencies operating in a post-digital world

How has the freedom of running an agency impacted you?

Campaign India catches up with agency heads who have previously worked with a network, to ask them about the change they saw in themselves after launching their ventures

Soldiers who lost limbs in service have #MoreToGive; 'What about you?' asks Fortis

Digital film by Leo Burnett makes appeal ahead of Organ Donation Day

Simon Sankarayya appointed D&AD President

He will replace Paul Brazier

Hansa Vision creates new TVC for AMW

Hansa Vision has conceptualised a new TVC for heavy commercial vehicle manufacturer Asia MotorWorks (AMW). The TVC shows how the trucks produced by AMW help the nation to be a better place. The trucks are used to transfer raw material that set the foundation to build airports, expressways, flyovers, mining and power projects. The film also shows the truck manufacturer's factory in Gujarat and ends with a voiceover that says, ''AMW, built to win.''

Cut the crap and the noise around social media: Ravi Shastri's message to team India

The head coach of the Indian cricket team discussed what corporates can learn from sport, how social media should be ignored by athletes, the 1983 World Cup win, Audi and more...

Close Up: ‘Keep Thinking’

Kiran Anthony, group creative director, Ogilvy & Mather, speaks about his transition from software to working at one agency, on one client, and under one boss, for 14 years

Communicate climate change to common man, lawyers, lawmakers without jargon: Aaditya Thackeray

The Minister of Environment, Tourism and Protocol for the Government of Maharashtra spoke at the IAA Olive Crown Awards where he was named ‘Green Crusader of the Year’

Soumitra Karnik appointed NCD for Dentsu India Group

Karnik left JWT Delhi last year to form his own creative consultancy company

Tata Salt celebrates role of mothers in inculcating values

WATCH the TVCs here

Men are the most passionate supporters of women's cricket: Finn Bradshaw, ICC

The International Cricket Council's head of digital speaks with Campaign India on how the council is using the medium to connect with fans around the globe

Lava gets Babbar and Dhoni to do a 'Drop Test', goes beyond specs to pitch quality checks

View the film by Soho Square; read the conversation with marketing head Solomon Wheeler and agency SVP Dip Sengupta here

Spikes Asia 2014: "The greatest 'technology' we have is the creativity in our brains" - FCB's Ed Bell

FCB's Ed Bell and James Mok on why creativity is more important than technology

Spikes Asia 2016: 'We are much more likely to persuade people with a new argument': James Hurman

The president of the Creative Effectiveness category made the case for creativity with originality on the last day

Moving away from the dream Apple job to join W+K Delhi: Dean Wei

On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what gets him back to advertising, and W+K, after spending a decade with Apple

Trying to inculcate the jersey culture among cricket fans in India: Sunil Gupta, adidas

In a conversation with Campaign India, adidas' senior director - brand, reveals why it signed a five-year deal with team India, plans during the World Cup, and a lot more...

Must watch on TV: India-Australia ODI, Barclays Premier League

Manchester United host Liverpool in the big Premier League game this weekend

Airtel drives Mercedes AMG Petronas F1 race partnership with new campaign

WATCH the TVCs created by Taproot India and Encompass here

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

Cannes 2013: Raahil's blog: MSD 1, Thierry Henry 0

We met a lesser known Thierry, who runs a scooter and cycle rental in Cannes - and has a Dhoni connection

Goafest 2017: 'Ads can go further than films': Maneka Gandhi

The honourable Union Cabinet Minister for Women and Child Development was speaking at the Knowledge Seminar on day two of Goafest 2017

Our IPL partnership is an act of duty: Aishwarya Vasudevan, Neuberg Diagnostics

The labs' group COO discusses servicing those in the IPL bio-bubble, testing the general public during the peak of the pandemic and more...

Building a broader creative canvas for the ‘Black Sheep’ network

Scale with specialisation without jeopardising agency DNA is the approach, says Neil Munn, global CEO, BBH

"Use the stairs" says Sugar Free's latest TVC

Rediffusion Y&R has conceptualised a new TVC for Sugar Free which features their brand ambassador Bipasha Basu. Titled "Step to Fitness", it's aimed at moving people from being just "Fitness Thinkers" to "Fitness Doers".

Must watch on TV: The German Grand Prix and cricket

The weekend is here again and with it comes some more sporting action. There’s formula 1 and tennis action from Germany, and cricket from England to look forward to for sports fans.

Ogilvy creates launch campaign for Tata’s new breed Aria

The Aria is a crossover between a sedan and a SUV

Spikes Asia 2015: 'Social commerce can be the single largest impulse purchase point'

Ganesh Kashyap from Mondelez China discussed future of e-commerce with Andrea Baronchelli of Lazada Singapore

#Virushka 2017: Well played Manyavar?

The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day

Bates141 highlights the uses of a long battery life in Zen Mobile TVC

Uses brand ambassador Amitabh Bachchan in the communication

Cannes Lions 2022: The Metaverse is a very sexy, but much-hyped area to be in – Sir Martin Sorrell

Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights

Q&A: Bhaichung Bhutia and Carlsberg’s Subodh Marwah

Subodh Marwah, marketing director, Carlsberg India, talks about Carlsberg’s marketing plans while Bhaichung Bhutia talks about the potential of the Indian football market

Micromax unveils new logo during India-Pakistan game

The new 'punch' logo has been developed through a crowdsourcing exercise

Cannes Lions 2022: When everything seems to be lost, the free world has the power to fight back - Gary Kasparov

The chess grandmaster and Richard Edelman discussed how the world needs to respond to the Ukraine-Russia war on day one of the Cannes Lions

“As long as we tell relevant stories, creatively, we'll all have jobs"

Tor Myhren, worldwide chief creative officer, Grey Group and Malvika Mehra, national creative director, Grey Group India, speak about the importance of retaining creative talent in the digital age, where India stands on the ‘famously effective’ scale for the network, the growing healthcare vertical and more…

Cannes Lions 2023: ‘Build trust and the agency will die for you’ – Dheeraj Sinha

Sinha was in conversation with Spotify’s Neha Ahuja on day four of the Cannes Lions International Festival of Creativity

Cannes Lions 2016: 'Content is king, but context is King Kong': Lionel Curt

MNSTR's Lionel Curt and Playboy Fragrances' Stéphanie Eyherabide-Pennel on how brands can tell long-lasting stories in a real-time environment

‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw

The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...

Weekend fun: The best from the ICC World Cup 2011

WATCH highlights from Kevin o Brien's match winning century against England

Sports on TV: Turkish Grand Prix, Roland Garros and cricket

Visit France, Turkey, England and Zimbabwe to catch some great sporting action this weekend. If you can't make it, catch it on TV with a few coolers to beat the heat.

Brand Kohli and Brand Dhoni: The Unfolding Story

Who is the bigger brand today and who is bigger for brands?

VIDEO: From the sidelines: Kyoorius Designyatra 2013

Campaign India caught up with Ravi Deshpande, Sagar Mahabaleshwarkar and Kartik Iyer at the event in Goa

'Positive and negative views are part of the chatter when a new brand is formed': Vi's Kavita Nair

The chief digital transformation officer at Vi explains the new brand identity for the Vodafone-Idea merger

Leyland builds a bridge with stakeholders, through Dhoni

WATCH the film created by Contract Advertising here

Saffola urges consumers to celebrate their heart’s birthday in its new TVC

WATCH the TVC created by McCann Erickson here

Diageo launches Rowson’s Reserve; appoints McCann as creative agency

Rowson’s Reserve is the new brand of Indian premium whisky

'Want to make air travel simple and easy at this moment': Nikhil Dhar, Indigo

The director of marketing and communications at Indigo and his agency partner, Wieden+Kennedy's managing director, Gautham Narayanan explain how the airline is solving marketing issues during the pandemic

Must watch on TV: Wimbledon, T20 International and Formula 1

England take on Sri Lanka in the first T20 ODI on Saturday

Weekend fun: Watch the man of the tournament at the FIFA World Cup

Villa for Spain or Sneijder for Netherlands. Who will win the game for their team at the FIFA World Cup finals on Sunday? The octapus, Paul has decided that it's Spain who will win the World Cup.

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Use face powder for instant beauty says Triton's TVC for WhiteTone

Triton Communications has come up with a TVC to launch Vini Cosmetics' new face powder brand -WhiteTone.

'I never got into the situation where I had to turn down brands': Jonty Rhodes

We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest

Tata AIG shows the importance of a strong foundation in its new TVC

WATCH the TVC created by Bates here

Must watch on TV: The Ashes, India-NZ ODI series

Also watch Barclays Premier League football action

Must watch on TV: Chelsea take on Liverpool and loads of cricket action

Also watch Storyboard on CNBC TV18.

Affle ropes in Vikas Katoch and Prashant Kripps for new business unit

Digital media company also elevates Gaurav Pahwa as national sales head, mobile

Mahindra Mojo woos those #BornForTheRoad

Film conceptualised by Flying Cursor; Q&A with Naveen Malhotra, Mahindra Two-wheelers

Jaago Re returns with a focus on corruption in college admissions

TATA Tea has continued with its idea of Aaj Se Khilana Bandh, Pilana Shuru, in its latest film for the Jaago Re campaign. The tea brand’s latest idea that is conceptualized by Lowe Lintas revolves around corruption in the field of college admissions and how parents pay a huge sum as a bribe to get their children into good colleges. The new slogan is 'Chai Piyo, Padhai Karao'.

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

“It’s about growing like crazy”: Elvis Sequeira

The COO of Hakuhodo Percept, opens up on the transition from his days as NCD

Buy genuine spare parts: TBWA's new campaign for Maruti GP

TBWA\India has rolled out a new campaign for the Maruti Suzuki Spare Parts division for their brand, Maruti Genuine Parts (GP). The core thought behind the campaign is that 'every part is vital'.

‘The creative agency is still the lead agency’: DDB's Chuck Brymer

We caught up with the network's president and CEO while he was in India. Joining him was Madhukar Kamath, group CEO and MD, DDB Mudra Group and chairman, Interbrand India

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Cannes Lions 2022: A cute ad, without an action, means nothing – Tianna Bartoletta

The three-time Olympic Gold winner was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.

Goafest 2016: 'We are feeling machines that think' - Tara Marsh

The global head of content for Wunderman was speaking on day two of the festival

'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung

Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets

Pepsi adds fizz to IPL; makes its biggest investment in cricket, yet

The winning bid for the title sponsorship was Rs 396.8 crore for a period of five years

Monday Morning Gloom Buster

This week's MMGB comes from the Icelandic football team Stjarnan

'You cannot estimate RoI when it comes to cricket'

Nitin Aggarwal, CEO, Prayag Polymers, explains the company's title sponsorship of the upcoming India-Zimbabwe series

Hakuhodo zooms in on Deepika, and the Cyber-shot experience

WATCH the TV commercial created by Hakuhodo Percept for Sony Cyber-shot here

'Put the blame on me', says Fastrack in its latest commercial

WATCH the film created by Lowe Lintas here

Auto Expo 2012: Focus turns towards youth this year

From Mercedes Benz to Maruti Suzuki, brands looked to cater to the youth at the Expo

Profit vs purpose: Advertising’s balancing act

In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.

Let your cricket do the talking; brand associations will follow: Brett Lee

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

Cannes Lions 2022: Paris Hilton and Gary Vaynerchuk on the NFT revolution

On day two of the Cannes Lions International Festival of Creativity, the duo claimed that NFTs and the Web3 will help put the power in the hands of the creators

Dish TV appoints Quasar as its sales partner

Quasar will be take charge of its advertising inventories, alliance and sponsorships.

McDonald's promotes its 'Happy Price Menu' in new campaign

Leo Burnett has created three new TVCs to show the happiness McDonald's 'Happy Price Menu' spreads.

Double Standards: Is ‘real time’ risk greater than the reward?

Harshad Hardikar, COO, Indigo Consulting, and Issac John, head of marketing, Puma India, speak on the pros and cons

Want to add a major FMCG client to the roster in India: Tony Harradine

The APAC CEO for Omnicom Media Group, discusses India, work-life balance, talent, AI, and more…

Weekend fun: Pirates of the Caribbean 4

Star Movies brings home the fourth edition of Pirates Of The Caribbean on 24 June, and creates some noise around it

Cannes Lions 2023: ‘Selling property to afford a plane ticket to get to Cannes’

Creative leaders explain how under-represented countries can compete with those with higher budgets at festivals like the Cannes Lions

Must watch on TV: The ICC World Cup, Barclays Premier League and more

Also watch Beyond Logo, a new segment on UTV Bloomberg Logo.

Cheil Worldwide creates new TVC for Samsung Champ

WATCH the TVC for the mobile phone brand here

UCWeb rolls out Ads in India

We caught up with Kenny Ye at the sidelines of the MMA Forum 2017 to learn more about UC's offerings in the country and what sets UC Ads apart

Campaign India Power Play: MRF

Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015

Why is Fox Sports turning to 'King Virat Kohli'

The Australian broadcaster's promo for the upcoming India-Australia series features the Indian captain

Pepsi switches to football in its latest campaign

WATCH the TVC created by JWT India here

Sports on TV: The IPL Climax

Its finals time at the DLF IPL. A six week long, 60 match journey is finally coming to an end this weekend. On Saturday, the Deccan Charges lock horns with the Royal Challengers from Bangalore. These two teams faced each other in the finals last year, but this year the winner will have to settle with the last champions league spot.On Sunday, there’s the finals! The Sachin Tendulkar led Mumbai Indians will face the MS Dhoni led Chennai Super Kings. Both the matches are going to be played at the DY Patil Sports Academy starting at 20:00hrs on SET Max.

Habitual offender? Olivia also plagiarised ad with Malaika Arora

The brand had copy-pasted a Streax film featuring the actor

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

Triton wins creative duties of Delhi Press

The account was won following a multi-agency pitch

Starcom MediaVest Group to launch LiquidThread in APAC

Starcom MediaVest Group is set to launch LiquidThread in APAC; however, the agency is yet to announce who will be heading the unit.

Live Issue: Can Test cricket rise to its glory days?

Before first day-night Test, adlanders tell us that interest is growing with result-oriented games

Rediffusion creates new campaign for Tata Ace

Rediffusion Y&R has conceptualised a new campaign for Tata Ace. The campaign currently consists of three TVCs, all directed by Ram Subramaniam from Nirvana Films.

Tata Sky drives daily recharge with an alluring love story, unfolding in parts

Watch the film conceptualised by Ogilvy & Mather here

Advertising gives you the rare opportunity to bond with your audience exactly as you are: Lara Dutta

The actor takes us through her journey, right from being the terrified 16-year old shooting for Garnier hearing the words 'baby ka mundi kaato' to being wanted and recognised as an entrepreneur

Zee hindi movie channel cluster gets a rebranding

Ruchir Tiwari, deputy business head, Hindi Movie Channels, ZEEL, explains the new look for Zee Cinema and the launch of Zee Classic’s brand campaign

Painting, couch, carpet and dog clean itself in Hitachi's new TVC

WATCH the TVC creates by Bates India here

Goafest 2012: Jayant Murty on 'building brands in an era of multiple degrees of freedom'

Murty is director of strategy, media and integrated marketing, Asia Pacific Region, Intel Corp

Live Issue: Did the Indian media handle Obama visit responsibly?

Raahil Chopra was curious as to how consumers saw the overall coverage of the Obama visit by the Indian media

Ogilvy Kolkata launches new campaign for Tata Steel

WATCH the TVCs in the 'Values Stronger Than Steel' campaign

Must watch on TV: The DLF IPL continues

Also watch the big game between Arsenal and Manchester United in the Barclays Premier League

Social media companies need to help control and curb racial abuse: Jim Beglin

In a chat with Campaign India, the former Liverpool FC defender, and current voice of the Premier League, spoke of curbing social media trolling, the change in the game’s financial aspect, and more…

I-Com Global Summit: 'Third party measurements are extremely important'

Executives from Facebook and Google discuss measurement and data attribution

JWT creates launch campaign for Pepsi MAX

PepsiCo India has launched their newest brand of cola, 'Pepsi Max' in India. For the launch of this soft drink, JWT's Delhi office has conceptualised a new TVC. Positioned as the drink that provides extra fizz with no sugar, the tagline used in the new campaign is 'Maximum Kick, No Sugar'.

Goafest 2015: ‘It’s not the problem, it’s the way we look at it’: Alan Moseley

The president and CCO of 180 Amsterdam was speaking on day three

Fiat's new campaign to drive home Italian 'technology superiority'

Campaign follows the launch of two 'Fiat Caffe's and an exclusive showroom (Hyderabad). The target is to launch 100 showrooms by December, as Fiat embarks on solo distribution journey.

Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

Servicing consumers in the digital age: IndusInd

Mohit Ganju, head – marketing and communications, IndusInd Bank, speaks with Raahil Chopra about the evolution of banking, servicing consumers in the digital age, target consumers, reasons for using Bollywood stars as brand ambassadors and more…

We have to find non-obvious ways of showing a woman matters: Piyush Pandey

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing

Ad:Tech 2019: 'What advertising can’t achieve, content can'

Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce

O&M creates new TVC for KFC’s Popcorn Chicken

WATCH the TVC here

All About: High Definition channels

Raahil Chopra wanted to find out what Hi Def TV was all about

FICCI Frames 2015: "Niche content will take us forward and they're low investment products" - Harit Nagpal

The CEO and MD of Tata Sky delivered the keynote on day one

I dreamt of being on huge advertisement hoardings: Rakul Preet Singh

We chat with the actor to find out why she's invested in a diaper brand, her view on advertisements, trolls and more...

D-Code 2019: Using the most powerful tool in social media – Virat Kohli

Jogesh Lulla of Cornerstone Sport and Entertainment along with MX Player's Karan Bedi explain how they broke the digital code for two recent launches

Spikes Asia 2016: "We need to attract talent beyond our pool"

JWT's Tamara Ingram, Isobar's Jane Lin-Baden, TBWA's Philip Brett and Campaign's Atifa Silk discussed diversity

Cannes Lions 2015: ‘Bravery is resisting the status quo’: Coca Cola’s Wendy Clark

The head of strategic marketing spoke to the Young Lions on day four of the festival

Akshay Kumar reflects on the power of dreams, for Honda

WATCH the TVC created by Dentsu Marcom here

Burger King tastes success with pre-book campaign before India launch

Plans 10 to 12 outlets across Mumbai and Delhi by end-December

Must watch on TV: CB Series final, WSH and the Premier League

Liverpool take on Arsenal and Manchester United take on Tottenham in the big games this weekend

Live Issue: Has IPL delivered as expected this season?

Raahil Chopra asks veterans of the marketing and advertising fraternity for their verdict on the tournament

Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1

F1’s director for media rights and content creation, discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive and more…

D-Code 2019: 'Technology changes, people don’t'

The stand-up comedian took a dig at the sponsor of the event, urged marketers to not think everything can go viral and more...

Must watch on TV: Wimbledon finals, India-West Indies Test match

Also watch the ODI series between England and Sri Lanka

I-Com Global Summit 2018: Mindshare bags solitary Indian win

The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'

Cannes Lions 2016: ‘Smoke mirrors in sales and marketing are over’: Will Smith

Musician-turned-Hollywood star was in conversation with Edelman’s Jacky Cooper on 21 June

Cannes Lions 2021: ‘Audio is amazing to engage in while doing something else’

Gimlet’s Lydia Polgreen; singer and actor Brandy Norwood, and journalist Danyel Smith discuss the power of audio, the advancements made and more…

BigRock releases two new TVCs to announce alliance with PIR

WATCH the TVCs created by Ideas@work here

Grey India creates new TV campaign for Intex Mobile

Watch the TVCs here

"The campaigns are created from insights of viewers": Aloke Malik, ESPN Star Sports

WATCH the promos running on ESPN Star Sports which feature former Australian leg spinner Shane Warne

Cannes Lions 2017: 'No regrets, but I'd like to have started my career a little later than I did': Demi Lovato

Lovato was joined by YouTube's Kevin Allocca and Susanne Daniels on 'the changing face of original content'

I-Com Global Summit: 'Paid search is the same as being visible on the top shelf'

Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results

Must watch on TV: Cricket, cricket and more cricket

Also watch Storyboard on CNBC TV18.

Sony Vaio says 'Go vivid' in new campaign

JWT has come up with a new TVC for Sony Vaio's new E Series laptops. The TVC, comprising of its brand ambassador, Kareena Kapoor, shows the actress in various 'vivid' colours (blue, pink and green) epitomising the new colourful range of laptops created by Sony.

I-Com Global Summit: Analysing India's 130 million hindi news viewers

BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership

Deepika Padukone to pen Luxor Pilot story

Padukone will be ambassador for two years, targeting youth; Lowe to create campaign

Weekend fun: A few of India's best ODI moments against England

WATCH a collection of highlights from previous encounters between India and England

RK Swamy creates new Raymond TVC

RK Swamy BBDO has come up with a new TVC for Raymond. The film directed by Ashim Ahluwalia of Future East Films shows actor Vivan Bhatena playing the role of 'The Complete Man' by visiting his school teacher in an old age home to wish him on his birthday. The teacher is shown to be missing his family, who are now situated abroad. Bhatena connects his laptop in order to help his teacher talk to his family through internet video. The TVC ends with all the school teacher's mates in the old age home gathering around him to cut a cake.

Pepsi celebrates the World Cup win with a new TVC

WATCH the TVC created by JWT here

Life has to change: Piyush Pandey

As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey

MMGB: Free running

To lighten up this Monday morning of yours, we've brought you a video of a man exhibiting his levels of fitness and agility by running around his entire city. Watch how he evades dogs and all the other obstacles that come his way.

D-Code 2022: 'Digital is still about people'

Here’s what Amit Wadhwa and Mansha Tandon had to say at the event

Cannes Lions 2021: Six learnings from Piyush Pandey’s career

Ogilvy’s chairperson of global creative and chairperson of India shares life learnings and how he has used them in advertising

FICCI Frames 2023: Most daily users don't require 5G: Gopal Vittal, Bharti Airtel

Bharti Airtel's chief executive officer was speaking on day one of FICCI Frames 2023

Debate: Brand purpose - is it 'responsible' or 'opportunistic'?

In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic

Must watch on TV: Barclays Premier League, cricket and more

Liverpool take on Manchester United in the big game from the EPL this weekend

Saints and Warriors bags Kings XI Punjab business

The account will be handled out of their Mumbai office

Tanishq launches Mia; positions it as everyday jewellery for the working woman

WATCH the TVCs created by Lowe Lintas for the new brand here

Auto Expo 2012: From on-ground to online: Hyundai's mantra

Arvind Saxena, director and board member, marketing and sales, elaborates on Hyundai's digital campaign at the Expo and more

TVS Scooty Pep+ says “Go Babelicious” in new TVCs

WATCH TVCs here

Double Standards: Are flash sales best suited for launches online?

Sunil Raina, business head, Xolo and Saurabh Srivastava, chief marketing officer, MobiKwik, discuss when such a ‘sale’ can work, and why it’s becoming popular

In this era of AI, media agency professionals need to upskill: Ajay Gupte, Wavemaker

The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...

India's top 100 brands: Few local brands make the cut

ASIA's TOP 1000 BRANDS: Though international brands outnumber local ones on the top 100 ranking for India, that may be set to change due to the PM's call for self-reliance and geopolitical tensions with China.

O&M creates new TVC for KFC Hot Zinger

Watch the TVC here

Skoda rolls out new TVC to celebrate 10 years in India

WATCH the TVC created by Saatchi & Saatchi

As long as you can deliver on value, customers are ready to pay: Avneesh Khosla

The recently elevated CMO at Vi speaks about telecom brands during the pandemic, serving customers on social media, associations with the IPL, and more…

Auto Expo 2012: Mercedes Benz's Debashis Mitra talks about the brand's new strategy in India

Mercedes Benz launched their new 'mb inspired' initiative at the Auto Expo

In another WC year, Sony looks to score with IPL

IPL to be broadcast in multiple feeds. We speak with Neeraj Vyas to learn more on the promotion plans for this year’s tournament.

'AI is trivial in our business... the bigger picture makes me nervous': Marco Rimini

The global chief development officer of Mindshare speaks with us about AI, his evolving role, India as a hub for content and more...

Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO

Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity

Skoda's new film for the Laura RS asks men to 'Play on'

WATCH the commercial created by Saatchi & Saatchi here

Will quicker delivery add to festive shopping online?

Last minute buying is common in the festive season. And e-com players now have ‘instant’ delivery options. What impact will the latter have on festive shoppers? Kiran Khalap, co-founder, chlorophyll brand & communications consultancy and Devendra Chawla, president, Food Bazaar, Future Group answer

Cannes Lions 2021: ‘We must keep going with the inclusive storytelling message’ – Reese Witherspoon

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood

Grey to build the Network18 brand

The account was won following a multi-agency pitch, first campaign expected by August

Lara Dutta asks women to 'be special' with Kellogg's

WATCH the TVC created by JWT here.

Goafest 2012: "Digital is the air we breathe," says Tim Love, Omnicom

Tim Love and Jean-Yves Naouri talk about the 'Ideas that impact the full circle'

Narendra Modi or Virat Kohli - the bigger brand in 2019?

The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though?

Tourism Australia to continue to capitalise on media opportunity offered by T20 World Cups

An A$ 25 million fund has been created for international tourism marketing as the country looks to build trust of tourists after the bushfires hit

Cannes Lions 2018: ‘Creativity is a muscle, train it every day' - Jax Jones

The DJ and song writer discussed ways of brands and music can collaborate along with Universal Music’s Olivier Robert-Murphy

I-Com Global Summit 2019: 'Controversy is good around elections'

Tom de Bruyne, founder, Sue Amsterdam and Behavioural Design Academy, explained how the ruling party in the Netherlands stayed in power post the elections in 2017

Aquaguard underlines 'Paani ka doctor' positioning with new campaign

WATCH the TVC created by Triton Communications here

Bates 141 creates new TVC for the 93 hp Fiat Punto

Bates141 has created a new TVC for the new Fiat Punto 93 hp.

RaymondNext tests e-com waters, woos buyers with 'Occasions'

Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands

Amitabh and Jaya Bachchan feature in Tanishq's latest TVC

WATCH the TVC created by Lowe Lintas here

Goafest 2016: 'You can't be a baby and captain your side' - Arjuna Ranatunga

Former Sri Lankan cricket captain and currrent minister Arjuna Ranatunga in conversation with TV Today Network consulting editor Rajdeep Sardesai

#Sandpapergate: Air New Zealand, Manforce Condoms jump in

The two brands leveraged the scandal and took to social media to release content around the ball tampering incident

Existing EV customers are brand ambassadors without monetary aspect: Vivek Srivatsa

We caught up with Vivek Srivastsa, head - marketing, sales and service strategy, Tata Passenger Electric Mobility, to learn more about the new brand identity designed for the electric vehicle business

Double Standards: Does trending on Twitter matter?

Sabyasachi Mitter, MD, IBS, and Apurva Chamaria, head - global brand and digital marketing, discuss trending on Twitter. It’s not about whether it matters, but when.

CLT20’s third edition most watched

The third edition of the Champions League T20 got a TVR of 1.64

Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic

The global head of marketing innovation spoke about how 'cognitive' can help brands

Cannes Lions 2016: A masterclass on 'passion', by Matt Eastwood

The J. Walter Thompson's CCO delivered a talk on 24 June, on why passion trumps talent

'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley

'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:

AdAsia 2011: “Social media enables us to make decisions across consumers”: Ram Charan

Charan delivered the keynote address before the start of the first session at AdAsia 2011

Cannes Lions 2022: Aiming to make every ad, a green ad by 2030

Aline Santos of Unilever and Stephen Woodford of the Advertising Association, made a rally to the advertising industry to help take on climate change

Cricket Australia's TVC for the Ind-Aus series shot in New Delhi

WATCH the TVC created by GPY&R here

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev

The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....

Maruti Suzuki Commercial aims to be the stepping stone to success with Manav Kaul and Aparshakti Khurana

Shashank Srivastava, senior executive director (marketing), Maruti Suzuki, explains why the company has rolled out a campaign five years after launching, and more...

Goafest 2012: "Conflict brings great ideas," says Jonathan Mildenhall

Coca Cola's Mildenhall spoke about 'The Liquid Approach' in the second session on day one at Goafest 2012

Campaign India Power Play: Raymond

Madhu Dutta, marketing head - lifestyle business, Raymond, explains the brand's plans for the ICC Cricket World Cup 2015

Must watch on TV: India-England ODI series, Manchester derby and more

Also watch Zindagi Na Milegi Dobara this weekend

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

Shahrukh Khan is the face of Champions League T20

Toshiba and Coca Cola have also partnered with the event

Must watch on TV: The F1 season reaches its climax

Also watch Test cricket featuring India, New Zealand, South Africa and Pakistan

Renault India eyes the e-com pie

Virat Khullar, head of marketing, explains that 20 pc of Kwid bookings in first four months were from the app

Principal sponsor Edelweiss hits road to Rio with Saina rooting for Team India

Financial services brand to allot 20 to 25 pc of marketing budget to promote Olympics besides insuring athletes

I-Com Global Summit 2018: 'The most attractive cyber crime in the world right now'

A panel discussed ad fraud and viewability at the summit in San Sebastian

Cannes Lions 2018: Keith Weed - 'want to drive responsibility in the digital supply chain'

The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company

MMGB: The Day The Stadium Spoke

WATCH the TVC created by BBDO Argentina for Boca Juniors here

Don’t see any major slowdown hampering the industry: Yannick Bolloré

Vivendi's chairperson explains why the Havas Group could see a slower Q3 compared to previous quarters this year, why consumers won't listen to Jeff Bezos and buy refrigerators, Twitter's acquisition, and more...

MTV ties up with Wildcraft

MTV has tied up with outdoor gear brand Wildcraft to introduce the MTV range of bags and adventure gear. Bollywood actor Jacqueline Fernandez and three MTV VJs - Rannvijay, Bani J and Ayushmaan - were present at the launch event.

Madison Media brings in Rajat Girdhar

Madison Media has brought in Rajat Girdhar to head its Digital business. Girdhar has close to eight years of experience in the digital space and has worked with MakemyTrip.com among other digital.

Coca-Cola launches 'Maaza Milky Delite'

Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.For the launch of the new drink, Leo Burnett has set up a 360-degree marketing communication campaign in West Bengal, where the drink will be launched first. The campaign will consist of road shows, sampling sessions and by their presence in touch points. The nationwide launch of Maaza Milky Delite will follow soon, with a new campaign.

KFC introduces global tagline in India

WATCH the TVC created by Ogilvy & Mather here

IAA Mentorship Programme: 'The best ads don’t follow but lead consumers; and that is an art' - Balki

Lowe's R Balki and Stefan Haves in discussion with Anish Trivedi

Must watch on TV: Formula 1 and the Barclays Premier League

Also watch the Delhi half marathon on Sunday

Must watch on TV: The Barclays Premier League returns

There's good news for football fans this weekend, as it's that time of the year once again with the return of the Barclays Premier League. So for all those people who don't want to step out this weekend and relax at home instead, there's plenty of good football action coming your way.

Reliance sets a challenge in its latest campaign

WATCH the TVCs created by Grey India here

Fiat looks to strengthen its bond in India through a new campaign

WATCH the TVC created by Bates141 here

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI

Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out

Euro RSCG kicks off 'Lets Colour' campaign for Dulux

Euro RSCG has come up with a new commercial for Dulux. Part of their Let's Colour campaign, this commercial was shot in Jodhpur where several people from the local community joined the team of Dulux to paint the 'Purohiton Ki Havelli' community square, a boys' school and a building on the high street.The project was produced globally by Stink London and directed by Adam Berg.

Orchard wins creative duties for WaterHealth India’s Dr Water

The account was won following a multi-agency pitch, campaign to be largely rural

Cannes Lions 2016: ‘Agency models are not broken’: Wendy Clark

The CEO of DDB North America reflected on issues in the advertising world and how those could be addressed

The category is being normalised: Nitesh Chhapru, Diageo India

The VP - marketing and business innovation at the company talks about taxation policies, branding challenges, trends, and discusses the soon-to-be-launched paper packaging for Johnnie Walker products

Rest well Anant sir

A short tribute for Anant Rangaswami, the founding editor of Campaign India, who passed away earlier this morning

Weekend fun: ICC World Cup 2011: Groups, schedules, fixtures and more

WATCH a video about everything you wanted to know about World Cup 2011.

XUV500 TVC urges people to tell stories

WATCH the TVC created by Interface here

Brands could become purposeless if they try too hard to find a purpose: R Balki

At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence

Consistently televised matches have helped women's cricket: Mithali Raj

Campaign India catches up with the captain of the women's cricket team to discuss her association with Jacob's Creek, whether women cricketers are getting more endorsement deals, social media, and more...

Maruti releases first TV commercial for 'LUV' Ertiga

WATCH the film created by Lowe Lintas here

Must watch on TV: SAF-Sri Lanka test match and the EPL

Manchester City take on Arsenal in the big game on Sunday

Ganguly takes guard for Apollo Munich, starts off with webisodes

WATCH the trailers of ‘Sourav Ganguly – The Movie’ here. A documentary, ‘The Warrior Prince’, will be released in theatres

History TV18 announces three new initiatives

The initiatives include “The Greatest Indian”, a user generated content initiative and the channel’s Urdu feed

Maruti reinforces refined masculinity in its new TVC for the SX4

WATCH the TVC created by Lowe Lintas here

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

Must watch on TV: India-Pakistan at the ICC T20

This weekend, witness the legendary India-Pakistan rivalry on the cricket field, again

Cannes Lions 2016: Pay disparity not always related to gender, says Gwyneth Paltrow

HardTalk's Stephen Sackur and the actor-turned-entrepreneur recorded an episode of the talk show at the festival

Reliance Broadcast Network, CBS Studios International announce JV

Reliance Broadcast Network and CBS Studios International have tied up to form an equally owned joint venture, which will see the creation of three new television channels allowing for programming rights in India. The new joint venture company is called BIG CBS Networks Pvt. Ltd. The channels that will be launched as a part of this JV will be English entertainment channels, customised for Indian viewers. The launch for these channels is expected to be during the fourth quarter of 2010.

Publicis Capital creates new campaign for Angel Broking

The campaign consists of experiences of four investors

Fanta energises 3D characters in its latest TVC

WATCH Ogilvy & Mather’s Indian adapt of the TVC here

We have the ‘Gut Mumbai’ social media handle ready: Anselmo Ramos

The founder of Gut, which was recently acquired by Globant, chats with Campaign India, ahead of his impending visit to the country

‘Digital isn’t going to stop because ultimately it empowers consumers’

Q&A with Razorfish's Michael Karg, Vincent Digonnet and Nikhil Sarup

'Make the first 15 seconds count, look at 360 and interactive videos'

InMobi's Vasuta Agarwal has a few points for those investing in videos for the mobile space

Santoor brings in Saif Ali Khan in its new rebranding TVC

WATCH the TVC created by DraftFCB Ulka here

Contract Advertising creates a song for Del Monte’s new TVC

WATCH the TVC here

Tech layoffs: Can advertising benefit?

Campaign India speaks with agency leaders, an advertising and branding college program chair, as well as someone who has worked with a tech company and an agency, to figure out whether advertising can fight back to start attracting talent that was looking for a way out

Live Issue: Have instant noodles taken a hit with Maggi?

There is agreement on the category being affected, but how will brands address the situation?

O&M uses a parrot in Vodafone's latest TVC

Ogilvy & Mather has conceptualised Vodafone's newest ad campaign for Vodafone's new bonus card offer which is priced at Rs 4. It features an animated parrot, and has been voiced by Bollywood actor Boman Irani.

'I have noticed that there’s a kind of an inferiority complex': W+K's Gautham Narayanan

The MD of W+K talks about year one of his first stint in advertising in India, the importance the agency gives to talent, growth plans, how he fails the 'Tebbit Test' and more...

AdAsia 2011: From AIDMA to AISAS to SIPS

Adil Zanulbhai, Laxman Narasimhan and Koichi Yamamoto went about decoding the new age customer during their session at AdAsia 2011

Abhishek Rege and Doris Dey join Endemol India

Rege joins as chief operating officer, television; Dey as fiction head

O&M's new TVC for Pond's says switch to face wash

Ogilvy & Mather has come up with a new TVC for Pond's daily facewash.

People are realising that logistics means unlocking costs: Sandeep Juneja

The VP – sales and marketing at DHL Express in conversation about how India’s logistics business is changing, why it took the company so long to sponsor a cricketing property and more...

Servo uses Bollywood spoofs in its new campaign

WATCH the three TVCs created by Grey Mumbai here

Ogilvy India creates new TVC for KFC's grilled range

WATCH the TVC here

I-Com Global Summit 2022: How Domex looked to spread confidence among the Mumbai local train consumers

Ajay Mehta, national head, Mindshare Content+, presented the case on day two of the ongoing I-Com Global Summit 2022

Hungama Digital Media redesigns CWG 2010 website

Hungama Digital Media has launched the redesigned website for the 19th edition of the Commonwealth Games (XIX CWG 2010). The website http://www.cwgdelhi2010.org/ is website that contains all the information for the forthcoming world event. Hungama will be designing and executing a digital campaign for the event and manage their digital presence through social networking sites.

Xavi Bech de Careda joins DDB Mudra Delhi

Careda joins the agency as vice president - planning, and will report to Vandana Das and Aditya Kanthy

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Sports on TV: Two Twenty20 internationals this weekend

A weekend full of cricket awaits all the cricket enthusiasts this weekend. There are two Twenty20 internationals and one ODI which will feature six top teams.Pakistan will look to put their terror run in Australia behind them as they play England in the UAE. The second T20 international is on Saturday and it starts at 19:30 hours, live on TEN Sports.Australia’s summer of cricket action is coming to an end with the two Twenty20 games that will be played between Australia and West Indies, the first of which is on Sunday at 13:00 on STAR Cricket.

Weekend fun: Prepare for Messi

WATCH a compilation of the Argentinian captain here

Cadbury Shots celebrates small occasions, with friends

Watch the new TVC for the new Rs 10 pack of Shots here, featuring Anurag Kashyap

'Can't knock cricket of its perch, but there's room for football in India': Joe Hunt, Wolves FC

The club's international project manager states why football clubs in England need to look outside the country for fans, how it plans to grow in markets like India and more...

'We are targeting a set of 25 million consumers': Anoop Manohar, Coca-Cola

The head of the company's hydration, dairy and coffee brands speaks to us about the marketing efforts around Smartwater

Acer provides 'proof of the pudding'; shoots commercial with camera attached to laptop

WATCH the ad film created by BBH India here

Cannes Lions 2015: “I don’t care about ideas being digitally inclined”: Jon Hamm

The global CCO of Geometry Global opens up on emerging markets and the Grand Prix from Dubai this year.

Updated: Jaideep Shergill, Sunil Gautam roll out Pitchfork Partners

The duo talk about their new venture

HDFC Life's new TVC features players from the Rajasthan Royals

WATCH the TVC created by Leo Burnett

Mahindra KUV100 looks to Dubsmash its way to youth

CMO Nayer explains pre-launch campaign for car targeted at the ‘Swift and Grand i10’ TG

"You don't possess a Xylys, it possesses you," says new TVC for Xylys

Rediffusion Y&R's Bangalore office has conceptualised the latest TVC for Xylys, which is positioned as the premium Swiss made watch brand from the house of Titan.The TVC shows a man who's involved actively in the party circuit and is extremely popular, becoming completely withdrawn and to himself after he sees a Xylys watch. The watch attracts him to such an extent that he becomes totally oblivious to the outside world. The film ends with the tagline, "You don't possess a Xylys, it possesses you".

Close Up: "The brand wasn’t built on that last ad": Rahul Jauhari

We caught up with the CCO of Rediffusion Y&R Group for a freewheeling chat on work, recognition and scaling a challenge larger than Everest

PepsiCo unveils its latest 'Aamsutra' TVC for Slice

WATCH the TVC created by JWT India here

I-Com Global Summit 2017: Gen Z and how they're changing the media game

Radha Subramanyam of iHeartMedia, Michele Madansky, principal of Michele Madansky Consulting and Graeme Hutton, SVP, group partner, research, IPG Mediabrands share insights they have on Gen Z

Must watch on TV: Lots of football and cricket coming your way

Sri Lanka begin their tour of Australia with a T20 international on Sunday

Footballer Shaun Wright-Phillips on social media hate and brand endorsements

The former midfielder who played for England, Chelsea and Manchester City among others, spoke with Campaign India on the sidelines of an event organised by DreamSetGo

Cannes or cannot? Indian adland split on Cannes 2021 attendance

Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule

Join the Cannes Young Lions 48 hour ad contest

YouTube in partnership with the Cannes Lions Advertising Festival has created a YouTube Cannes Young Lions 48 hour long ad contest. YouTube will fly the winners of this contest to Cannes to attend the festival.

‘Modern, young, creative... A clear differentiator’

Nalin Kapoor, group head, marketing, Hyundai Motors India, talks to Raahil Chopra on perceptions of the brand in India, its portfolio, the challenges it faces and marketing tie-ups with ICC and FIFA

BlackBerry's new manifesto: 'Action starts here'

WATCH the TVC created by BBDO India here

Live Issue: Future adventures of the young and restless

Raahil Chopra hob nobs with ad landers who took their first step in 2011 and finds out their raison d’etre for 2012

Fiat gets into festive mood; launches new variants, and campaign

Watch the ad film created by Saints And Warriors

ESPN labels the India-Australia series as ‘Agneepath’

WATCH the TVCs created by the in-house team at ESPN Star Sports here

The reactions to Facebook's 'Reactions'

Digital practitioners reflect on whether the social network's new emoticons are a boon or bane for brands

JWT creates digital campaign for the Nike Cup 2012

The 'Street View' film has been launched on Facebook, YouTube and Nike cricket's website today

I-Com Global Summit 2017: 'Young millennials love stupid conversations'

Yannis Kotziagkiaouridis from Wunderman, Air Canada's Chantal Berthiaume and Yasaman Hadjibashi from Barclays give their take on AI and how brands need to evolve with it

‘We are not cut out for discounting’: Dhunji Wadia

Dhunji Wadia on his dual mandate at Rediffusion Y&R and Everest, and more...

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

All About: Single-sport centric channels

Raahil Chopra gives a thumbs up to big brands endorsing sports

OgilvyOne appoints James Sandberg as digital lead, client servicing

OgilvyOne has appointed James Sandberg as their digital lead, client servicing for their Mumbai Office. Sandberg will work on some of OgilvyOne's key clients. With Sandberg's appointment, OgilvyOne aims to strengthen its senior digital leadership and reflect increased client demand for strategic digital services.

All About: Emvies 2011

The big event is on 26 August; Raahil Chopra goes behind the scenes

IAA announces Olive Crown Awards for green communication

The India Chapter of the International Advertising Association (IAA) has announced the inception of the Olive Crown Awards, aimed at recognising creative excellence in sustainable communication

#MeToo scandal was unfortunate, but we are committed to India: Gordon Bowen

We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on the sidelines of Goafest 2019

Airtel launches Rising Stars; BBH India comes on board for project

WATCH the TVCs here

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences

EMVIES to be presented on August 27

The Advertising Club of Bombay will be organising EMVIES 2010, its media awards presentation, on Friday, August 27, 2010. Now in its tenth year, the awards will be given across 14 categories that include the grand EMVIE, People's Choice and the Best Media Agency of the year. The event, sponsored by Times Television Network, will be hosted at the Taj Lands End in Bandra.

Percept Out of Home appoints Rajneesh Bahl as Business Head – Outdoor

Percept Out of Home has brought in Rajneesh Bahl as business head - outdoor. In his new role, Bahl will be in charge of the outdoor business vertical and will take charge of conceptualising and implementing new initiatives and strategies in the outdoor business. Along with this he will also look at business development and service existing clients.

Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma

The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more...

Cannes Lions 2023: Was reduced to tears when I read out 'I'm worth it' for L'Oréal - Eva Longoria

Longoria was in conversation with McCann's Daryl Lee on day three of the festival

Cannes Lions 2018: 'Women have to demand our worth'

Endeavor's Bozoma Saint John, YouTube sensation Lilly Singh and WWE's Stephanie McMahon, discussed 'taking risks and building brands' on day two of the festival

Kolkata Knight Riders don new avatar

The IPL team has a new logo and new marketing campaign titled, ‘New Dawn. New Knights’

Virat Kohli in Flying Machine's new campaign

Kohli is the new brand ambassador for Flying Machine

Cannes Lions 2023: ‘Focus on purpose even though it has lost sexiness’

Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ‘ever-changing’ landscape

Hitachi uses a dancing robot to demonstrate its new iClean range

WATCH the TVC created by Bates141 for the air conditioners here

Spikes Asia 2014: “Be unpredictable. Chase opportunities, accept vulnerabilities” - Y&R’s Sandy Thompson

The global head of planning said perfection isn’t the top requirement

‘Gone are the days when you could just attribute it to the brand name’

Santosh Iyer, VP – marketing, CRM, explains Mercedes Benz India’s market-leading last quarter of sales, and why the brand has steered clear of a brand ambassador

Cheil Worldwide shows “EcoBubble technology” in new Samsung washing machine TVC

The TVC features brand ambassador Priyanka Chopra

Raahil's Blog: It's Adidas and Nike for Sania Mirza at Wimbledon

The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament

Live Issue: Do creatives’ standing still hinge on awards?

Adlanders believe reputation depends on the body of work

Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar

The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns

‘Integrated agencies will eventually become the norm’

Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant

Cannes Lions 2015: "We love it when the advertising fits the story"

Snapchat CEO Evan Spiegel in conversation with Joanna Coles, editor-in-chief, Cosmopolitan

The cost of being wrong is better than being late: Rajiv Bajaj

The CEO of Bajaj Auto was in conversation with Piyush Pandey at an event organised by IHCL in Mumbai

Companies can only succeed when they experiment to solve the needs of the future: Shailesh Jejurikar

The COO of P&G was speaking at the ISA Global CEO Conference in Mumbai

Euro RSCG makes social networking come alive for INQ Mobile

INQ Mobile, the wholly owned subsidiary of Hutchison Whampoa, has launched its first ever campaign for India. Created by Euro RSCG, the campaign showcases the brand's vision of Internet communications for the 'Facebook generation'. INQ Mobile was launched in the Indian market in March this year and social networking is at the heart of the it's brand positioning. Euro RSCG is also handling activation for INQ Mobile.

Have to go beyond football to attract viewers in India: Jose Cachaza

La Liga will have a new identity from the start of next season. We caught up with the football leagues India MD to learn more about its rebranded identity, its return to TV in India, celebrity promotions outside of football and how racism could make a difference to its brand...

Campaign India Power Play: Pidilite

Vivek Sharma, CMO, Pidilite Industries, explains the brand's plans for the ICC Cricket World Cup 2015

Spikes Asia 2016: 'Technology is not the only part of the creative': Isobar's Cheyney Robinson

The chief experience officer showcased work and offered three tips to those in digital advertising

Micromax taps first time Android adopters through new campaign

Lowe Lintas (Delhi) has created the launch campaign.

Weekend fun: Make your life simpler

Drawing techniques and the latest in mobile phone technology

My favourite Cannes Grand Prix: Rahul Mathew

Mathew picks TBWA\Whybin's 'Bonded by blood' campaign for Adidas from 2007

Cannes Lions 2016: "There has to be a connect": Sergio Spaccavento

The ECD of Italian agency Conversion spoke about humour in advertising

Must watch on TV: The cricket carnival goes on

India take on Ireland, South Africa play England and world champions Australia face Sri Lanka

“We have something to prove now...”

Navonil Chatterjee tells us about his mandate at Rediffusion Y&R, and why talk of a takeover angered him

‘Excel charts have very little meaning...’: Vivek Suchanti

Concept Communication’s managing director Vivek Suchanti opens up on ‘acquisitions’

Live Issue: Are Cannes Lions jurors beyond bias?

The author speaks with past and current Indian jurors to find out what goes on behind closed doors

We will always be a creative agency: Shamsuddin Jasani, Wunderman Thompson

The recently appointed CEO of Wunderman Thompson South Asia, speaks with Campaign India on his first three months at the agency, growth plans, acquisitions, the Metaverse and a lot more...

We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx

The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…

Are 'feel good’ festive ads failing to cut through?

With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders

Rediffusion Y&R restructures its Delhi team

Abhik Santara has been elevated to the position of vice president and Chraneeta Mann has been promoted to the position of executive creative director

Cannes Lions 2016: "Advertising needs to find its Blues and Jazz": Blake Winfree

MullenLowe US' Erin Swenson Gorrall and Blake Winfree on the lack of diversity in advertising and the way out

Adobe Summit 2022: If you’re not getting sales, the effort is not worth it – Rajshankar Ray, IFB

The MD and CEO of IFB Industries discusses how the company entered the D2C digital space at the Adobe Summit

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, discusses the launch of the ‘are you AMG-ready’ campaign in the country, why it's making television-like spending on Instagram, sales projections for the year, the brand’s new retail model and more…

Sports on TV: T20 Cricket World Cup

The weekend is upon us once again and so is the cricketing action. After the completion of the DLF IPL, the action shifts to West Indies, as they host the T20 Cricket World Cup. There’s plenty for all of us to watch while sipping our drinks this weekend.On Saturday, India will begin its quest for glory when it plays against newcomer Afganistan at 19:00hrs. In the second game of the night, neighbouring country Pakistan lock horns with Bangladesh. This one is live from 22:45hrs.

All About: Facebook Messages

Raahil Chopra reports on implications of the new Facebook Messages

Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

Scootsy turns one, eyes Delhi launch in three months

Rishi Khiani, co-founder of the intra-city delivery app, underlines that the 1-on-1 response team will always be in-house

Goafest 2022: When you want to create a brand, don’t just think about advertising – Vineeta Singh

The CEO and founder of Sugar revealed the company’s growth journey on day one of Goafest

The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha

Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...

Major broadcasters come out all guns blazing in the winter of discontent

Aroon Purie, Megha Tata, NP Singh, Punit Goenka, Sudhanshu Vats and Uday Shankar discuss why they are unhappy with TRAI's NTO 2.0

I-Com Global Summit 2017: 'The quality of location data is unreliable'

On day four of the summit, a panel discussion on location based marketing

'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas

The CEO of Radio City explains the channel’s new Rag Rag Mein tagline and why the channel is going more local

Taproot attempts to shift the needle for Set Wet in new campaign

Watch the 'Buri nazar waale, tera muh kaala' ad film created by Taproot

Saina Nehwal adds more masala to Top Ramen campaign

WATCH the TVC created by Dentsu Communications

Live Issue: How long will our Olympians stay top of mind?

Raahil Chopra speaks to marketers and talent pros to figure out shelf life of Indian medalists at London 2012

‘Creating a differentiation in rural is one big challenge’: Sumeet Narang

The VP, marketing – motorcycles, Bajaj, speaks about the portfolio, reasons for steering clear of scooters, global sales, and ad campaigns

Power Play @ IPL 2015: 'India's good performance made us want to associate with cricket'

Sudarshan Gangrade, VP, marketing and alliances, Ola, on the brand's plans for IPL

'We went wherever we could get a stadium': Sangeeta Sharma, Lufthansa

The senior manager, marketing and product explains the airline's second TVC in India, importance of this market and more...

Who's going where in the BPL

To the disappointment of football fans worldwide with the FIFA football World Cup coming to an end and all the major European leagues starting only in mid-August, there is not much of top football to look forward to. But what comes during the off season is - lots of transfer gossip with a whole host of names being linked with a move to or away from your favourite club. We at Campaign India help you track your club and bring to you a piece of your weekly transfer gossip every Friday.

Meridian's new campaign for BIAL looks for customer feedback

Creates campaign for the new Terminal at the international airport

‘The next Gangnam Style should come from India’: Olivier Robert Murphy

We caught up with the global head of new business for Universal Music Group along with DJ and songwriter Jax Jones on the sidelines of their panel in Cannes

Edelweiss Tokio Life Insurance promises to put customer needs first

WATCH the ad films created by Contract Advertising here

All About: Marketing scooters to women

Raahil Chopra explores the vrooming category, and the trends therein

Kidnapping, a video game, WhatsApp… What’s next for football clubs?

Clubs are getting innovative with their use of social media this transfer window as they announce new signings. We analyse a few of them

Must watch on TV: India- England Test match, Copa America finals

Also watch the German Grand Prix

When brands give us the freedom of creativity, it's heaven: The Quick Style

We caught up with the 10-member dance crew during their visit to India

Weekend fun: BPL, La Liga return

WATCH the promos for the Barclays Premier League and the Spanish La Liga here

‘It’s good to be in the thick of things...’: Pranav Harihar Sharma

Pranav Harihar Sharma speaks with us about getting Rediffusion Y&R back into the reckoning, Dabur’s ‘Brave and Beautiful’ campaign, and why he didn’t join Ogilvy

Now, Tata Motors hits e-com highway with Hexa

Will steer clear of footballer Lionel Messi for the SUV launch campaign

Can Indian winners at CWG score as brand ambassadors?

Ramesh Srivats, founder, TenTenTen and Harjeet Chhabra, chief marketing officer, Adlabs Entertainment, think through why some athletes winning the nation top honours don’t remain top of mind for audiences and brands, and the correlation between the two. Will the scenario change with leagues for sports like Kabaddi??

‘I find it very amusing when people ask those questions’: Rana Barua on ‘quoting lower’ for Docomo

The agency CEO talks about the one account Contract 'desperately wanted', now handled by an exclusive team of 40 people

Spikes Asia 2015: 'Only human creativity can create AI'

Yasuharu Sasaki, ECD, Dentsu Inc took the crowd through an AI vs human creativity session

Spikes Asia 2015: 'We should look to over promote young folk'

David Mayo was on the hot seat with five youngster from Bates' offices around Asia

Must watch on TV: India - Australia Warm-up ODI, Barclays Premier League action

Watch the Manchester derby this weekend.

Saffola gifts readers free copies of TOI to celebrate World Heart Day

Also WATCH a new TVC that features TV starts from three channels

A brand for young India; a portfolio for the family

Anupam Bansal, ED, Liberty Shoes, tell Raahil Chopra about the 25 year-old brand’s recent foray on TV, expansion into ‘perfumed socks’, and more

India's top mobile-friendly brands

Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.

Cannes Lions 2018: ‘Magic + Measurement = Growth’: Diageo’s Syl Saller

Saller was joined by Diageo’s global consumer planning director, Andrew Geoghegan on day four of the Cannes Lions International Festival of Creativity

Weekend happenings: Lamb of God to play in Bangalore

The weekend is upon us and for people who don’t mind facing the rising temperatures and like getting out to check out what’s happening in their city, there’s plenty for them to hit on.

'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna

The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers

Goafest 2022: Indian advertising is the best in the world – Kapil Dev

The former Indian cricket captain was in conversation with Charu Sharma on day two of Goafest

Power Play @ IPL 2015: 'Investments have gone up'

Komal Mehra, events head, Usha International, on the brand's plans for eighth edition of the IPL

Dada returns to the field of brands

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

Lowe creates launch campaign for Britannia’s new Time Pass snack

The snack has been launched in Bangalore

Kia looks to global reach, product to succeed in India

We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year

Cannes Lions 2015: 'When you concentrate on creativity, it will covert to commerce'

'Happy' musician-entrepreneur Pharrell Williams took centre stage on day three of the festival

Cannes Lions 2016: Code of Creativity: 10-plus-year client-agency relationships win at twice the average rate

Razorfish's Daniel Bonner and Contagious Insider's Will Sansom revealed findings basis a study of 15 years' Lions-winning work

‘Be connected. You never know what life brings you’: Mika Hakkinen

We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…

Raahil’s blog: Dear brands, where are the masks?

As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author

Must watch on TV: The Barclays Premier League returns

Also watch the ongoing third Test match between India and England

Spikes Asia 2014: "Innovations are available, but you need to make them scalable" - Wunderman's Martin Conneen

The agency's regional president for Apac spoke on 'Sharing and attracting digital talent’ on Day One

Hungama appoints Virmani as VP, Mobile Business

Moves in from VCXel Entertainment

Cannes Lions 2015: 'We need to balance the transparency-privacy issue'

Tinder's co-founder Sean Rad was in conversation with The Financial Times' Caroline Daniel

Malvika Mehra reveals 'Tomorrow Creative Lab'

Clients on board include Vivaana Hospitality and art marketplace Mojarto

Cannes Lions 2015: 'The primary problem is the fear of undermining a brand's image'

Karen Strauss, Stephen Reily, Kirsty Fuller and Hélène Paulette Côté discussed marketing to 50-plus on day four

Saints & Warriors brings out the ‘Fab’ factor in the new Škoda Fabia TVC

Design and features are highlighted in the commercial.

Must watch on TV: Lots of ODI cricket action

For Tennis fans there’s the Australian Open.

Kingfisher associates with Kings XI Punjab

With this Kingfisher now associates with six IPL teams

Samsung positions S III at 'Everyone's Olympics' 2012, with Beckham TVC

WATCH the TVC created by Cheil Worldwide here

Grab that remote: DLF IPL hits screens today

The weekend is upon us once again. This weekend has a LOT to offer for sports lovers worldwide. From the IPL and Hockey World Cup in India to the Grand Prix to be held in Bahrain, there's plenty to look forward to!The third edition of the DLF IPL is on its way and there are four games to be played this weekend. On Saturday, Sachin Tendulkar's Mumbai Indians host Shane Warne's Rajasthan Royals at the CCI. This one's live from 16:00 hrs followed by Punjab hosting the Delhi Daredevils at 20:00 hrs.

Must watch on TV: Football returns to the small screen

The weekend is here once again and with it brings some great sporting action. Football fans can rejoice as the English domestic season gets on the way this weekend when Chelsea play Manchester United for the Community Shield at Wembley. Catch this game Live on Sunday from 19:30 hours onwards on Sony PIX.

‘Automobile advertising needs a bit of a shake-up’: Innocean’s Jeremy Craigen

The global CCO tells us about his first 15 month on the job, and the challenges ahead for the Korea-headquartered agency

Domino’s looks to bite into all-day dining market with BurgerPizza

S Murugan Narayanswamy, SVP – marketing, says launch based on insight that pizza has become meal replacement

Kareena Kapoor urges people to go the extra mile in Limca's new TVC

WATCH the TVC created by Leo Burnett here

Portfolio Night 10 to be held on 23 May

Lowe Lintas and Partners will be hosting the event this year in Mumbai

‘We are taking too long to define new ways of working’: Joji Jacob

The head of DDB Asia's creative council takes us through his new responsibilities, and recounts the advertising journey from his early days in South India

'Life has been my best mentor’: Jignesh Maniar

Jignesh Maniar, founder, Onads, tells us about his advertising journey so far, and why he won’t say no to an acquisition

JWT creates new TVC for Pizza Hut's 'Weekday Special'

WATCH the TVC here

Rediffusion's new TVC for LG Optimus highlights LG's app advisor

The two TVCs show the functionality of the applications present

Mudra West creates new campaign for ETPI

Mudra West has created a new campaign for The Power of Ideas, an entrepreneurial initiative by The Economic Times. The Power of Ideas is now into its second year after it was launched in 2009. The campaign is targetted towards "every individual who has an entrepreneur side to him". The Power of Ideas is a program where The Economic Times calls on individuals to present their business ideas.

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan

The actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

Moving the customer back from social media to the club’s channels is a challenge: Arsenal's Juliet Slot

The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more…

Must watch on TV: IPL 5 auctions, Ind-Aus tri series

Chelsea take on Manchester United in the big game from the Barclays Premier League on Sunday

How brands can tell better stories at scale

Chetna Soni, Neha Ahuja and Ravi Santhanam, were part of a panel moderated by Dheeraj Sinha on day two of Spikes Asia X Campaign

Raahil’s blog: One year later, there’s reason to be optimistic

The author lists three reasons why the industry should be optimistic of recovery in 2021

Ford urges 'change' to the new Figo

WATCH the ad film created by Global Team Ford here

Mudra MAX OOH promotes Malhotra to president

Will continue reporting to Anurag Gupta

Dissecting DDB Mudra Group's winning mentality with Aditya Kanthy

The CEO and MD of DDB Mudra Group explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more...

Give content creators creative freedom: Kunal Vijaykar

The food writer and actor went on a rant about why influencers should be called ‘content creators’ and also what he expects from brands at ASCI’s #GetItRight summit

Why Renault believes the Kwid will be a game-changer

Following the success of Duster, the French carmaker believes its small car Kwid has the ‘right product, right time and right price’ mix for India. Sumit Sawhney, country CEO and managing director, Renault India, tells us

I-Com Global Summit 2017: 'All data is marketing data'

Michael Kaushansky of Havas Media lays down realities for organisations to work on if they want to be big data driven companies

‘A digital agency has to combine technology, creative and media’: Jane Lin-Baden, Isobar

The CEO of Isobar Apac was in India last week. We caught up with her to learn more about Isobar’s growth in Apac, her views on diversity and more…

'It’s important to invest in yourself': Luis Garcia

The ex-Liverpool and FC Barcelona midfielder, explains how brand ambassadorship could be an insurance against bankruptcy

Cannes Lions 2023: ‘Creativity is sensitivity in a world where no one is listening’ – Josy Paul

The chairperson and CCO of BBDO India, discussed Ariel’s ‘Share The Load’ campaign during the festival

Must watch on TV: Barclays Premier League, Australia-New Zealand test series

Also watch the ongoing ODI between India and West Indies

Weekend fun: The no-ball saga

We all know about the no-ball that has stirred a controversy between Suraj Randiv and Virender Sehwag. For those who know about it and actually haven't seen the video, or want to see it again, we at Campaign India have decided to do so. In all fairness to Randiv he did bowl two legitimate deliveries that Sehwag had a chance to score off before he ultimately delivered the big no-ball.Watch the over now

Idea's next big idea: Festivals are a good idea, irrespective of faith

Watch the ad film created by Lowe Lintas and Partners

Birla Sun Life releases new TVC to celebrate Yuvraj Singh's return to the Indian cricket team

WATCH the TVC created by JWT India here

Cannes Lions 2021: Peter Moore’s five tips for success using technology

Moore shares takeaways from his stints at Sega, Microsoft, EA Sports, Liverpool FC, and Unity, where he is currently SVP for sports and live entertainment

Appy Fizz takes new stance; seeks 'bold', 'memorable', 'cult' position

Q&A with Parle Agro JMD and CMO Nadia Chauhan on the new positioning and campaign featuring Priyanka Chopra

With high discretionary incomes and no place to spend it, consumers are upgrading: Moët Hennessy India

Sophia Sinha, marketing head, Moët Hennessy India, talks to Campaign India about its latest partnership with the home grown brand Svami, premiumisation, and more...

Goafest 2017: 'Sponsors should try spreading their money across formats': Sir Viv Richards

We met the former West Indian batsman on the sidelines of the event

Raahil's blog: Deepika Padukone continues selling Nike, even after Adidas deal

The author explains how Padukone continues selling Nike products even after 11 months of being an adidas brand ambassador

Weekend fun: Loads of gossip!

To the disappointment of most football fans worldwide, the 2010 Fifa World is history now and there will be no football of high quality to watch over the next month with all the European leagues starting only in mid-August.

Spikes Asia 2015: 'Consumers make purchase decisions in seconds'

McCann's chief digital office of Apac, Patrick Rona spoke on how digital has evolved and shared few pointers for the future

Fevicol launches new fast setting adhesive

WATCH the TVC created by Ogilvy & Mather here

Relaxo ropes in one more star, Akshay Kumar for Sparx

WATCH the ad film created by 30 Seconds of Fame here

Bates141 continues to portray the TVS Jive as the 'no tension' bike in its new TVC

WATCH the commercial here

Raahil’s blog: Some good news and bad news for agencies?

According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?

Trying to break the myth that you can’t teach an old dog new tricks: Lara Dutta

As Arias expands to launch a sustainable collection for children, Campaign India catches up with the actor, producer and entrepreneur to learn more...

Arrow asks users to get 'New Yorked' with its new collection

WATCH the TVC here

‘The worst is behind us’: Tarun Rai

The chairman and group CEO of Wunderman Thompson South Asia discusses the agency’s agile working strategy and explains why he is optimistic about the future

Volkswagen Beetle's new TVC reiterates that curves are back

DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning.

Cannes Lions 2023: Good creative work is the fastest shortcut to pricing yourself higher

Talented’s co-founders Gautam Reghunath and PG Aditiya, explained what pissed them off at a network agency and why they took the entrepreneurial route

McDowell's spreads spirit of friendship in new campaign

WATCH the TV commercial created by DDB Mudra South here

Dept enters India by acquiring Tekno Point

Campaign India catches up with Dept's Dimi Albers and Vishnu Mohan, along with Himanshu Mody from Tekno Point, to learn more about the acquisition

Interface creates launch communication for Mahindra two wheelers

Brand ambassadors Aamir Khan and Kareena Kapoor have been used in the TVCs

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

We ensure that whatever products we bring into the country are profitable: Ashish Gupta, Volkswagen

Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, the importance of safety for a car buyer, the increase of women purchasing cars and more…

‘The idea of the sequel came from Bollywood’: Vivek Nayer

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

Weekend fun: ICC World Cup commercials

WATCH a collection of a few of the best commercials made for the ICC World Cup in the past.

O&M creates new TVC for Fortune Plus

The film features its brand ambassador Saina Nehwal.

Cannes Lions 2022: How McDonald’s evolved from being just a 'wallpaper brand'

The brand’s global CMO Morgan Flatley was in conversation with Wieden+Kennedy’s Neal Arthur

Adidas gears up for football fever

The World Cup is less than two weeks away from us now, and brands are unveiling their FIFA related campaigns and product launches as the football carnival gets underway on June 11th. Adidas has done just the same with their new football boots; the F50 range. In this commercial, Adidas has used three of their brand ambassadors – Zinedine Zidane and arguably the two best strikers in the world currently – Lionel Messi and David Villa.

Catch the Barclays Premier League buzz

The first game of the 2010/11 Barclays Premier League (BPL) season is now just a day away. The anticipation of the new season is sky high with fans worldwide looking forward to see how the English 'stars' would respond after a isastrous FIFA World Cup 2010. Other players featured in the league also include World Cup winners, Fernando Torres and Pepe Reina (Liverpool), Cesc Fabregas (Arsenal for now) and David Silva (Manchester City).We at Campaign India have decided to build on the anticipation with videos from last season which will get your adrenalin level that one bit higher.

'Technology will help us reach out to over two-third of our fans': NBA's Amy Brooks

Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences

Weekend fun: A website made of chocolate for beer!

WATCH the idea behind this delicious website here

Natural for workforce to be overwhelmed by Gen AI: Canva's Natalie Schwartz

The global head of brand marketing speaks with Campaign India on the sidelines of 'Global CreAItivity Survey' launch

Big Bazaar rolls out new TVC to celebrate tenth birthday

WATCH the TVC created by Mudra Communications here

AdAsia 2011: “Come up with ideas that can be advertised and not advertising ideas”: Bob O’Leary

Bob O’Leary moderated a session on media fragmentation with Kelly Clarke and Mainardo De Nardis

Must watch on TV: The IPL continues

Also watch Barclays Premier League action this weekend

Meridian wins Hungama.com and Bollywoodhungama.com business

The account was won following a multi-agency pitch

‘Ring Ka King’ to take centrestage on Colors

Campaign India caught up with Colors’ Raj Nayak and Rajesh Iyer, and Endemol’s Deepak Dhar to learn more about their new wrestling reality show, ‘Ring Ka King’

Power Play @ IPL 2015: 'A great platform to reach out to our customers'

Ajay Rawal, marketing head – JK Ansell (Kamasutra), on the brand's plans for the eighth edition of the IPL

‘We are now the largest furniture company in India’

Kashyap Vadapalli, CMO, Pepperfry, takes us through the e-commerce player’s strategy, the online furniture category and more…

Q&A: Shirish Kulkarni, DSK MotoWheels (Hyosung)

Campaign India spoke with Shirish Kulkarni, MD, DSK MotoWheels, on South Korean bike brand Hyosung, which DSK partners. Hyosung's first TVC will air this festive season.

I-Com Global Summit 2019: 'Using GPS for growth

Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing

Must watch on TV: The Barclays Premier League comes to an end

Also watch the last round of IPL games preceding the knock out stages

Dept launches design vertical in India

Campaign India catches up with Franklin Schamhart, global head of the unit, to learn more about the offering

Ram Charan and Vijay feature in Docomo’s new TVCs

The TVCs are on-air in Andhra Pradesh and Tamil Nadu

Dhara celebrates 'India ka tadka'

WATCH the TVC created by DDB Mudra here

D-Code 2019: ‘It’s about content and not format, length or spends’: Srivats TS

Srivats TS from Swiggy and Facebook's Nirmal Pulickal give their advice on how to break the digital code

Transfer Gossip: Who's going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Goafest 2016: Jean Lin on bringing 'points of inspiration' and 'points of transaction' closer

The global CEO of Isobar spoke on day three about 'Ideas without limits'

Lions Live 2020: 'Brands have the financial power and backing to make a difference': Wyclef Jean

The rapper addresses racism issues and states brands need to step up and take a stance.

Local aviation brands fly high with Indian consumers

ASIA's TOP 1000 BRANDS: IndiGo is the top ranked aviation brand in India, and other brands can learn from how it has consistently aligned its business practices with the brand idea.

Rado launches its first television campaign

WATCH the ad film created by Publicis Milan here

Wipro reveals Vanya Mishra's secret behind Miss India World title: Chandrika face wash

WATCH the ad film created by Draftfcb-Ulka here

D-Code 2019: 'The classic click bait that left us disappointed'

Dentsu Webchutney's Sidharth Rao explains how digital marketers also need to think analogue first while JSW Sports' Mustafa Ghouse spoke about the importance of fans for sports clubs

Uber takes traditional media route in India

Pitch for ad agency underway; country among first where brand has looked at traditional marketing

Max shows the opportunity DLF IPL brings for cricket fans

WATCH the TVC created by JWT India here

I-Com Global Summit: India's solution for the Warner Bros challenge

Team MIQ India presented its set of solutions for Warner Bros challenge of evolving content consumption trends as subscribers shift away from cable TV

Goafest 2022: We need to stop seeing things like a sales person of a shop being beaten up – Piyush Pandey

Pandey was in discussion with Rohit Kumar Singh, secretary (CA), Ministry of Consumer Affairs and Food Distribution, at Goafest 2022

Transfer gossip: Who's going where in the BPL

With the European Football season on its way now and the transfer deadline just a week away, managers are now looking to make their final additions to their squads to have the right balance before the start of the season.

Close Up: ‘At the end of the day you’re creating advertising, not rockets’: Sabuj Sengupta

The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…

Must watch on TV: F1, cricket and football to keep you occupied

The Airtel Champions League reaches it's climax

Adland Rockstars: Tarun Menon

This week's Adland Rockstar is Tarun Menon, senior copywriter, iContract. How did you get into advertising?

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Goafest 2016: 'Very few of us are like Steve Jobs and Apple' - Samar Singh Sheikhawat

United Breweries' SVP of marketing offered three pieces of advice to agencies

Max Bupa Health Insurance asks people to “Make a health promise”

WATCH the TVCs here

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Spikes Asia 2016: 'Trump became news': Mindshare's Lyndon Morant

The speaker on day three analysed differences between Donald Trump and Hillary Clinton and their US presidential campaigns

Cannes Lions 2016: 'The language has to be local': Marcello Serpa

The Lion of the St Mark recipient this year was in conversation with Lions Festivals CEO Philip Thomas

ESPN Star Sports to broadcast Hockey India League

ESS will also cover the Indian team's international hockey matches played in India for the next five years

This is a very good time; maybe the best time in the last 15 years': Harris Diamond

Q&A with McCann chairman and chief executive Harris Diamond and Apac chairman Prasoon Joshi

Contract creates new print campaign for Shoppers Stop

Contract Advertising has come up with a new print campaign for Shoppers Stop. This comes after Shoppers Stop had launched a new identity and logo, with the line "Start something new" in 2008. The latest campaign continues the same thought. The ads will feature people styled in apparel from Shoppers Stop in simple day-to-day situtations doing something uniquely different in accordance with their baseline, "Start something new".

Corporate resources are going to the wrong hands: Neeraj Kanwar

Athletes and stakeholders in sport discussed how India can turn into a sporting powerhouse at the first edition of the Apollo Tyres Sports Conclave

Raahil's blog: Pepsi 'changes the game' with bet on Chelsea trio

What's common to Didier Drogba, Fernando Torres and Frank Lampard? They helped Chelsea win the 2012 UEFA Champions League. They also helped another team come out on top - Team Pepsi

Forgive people, urges Surf Excel in their latest TVC

WATCH the TVC created by Lowe Lintas here.

Raahil’s blog: A messy affair for Byju’s

While talent churn is often touted as the number one issue in the advertising and marketing space, brands don’t seem to be walking the talk

BigRock continues to urge people to get a website in its new campaign

WATCH the TVCs created by Ideas@work here

India hasn’t utilised e-commerce to the extent we could: Arundhati Bhattacharya

The CEO and chairperson of Salesforce spoke about the importance of merging digital and physical at WPP Commerce on 16 November

"We have not violated any contract": Pan Bahar's Akhil Jain

The company's CEO speaks out on the Pierce Brosnan controversy

'It’s a big customer centric move from the brand': Saujanya Shrivastava

MakeMyTrip's CMO explains the brand's latest campaign which has been conceptualised by Publicis

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism

CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond

'Mr HCL' and 'Mr Banker' return, to highlight innovative approach to technology

WATCH the TVC created by Draftfcb+Ulka here

Weekend Fun 1: Ten ads made for London 2012

Raahil Chopra picks ads created for the Games which opens with a grand ceremony today, 27 July

Bharti Axa Young India Plan promises 'happiness' when needed

WATCH the TVC by Grey here

'With the Ignis, it’s about changing the perception of the company': Vinay Pant

Maruti Suzuki's AVP-marketing explains the launch campaign which was conceptualised by Hakuhodo Percept and the differentiated TG

IAA Debates: ‘Mobile will not be the primary screen for news and entertainment in India in the next three-four years’

Arnab Goswami and Rajiv Lochan were up against Vikram Sakhuja and Raghav Bahl for the ninth edition of the IAA Debates

Digital Law & Kenneth creates Green Thumb initiative for Lavasa

Digital Law & Kenneth recently conceptualised the 'Green Thumb' initiative for Lavasa on the occasion of World Environment day on the 5th of June. The activity involved a microsite which aimed at driving users to register clicks on the microsite. Lavasa has pledged to plant a tree for every click that was registered on the site.

Cannes Lions 2016: Will consumers pay for branded content?

A panel on 23 June explored how brands can harness the power of entertainment

Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune

The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...

How Liverpool FC intends to extend its '12th man' to India

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

I-Com Global Summit 2017: How to champion native advertising

Ilana Westerman was in discussion with Guy Hearn on day four of the summit

Tomorrow will be Better for Women in the Agency

TBWA's APAC President, Philip Brett makes a strong case for the gender balance story in markets like India

‘Roti, kapda, makaan and transport’: Ola Cabs’ mantra for success

Anand Subramanian, director - marketing communications, Ola Cabs speaks about the four year journey of the brand, which claims to be number one in terms of taxi fleet and drivers

Live Issue: Can int’l brands compete in Patanjali’s ayurveda arena?

Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices

Watch: A lot of people are enamoured with a move to the client side — Mayur Hola

Mayur Hola, chief marketing officer, Culinary Brands, is in conversation with Campaign India

Must watch on TV: Cricket, Barclays Premier League and more

Also watch the second ODI between Sri Lanka and South Africa on Saturday

After Hindi, Patrika Group's CatchNews.com eyes Malayalam, foreign language forays

A year post launch, multimedia portal's COO outlines expansion plans

Must watch on TV: Barclays Premier League and Test cricket

Chelsea take on Liverpool in the big game of the weekend

Salman Khan features in new TVC for Rotomac Pens

WATCH the TVC created by Triton Communications here

SAB TV continues with “Asli Mazaa Sab Ke Saath Aata hai" in new TVC

Uses a child to convey the brand message

Weekend Fun 2: Scarecrow ‘teases’ with Agnee’s muted ‘Reveal Yourself’ video

An FB app developed by Anveshan Technologies ‘unmutes’ words from the video that are guessed correctly

Campaign India Power Play: Castrol

Soma Ghosh, vice president (marketing) India and South Asia, Castrol, explains the brand's plans for the ICC Cricket World Cup 2015

Triton, twenty five years on…

Ali Merchant recounts a journey that started with a road trip across Europe, funded by wins from the Playboy Gambling Club

McDonald’s tries to 'wow' 'Eggetarians' with humour

WATCH the TVC created by Leo Burnett here

Ogilvy attempts an emotional connect in new TVC for Fortune Oil

WATCH the TVC here

Q&A: Prasana Krishnan, Neo Sports Broadcast

Following the re-branding of Neo Cricket as Neo Prime, Campaign India caught up with the chief operating officer of Neo Sports Broadcast, to discuss the differentiation between its two channels

Hyundai i10 lends a helping 'hand' to SRK in latest campaign

WATCH the TVC created by Innocean Worldwide here

John Abraham and Bipasha Basu feature in Wella Kolestint’s new TVC

WATCH the TVC created by Leo Burnett here

RCB launch new online show

The show will be hosted by Sidhartha Mallya

Cannes Lions 2023: How Cadbury used generosity to become the number one chocolate brand

Sukesh Nayak, chief creative officer, Ogilvy India, Mie-Leng Wong, SVP - global brands, Mondelez, and Darren Bailes, global chief creative officer, VCCP, discussed the importance of brand purpose on day four

Cannes Lions 2017: 'People lie and say things that will make them look good'

Chuck Porter in discussion with Sabrina Siddiqui and Michal Kosinski about what marketers can learn from events like Brexit and Donald Trump winning the US elections

Goafest 2015: ‘I doubt whether I’d be a successful brand manager (today)’: Anand Kripalu

Anand Kripalu, MD, CEO and member Diageo global executive committee, United Spirits, listed five changes he’d like to see in the advertising industry

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta

The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...

Cannes Lions 2015: Heineken on creativity: 'The future belongs to the 7+ advertising'

Soren Hagh and Gianluca Di Tondo on how the 'Creative Marketer of the Year' approaches creativity

Must watch on TV: Barclays Premier League, India-England Test match and more

Arsenal host Liverpool in the big game of the weekend in the Barclays Premier League

Cannes Lions 2022: 'I feel that love before the data tells me whether the campaign worked or not' - Swati Bhattacharya

The creative chairperson of FCB India was in conversation with Bas Korsten and Nadja Lossgott on day one of the festival

Zomato releases 'The Last Wish' TVC

WATCH the TVC selected through crowdsourcing here

Weekend fun: Sachin Tendulkar’s near misses

WATCH a few of Tendulkar’s best 90s

Law & Kenneth bags Tata AIG General Insurance; creates new TVC

WATCH the TVC here

Miller High Life is the brand behind 'The Coolest Job'

A teaser campaign across social media for The Coolest Job has been going on for close to 40 days

Employee welfare or welfare donations for frontline workers?

Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...

Sony TV to telecast KBC4

Sony Entertainment TV will be airing the fourth edition of Kaun Banega Crorepati. Amitabh Bachchan, who hosted the first two seasons of the quiz show has returned to host the show. The third edition was hosted by Shah Rukh Khan and each of the first three seasons were aired on STAR Plus. Siddhartha Basu's, Big Synergy will continue to produce the quiz show.

Britannia Tiger moves from energy to growth positioning, with Salman Khan

WATCH the ad film created by Lowe Lintas and Partners here

Advertising’s negative image partly self-inflicted: Y&R’s Hari Ramanathan

The Apac CSO speaks with us about the industry’s 'weird' penchant for self-criticism, a lack of passion among agency leaders, and the need to make clients understand the value of planning.

Neo Sports asks cricket fans to save their voice

Creates new TVCs for the upcoming India-Australia series

"Nothing truer than sales and how many people walked into the store": Kedar Teny, McDonald's

Watch the film by Leo Burnett; read Q&A with the director of marketing on tie-up with Angry Birds

Unspent travel funds drive changes in India's top 100 brands

Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.

Must watch on TV: Cricket and formula 1 action coming your way

Watch the third ODI between India and West Indies and the Canadian Grand Prix

Hyundai targets a third of D-segment with new Elantra, plays 'Prestige' card

Punit Anand, GM - marketing and group head, Hyundai Motor India, explains the marketing plans

Indira Das steps down from Draftfcb Bengaluru

Dharmesh Shah will replace Das at Bengaluru

Jaypee Cement brings out the importance of a wall in its new TVC

WATCH the TVC created by DDB Mudra here

Cannes Lions 2015: 'Brands can learn from how I respond (on social media)': Kim Kardashian West

The celebrity-entrepreneur spoke on her game and social media strategy on day four

Weekend fun: Audi A6’s new interactive driving video

WATCH the interactive video here

Yes Bank's new TVC shows importance of Yes in daily life

Triton Communications has created three new TVCs in a new campaign for Yes Bank. The timing of the new campaign is in line with the bank's aggressive growth plan, which looks to target a broader base of individual and SME customers.

Venkataraman appointed MD for Disney Media Distribution

The Walt Disney Company has appointed Raju Venkataraman (pictured) as vice president and general manager of Disney Media Distribution. Disney Media Distribution (DMD) is the new name for Disney - ABC International Television - the media distribution arm of the Walt Disney Company.

Raahil’s blog: Where’s the fair play, Fairplay?

Fairplay’s film featuring actors Shraddha Kapoor and Varun Dhawan angers the author because of the portrayal of the former

Subway aims to make ordering easier, gets Viswanathan Anand for 'Hotsellers'

Campaign India chats with Mayur Hola, chief marketing officer, Culinary Brands, to learn more about the campaign

You have to be always on because the entry and exit barriers are very low in this category: Neha Ahuja, Spotify India

Campaign India catches up with the head of brand marketing to learn more about the campaign with Deepika Padukone, its growth in the country, podcasts, and more…

Nike captures India's cricket pulse, with 'Parallel Journeys'

WATCH the ad film created by JWT India here

JWT India creates new campaign for MAX

WATCH the TVC here

Must watch on TV: Australian Open finals and the FA Cup

Liverpool take on Manchester United in the fourth round of the Cup tournament

Effies 2010: Record-haul of 276 entries this year

The second round of judging, which includes case-study presentation, is scheduled for November 24

Performance is key, the personality of the player is secondary: Arnab Banerjee on Ceat's endorsers

The MD and CEO of Ceat chats with us about how its cricket ratings have evolved, how 'made in India' is helping it globally, and more...

'The India launch was an afterthought'

Vikas Agarwal, GM - India, OnePlus, explains the brand's 'invite-only' strategy, and how India has become the third largest market for the company

Meridian Communications creates new TVC for the Honda Jazz X

WATCH TVC here

Leaders must not be afraid of owning up to mistakes: Serena Williams

The 23-time Grand Slam champion addressed a session at the Adobe Summit

Criesse to handle PR duties for FranklinCovey

Criesse Communications, a public relations and brand strategy firm, has been appointed as PR counsel to FranklinCovey South Asia (FCSA). FranklinCovey is a firm that helps companies grow by increasing the power of their workforce to focus in executing their business priorities. Their clients includeFortune 100 and Fortune 500 companies.The account will be handled by Dennis Taraporewala (pictured) and his team.Criesse has been in India for close to 5 years now and has a client list that includes Mid-Day, o2 Vodka, Alcatel and Radio One.

Transfer Gossip: Who’s going where in the Barclays Premier League

Get your weekly dose of transfer gossip, every Friday

Vodafone ties up with Facebook to create Vodafone Blue

WATCH the TVC created by Ogilvy here

‘Creativity needs to be in strategy…’

Kawal Shoor opens up on his rise to the top rungs, and the new mandate’s attendant challenges

I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'

Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams

Leo Burnett creates new campaign for KBC4

Leo Burnett has conceptualised a TVC for the launch of the fourth season of Kaun Banega Crorepati. The TVC was released during the Indian Idol finale.

Spikes Asia 2016: 'Engagement can be done with real stories'

MasterCard's Sam Ahmed was in conversation with Bollywood actor Anil Kapoor

‘Big data is like teenage sex’: BJP’s Arvind Gupta

Gupta was speaking at a conference on 'Social Intelligence for Business Success’ in Mumbai hosted by Adfactors

PrintWeek India Conclave: "Is print dead?" asks Tarun Rai

Tarun Rai, chief executive officer, Worldwide Media, and president, The Association of Indian Magazines, spoke about the future of print and the power of engagement in his session at the PrintWeek India Conclave

'You only get scale when people come to you for more reasons than one': Nitin Mathur

Freewheeling chat with the senior director - marketing, Yahoo Apac, on all things www, including Messenger and e-com

“I fail to understand why an agency will do better (branded content) than us”: Deepak Lamba, WWM

CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV

New Maruti Suzuki TVCs pegged on fuel efficiency

Capital Advertising has come up with a new campaign for Maruti Suzuki, based on the fuel efficiency aspect that Maruti Suzuki looks to deliver with their cars.

Cannes Lions 2015: 'I've stolen all my ideas from life'

Ogilvy's Piyush Pandey delivered a Masterclass on day six of the 2015 festival

Adlanders predict: Manchester United to win Premier League

Raahil Chopra spoke to 10 football fans in the media and advertising industry on who’s going to win, and their favourite football TVCs

Star CJ Alive rolls back the years in its new TVC

WATCH the TVC here

We’ve developed a muscle for hustle: Hephzibah Pathak

Ogilvy India's recently appointed chairperson engages in a candid chat and discusses life post Piyush Pandey at the agency, how it's better placed than most agencies with regards to talent and more...

Publicis Ambience creates a TVC for RBI

WATCH TVC here

Our track record shows that we have been long-term partners: Raja Rajamannar, Mastercard

The chief marketing and communications officer of Mastercard, discusses the brand's marketing plans in India, post the bagging of BCCI's home matches sponsorship deal

Have to acknowledge the fact that people don't stay in agencies forever: Pooja Jauhari

The newly-appointed CEO of VMLY&R has a chat with Campaign India about working with WPP, her new role, talent, and much more...

Myntra.com drives home benefits of buying online in new campaign

WATCH the TVCs created by Taproot India here

Spikes Asia 2015: 'There are ways to engage with young people - and YouTube is one'

Gursimran Khamba from AIB opened Spikes Asia 2015 with his session titled 'Create Content That Matters'

The Ad Club Bombay will host Emvies 2011 tonight

For those who can't make it to The Taj Lands End, Live streaming will be available on Ad Club Bombay's website

The power of technology: enabler or enemy of creativity?

In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising

'We typically don’t participate in agency pitches which have more than six agencies': Sidharth Loyal, W+K

The MD of W+K reveals that the 'Da Da Ding' film helped the Indian operations integrate with W+K globally, but the Delhi office isn’t hungry for awards, or desperately chasing growth

Goafest 2017: ‘Patanjali is a great competitor to have’: ITC’s Hemant Malik

The divisional chief executive of ITC’s foods on ‘brand building in changing India’ at Goafest 2017

Jack Daniel's looks to 'make it count' in the world's largest whisky consumption country

Vineet Agrawal, marketing and commercial director, India area, Brown-Forman, explains how the global campaign is being adapted and challenges with the alcohol industry in India

Sports on TV: Action hots up at the T20 World Cup

The only thing that matches the rise in temperature, is the sporting action that awaits us this weekend. There’s loads of action that comprises of top cricket, football and Formula 1.

Mistaken identities in advertising: Ajay Mehtas, Anil Nairs

What happens when two people with the same name work at an agency?

All About: The new food channels

Food is one of three Indian religions, finds Campaign’s Raahil Chopra

‘Restaurant Australia’ to be rolled out in India next week

Nishant Kashikar, country manager, India and Gulf, Tourism Australia, estimates that 6,000 Indians have already registered to travel for the ICC World Cup in February 2015

Weekend fun: Real Madrid lifts Copa del Rey; drops Copa del Rey

Watch the video here

Orchard Advertising creates new campaign for BlackBerry messenger

WATCH all four TVCs here

Media Review 2016: 'If not single-source metric, let's have a single view of the truth': Shashi Sinha

IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.

Cannes Lions 2017: 'Change your methods, while you're at the top'

Team R/GA speak about helping clients innovate on day five of the festival

Must watch on TV: India-West Indies ODI, Barclays Premier League

Also watch the test match between Australia and New Zealand

Cannes Lions 2023: ‘Creatives who get evaluated at Cannes, are not who get rewarded by the consumers’

Samir Singh (Unilever), Kory Marchisotto (e.l.f. Beauty) and William White (Walmart) were on stage on day two of the festival

'We are chasing the experience rather than the number’: Starbucks’ Manmeet Vohra

India sees highest contribution of sales from food among all markets, and items from the menu are finding takers across Apac

JWT acquires stake in Mindset Advertising

Prior to this, Mindset was a JWT associate

MindShift Interactive creates #ChappalMaaro for The Bombay Store

The campaign was created for the launch of flip-flops from The Bombay Store

'We are moving from dumb tools to ones that can give us advice': Daniel Bonner

The global CCO of SapientRazorfish caught up with us during the Cannes Lions International Festival of Creativity

'Let's keep believing' says Aircel in its new TVC

WATCH the TVC created by McCann Erickson here

Coca-Cola launches a new TVC for Diwali

WATCH the TVC created by McCann Erickson here

i-Com Global Summit 2017: ‘The biggest result was the transgender community thanking us’

Howard Gross from Mindshare UK presented the ‘Six Pack Band’ case study at i-Com’s global summit in Porto

Jaideep Shergill promoted to CEO at Hanmer MS&L

MS&LGroup, has promoted Jaideep Shergill, a founding member of Hanmer MS&L, to the position of chief executive officer of Hanmer MS&L India. Prior to this, Shergill served as partner and head of the PR, digital and events division of Hanmer MS&L.

SAB TV launches phase five of its brand campaign

WATCH the TVC created by Saints And Warriors here

Must watch on TV: Lots of cricket coming your way from the Southern hemisphere

Also watch football action from the Barclays Premier League and the AFC Asian Cup

IAA Knowledge Series: ‘It’s not about reinventing the wheel; it’s about making it sturdier’: Raghav Bahl

The event on 16 September featured media veterans Raghav Bahl and Ronnie Screwvala, on their ‘second innings’

Lowe goes Dhantenan for new Alto K10 TVC

Lowe Lintas has conceptualised a new TVC for the new Maruti Alto. Maruti has revamped its highest selling car by fitting it with a new K10 engine that's a part of the A-Star and Ritz. Along with the new engine, a facelift is also seen which comes with a new set of headlights and backlights. The interiors of the car have also been changed.

Fiat’s route Right products, not the largest portfolio

Raahil Chopra caught up with Enrico Atanasio, managing director, Fiat Group Automobiles India, to discuss the Italian car manufacturer’s journey in India, its plans for the festive season, and beyond, as the brand embarks on another solo journey

Goafest 2016: A statement of intent

Organisers host round table with trade media, invite suggestions; to meet other stakeholders in coming weeks

‘We are in the process of looking at partners’: S4 Capital’s Poran Malani

The director of operations updates Campaign India about Sir Martin Sorrell’s S4 Capital, acquisition plans in India, why talent isn’t an issue, and more…

"Smart, sophisticated clients tell procurement to go sit in the box": Mirum’s John Baker

Digital agency's global CMO reflects on opportunities in India and the Asia Pacific

Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan

Perfetti Van Melle's managing director chats with Campaign India about the company's growth, category challenges, the lack of humour in advertising, agency partnerships and more...

Live Issue: Is India ready for live international sports?

The majority view is that India is, indeed. ready, but consumer inertia will need to be broken, finds Raahil Chopra

Looking to build human connect to gain consumers: Akasa Air’s Belson Coutinho

The co-founder, chief marketing and experience officer at Akasa Air, speaks with Campaign India on the sidelines of the brand’s first multimedia campaign being rolled out

Melt 2015: "The more unconditional you are, the more you get"

Huib Van Bockel, founder and advisor, Social Brand Book, explained what’s going wrong in advertising and marketing

Cannes Lions 2015: Breaking the internet, making it work for the brand

Drew Elliot of Paper Magazine on how an image created a cultural chaos

Must watch on tv: Loads of football and cricket

Heavy rains and the monsoon should not dampen your spirits this weekend as there's plenty for one to catch on television over this weekend. There's loads of high quality cricket and football action coming your way.

O&M shows the benefits of being the ‘World Cup ka Hero’ in Castrol’s new TVC

WATCH the TVC featuring brand ambassador Sachin Tendulkar here

AIB launches advertising wing 'Vigyapanti'

Will focus on small brands start ups; film for TrulyMadly ready to go live soon

Video: In conversation with Simon Wardle, Octagon

WATCH Simon Wardle, chief strategy officer, Octagon Worldwide, talk about

McCann creates Deepawali campaign for Coca-Cola

WATCH TVC now

Vespa stays with 'Do you' attitude, introduces more powerful offering

Watch the ad film conceptualised by BBH India here

WYP adds creative muscle as it turns one, looks to scale

Divya Saxena joins as director – creative and design

Servo 'adds life' to toys, with a touch of cricket

WATCH the TVC created by Draftfcb+Ulka here

Amanté assigns its creative duties to Rediffusion

The account was won following a multi-agency pitch that consisted of three other agencies

Must watch on TV: It's semi final stage at the CLT20

Also watch the Japanese GP

Spikes Asia 2014: “Clients want more women on board as they feel they understand the audience” - JWT’s Polly Chu

Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India

Cannes Lions 2021: ‘Data and tech make things look professional’ – Fernando Alonso

The two-time world champion was joined by Laurent Rossi, CEO, Alpine F1 racing team and Guru Gowrappan, CEO, Verizon Media in a session

Must watch on TV: India take on England

Also watch the game between Sri Lanka and Pakistan.

India shouldn’t go ‘local’ for the sake of it

ASIA's TOP 1000 BRANDS: Experts state that while going local is the correct option, the prime minister's 'Atmanirbhar Bharat' (self-reliant India) movement shouldn’t lead to a compromise on quality, as it’ll hurt consumers and the country.

Idea says use 3G, control population in its new TVC

WATCH the TVC created by Lowe Lintas here

The journey from #BoycottTanishq to #LoveTanishq

A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand services director at Leo Burnett who reveals that one of the things that worries him is that servicing is sometimes marginalised in ad agencies.

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

Pepsi changes the game again; returns to cricket ahead of T20 World Cup

WATCH the TVC created by JWT India here

AdAsia 2011: "Consumers don’t need to spend time or money being ethical when the brand can do in on their behalf”: Duncan Goose

Santosh Desai, Anna Bernasek and Duncan Goose delivered a session on Conscious Capitalism in the second session on Day 3

Raahil’s blog: Killing messenger Vir Das

To criticise an actor for portraying a character far removed from a past role is absurd, contends the author

Sports on TV: The FIFA World Cup continues

The weekend is upon us once again and brings with it some great sporting action. The FIFA World Cup enters its second round of group fixtures. Hope for loads of goals as the teams look used to the playing conditions now and will enter matches with more confidence.

‘Jo mera hai woh tera hai’: Airtel sings another ode to friendship

WATCH the TVC created by Taproot India here

Mahindra & Mahindra launch new TVC for its revamped Xylo

WATCH the TVC created by Interface Communications here

‘Marketing services are much better for clients and employees if they’re independent’: Alan VanderMolen

The president of WE Worldwide talks about the PR industry as a whole, why staying independent is important, the role of technology and more…

Cannes Lions 2023: 'India under PM Modi is an interesting country and under-appreciated' - Sir Martin Sorrell

The founder and executive chairperson of S4 Capital discussed 'communication problems', along with AI and the Metaverse on day one of the festival

Yuvi’s YouWeCan eyes health, sport, education; 'focus now on consolidation'

Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board

‘People are not buying Patanjali because of its price’

Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead

Live Issue: Pepsi and the title sponsorship of IPL

Was there more to the brand pulling out than ‘disrepute to the game’?

'Sri Lanka is currently progressing and we wanted to invest at this moment': Saurabh Varma

Following news of the network upping stake in Solutions Group Sri Lanka to a majority, we caught up with Leo Burnett's South Asia CEO

Virat Kohli introduces India to 'Waku Doki' moments, for Toyota

WATCH the TVC created by Percept H here

Don’t know why scale gets vilified: Devika Seth Bulchandani

Ogilvy's global chief executive officer chats with Campaign India about a variety of topics including agility, scale, competition with start-ups, and more...

Yamaha Ray urges young women to explore the world

WATCH the ad film created by DDB Mudra and featuring Deepika Padukone

I-Com Global Summit 2022: 'The Metaverse can help solve the industry's talent crunch'

Michael Horn, global head - data product, TBWA\ Worldwide, chaired a roundtable, which discussed effective marketing in the Metaverse

Campaign India delegate guide to Cannes 2011

A useful list of the exchange rate, taxis, restaurants and more for Indians visiting Cannes Lions 2011.

I-Com Global Summit 2022: Data and insights can fuel marketing excellence – Reckitt’s Elaine Rodrigo

The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence

Mid Day turns into a broadsheet to accommodate 'Ring Ka King'

The print campaign for the new wrestling show on Colors revolves around the theme 'Size Does Mater'

Bipasha Basu and Shirya Saran feature in McVitie's new TVCs

WATCH the TVCs created by Publicis Capital here

Must watch on TV: Rahul Dravid’s last ODI appearance and the Barclays Premier League

Watch Chelsea take on champions Manchester United on Sunday

Spikes Asia 2016: 'We are super connected but socially impoverished': BBDO's Andy Wilson

Andy Wilson of BBDO and Nicole McMillan of Wrigley took stage on day two of Spikes Asia 2016

FICCI Frames 2015: 'India shouldn't beat itself up'

A session on the roadmap for Indian broadcasting featured TRAI's SK Gupta, Discovery's Rahul Johri, Star India's Sanjay Gupta, Siti Cable's V D Wadhwa, Ministry of Information & Broadcasting's JS Mathur and Viacom18's Sudhanshu Vats

Lions Live 2020: 'Stay around keep your wicket intact, we're going to win this one' - Piyush Pandey

The worldwide CCO of Ogilvy states how the agency has functioned through the pandemic and shares learnings from the past three months

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

Nivea celebrates 100 years with an ad featuring Anushka Sharma

View the visual here

Shahid Kapoor and Boman Irani feature in Dulux Paints’ new campaign

WATCH the TVC created by McCann Erickson here

A bear and a new brand ambassador in Skybags' latest TVC

WATCH the TVC featuring brand ambassador John Abraham here

Goafest 2022: When you win, you forget all the struggles – PV Sindhu

The two-time Olympic winner was speaking on day two of Goafest 2022

Naked's Jon Wilkins, Dentsu's Akira Kagami on Spikes Asia jury

The final two of six jury presidents have been announced for the Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications. Akira Kagami (pictured right), executive advisor and global executive creative advisor of Dentsu was named as the craft jury president and Jon Wilkins (pictured left), the founding partner of Naked Communications has been appointed as the media jury president.

Pepsi launches T20 football tournament for amateurs

The tournament is part of the brand's first ever football themed campaign in India

Weekend fun: WATCH highlights of Champions League finals from 2009

The Champions League final for 2010/11 will be played at Wembley tomorrow

Adland Rockstars: Roshni Kavina

Our Adland Rockstar of the week, Roshni Kavina says being in advertising is like being with the perfect lover. Find out why below. How did you get into advertising?After a long consideration between Fine Art (Painting) and Applied Art, I studied applied art. It seamed like an alien world, just having stepped out of college but I had a quick start.Describe your first week in advertising?

Idea continues with 'Old idea, new idea' thought in its latest TVC

WATCH the TVC created by Lowe Lintas here

Printweek India Conclave: "Print is liquid," says Josy Paul

Josy Paul, chairman and national creative director, BBDO India, talks about brands and campaigns in India that used print

D-Code 2019: 'Not about the output, it's about the outcome'

Here’s what Partha Sinha and Sumeet Narang had to say at The Advertising Club's digital review event

Power Play @ IPL 2015: 'The IPL lends the perfect format for our campaign'

Malay Dixit, chief commercial officer, Tata Sky explains the brand's plan ahead of the eighth edition of the Indian Premier League

OLX continues with its 'bech de' campaign with two new TVCs

WATCH the TVCs created by Saatchi & Saatchi here here

Must watch on TV: Barclays Premier League, Australian Open, Colors Screen Awards

Manchester United take on Arsenal and Manchester City play Tottenham Hotspur in the big games of the weekend

Must watch on TV: ODI action, Australian Open finals, FA Cup

Mahesh Bhupati and Leander Paes feature in the doubles final at Melbourne.

Mastiii becomes number 1 music channel

Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.

Zoopers take on the bully in Zoop's new TVC

WATCH the TVC created by Ogilvy India here

Saints and Warriors creates first TVC for Fiat

WATCH the TVC here

Everest ropes in Romeen Yarkhan

Yarkhan was previously at Draftfcb Ulka

'Raise your hands' for CSK in IPL 5, says new video

WATCH the video created by OPN Advertising here

Salt Brand Solutions creates promos for Australian show ‘Packed to the rafters’

WATCH the promos featuring Karan Johar here

Yatra appoints TBWA

TBWA has won the creative duties for online portal, Yatra.com following a multi-agency pitch. Prior to TBWA the Delhi office for Rediffusion Y&R handled the account.

The brand ambassador space is so cluttered that you forget who is endorsing what: Gaurav Sinha

The head of marketing and PR at Audi India discusses the brand’s ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers, and more…

MMGB: Volkswagen's new international TVC

WATCH Video here

Sports on TV: Spain play Netherlands in the FIFA World Cup final

The one month long football extravaganza comes to an end this weekend with the Finals of the FIFA World Cup. Along with this there’s Formula 1 and cricket action also coming our way.

Raahil's blog: No, we don’t need to stop spraying and disinfecting, Panasonic

A recent film from Panasonic asked the protagonist to stop spraying surfaces and ‘chill’ thanks to its NanoeX technology

Maruti drives mileage promise with 'Kitna deti hai' sequel

WATCH the TVC created by Publicis Capital here

Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi

McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'

Emirates showcases destinations; invites new age travelers to experience them

WATCH the ad films and view the print ads created by DDB Mudra here

Rediffusion creates new campaign for Champions League T20

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa.

Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?

As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl

Double Standards: Will 2015 see moves towards reintegration?

Lowe’s Vikas Mehta and Creativeland Asia’s Sajan Raj Kurup on reintegration, and the future model of collaboration

ITC Classmate urges kids to be themselves, stay 'one of a kind'

Classmate, an education and stationery brand from ITC, has rolled out a new campaign themed ‘Because you are one of a kind’.

Opinion: Football looks on, as hockey branding blooms

The timing of the WSH has seen it get brands like Vodafone, Bridgestone and Imperial Blue as sponsors

WATCH: We aim to go from paper to pixels – Mayur Hola, Oyo

The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy

Sports on TV: India and Australia ready to battle in the ODI arena

Also watch a full round of Barclays Premier League matches

Goafest 2017: Data is true, but it’s not 'the truth': Sanjay Nazerali

The CSO of Carat opened the sessions on day two of the festival

Brands need to support athletes: Dalima Chhibber

At Women Leading Change, Chhibber listed the stereotypical responses she faced when she spoke about pursuing football as a career, why brands have to support athletes, and more…

Premium alcohol for all with Jack Daniel’s RTD

Vinay Joshi, marketing manager for the Indian sub-continent and Maldives, speaks with Campaign India about the launch of the ready-to-drink Jack Daniel's can

IAA Conversations: ‘The right balance between intuition and data should be met’

Sir Martin Sorrell in conversation with Arnab Goswami: Internet spends in India will overtake TV by 2021

W+K highlights the importance of being on time in IndiGo's new TVC

IndiGo Airlines, has launched a brand new advertising campaign on TV, digital, print and outdoor media. Wieden+Kennedy has created this campaign. The TVC, directed by Harvey B Brown and produced by Bang Bang Films, will be seen across business, news, movie, general entertainment, sports, travel, lifestyle and regional channels.The sound track that plays during the TVC is composed by DJ Mat of Bhavishyavani Future Soundz.WATCH TVC here

JWT Mindset chairperson emeritus resigns, alleges misdemeanour by the majority stakeholders

Santha John also gives up her minority stake and questions the handling of the agency since 2017

Sambit Mohanty to leave Bates Delhi

Mohanty is currently ECD at the agency

'Instagram is very powerful if used correctly': Katrina Kaif

The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...

Tata Aria rolls out second campaign

WATCH the TVCs created by Ogilvy Mumbai here

Ranjan Kapur appointed chairman at bates India

He will continue his current role as country head at WPP India

Saatchi & Saatchi creates new TVCs for Mahindra Logan

Mahindra Logan has launched an ad campaign with a new brand positioning strategy that focusses on two needs of Indian car consumers: mileage and space. Saatchi & Saatchi has conceptualised the campaign that also has a new tagline "Logan loves India".

Raahil’s blog: Clever adapts or plagiarism?

A recent ad by Envy featuring actors Akshay Kumar and Elnaaz Norouzi raises the question of what happens when a creative 'sources' ideas from content seen on social media

Transfer gossip: Who's going where

Javier Mascherano looks set to join Barcelona

Double Standards: Can brands do better with online contests?

We have seen the odd campaign creating a buzz. But are these too few and far between, given the opportunity online contests provide? Ajay Gahlaut, ECD, Ogilvy & Mather and Karan Sarin, head of marketing - India, OnePlus discuss

Ad:Tech 2019: Content consumption trends in India

Ahteram Uddin (TikTok Ads), Bhaskar Ramesh (Google), Neha Ahuja (Spotify) and Vikram Chandra (Editorji) discuss how content is being consumed in the country

AdAsia 2011: “India is a land of inherent contradictions”: Joseph Tripodi

Prasoon Joshi and Joseph Tripodi engaged in a chat with the theme, ‘Marketing is dead, engagement is in’

It won't let you down says new TVC for Rexona

Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield. The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.WATCH TVC here

'We are seeing a significant change in the perception of Ford now': Rahul Gautam

We caught up with the VP-marketing of Ford in India for a chat on the car maker's India plans...

FICCI Frames 2023: Piyush Goyal’s ‘dil maange more’ from the media and entertainment industry

The minister of commerce and consumer affairs discussed how creativity can enhance commerce on day two of FICCI Frames 2023

All About: How to tweet and monetise...

Raahil Chopra examines new platforms for a vibrant web-community

Royal Stag cheers Indian hockey to make it large at London 2012

WATCH the TVC created by Gameplan Sports here

Vodafone brings back the BlackBerry Boys to promote its new prepaid plan

WATCH the TVC created by Ogilvy & Mather here

Sony’s sports channel Six to go on-air on 7 April

To begin with the channel will air repeats of the Ultimate Fighting Championship and IPL action from the first four seasons

Cannes Lions 2015: Violence, videos, censorship... and a plea

Google's David Drummond and Victoria Grand on what the ad industry can do to take on violence online

Must watch on TV: Premier League, WSH

There are four WSH games over the weekend

Must watch on TV: India - New Zealand Test series decider

Also watch the Barclays Premier League

“Reduce electricity consumption,” says Havells geysers TVC

Lowe Lintas (Delhi) has created the campaign for Havells entry into the geysers segment.

Live Issue: Co-creation...the future or just tokenism?

Everybody’s talking co-creation, but not everyone thinks it’s a solution. Raahil Chopra encourages an industry debate

Must watch on TV: The action at the CWG continues

Also catch the Japanese Grand Prix and the second Test match between India and Australia.

Rapid passes the wedding test in its TVC

WATCH the TVC created by Saatchi & Saatchi here

‘If WPP has a 50 per cent share in the market, there's a 50 per cent chance that we'll be talking to their clients’: Sir Martin Sorrell

The executive chairman of S4 Capital caught up with Campaign India at the sidelines of a press meet in Mumbai

HP promises to fulfill dreams in the launch campaign for DreamScreen400

WATCH the TVC created by Publicis Capital here.

‘We hope to touch Rs 1k cr in new biz’

Mindshare’s Prasanth Kumar speaks about the agency’s growth and roadmap for the future

WATCH: We have to be careful with e-commerce in the alcobev space — Moët Hennessy

Smriti Sekhsaria, the marketing head for spirits and champagne at Moët Hennessy, speaks about challenges in the marketing space in her category, its focus on sustainability and more...

‘We have seen travel, tourism and cultural messages transcending politics and political messages’: Brand USA

The CMO of Brand USA, Tom Garzilli speaks with Campaign India, about how tourism from South Asia is growing in the country irrespective of the political messages coming out

Cannes Lions 2016: Promoting 'Olympism', connecting with audiences

Melinda May of IOC and Brian Yamada of VML engaged in conversation on the 'Olympic Movement' and using creativity to connect with the worldwide audience

D-Code 2019: 'Leverage the two-way communication digital allows you to have'

Google's Vikas Agnihotri and Spotify's Amarjit Singh Batra give advice to marketers to crack the digital code

Cannes Lions 2016: "Every second counts in those 30 seconds": Alejandro González Iñárritu

The Academy Award-winning director joined Ogilvy & Mather co-chairman and global CCO Tham Khai Meng on stage, on 23 June

We have to fix how we get paid for creativity: Susan Credle

We caught up with FCB's global chair and global CCO, Susan Credle and Tina Allan, global partner, head of data science, FCB, during their recent visit to India

Sports on TV: Winter Olympics, NBA and some cricket at Eden Gardens

Its winter Olympics time, as a long weekend filled with a variety of sporting action awaits us.To start the weekend on early Friday morning there’s the must win 3rd ODI for West Indies against Australia. The match is live on STAR Cricket at 8:50 am.There’s NBA action too. STAR Sports will telecast the San Antonio versus Denver Nuggets game at 9:00 am on Friday.

Cleartrip gets travellers to do the talking in new TVC

WATCH the TVC created by Publicis Capital here

Tata AIG Life launches new campaign

WATCH the TVC created by Bates here

TME appoints Uma Sivakumar as national digital head

TME, the media company of 1 Rediffusion group appointed Uma Sivakumar as national digital head. In her new role she will be responsible for the media deliveries on digital for all offices of TME.

Must watch on TV: cricket, formula 1 and football coming your way

England take on Sri Lanka in the series decider on Saturday

New TVC out to show the larger Nutrine Mahalacto

WATCH the TVC created by JWT India here

I think PM Modi has been good for brand India, but…: Sir Martin Sorrell

The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries

Cannes Lions 2022: What keeps chief creative officers awake at night?

Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson and Droga5’s Scott Bell discussed lessons learnt from the pandemic, challenges the creative folks in advertising face, and more…

Q&A: Manoj Padmanabhan, VP - marketing (digital), Ditto TV

The live TV over internet from Zee Enterprises announced the addition of two Big CBS channels to its portfolio, taking the count to 27. Who's tuning in to Ditto TV, and from where? Read on.

AdAsia 2011: "The shopkeeper has been ignored": Kurush Grant

Pankaj Ghemawat spoke to Sankay Kapoor, Ravi Swaminathan and Kurush Grant about brand India at AdAsia 2011

Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants

The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...

Must watch on TV: Airtel CLT20 and the Premier League

Catch Manchester United play Liverpool on Sunday

Asia's Top 1000 brands: Local versus global brands in India

We asked three in-market experts for their take on the prospects for local versus global brands in India.

Must watch on TV: India-Australia ODI, FA Cup

Three FA Cup games will be telecast over the weekend on Pix

Auto Expo 2012: Nigel Wark on Ford India’s presence at the Auto Expo

Ford revealed the Ford EcoSport at the Expo

I sympathise with those laid off at tech firms, but hiring them will help agencies: Josh Gallagher

The APAC COO of EssenceMediacom chats with us during his visit to India, in which he discussed the operations in the country, the wins at the Abbys, and more...

Brands working with sport is a marriage made in heaven: Gaurav Kapur

Kapur and Harsha Bhogle were part of a panel hosted by Twitter at its #WhatsHappening2022 virtual event

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication

Must Watch on TV: Argentina-Venezuela friendly, India-England ODI series

Also watch the US Open

Ashish Patkar launches digital outfit Monk Media Network

He was VP and ECD at Jack in the Box Worldwide prior

I-Com Global Summit 2022: Reaching India’s vaccine goal of a billion, 80 days ahead of time

Wavemaker India’s Gaurav Sablania explained how the agency used real-time data sources to provide correct and consistent information to speed up the vaccination drive

‘The Indian market is far more exciting…’: Ashish Patkar

The AVP and creative director of Jack in the Box Worldwide on his transition from mainline to digital, and why he wants to stick with the medium

Deepika Padukone: 'A star with her heart in the right place'

A study by the Indian Institute of Human Brands in association with Campaign India shows that Brand Deepika Padukone has emerged stronger post her appearance in JNU

Text 100 promotes Sunayna Malik to the position of MD

Text 100 has promoted Sunayna Malik to the role of managing director for India. In her new role, Malik will take over the mantle of leading and managing Text 100 India operations. She was also continue as managing consultant of Text 100 Delhi. She will report to Rowan Benecke, Text 100 regional director for APAC.

Imran Khan uses shadowgraphy to get his bottle in Coca Cola’s new TVC

WATCH the TVC created by McCann Erickson here

Stop inviting me to tick off the diversity agenda: Sushant Divgikar

Influencers Masoom Minawala, Sushant Divgikar and Viraj Ghelani along with L'Oreal's Smruthi Rajagopalan and Social Beat's Suneil Chawla discuss how brands and influencers can have better working relationships

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

Changes coming to Campaign India

A new look is on its way in September, with more value-added content for industry that is worth investing in

Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu

The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon

Be as weird and wild as you can be: Tesher’s advice to young content creators

Campaign India speaks to the Canadian-Indian songwriter about his hit track ‘Jalebi Baby’ that’s complete with a Zomato brand integration. He also spoke about why content creators need to be authentic, the role of social media, and more…

Must watch on TV: India-England Test match, Hungarian GP

Also watch the pre-season friendly games featuring Chelsea and Blackburn

O&M creates new TVC for the BlackBerry boys

Creates a song for Vodafone’s new BlackBerry prepaid plan

I-Com Global Summit 2022: Factors behind Netflix’s growth in India

Gaurav Sablania of Wavemaker India, explained the thinking behind Netflix India’s ‘Indian Originals for All’ campaign

JWT creates new TVC for 'Headfast'

WATCH TVC here

I love advertising and it helps me get a different perspective: PV Sindhu

The athlete who won Silver at the Rio Olympics in 2016 and Bronze at Tokyo 2020, speaks with Campaign India

‘Wai Wai will be an interesting brand in the FMCG space’

Nepal-origin brand looks to grow beyond North East and noodles; to launch first TVC

Must watch on TV: More from the ICC World Cup

Also watch the FA Cup clash between Arsenal and Manchester United.

Sports on TV: UCL Finals, French Open, cricket and lots more!

The weekend is upon us once again and it brings with it some great sporting action. Cricket, football, tennis and motorsports fans have plenty to look forward to this weekend.

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

WATCH: Counterfeits help brands like ours — Ambar Aneja, Six5Six

The co-founder and CEO of the brand – which has official merchandise rights for the Indian football team – discusses its national and international expansion plans, and more…

Must watch on TV: Loads of cricket and football coming your way

Also watch Megaquake on Discovery Channel

Fujilfim releases its maiden TVC in India

WATCH the TVC created by Grey Communications here

Blog: The year advertising and marketing made it to dining table conversations

TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020

Music is a timeless art and it would not make sense to change it for Reels or TikTok: Arjun Kanungo

Campaign India catches up with the singer, actor and entrepreneur to learn how the likes of Instagram Reels and TikTok are changing the music industry, his approach to social media, dream brands he would want to endorse, and the limitations of online gigs...

Mudra MAX bags Onward Mobility biz

Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'. Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces.

Raahil's blog: Well done, Jet Airways!

Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India

The romance continues in new Monte Carlo TVC

The campaign has been created by Bates 141, who've also worked on the launch communication for the new Monte Carlo womenswear brand Alpha

Cannes Lions 2023: ‘Create emotional advertising as functional advertising does nothing for a brand’

Footballer Cesc Fabregas, freestyler Pola Gomez, Bradford Ross of Coca-Cola, and Benjamin Braun of Samsung, discuss how brands can use fandom to connect with their audiences

We've grown 300% in the last five years and have the same target for the next five: Jack Swayne

We caught up with the global CEO of mSix&Partners during his ongoing visit to India

Want a Filmfare and a Film Craft Lion: Ashwiny Iyer Tiwari

It’s been a little over a decade since Leo Burnett’s ECD left the agency world. In a candid talk with Campaign India, she reveals her experiences since turning director, how she’s walking the talk of attracting more women to the film space, and more…

Sports on TV: Plenty of finals and the Monaco Grand Prix

This weekend brings us loads of tournament-ends, with lots of cup final action awaiting us. There are the semi-finals and finals from the ICC World T20, English FA Cup and the German DBF Cup coming our way.

MMGB: Cricket bloopers

For this week's Monday Morning Gloom Buster (MMGB), here's a collection of cricket bloopers. No list of bloopers can be complete without Inzamam Ul Haq, and this one is no different. He features at the four-minute mark in the video. Compatriot Javed Miandad features in the video too.

Second campaign for the Maruti DZire switches focus to car owner

WATCH the TVC created by Lowe Lintas here

Invidi Technologies to bring customised ads to linear TVs in 2022

Prasad Sanagavarapu, SVP – corporate development, emerging markets, Invidi Technologies, chats with Campaign India about the technology behind the service and how he believes it will be a game-changer in India

Toyota finds two more situations for Kohli to go Waku Doki

WATCH the two TVCs created by Percept H here

IPL Auction: Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad give a thumbs up to fans

Chennai Super Kings is the only franchise to not sign any of the top six players listed by fans

Spikes Asia 2016: 'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper

Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'

Mahindra says 'Grow up to Verito' in its latest TVC

WATCH the TVC created by Interface here

‘The one thing that Mahindra’s auto division has exclusively, is Anand Mahindra’

Vivek Nayer, chief marketing officer -- auto division, Mahindra & Mahindra, speaks about the company’s emergence from ‘semi-urban’ hero to one that’s targeting the aspirational Indian across markets

Tata says 'Go club class’, with the new Manza

WATCH the ad film created by Draftfcb-Ulka here

AMFI hopes to raise awareness of mutual funds in new campaign

WATCH four TVCs created by Publicis Capital here

Vishnu Mohan: From digging oil in the middle of the ocean to joining advertising

The outgoing chairman and CEO of Havas Group, Southeast Asia, India and North Asia, speaks with Campaign India about his advertising career, setting up the media unit at the agency, ageism and more...

Campaign India's new avatar is now live

Starting today (1 September), we are set to provide more value for our readers

‘If technology is not part of the solution, it is part of the inspiration”

Jon Hamm, global CCO, Geometry Global, who visited India as a young man to travel across the nation and live like a hippie, talks to us about the importance of emerging markets, and what activation agencies need to do

Cadbury Dairy Milk's 'Shubh Aarambh' returns with two new TVCs

WATCH the TVCs created by Ogilvy Mumbai here

Percept OOH bags R.P. Techvision biz

R.P. Techvision India has reappointed Percept Out-of-Home, a division of Percept Limited, to execute an outdoor campaign for their computer brand, Chirag.The campaign was rolled out recently in Kolkata.This brief given by R.P. Techvision to Percept OOH was to locate landmark sites with larger than life effects in Kolkata.

Does corruption affect following of a sport anymore?

‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why

Royal Enfield cruises YouTube highway on new Thunderbirds

Q&A with Shaji Koshy, senior vice president, sales and marketing, Royal Enfield

Must watch on TV: Champions League T20, Singapore Grand Prix and lots of football

Chennai Super Kings take on the Mumbai Indians in the big game of the weekend

i-Com Global Summit 2017: 'The challenge was reaching out to mini-truck drivers'

Howard Gross of Mindshare UK presents Castrol's campaign that targetted mini-truck drivers

Spikes Asia 2015: 'It is up to civilians and the media to help cure India-Pakistan relations'

Aaron Haroon Rashid, creator of Burka Avenger, spoke with Grey Group Singapore's CCO Ali Shabaz about the show on day one of Spikes Asia 2015

OMD India wins Puma biz

OMD won the account following a multi-agency pitch.

David Beckham enlisted as global brand ambassador for Yahoo!

Injury may have forced David Beckham out of the World Cup as a player, but the former England captain still has his hands full prior to the football carnival starting in South Africa. In addition to being on the team plane to South Africa as a mascot for the English team, Beckham has been signed as the global brand ambassador for Yahoo!. With this move, Yahoo! hopes to draw more online users.

India’s strongest local brands: Ola tops the list

ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.

Bloomberg UTV launches utvmoney.com

Business news channel Bloomberg UTV has launched a new website called UTVMONEY.com. The website will feature real-time stock market data and will also act as a credibility manager for tippers. The website aims to help investors by providing information about investment decisions.

Q&A: Kapil Agarwal, Anheuser-Busch InBev

Campaign India caught up with the CEO, whose flagship Budweiser now has a 'strong' premium sibling, Magnum

Goafest 2016: '90 pc of the payment problem is that agencies undercut each other'

Volkswagen's Oliver Maletz talk was followed by a round table moderated by GroupM's CVL Srinivas

Spikes Asia 2014: ‘Innovate the new and innovate the existing’ - Isobar's Jean Lin

The agency's global CEO urged digital marketers to be 'personal, adaptive and valuable'

Shahrukh Khan features in Linc Pen's latest TVC

WATCH the TVC created by Squirkle here

Auto Expo 2012: Shashank Srivastava on Maruti's transition from 'Count on us' to 'Way of Life'

Shashank Srivastava, chief general manager, marketing, Maruti Suzuki talks about the brand's transition to their new corporate tagline

Dream Yuga takes the emotional route in launch campaign

WATCH the TVC created by Dentsu Marcom here

Spikes Asia 2014: "Facebook is not your new television channel" - DDB's Amir Kassaei

The global chief creative officer spoke about what a brand needs to do to be successful in the future, technology, what DDB thinks its job is, and more…

Live Issue: Can agencies handle content demand?

We ask adlanders if agencies can take on everyone from comedy groups to media companies

Cannes Lions 2015: Sir Tim Berners Lee on AI, data and 'an intelligent life'

The founder of the world wide web and PHD's Mike Cooper discussed Artificial Intelligence on day three of the festival

‘Brands that cover up mistakes, do worse than brands that apologise'

CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands

Euro RSCG creates ‘Memories Unlimited’ for MakeMyTrip

WATCH the TVC here

BBH India creates new campaign for Google Chrome

WATCH the TVC here

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Maruti Suzuki’s executive director for sales and marketing chats with Campaign India on a wide range of topics, which include why the brand is yet to enter the EV space, the importance of print advertising, the post-lockdown recovery, and more…

Can Sri Lanka get its mojo back?

Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...

Stay agile so you can quickly pivot and change plans: Anil Viswanathan, Mondelez India

The vice president - marketing speaks with Campaign India about the plans for 2022, increased use of digital by the company, and more…

Q&A: Nishant Padhiar, editor, Stuff and What Hi Fi India

Stuff India - a Campaign India sister publication - turns four this December. Padhiar explains what's changed over the years

Reliance elevates Padmanabhan to the position of national head, BIG Street

He will report to Rabe Iyer

American Tourister unveils latest ‘Survive the World’ TVC

WATCH the TVC here

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

The app’s head explains the policy changes, what the business is doing to retain its customers’ trust and more...

Nike campaign woos everyday athletes, breaks before Olympics

A TVC by W+K went on air in 25 countries including India on July 27, and features 'Londons' from around the world

O&M creates a TVC for KFC’s new Krushers Kafeccino

WATCH the TVC here

Huge focus on the customer and the customer experience: Hamish McVey, British Airways

The global director - marketing speaks with Campaign India about its Diwali campaign which will be on-air during the ICC Men's Cricket World Cup

Primesite creates new outdoor campaign for Garnier

Primesite, Mudra MAX’s out-of-home solutions unit, has unveiled a new campaign for Garnier's new mineral deodorant range. This is an extension of Garnier Men and is endorsed by Bollywood actor John Abraham. Garnier is a part of L’Oreal.

Tata Docomo looks to keep it simple in its new campaign with Ranbir Kapoor

WATCH the TVCs created by Draftfcb Ulka here

I look for comments that call me bhens: Sumukhi Suresh

Comedian Sumukhi Suresh was a part of the first edition of Women Leading Change in India during which she discussed the positives of receiving hate on social media, stereotypes associated with her career choice, and more…

Axis Bank undergoes a change in identity

WATCH the TVC created by Lowe Lintas here

Drive Simpler, Live Better says TBWA's campaign for Nissan Micra

TBWA India has come up with the launch communication of Nissan's new car - The Micra. The communication for the launch of the new B+ segment car will be in two stages and features its new brand ambassador, Ranbir Kapoor. Currently, the communication for its pre-booking is on air. The start-of the sale communication, which is the second phase will break by mid-July. The theme of the campaign conceptualized by TBWA is ‘Art of City Living’.

Nirlep revamps identity to manage diverse brand portfolio

Nirlep has revamped its brand identity, conceptualised and executed by Elephant Strategy + Design.

Excited about India-US relations at a time when there’s geopolitical tension elsewhere: Kathy Bloomgarden

The CEO of Ruder Finn chats with us about the Indian market, ChatGPT and its role in PR, how being a family business helps, and more…

Power Play @ IPL 2015: 'We have been able to reach out more audiences in a more cost effective manner'

Rajat Mehta, president, marketing and corporate communication, Yes Bank, on the brand's plans for eighth edition

It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global

The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021, and more...

Brand Malaika is defined as one with a happy body, mind and soul: Malaika Arora

Campaign India chats with the VJ-turned-model-turned-entrepreneur about how the advertising industry has changed over the years, her entrepreneurial ventures, social media following, and more…

O&M continues 'Lost in the taste of 5 Star' concept for new 5 Star TVC

O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!”

AdAsia 2011: “If you’re not on Twitter, and you’re in this business, you should resign quickly”: Rishad Tobaccowala

‘From Twitter to Chat Rooms’ was the theme for the fifth session at AdAsia 2011

Weekend happenings: Gig in Bangalore

With the cricket world cup going on, most eyes are glued to their TV sets hoping to see India progress to the knock out rounds in the West Indies. For people who aren’t interested in this, there’s lots to do in your city this weekend.

Nike celebrates India World Cup win with third TVC

WATCH the third TVC in the ‘Bleed Blue’ campaign created by JWT here

‘Innerwear market has evolved with media reach’

While the company was set up in 1979, the brand name Rupa came into existence only in 1995. Anirban Chowdhury, senior manager – marketing and media, Rupa and Co., speaks about the company’s expanding portfolio and premiumisation in the category

Spikes Asia 2014: “Start saying no to clients” - Ted Royer, Droga5

The chief creative officer compared the agency-client relationship to dating

‘We have a responsibility to promote sports in India’: Abhishek Ganguly, Puma

The MD spoke with Campaign India on the sidelines of an event featuring former French footballer Thierry Henry in Mumbai

MetLife underlines importance of retirement planning, targets 40-plus males

WATCH the commercial created by McCann Erickson here

Spikes Asia 2014: “Keep moving towards yourself, not towards the West” - BBDO's Mike Schalit

Celebrating diversity and creativity in the 'BRICS' were Josy Paul, chairman and CCO, BBDO India, and Schalit, CCO of Net#work BBDO (South Africa)

On TV: Action hots up in the IPL

The only thing that matches the rise of temperatures in the country, is the rise in the sporting action. There's PLENTY of sport this weekend which features cricket, football and formula 1 prominently.In cricket the DLF IPL heads into its last few league games. In crunch encounters that will determine the three remaining semi final spots all the teams are featured this weekend.

Salman Khan to host Bigg Boss 4

Bollywood actor Salman Khan has been brought in by Colors to host the fourth edition of their reality television show Bigg Boss. The show will go on air later this year. With Salman Khan on board, Colors has looked to change the role of their host: he will be shown ridiculing and reprimanding the inmates present in the Bigg Boss house and being only friendly to those contestants who will play it clean and stay out of all the politics in the house.

Etihad underlines 'Why' people chose the airline in global campaign