Raahil's blog: Thank you Campaign India!
As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication
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We’ve developed a muscle for hustle: Hephzibah Pathak
Ogilvy India's recently appointed chairperson engages in a candid chat and discusses life post Piyush Pandey at the agency, how it's better placed than most agencies with regards to talent and more...
How a creative chief of staff helped DDB bag ‘network of the year’ at Cannes Lions in 2023
DDB’s creative chief of staff, Susie Walker, was in India last week, as part of a global creative council meet organised by the agency. We caught up with her to learn more about her job role, how her 10-year working experience at Cannes Lions helped the network, and more…
We have the ‘Gut Mumbai’ social media handle ready: Anselmo Ramos
The founder of Gut, which was recently acquired by Globant, chats with Campaign India, ahead of his impending visit to the country
Want a Filmfare and a Film Craft Lion: Ashwiny Iyer Tiwari
It’s been a little over a decade since Leo Burnett’s ECD left the agency world. In a candid talk with Campaign India, she reveals her experiences since turning director, how she’s walking the talk of attracting more women to the film space, and more…
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism
CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond
Huge focus on the customer and the customer experience: Hamish McVey, British Airways
The global director - marketing speaks with Campaign India about its Diwali campaign which will be on-air during the ICC Men's Cricket World Cup
All three agencies will see changes, but not drastic ones: Aditya Kanthy
We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Trying to inculcate the jersey culture among cricket fans in India: Sunil Gupta, adidas
In a conversation with Campaign India, adidas' senior director - brand, reveals why it signed a five-year deal with team India, plans during the World Cup, and a lot more...
Life has to change: Piyush Pandey
As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey
Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Cars remain a status symbol for young India: Shashank Srivastava
Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering
In this era of AI, media agency professionals need to upskill: Ajay Gupte, Wavemaker
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
Natural for workforce to be overwhelmed by Gen AI: Canva's Natalie Schwartz
The global head of brand marketing speaks with Campaign India on the sidelines of 'Global CreAItivity Survey' launch
Campaign India's new avatar is now live
Starting today (1 September), we are set to provide more value for our readers
Existing EV customers are brand ambassadors without monetary aspect: Vivek Srivatsa
We caught up with Vivek Srivastsa, head - marketing, sales and service strategy, Tata Passenger Electric Mobility, to learn more about the new brand identity designed for the electric vehicle business
We ensure that whatever products we bring into the country are profitable: Ashish Gupta, Volkswagen
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, the importance of safety for a car buyer, the increase of women purchasing cars and more…
Performance is key, the personality of the player is secondary: Arnab Banerjee on Ceat's endorsers
The MD and CEO of Ceat chats with us about how its cricket ratings have evolved, how 'made in India' is helping it globally, and more...
Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan
Perfetti Van Melle's managing director chats with Campaign India about the company's growth, category challenges, the lack of humour in advertising, agency partnerships and more...
Changes coming to Campaign India
A new look is on its way in September, with more value-added content for industry that is worth investing in
We've grown 300% in the last five years and have the same target for the next five: Jack Swayne
We caught up with the global CEO of mSix&Partners during his ongoing visit to India
Dept launches design vertical in India
Campaign India catches up with Franklin Schamhart, global head of the unit, to learn more about the offering
Havas Group launches Havas People in India
We caught up with Rupert Grose, global CEO, Havas People, and Arindam Sengupta, managing director, Havas People India, to learn more about the offering
When brands give us the freedom of creativity, it's heaven: The Quick Style
We caught up with the 10-member dance crew during their visit to India
Subway aims to make ordering easier, gets Viswanathan Anand for 'Hotsellers'
Campaign India chats with Mayur Hola, chief marketing officer, Culinary Brands, to learn more about the campaign
Cannes Lions 2023: ‘Creativity is sensitivity in a world where no one is listening’ – Josy Paul
The chairperson and CCO of BBDO India, discussed Ariel’s ‘Share The Load’ campaign during the festival
Cannes Lions 2023: Good creative work is the fastest shortcut to pricing yourself higher
Talented’s co-founders Gautam Reghunath and PG Aditiya, explained what pissed them off at a network agency and why they took the entrepreneurial route
Cannes Lions 2023: ‘Build trust and the agency will die for you’ – Dheeraj Sinha
Sinha was in conversation with Spotify’s Neha Ahuja on day four of the Cannes Lions International Festival of Creativity
Cannes Lions 2023: How Cadbury used generosity to become the number one chocolate brand
Sukesh Nayak, chief creative officer, Ogilvy India, Mie-Leng Wong, SVP - global brands, Mondelez, and Darren Bailes, global chief creative officer, VCCP, discussed the importance of brand purpose on day four
Cannes Lions 2023: Was reduced to tears when I read out 'I'm worth it' for L'Oréal - Eva Longoria
Longoria was in conversation with McCann's Daryl Lee on day three of the festival
Cannes Lions 2023: ‘Focus on purpose even though it has lost sexiness’
Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ‘ever-changing’ landscape
Cannes Lions 2023: ‘Selling property to afford a plane ticket to get to Cannes’
Creative leaders explain how under-represented countries can compete with those with higher budgets at festivals like the Cannes Lions
Cannes Lions 2023: ‘Creatives who get evaluated at Cannes, are not who get rewarded by the consumers’
Samir Singh (Unilever), Kory Marchisotto (e.l.f. Beauty) and William White (Walmart) were on stage on day two of the festival
Cannes Lions 2023: Whether advertising is a stunt or not, it has to be noticed
Eli Lily, Fernando Machado and Mark Kirkham, discussed the role of marketers on day one of the Cannes Lions International Festival of Creativity
Cannes Lions 2023: 'India under PM Modi is an interesting country and under-appreciated' - Sir Martin Sorrell
The founder and executive chairperson of S4 Capital discussed 'communication problems', along with AI and the Metaverse on day one of the festival
Cannes Lions 2023: ‘Create emotional advertising as functional advertising does nothing for a brand’
Footballer Cesc Fabregas, freestyler Pola Gomez, Bradford Ross of Coca-Cola, and Benjamin Braun of Samsung, discuss how brands can use fandom to connect with their audiences
Raahil’s blog: Clever adapts or plagiarism?
A recent ad by Envy featuring actors Akshay Kumar and Elnaaz Norouzi raises the question of what happens when a creative 'sources' ideas from content seen on social media
Have to go beyond football to attract viewers in India: Jose Cachaza
La Liga will have a new identity from the start of next season. We caught up with the football leagues India MD to learn more about its rebranded identity, its return to TV in India, celebrity promotions outside of football and how racism could make a difference to its brand...
I sympathise with those laid off at tech firms, but hiring them will help agencies: Josh Gallagher
The APAC COO of EssenceMediacom chats with us during his visit to India, in which he discussed the operations in the country, the wins at the Abbys, and more...
FICCI Frames 2023: Piyush Goyal’s ‘dil maange more’ from the media and entertainment industry
The minister of commerce and consumer affairs discussed how creativity can enhance commerce on day two of FICCI Frames 2023
FICCI Frames 2023: Most daily users don't require 5G: Gopal Vittal, Bharti Airtel
Bharti Airtel's chief executive officer was speaking on day one of FICCI Frames 2023
FICCI Frames 2023: India continues to be an advertising-led market for OTT
On day one of FICCI Frames 2023, a panel discussed the right revenue model for OTTs
Excited about India-US relations at a time when there’s geopolitical tension elsewhere: Kathy Bloomgarden
The CEO of Ruder Finn chats with us about the Indian market, ChatGPT and its role in PR, how being a family business helps, and more…
I dreamt of being on huge advertisement hoardings: Rakul Preet Singh
We chat with the actor to find out why she's invested in a diaper brand, her view on advertisements, trolls and more...
Raahil’s blog: Let the actors do the acting and leave the cricket for the cricketers
The author analyses the recent Hindware ad featuring Shikhar Dhawan, Virat Kohli, Glen Maxwell, Mohammed Siraj, Arshdeep Singh and Rahul Chahar
Want to add a major FMCG client to the roster in India: Tony Harradine
The APAC CEO for Omnicom Media Group, discusses India, work-life balance, talent, AI, and more…
Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1
F1’s director for media rights and content creation, discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive and more…
Stop inviting me to tick off the diversity agenda: Sushant Divgikar
Influencers Masoom Minawala, Sushant Divgikar and Viraj Ghelani along with L'Oreal's Smruthi Rajagopalan and Social Beat's Suneil Chawla discuss how brands and influencers can have better working relationships
Give content creators creative freedom: Kunal Vijaykar
The food writer and actor went on a rant about why influencers should be called ‘content creators’ and also what he expects from brands at ASCI’s #GetItRight summit
Tech layoffs: Can advertising benefit?
Campaign India speaks with agency leaders, an advertising and branding college program chair, as well as someone who has worked with a tech company and an agency, to figure out whether advertising can fight back to start attracting talent that was looking for a way out
Dept enters India by acquiring Tekno Point
Campaign India catches up with Dept's Dimi Albers and Vishnu Mohan, along with Himanshu Mody from Tekno Point, to learn more about the acquisition
Watch: A lot of people are enamoured with a move to the client side — Mayur Hola
Mayur Hola, chief marketing officer, Culinary Brands, is in conversation with Campaign India
Don’t see any major slowdown hampering the industry: Yannick Bolloré
Vivendi's chairperson explains why the Havas Group could see a slower Q3 compared to previous quarters this year, why consumers won't listen to Jeff Bezos and buy refrigerators, Twitter's acquisition, and more...
Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more...
India hasn’t utilised e-commerce to the extent we could: Arundhati Bhattacharya
The CEO and chairperson of Salesforce spoke about the importance of merging digital and physical at WPP Commerce on 16 November
Raahil’s blog: A messy affair for Byju’s
While talent churn is often touted as the number one issue in the advertising and marketing space, brands don’t seem to be walking the talk
Need to help clients understand the impact of their investments: Peter Mears
The global CEO of Havas Media Group talks about the challenges the industry faces, states the impact of a winter World Cup, the importance of India, and more...
Don’t know why scale gets vilified: Devika Seth Bulchandani
Ogilvy's global chief executive officer chats with Campaign India about a variety of topics including agility, scale, competition with start-ups, and more...
Trying to break the myth that you can’t teach an old dog new tricks: Lara Dutta
As Arias expands to launch a sustainable collection for children, Campaign India catches up with the actor, producer and entrepreneur to learn more...
Raahil's blog: Deepika Padukone continues selling Nike, even after Adidas deal
The author explains how Padukone continues selling Nike products even after 11 months of being an adidas brand ambassador
Looking to build human connect to gain consumers: Akasa Air’s Belson Coutinho
The co-founder, chief marketing and experience officer at Akasa Air, speaks with Campaign India on the sidelines of the brand’s first multimedia campaign being rolled out
Our track record shows that we have been long-term partners: Raja Rajamannar, Mastercard
The chief marketing and communications officer of Mastercard, discusses the brand's marketing plans in India, post the bagging of BCCI's home matches sponsorship deal
Moving the customer back from social media to the club’s channels is a challenge: Arsenal's Juliet Slot
The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more…
How has the freedom of running an agency impacted you?
Campaign India catches up with agency heads who have previously worked with a network, to ask them about the change they saw in themselves after launching their ventures
D-Code 2022: 'Digital is still about people'
Here’s what Amit Wadhwa and Mansha Tandon had to say at the event
Suresh Narayanan's 8As of leadership and a new definition of VUCA
Nestle’s Narayanan was part of a panel at the ISA Global Conference which also consisted of Hina Nagarajan (Diageo), Shantanu Khosla (Crompton Greaves) and Renuka Ramnath (Multiples)
Companies can only succeed when they experiment to solve the needs of the future: Shailesh Jejurikar
The COO of P&G was speaking at the ISA Global CEO Conference in Mumbai
The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha
Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...
The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha
Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...
Can Sri Lanka get its mojo back?
Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...
Raahil’s blog: Where’s the fair play, Fairplay?
Fairplay’s film featuring actors Shraddha Kapoor and Varun Dhawan angers the author because of the portrayal of the former
Havas launches Cake in India
Rosie Holden, chief executive officer, Cake, Rana Barua, group CEO, Havas Group India, and Alex Groom, executive creative director, Cake, chat with Campaign India about the launch of the sports, entertainment and culture agency
Cannes Lions 2022: What keeps chief creative officers awake at night?
Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson and Droga5’s Scott Bell discussed lessons learnt from the pandemic, challenges the creative folks in advertising face, and more…
Cannes Lions 2022: The Metaverse is a very sexy, but much-hyped area to be in – Sir Martin Sorrell
Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights
Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul
The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
Cannes Lions 2022: We fight all the way to the Supreme Court to defend our diverse content - Ted Sarandos
Netflix's co-CEO and chief content officer was in conversation with New York Magazine's Kara Swisher
Cannes Lions 2022: A cute ad, without an action, means nothing – Tianna Bartoletta
The three-time Olympic Gold winner was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
Cannes Lions 2022: Paris Hilton and Gary Vaynerchuk on the NFT revolution
On day two of the Cannes Lions International Festival of Creativity, the duo claimed that NFTs and the Web3 will help put the power in the hands of the creators
Cannes Lions 2022: Aiming to make every ad, a green ad by 2030
Aline Santos of Unilever and Stephen Woodford of the Advertising Association, made a rally to the advertising industry to help take on climate change
Cannes Lions 2022: When everything seems to be lost, the free world has the power to fight back - Gary Kasparov
The chess grandmaster and Richard Edelman discussed how the world needs to respond to the Ukraine-Russia war on day one of the Cannes Lions
Cannes Lions 2022: How McDonald’s evolved from being just a 'wallpaper brand'
The brand’s global CMO Morgan Flatley was in conversation with Wieden+Kennedy’s Neal Arthur
Cannes Lions 2022: 'I feel that love before the data tells me whether the campaign worked or not' - Swati Bhattacharya
The creative chairperson of FCB India was in conversation with Bas Korsten and Nadja Lossgott on day one of the festival
The power of technology: enabler or enemy of creativity?
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
Profit vs purpose: Advertising’s balancing act
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
I-Com Global Summit 2022: Digital learnings from Plato
Deutsche Telekom’s Norman Wagner looks at Plato’s 'The Allegory of the Cave' and shares learnings for the digital world
I-Com Global Summit 2022: It’s important to separate trust from sentiment and reputation
Edelman's Yannis Kotziagkiaouridis was in conversation with Ikea's Erik Fägnell and Simone Page
I-Com Global Summit 2022: Data and insights can fuel marketing excellence – Reckitt’s Elaine Rodrigo
The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence
I-Com Global Summit 2022: Factors behind Netflix’s growth in India
Gaurav Sablania of Wavemaker India, explained the thinking behind Netflix India’s ‘Indian Originals for All’ campaign
I-Com Global Summit 2022: How Domex looked to spread confidence among the Mumbai local train consumers
Ajay Mehta, national head, Mindshare Content+, presented the case on day two of the ongoing I-Com Global Summit 2022
I-Com Global Summit 2022: 'The Metaverse can help solve the industry's talent crunch'
Michael Horn, global head - data product, TBWA\ Worldwide, chaired a roundtable, which discussed effective marketing in the Metaverse
I-Com Global Summit 2022: Reaching India’s vaccine goal of a billion, 80 days ahead of time
Wavemaker India’s Gaurav Sablania explained how the agency used real-time data sources to provide correct and consistent information to speed up the vaccination drive
Raahil’s blog: Well done Rohan Bopanna, Sania Mirza and Sony Pictures Networks
While Rohan Bopanna is being lauded for his on-court achievements, Sania Mirza seems to finally have an apparel sponsor, and Sony Sports Networks get the praise for the way the broadcaster has handled the French Open telecast
The cost of being wrong is better than being late: Rajiv Bajaj
The CEO of Bajaj Auto was in conversation with Piyush Pandey at an event organised by IHCL in Mumbai
Rest well Anant sir
A short tribute for Anant Rangaswami, the founding editor of Campaign India, who passed away earlier this morning
I love advertising and it helps me get a different perspective: PV Sindhu
The athlete who won Silver at the Rio Olympics in 2016 and Bronze at Tokyo 2020, speaks with Campaign India
Goafest 2022: Indian advertising is the best in the world – Kapil Dev
The former Indian cricket captain was in conversation with Charu Sharma on day two of Goafest
Goafest 2022: When you win, you forget all the struggles – PV Sindhu
The two-time Olympic winner was speaking on day two of Goafest 2022
Need to make social media a safer space: Athiya Shetty
The Bollywood actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…