The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
The global head of brand marketing speaks with Campaign India on the sidelines of 'Global CreAItivity Survey' launch
Starting today (1 September), we are set to provide more value for our readers
We caught up with Vivek Srivastsa, head - marketing, sales and service strategy, Tata Passenger Electric Mobility, to learn more about the new brand identity designed for the electric vehicle business
Perfetti Van Melle's managing director chats with Campaign India about the company's growth, category challenges, the lack of humour in advertising, agency partnerships and more...
The MD and CEO of Ceat chats with us about how its cricket ratings have evolved, how 'made in India' is helping it globally, and more...
A new look is on its way in September, with more value-added content for industry that is worth investing in
Was there more to the brand pulling out than ‘disrepute to the game’?
VIP Industries’ Sudip Ghose and McCann Erickson’s Jitender Dabas discuss pros and cons of the celebrity tie up
Mindshare’s Prasanth Kumar speaks about the agency’s growth and roadmap for the future
We ask adlanders if agencies can take on everyone from comedy groups to media companies
Q&A with Posterscope's Annie Rickard and Haresh Nayak
Navonil Chatterjee tells us about his mandate at Rediffusion Y&R, and why talk of a takeover angered him
Before first day-night Test, adlanders tell us that interest is growing with result-oriented games
We caught up with the global CEO of mSix&Partners during his ongoing visit to India
Campaign India catches up with Franklin Schamhart, global head of the unit, to learn more about the offering
We caught up with Rupert Grose, global CEO, Havas People, and Arindam Sengupta, managing director, Havas People India, to learn more about the offering
Campaign India chats with Mayur Hola, chief marketing officer, Culinary Brands, to learn more about the campaign
Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ‘ever-changing’ landscape
Creative leaders explain how under-represented countries can compete with those with higher budgets at festivals like the Cannes Lions
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond
We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
In a conversation with Campaign India, adidas' senior director - brand, reveals why it signed a five-year deal with team India, plans during the World Cup, and a lot more...
The global director - marketing speaks with Campaign India about its Diwali campaign which will be on-air during the ICC Men's Cricket World Cup
Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, the importance of safety for a car buyer, the increase of women purchasing cars and more…
We caught up with the 10-member dance crew during their visit to India
Mayur Hola, chief marketing officer, Culinary Brands, is in conversation with Campaign India
Footballer Cesc Fabregas, freestyler Pola Gomez, Bradford Ross of Coca-Cola, and Benjamin Braun of Samsung, discuss how brands can use fandom to connect with their audiences
Samir Singh (Unilever), Kory Marchisotto (e.l.f. Beauty) and William White (Walmart) were on stage on day two of the festival
The chairperson and CCO of BBDO India, discussed Ariel’s ‘Share The Load’ campaign during the festival
Talented’s co-founders Gautam Reghunath and PG Aditiya, explained what pissed them off at a network agency and why they took the entrepreneurial route
Sinha was in conversation with Spotify’s Neha Ahuja on day four of the Cannes Lions International Festival of Creativity
Sukesh Nayak, chief creative officer, Ogilvy India, Mie-Leng Wong, SVP - global brands, Mondelez, and Darren Bailes, global chief creative officer, VCCP, discussed the importance of brand purpose on day four
Longoria was in conversation with McCann's Daryl Lee on day three of the festival
The founder and executive chairperson of S4 Capital discussed 'communication problems', along with AI and the Metaverse on day one of the festival
Eli Lily, Fernando Machado and Mark Kirkham, discussed the role of marketers on day one of the Cannes Lions International Festival of Creativity
A recent ad by Envy featuring actors Akshay Kumar and Elnaaz Norouzi raises the question of what happens when a creative 'sources' ideas from content seen on social media
Ogilvy India's recently appointed chairperson engages in a candid chat and discusses life post Piyush Pandey at the agency, how it's better placed than most agencies with regards to talent and more...
DDB’s creative chief of staff, Susie Walker, was in India last week, as part of a global creative council meet organised by the agency. We caught up with her to learn more about her job role, how her 10-year working experience at Cannes Lions helped the network, and more…
The founder of Gut, which was recently acquired by Globant, chats with Campaign India, ahead of his impending visit to the country
It’s been a little over a decade since Leo Burnett’s ECD left the agency world. In a candid talk with Campaign India, she reveals her experiences since turning director, how she’s walking the talk of attracting more women to the film space, and more…
As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication
As Arias expands to launch a sustainable collection for children, Campaign India catches up with the actor, producer and entrepreneur to learn more...
The author explains how Padukone continues selling Nike products even after 11 months of being an adidas brand ambassador
The co-founder, chief marketing and experience officer at Akasa Air, speaks with Campaign India on the sidelines of the brand’s first multimedia campaign being rolled out
The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more…
The chief marketing and communications officer of Mastercard, discusses the brand's marketing plans in India, post the bagging of BCCI's home matches sponsorship deal
Bharti Airtel's chief executive officer was speaking on day one of FICCI Frames 2023
The minister of commerce and consumer affairs discussed how creativity can enhance commerce on day two of FICCI Frames 2023
On day one of FICCI Frames 2023, a panel discussed the right revenue model for OTTs
We chat with the actor to find out why she's invested in a diaper brand, her view on advertisements, trolls and more...
The CEO of Ruder Finn chats with us about the Indian market, ChatGPT and its role in PR, how being a family business helps, and more…
Campaign India speaks with agency leaders, an advertising and branding college program chair, as well as someone who has worked with a tech company and an agency, to figure out whether advertising can fight back to start attracting talent that was looking for a way out
Campaign India catches up with Dept's Dimi Albers and Vishnu Mohan, along with Himanshu Mody from Tekno Point, to learn more about the acquisition
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more...
The CEO and chairperson of Salesforce spoke about the importance of merging digital and physical at WPP Commerce on 16 November
While talent churn is often touted as the number one issue in the advertising and marketing space, brands don’t seem to be walking the talk
The global CEO of Havas Media Group talks about the challenges the industry faces, states the impact of a winter World Cup, the importance of India, and more...
Ogilvy's global chief executive officer chats with Campaign India about a variety of topics including agility, scale, competition with start-ups, and more...
F1’s director for media rights and content creation, discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive and more…
Influencers Masoom Minawala, Sushant Divgikar and Viraj Ghelani along with L'Oreal's Smruthi Rajagopalan and Social Beat's Suneil Chawla discuss how brands and influencers can have better working relationships
The food writer and actor went on a rant about why influencers should be called ‘content creators’ and also what he expects from brands at ASCI’s #GetItRight summit
The APAC CEO for Omnicom Media Group, discusses India, work-life balance, talent, AI, and more…
The author analyses the recent Hindware ad featuring Shikhar Dhawan, Virat Kohli, Glen Maxwell, Mohammed Siraj, Arshdeep Singh and Rahul Chahar
Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...
Fairplay’s film featuring actors Shraddha Kapoor and Varun Dhawan angers the author because of the portrayal of the former
Rosie Holden, chief executive officer, Cake, Rana Barua, group CEO, Havas Group India, and Alex Groom, executive creative director, Cake, chat with Campaign India about the launch of the sports, entertainment and culture agency
Vivendi's chairperson explains why the Havas Group could see a slower Q3 compared to previous quarters this year, why consumers won't listen to Jeff Bezos and buy refrigerators, Twitter's acquisition, and more...
The APAC COO of EssenceMediacom chats with us during his visit to India, in which he discussed the operations in the country, the wins at the Abbys, and more...
La Liga will have a new identity from the start of next season. We caught up with the football leagues India MD to learn more about its rebranded identity, its return to TV in India, celebrity promotions outside of football and how racism could make a difference to its brand...
Shashank Srivastava, senior executive director (marketing), Maruti Suzuki, explains why the company has rolled out a campaign five years after launching, and more...
Campaign India catches up with the singer, actor and entrepreneur to learn how the likes of Instagram Reels and TikTok are changing the music industry, his approach to social media, dream brands he would want to endorse, and the limitations of online gigs...
The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...
Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast
Campaign India chats with the VJ-turned-model-turned-entrepreneur about how the advertising industry has changed over the years, her entrepreneurial ventures, social media following, and more…
Campaign India speaks to the Canadian-Indian songwriter about his hit track ‘Jalebi Baby’ that’s complete with a Zomato brand integration. He also spoke about why content creators need to be authentic, the role of social media, and more…
The head coach of the Indian cricket team discussed what corporates can learn from sport, how social media should be ignored by athletes, the 1983 World Cup win, Audi and more...
Sophia Sinha, marketing head, Moët Hennessy India, talks to Campaign India about its latest partnership with the home grown brand Svami, premiumisation, and more...
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament
In a chat with Campaign India, the former Liverpool FC defender, and current voice of the Premier League, spoke of curbing social media trolling, the change in the game’s financial aspect, and more…
Moore shares takeaways from his stints at Sega, Microsoft, EA Sports, Liverpool FC, and Unity, where he is currently SVP for sports and live entertainment
The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood
Ogilvy’s chairperson of global creative and chairperson of India shares life learnings and how he has used them in advertising
Gimlet’s Lydia Polgreen; singer and actor Brandy Norwood, and journalist Danyel Smith discuss the power of audio, the advancements made and more…
Prasad Sanagavarapu, SVP – corporate development, emerging markets, Invidi Technologies, chats with Campaign India about the technology behind the service and how he believes it will be a game-changer in India
The two-time world champion was joined by Laurent Rossi, CEO, Alpine F1 racing team and Guru Gowrappan, CEO, Verizon Media in a session
Campaign India catches up with the head of brand marketing to learn more about the campaign with Deepika Padukone, its growth in the country, podcasts, and more…
The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…
The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries
The captain of the Indian football team states how social media united to help people during the peak of the second wave of Covid-19 in the country
Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players
The Minister of Environment, Tourism and Protocol for the Government of Maharashtra spoke at the IAA Olive Crown Awards where he was named ‘Green Crusader of the Year’
Campaign India catches up with the captain of the women's cricket team to discuss her association with Jacob's Creek, whether women cricketers are getting more endorsement deals, social media, and more...
The vice president - marketing speaks with Campaign India about the plans for 2022, increased use of digital by the company, and more…
The CEO of Bajaj Auto was in conversation with Piyush Pandey at an event organised by IHCL in Mumbai
A short tribute for Anant Rangaswami, the founding editor of Campaign India, who passed away earlier this morning
The former Indian cricket captain was in conversation with Charu Sharma on day two of Goafest
The athlete who won Silver at the Rio Olympics in 2016 and Bronze at Tokyo 2020, speaks with Campaign India
Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, discusses the launch of the ‘are you AMG-ready’ campaign in the country, why it's making television-like spending on Instagram, sales projections for the year, the brand’s new retail model and more…
The actor takes us through her journey, right from being the terrified 16-year old shooting for Garnier hearing the words 'baby ka mundi kaato' to being wanted and recognised as an entrepreneur
Vinay Joshi, marketing manager for the Indian sub-continent and Maldives, speaks with Campaign India about the launch of the ready-to-drink Jack Daniel's can
Dhoni sees more airtime on television than Kohli during the recent India-West Indies ODI series, even though he's not part of the team
The recently appointed CEO of Wunderman Thompson South Asia, speaks with Campaign India on his first three months at the agency, growth plans, acquisitions, the Metaverse and a lot more...
We caught up with FCB's global chair and global CCO, Susan Credle and Tina Allan, global partner, head of data science, FCB, during their recent visit to India
At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence
The newly-appointed CEO of VMLY&R has a chat with Campaign India about working with WPP, her new role, talent, and much more...
According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?
The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
The two-time Olympic winner was speaking on day two of Goafest 2022
Pandey was in discussion with Rohit Kumar Singh, secretary (CA), Ministry of Consumer Affairs and Food Distribution, at Goafest 2022
The CEO and founder of Sugar revealed the company’s growth journey on day one of Goafest
The Bollywood actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…
The former midfielder who played for England, Chelsea and Manchester City among others, spoke with Campaign India on the sidelines of an event organised by DreamSetGo
Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson and Droga5’s Scott Bell discussed lessons learnt from the pandemic, challenges the creative folks in advertising face, and more…
Netflix's co-CEO and chief content officer was in conversation with New York Magazine's Kara Swisher
The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights
On day two of the Cannes Lions International Festival of Creativity, the duo claimed that NFTs and the Web3 will help put the power in the hands of the creators
Ajay Mehta, national head, Mindshare Content+, presented the case on day two of the ongoing I-Com Global Summit 2022
The three-time Olympic Gold winner was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
Aline Santos of Unilever and Stephen Woodford of the Advertising Association, made a rally to the advertising industry to help take on climate change
The creative chairperson of FCB India was in conversation with Bas Korsten and Nadja Lossgott on day one of the festival
Athletes and stakeholders in sport discussed how India can turn into a sporting powerhouse at the first edition of the Apollo Tyres Sports Conclave
Kapur and Harsha Bhogle were part of a panel hosted by Twitter at its #WhatsHappening2022 virtual event
The MD and CEO of IFB Industries discusses how the company entered the D2C digital space at the Adobe Summit
The brand’s global CMO Morgan Flatley was in conversation with Wieden+Kennedy’s Neal Arthur
The chess grandmaster and Richard Edelman discussed how the world needs to respond to the Ukraine-Russia war on day one of the Cannes Lions
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
Deutsche Telekom’s Norman Wagner looks at Plato’s 'The Allegory of the Cave' and shares learnings for the digital world
The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence
Edelman's Yannis Kotziagkiaouridis was in conversation with Ikea's Erik Fägnell and Simone Page
Wavemaker India’s Gaurav Sablania explained how the agency used real-time data sources to provide correct and consistent information to speed up the vaccination drive
Michael Horn, global head - data product, TBWA\ Worldwide, chaired a roundtable, which discussed effective marketing in the Metaverse
Gaurav Sablania of Wavemaker India, explained the thinking behind Netflix India’s ‘Indian Originals for All’ campaign
While Rohan Bopanna is being lauded for his on-court achievements, Sania Mirza seems to finally have an apparel sponsor, and Sony Sports Networks get the praise for the way the broadcaster has handled the French Open telecast
The head of marketing and PR at Audi India discusses the brand’s ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers, and more…
At Women Leading Change, Chhibber listed the stereotypical responses she faced when she spoke about pursuing football as a career, why brands have to support athletes, and more…
Comedian Sumukhi Suresh was a part of the first edition of Women Leading Change in India during which she discussed the positives of receiving hate on social media, stereotypes associated with her career choice, and more…
Maruti Suzuki’s executive director for sales and marketing chats with Campaign India on a wide range of topics, which include why the brand is yet to enter the EV space, the importance of print advertising, the post-lockdown recovery, and more…
The actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television
The VP – sales and marketing at DHL Express in conversation about how India’s logistics business is changing, why it took the company so long to sponsor a cricketing property and more...
The 23-time Grand Slam champion addressed a session at the Adobe Summit
Goyal, who has acquired Rediffusion and Everest, and taken over as MD, speaks with Campaign India on how he looks to approach the new chapter
The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more…
The recently elevated CMO at Vi speaks about telecom brands during the pandemic, serving customers on social media, associations with the IPL, and more…
Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing
Campaign India catches up with agency heads who have previously worked with a network, to ask them about the change they saw in themselves after launching their ventures
Here’s what Amit Wadhwa and Mansha Tandon had to say at the event
Nestle’s Narayanan was part of a panel at the ISA Global Conference which also consisted of Hina Nagarajan (Diageo), Shantanu Khosla (Crompton Greaves) and Renuka Ramnath (Multiples)
The COO of P&G was speaking at the ISA Global CEO Conference in Mumbai
Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...
Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...
Smriti Sekhsaria, the marketing head for spirits and champagne at Moët Hennessy, speaks about challenges in the marketing space in her category, its focus on sustainability and more...
The co-founder and CEO of the brand – which has official merchandise rights for the Indian football team – discusses its national and international expansion plans, and more…
The Apac CSO speaks with us about the industry’s 'weird' penchant for self-criticism, a lack of passion among agency leaders, and the need to make clients understand the value of planning.
The senior manager, marketing and product explains the airline's second TVC in India, importance of this market and more...
MakeMyTrip's CMO explains the brand's latest campaign which has been conceptualised by Publicis
Digital film by Leo Burnett makes appeal ahead of Organ Donation Day
S Murugan Narayanswamy, SVP – marketing, says launch based on insight that pizza has become meal replacement
Watch the film by Leo Burnett; read Q&A with the director of marketing on tie-up with Angry Birds
Financial services brand to allot 20 to 25 pc of marketing budget to promote Olympics besides insuring athletes
Film conceptualised by Flying Cursor; Q&A with Naveen Malhotra, Mahindra Two-wheelers
Q&A with Parle Agro JMD and CMO Nadia Chauhan on the new positioning and campaign featuring Priyanka Chopra
Watch the ad film conceptualised by BBH India here
View the film by Soho Square; read the conversation with marketing head Solomon Wheeler and agency SVP Dip Sengupta here
Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets
Will steer clear of footballer Lionel Messi for the SUV launch campaign
Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands
Clients on board include Vivaana Hospitality and art marketplace Mojarto
The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns
With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders
The global CCO tells us about his first 15 month on the job, and the challenges ahead for the Korea-headquartered agency
The company's CEO speaks out on the Pierce Brosnan controversy
The MD spoke with Campaign India on the sidelines of an event featuring former French footballer Thierry Henry in Mumbai
Who is the bigger brand today and who is bigger for brands?
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.
Digital agency's global CMO reflects on opportunities in India and the Asia Pacific
The global head of marketing innovation spoke about how 'cognitive' can help brands
McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'
Andy Wilson of BBDO and Nicole McMillan of Wrigley took stage on day two of Spikes Asia 2016
MasterCard's Sam Ahmed was in conversation with Bollywood actor Anil Kapoor
We caught up with the CCO of Rediffusion Y&R Group for a freewheeling chat on work, recognition and scaling a challenge larger than Everest
JWT's Tamara Ingram, Isobar's Jane Lin-Baden, TBWA's Philip Brett and Campaign's Atifa Silk discussed diversity
The president of the Creative Effectiveness category made the case for creativity with originality on the last day
The speaker on day three analysed differences between Donald Trump and Hillary Clinton and their US presidential campaigns
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
The chief experience officer showcased work and offered three tips to those in digital advertising
The event on 16 September featured media veterans Raghav Bahl and Ronnie Screwvala, on their ‘second innings’
Kevin Bell, global chair of Burson Marsteller’s public affairs practice, reflects on why 'Leave' prevailed over 'Remain' in the UK Referendum
A year post launch, multimedia portal's COO outlines expansion plans
CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV
Punit Anand, GM - marketing and group head, Hyundai Motor India, explains the marketing plans
Virat Khullar, head of marketing, explains that 20 pc of Kwid bookings in first four months were from the app
Nepal-origin brand looks to grow beyond North East and noodles; to launch first TVC
Rishi Khiani, co-founder of the intra-city delivery app, underlines that the 1-on-1 response team will always be in-house
Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices
Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead
Hasbro India's commercial director speaks with Campaign India about Government initiatives to help the toy industry, growth of board games during the pandemic, sustainability, and more...
The author lists three reasons why the industry should be optimistic of recovery in 2021
The country manager, India and Gulf at Tourism Australia shares how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...
Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India
The VP - marketing and business innovation at the company talks about taxation policies, branding challenges, trends, and discusses the soon-to-be-launched paper packaging for Johnnie Walker products
The GM – sales and marketing at the company speaks about the challenges the condom category faces, the pandemic, and more…
GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise
The labs' group COO discusses servicing those in the IPL bio-bubble, testing the general public during the peak of the pandemic and more...
As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl
Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule
Chetna Soni, Neha Ahuja and Ravi Santhanam, were part of a panel moderated by Dheeraj Sinha on day two of Spikes Asia X Campaign
Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out
A recent film from Panasonic asked the protagonist to stop spraying surfaces and ‘chill’ thanks to its NanoeX technology
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021, and more...
The outgoing chairman and CEO of Havas Group, Southeast Asia, India and North Asia, speaks with Campaign India about his advertising career, setting up the media unit at the agency, ageism and more...
WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...
The app’s head explains the policy changes, what the business is doing to retain its customers’ trust and more...
As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author
The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past
The CEO and MD of DDB Mudra Group explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more...
The International Cricket Council's head of digital speaks with Campaign India on how the council is using the medium to connect with fans around the globe
TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020
The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy
Rana Barua, CEO, Havas Group India, and Mohit Joshi, CEO, Havas Media Group India, discuss new business wins, acquisition plans, talent and more...
Aroon Purie, Megha Tata, NP Singh, Punit Goenka, Sudhanshu Vats and Uday Shankar discuss why they are unhappy with TRAI's NTO 2.0
Chief brand officer discusses how Covid-19 and racism have disrupted the role of companies and brands
The worldwide CCO of Ogilvy states how the agency has functioned through the pandemic and shares learnings from the past three months
In the past, experts have stated that football isn’t an attractive advertising option because of the lack of options for advertisers during the broadcast; now there's an opportunity to change that.
UN Women executive director and chair of UNstereotype Alliance issues rallying call to the industry to use its collective power to ensure Black Lives Matter movement triggers fundamental change.
The rapper addresses racism issues and states brands need to step up and take a stance.
In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic
A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.
Vineet Agrawal, marketing and commercial director, India area, Brown-Forman, explains how the global campaign is being adapted and challenges with the alcohol industry in India
The chairman and group CEO of Wunderman Thompson South Asia discusses the agency’s agile working strategy and explains why he is optimistic about the future
A study by the Indian Institute of Human Brands in association with Campaign India shows that Brand Deepika Padukone has emerged stronger post her appearance in JNU
An A$ 25 million fund has been created for international tourism marketing as the country looks to build trust of tourists after the bushfires hit
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....
The club's international project manager states why football clubs in England need to look outside the country for fans, how it plans to grow in markets like India and more...
Earlier this week, S4 posted a 6.5% net revenue gain between April and June 2020.
The chief digital transformation officer at Vi explains the new brand identity for the Vodafone-Idea merger
Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
The director of marketing and communications at Indigo and his agency partner, Wieden+Kennedy's managing director, Gautham Narayanan explain how the airline is solving marketing issues during the pandemic
ASIA's TOP 1000 BRANDS: Experts state that while going local is the correct option, the prime minister's 'Atmanirbhar Bharat' (self-reliant India) movement shouldn’t lead to a compromise on quality, as it’ll hurt consumers and the country.
ASIA's TOP 1000 BRANDS: IndiGo is the top ranked aviation brand in India, and other brands can learn from how it has consistently aligned its business practices with the brand idea.
ASIA's TOP 1000 BRANDS: Though international brands outnumber local ones on the top 100 ranking for India, that may be set to change due to the PM's call for self-reliance and geopolitical tensions with China.
Some believe learnings will be missed while some call for work to be celebrated with an online event
What happens when two people with the same name work at an agency?
Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...
Advertising will pick-up and print, OOH will benefit according to the experts
The executive chairman of S4 Capital caught up with Campaign India at the sidelines of a press meet in Mumbai
Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce
Ahteram Uddin (TikTok Ads), Bhaskar Ramesh (Google), Neha Ahuja (Spotify) and Vikram Chandra (Editorji) discuss how content is being consumed in the country
The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...
The director of operations updates Campaign India about Sir Martin Sorrell’s S4 Capital, acquisition plans in India, why talent isn’t an issue, and more…
Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences
The MD of W+K talks about year one of his first stint in advertising in India, the importance the agency gives to talent, growth plans, how he fails the 'Tebbit Test' and more...
On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what gets him back to advertising, and W+K, after spending a decade with Apple
Dentsu Webchutney's Sidharth Rao explains how digital marketers also need to think analogue first while JSW Sports' Mustafa Ghouse spoke about the importance of fans for sports clubs
The stand-up comedian took a dig at the sponsor of the event, urged marketers to not think everything can go viral and more...
Srivats TS from Swiggy and Facebook's Nirmal Pulickal give their advice on how to break the digital code
Jogesh Lulla of Cornerstone Sport and Entertainment along with MX Player's Karan Bedi explain how they broke the digital code for two recent launches
Google's Vikas Agnihotri and Spotify's Amarjit Singh Batra give advice to marketers to crack the digital code
Here’s what Partha Sinha and Sumeet Narang had to say at The Advertising Club's digital review event
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...
The MD of Nivea South Asia spoke about trends that emerged in 2018 and those that he predicts for the future
Mindshare USA's MD for marketing sciences explained how the insect repellent brand Hit looked to unite platelet donors in India with those suffering from dengue
MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see
Executives from Facebook and Google discuss measurement and data attribution
Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing
Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams
Tom de Bruyne, founder, Sue Amsterdam and Behavioural Design Academy, explained how the ruling party in the Netherlands stayed in power post the elections in 2017
Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results
Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'
BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership
Team MIQ India presented its set of solutions for Warner Bros challenge of evolving content consumption trends as subscribers shift away from cable TV
Santha John also gives up her minority stake and questions the handling of the agency since 2017
We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on the sidelines of Goafest 2019
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though?
The Australian broadcaster's promo for the upcoming India-Australia series features the Indian captain
The president of WE Worldwide talks about the PR industry as a whole, why staying independent is important, the role of technology and more…
Volkswagen's Oliver Maletz talk was followed by a round table moderated by GroupM's CVL Srinivas
A panel discussed how data can be used in creative development
We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest
Havas Media’s Michael Kaushansky on the importance of data for agencies
The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'
A panel discussed ad fraud and viewability at the summit in San Sebastian
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
The two brands leveraged the scandal and took to social media to release content around the ball tampering incident
The brand had copy-pasted a Streax film featuring the actor
The chairman and founder, I-Com Global Summit in conversation with Campaign India on the sidelines of the data-marketing event that took place in Porto last month
The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day
The ex-Liverpool and FC Barcelona midfielder, explains how brand ambassadorship could be an insurance against bankruptcy
A panel discussion on whether advertising and media is really gender sensitive
Clubs are getting innovative with their use of social media this transfer window as they announce new signings. We analyse a few of them
Chuck Porter in discussion with Sabrina Siddiqui and Michal Kosinski about what marketers can learn from events like Brexit and Donald Trump winning the US elections
Lovato was joined by YouTube's Kevin Allocca and Susanne Daniels on 'the changing face of original content'
We asked three in-market experts for their take on the prospects for local versus global brands in India.
We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…
CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands
InMobi's Vasuta Agarwal has a few points for those investing in videos for the mobile space
We caught up with Kenny Ye at the sidelines of the MMA Forum 2017 to learn more about UC's offerings in the country and what sets UC Ads apart
The CEO of Isobar Apac was in India last week. We caught up with her to learn more about Isobar’s growth in Apac, her views on diversity and more…
We met the former West Indian batsman on the sidelines of the event
The honourable Union Cabinet Minister for Women and Child Development was speaking at the Knowledge Seminar on day two of Goafest 2017
The CSO of Carat opened the sessions on day two of the festival
Following the success of Duster, the French carmaker believes its small car Kwid has the ‘right product, right time and right price’ mix for India. Sumit Sawhney, country CEO and managing director, Renault India, tells us
The COO of Hakuhodo Percept, opens up on the transition from his days as NCD
Mohit Ganju, head – marketing and communications, IndusInd Bank, speaks with Raahil Chopra about the evolution of banking, servicing consumers in the digital age, target consumers, reasons for using Bollywood stars as brand ambassadors and more…
Plans 10 to 12 outlets across Mumbai and Delhi by end-December
Last minute buying is common in the festive season. And e-com players now have ‘instant’ delivery options. What impact will the latter have on festive shoppers? Kiran Khalap, co-founder, chlorophyll brand & communications consultancy and Devendra Chawla, president, Food Bazaar, Future Group answer
We ask the experts to figure a way out of the controversies for the technology player
Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns
Soma Ghosh, vice president (marketing) India and South Asia, Castrol, explains the brand's plans for the ICC Cricket World Cup 2015
Vivek Sharma, CMO, Pidilite Industries, explains the brand's plans for the ICC Cricket World Cup 2015
Madhu Dutta, marketing head - lifestyle business, Raymond, explains the brand's plans for the ICC Cricket World Cup 2015
Dhunji Wadia on his dual mandate at Rediffusion Y&R and Everest, and more...
As the festival turns 10, Nakul Chopra promises ‘special’ three-day event to make the festival ‘even richer’
Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015
IPL to be broadcast in multiple feeds. We speak with Neeraj Vyas to learn more on the promotion plans for this year’s tournament.
Watch the film conceptualised by Ogilvy & Mather here
A session on the roadmap for Indian broadcasting featured TRAI's SK Gupta, Discovery's Rahul Johri, Star India's Sanjay Gupta, Siti Cable's V D Wadhwa, Ministry of Information & Broadcasting's JS Mathur and Viacom18's Sudhanshu Vats
The CEO and MD of Tata Sky delivered the keynote on day one
Vivek Nayer, chief marketing officer -- auto division, Mahindra & Mahindra, speaks about the company’s emergence from ‘semi-urban’ hero to one that’s targeting the aspirational Indian across markets
Tor Myhren, worldwide chief creative officer, Grey Group and Malvika Mehra, national creative director, Grey Group India, speak about the importance of retaining creative talent in the digital age, where India stands on the ‘famously effective’ scale for the network, the growing healthcare vertical and more…
Lowe’s Vikas Mehta and Creativeland Asia’s Sajan Raj Kurup on reintegration, and the future model of collaboration
The duo talk about their new venture
Anand Subramanian, director - marketing communications, Ola Cabs speaks about the four year journey of the brand, which claims to be number one in terms of taxi fleet and drivers
Concept Communication’s managing director Vivek Suchanti opens up on ‘acquisitions’
To criticise an actor for portraying a character far removed from a past role is absurd, contends the author
The CEO of Radio City explains the channel’s new Rag Rag Mein tagline and why the channel is going more local
We caught up with the network's president and CEO while he was in India. Joining him was Madhukar Kamath, group CEO and MD, DDB Mudra Group and chairman, Interbrand India
MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story
'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:
The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers
‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why
The head of DDB Asia's creative council takes us through his new responsibilities, and recounts the advertising journey from his early days in South India
Banning celebrity endorsements when ads for a category are allowed evokes strong and mixed reactions from adland
He was VP and ECD at Jack in the Box Worldwide prior
Sunil Raina, business head, Xolo and Saurabh Srivastava, chief marketing officer, MobiKwik, discuss when such a ‘sale’ can work, and why it’s becoming popular
Santosh Iyer, VP – marketing, CRM, explains Mercedes Benz India’s market-leading last quarter of sales, and why the brand has steered clear of a brand ambassador
The AVP and creative director of Jack in the Box Worldwide on his transition from mainline to digital, and why he wants to stick with the medium
Tom Goodwin, the SVP, innovation and strategy of Havas Media, on what's wrong in advertising and seven themes for the future
Huib Van Bockel, founder and advisor, Social Brand Book, explained what’s going wrong in advertising and marketing
Arnab Goswami and Rajiv Lochan were up against Vikram Sakhuja and Raghav Bahl for the ninth edition of the IAA Debates
Harshad Hardikar, COO, Indigo Consulting, and Issac John, head of marketing, Puma India, speak on the pros and cons
Melinda May of IOC and Brian Yamada of VML engaged in conversation on the 'Olympic Movement' and using creativity to connect with the worldwide audience
Razorfish's Daniel Bonner and Contagious Insider's Will Sansom revealed findings basis a study of 15 years' Lions-winning work
MNSTR's Lionel Curt and Playboy Fragrances' Stéphanie Eyherabide-Pennel on how brands can tell long-lasting stories in a real-time environment
The ECD of Italian agency Conversion spoke about humour in advertising
Amit and Praful Akali explain the critical 'third rung' in healthcare communications who can enhance the creative product
India sees highest contribution of sales from food among all markets, and items from the menu are finding takers across Apac
Divya Saxena joins as director – creative and design
CMO Nayer explains pre-launch campaign for car targeted at the ‘Swift and Grand i10’ TG
Jignesh Maniar, founder, Onads, tells us about his advertising journey so far, and why he won’t say no to an acquisition
Kashyap Vadapalli, CMO, Pepperfry, takes us through the e-commerce player’s strategy, the online furniture category and more…
Kedar Teny, director, marketing and digital, Hardcastle Restaurants (McDonald’s West and South), tells us why 'Kuch pal offline' isn't a one-off but a philosophy
Sabyasachi Mitter, MD, IBS, and Apurva Chamaria, head - global brand and digital marketing, discuss trending on Twitter. It’s not about whether it matters, but when.
Lowe Lintas ECD Shayondeep Pal underlines that agencies need to get the right remuneration, and even suggests a grading system to ensure the top five get top dollars
Organisers host round table with trade media, invite suggestions; to meet other stakeholders in coming weeks
Xiaomi Communications entered India in July 2014 with a flash-sale of Mi3. India head Manu Jain explains how the brand has fared a year hence. Here's why it will stay off TV, and ‘with its fans’
Soren Hagh and Gianluca Di Tondo on how the 'Creative Marketer of the Year' approaches creativity
The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives
The global CCO of Geometry Global opens up on emerging markets and the Grand Prix from Dubai this year.
Drew Elliot of Paper Magazine on how an image created a cultural chaos
Tinder's co-founder Sean Rad was in conversation with The Financial Times' Caroline Daniel
'Happy' musician-entrepreneur Pharrell Williams took centre stage on day three of the festival
The founder of the world wide web and PHD's Mike Cooper discussed Artificial Intelligence on day three of the festival
Snapchat CEO Evan Spiegel in conversation with Joanna Coles, editor-in-chief, Cosmopolitan
Vikas Agarwal, GM - India, OnePlus, explains the brand's 'invite-only' strategy, and how India has become the third largest market for the company
Pitch for ad agency underway; country among first where brand has looked at traditional marketing
Ali Merchant recounts a journey that started with a road trip across Europe, funded by wins from the Playboy Gambling Club
Digital practitioners reflect on whether the social network's new emoticons are a boon or bane for brands
David Mayo was on the hot seat with five youngster from Bates' offices around Asia
Havas Worldwide's Andrew Benett delivered seven tips for agencies operating in a post-digital world
Aaron Haroon Rashid, creator of Burka Avenger, spoke with Grey Group Singapore's CCO Ali Shabaz about the show on day one of Spikes Asia 2015
Gursimran Khamba from AIB opened Spikes Asia 2015 with his session titled 'Create Content That Matters'
Chris Stephenson, Julian Corbett, Rob Campbell, Jean Danker and Wynthia Goh took the audience through a study on AI on day three
Ganesh Kashyap from Mondelez China discussed future of e-commerce with Andrea Baronchelli of Lazada Singapore
McCann's chief digital office of Apac, Patrick Rona spoke on how digital has evolved and shared few pointers for the future
Yasuharu Sasaki, ECD, Dentsu Inc took the crowd through an AI vs human creativity session
Lucy Hockings moderated a session featuring Jayme Syfu, Suzanne Powers and Josy Paul about 'celebrating diversification and putting gender at the top of the agenda'
Kiran Anthony, group creative director, Ogilvy & Mather, speaks about his transition from software to working at one agency, on one client, and under one boss, for 14 years
We have seen the odd campaign creating a buzz. But are these too few and far between, given the opportunity online contests provide? Ajay Gahlaut, ECD, Ogilvy & Mather and Karan Sarin, head of marketing - India, OnePlus discuss
Will focus on small brands start ups; film for TrulyMadly ready to go live soon
While the company was set up in 1979, the brand name Rupa came into existence only in 1995. Anirban Chowdhury, senior manager – marketing and media, Rupa and Co., speaks about the company’s expanding portfolio and premiumisation in the category
Jon Hamm, global CCO, Geometry Global, who visited India as a young man to travel across the nation and live like a hippie, talks to us about the importance of emerging markets, and what activation agencies need to do
Nitin Aggarwal, CEO, Prayag Polymers, explains the company's title sponsorship of the upcoming India-Zimbabwe series
There is agreement on the category being affected, but how will brands address the situation?
The celebrity-entrepreneur spoke on her game and social media strategy on day four
Karen Strauss, Stephen Reily, Kirsty Fuller and Hélène Paulette Côté discussed marketing to 50-plus on day four
The head of strategic marketing spoke to the Young Lions on day four of the festival
Ogilvy's Piyush Pandey delivered a Masterclass on day six of the 2015 festival
Google's David Drummond and Victoria Grand on what the ad industry can do to take on violence online
The global head of content for Wunderman was speaking on day two of the festival
Following news of the network upping stake in Solutions Group Sri Lanka to a majority, we caught up with Leo Burnett's South Asia CEO
The global CEO of Isobar spoke on day three about 'Ideas without limits'
Pranav Harihar Sharma speaks with us about getting Rediffusion Y&R back into the reckoning, Dabur’s ‘Brave and Beautiful’ campaign, and why he didn’t join Ogilvy
Former Sri Lankan cricket captain and currrent minister Arjuna Ranatunga in conversation with TV Today Network consulting editor Rajdeep Sardesai
United Breweries' SVP of marketing offered three pieces of advice to agencies
Adlanders believe reputation depends on the body of work
The author speaks with past and current Indian jurors to find out what goes on behind closed doors
The VP, marketing – motorcycles, Bajaj, speaks about the portfolio, reasons for steering clear of scooters, global sales, and ad campaigns
Komal Mehra, events head, Usha International, on the brand's plans for eighth edition of the IPL
Ajay Rawal, marketing head – JK Ansell (Kamasutra), on the brand's plans for the eighth edition of the IPL
Yatnesh Pandey, chief manager marketing, Kansai Nerolac Paints, on the brand's plans for eighth edition of the IPL
The president and CCO of 180 Amsterdam was speaking on day three
Anand Kripalu, MD, CEO and member Diageo global executive committee, United Spirits, listed five changes he’d like to see in the advertising industry
Malay Dixit, chief commercial officer, Tata Sky explains the brand's plan ahead of the eighth edition of the Indian Premier League
Kawal Shoor opens up on his rise to the top rungs, and the new mandate’s attendant challenges
Will two national festivals be accepted? Or, will it lead to polarisation of entrants? We ask stakeholders
Divya Jalan, marketing head, Linc Pen & Plastics, on the brand's plans for the ongoing edition of the Indian Premier League
Sudarshan Gangrade, VP, marketing and alliances, Ola, on the brand's plans for IPL
Rajat Mehta, president, marketing and corporate communication, Yes Bank, on the brand's plans for eighth edition
Ruchir Tiwari, deputy business head, Hindi Movie Channels, ZEEL, explains the new look for Zee Cinema and the launch of Zee Classic’s brand campaign
The agency CEO talks about the one account Contract 'desperately wanted', now handled by an exclusive team of 40 people
Ramesh Srivats, founder, TenTenTen and Harjeet Chhabra, chief marketing officer, Adlabs Entertainment, think through why some athletes winning the nation top honours don’t remain top of mind for audiences and brands, and the correlation between the two. Will the scenario change with leagues for sports like Kabaddi??
Nishant Kashikar, country manager, India and Gulf, Tourism Australia, estimates that 6,000 Indians have already registered to travel for the ICC World Cup in February 2015
Sir Martin Sorrell in conversation with Arnab Goswami: Internet spends in India will overtake TV by 2021
Q&A with the worldwide CEO who steps down next year, with a progress report on L&K Saatchi & Saatchi
The agency's global CEO urged digital marketers to be 'personal, adaptive and valuable'
The chief creative officer compared the agency-client relationship to dating
Celebrating diversity and creativity in the 'BRICS' were Josy Paul, chairman and CCO, BBDO India, and Schalit, CCO of Net#work BBDO (South Africa)
BrandOpus CEO Wegrzyn and senior account director Bex Deere showcased some ‘controversial’ ads and explained why banning them is not the answer
FCB's Ed Bell and James Mok on why creativity is more important than technology
Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India
Cooper and Chris Stephenson of PHD took the audience through gamification and its benefits
The global chief creative officer spoke about what a brand needs to do to be successful in the future, technology, what DDB thinks its job is, and more…
The global head of planning said perfection isn’t the top requirement
The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon
The agency's regional president for Apac spoke on 'Sharing and attracting digital talent’ on Day One
Lowe's R Balki and Stefan Haves in discussion with Anish Trivedi
Q&A with McCann chairman and chief executive Harris Diamond and Apac chairman Prasoon Joshi
Freewheeling chat with the senior director - marketing, Yahoo Apac, on all things www, including Messenger and e-com
Gupta was speaking at a conference on 'Social Intelligence for Business Success’ in Mumbai hosted by Adfactors
The CMO of Brand USA, Tom Garzilli speaks with Campaign India, about how tourism from South Asia is growing in the country irrespective of the political messages coming out
Chennai Super Kings is the only franchise to not sign any of the top six players listed by fans
Scale with specialisation without jeopardising agency DNA is the approach, says Neil Munn, global CEO, BBH
The J. Walter Thompson's CCO delivered a talk on 24 June, on why passion trumps talent
Q&A with Jack Uppal, VP – marketing and customer experience, GM India, on the brand’s roadmap
A panel on 23 June explored how brands can harness the power of entertainment
Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board
The chairman and chief creative officer of BBDO India delivered a Masterclass on 21 June
The Lion of the St Mark recipient this year was in conversation with Lions Festivals CEO Philip Thomas
The CEO of DDB North America reflected on issues in the advertising world and how those could be addressed
Musician-turned-Hollywood star was in conversation with Edelman’s Jacky Cooper on 21 June
The Academy Award-winning director joined Ogilvy & Mather co-chairman and global CCO Tham Khai Meng on stage, on 23 June
HardTalk's Stephen Sackur and the actor-turned-entrepreneur recorded an episode of the talk show at the festival
MullenLowe US' Erin Swenson Gorrall and Blake Winfree on the lack of diversity in advertising and the way out
Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands
We caught up with the VP-marketing of Ford in India for a chat on the car maker's India plans...
We caught up with the chairman and MD to learn how Grey plans to re-emerge as a force, the challenges it faces and more...
The head of the company's hydration, dairy and coffee brands speaks to us about the marketing efforts around Smartwater
Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.
We caught up with the global head of new business for Universal Music Group along with DJ and songwriter Jax Jones on the sidelines of their panel in Cannes
A chat with André Calantzopoulos, global CEO, Philip Morris International, on the sidelines of the Cannes Lions festival of Creativity
The trio were on the Health Inspiration stage on day two of the festival
Saller was joined by Diageo’s global consumer planning director, Andrew Geoghegan on day four of the Cannes Lions International Festival of Creativity
Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity
Endeavor's Bozoma Saint John, YouTube sensation Lilly Singh and WWE's Stephanie McMahon, discussed 'taking risks and building brands' on day two of the festival
The DJ and song writer discussed ways of brands and music can collaborate along with Universal Music’s Olivier Robert-Murphy
Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...
The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company
The divisional chief executive of ITC’s foods on ‘brand building in changing India’ at Goafest 2017
Maruti Suzuki's AVP-marketing explains the launch campaign which was conceptualised by Hakuhodo Percept and the differentiated TG
The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.
The recently appointed MD of Cannes Lions in an exclusive chat with Campaign India
Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…
With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?
The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…
TBWA's APAC President, Philip Brett makes a strong case for the gender balance story in markets like India
On day four of the summit, a panel discussion on location based marketing
Michael Kaushansky of Havas Media lays down realities for organisations to work on if they want to be big data driven companies
Yannis Kotziagkiaouridis from Wunderman, Air Canada's Chantal Berthiaume and Yasaman Hadjibashi from Barclays give their take on AI and how brands need to evolve with it
Ilana Westerman was in discussion with Guy Hearn on day four of the summit
Radha Subramanyam of iHeartMedia, Michele Madansky, principal of Michele Madansky Consulting and Graeme Hutton, SVP, group partner, research, IPG Mediabrands share insights they have on Gen Z
Howard Gross from Mindshare UK presented the ‘Six Pack Band’ case study at i-Com’s global summit in Porto
Howard Gross of Mindshare UK presents Castrol's campaign that targetted mini-truck drivers
The MD of W+K reveals that the 'Da Da Ding' film helped the Indian operations integrate with W+K globally, but the Delhi office isn’t hungry for awards, or desperately chasing growth
The global CCO of SapientRazorfish caught up with us during the Cannes Lions International Festival of Creativity
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
Team R/GA speak about helping clients innovate on day five of the festival
The global chief development officer of Mindshare speaks with us about AI, his evolving role, India as a hub for content and more...
We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year
WATCH the promos featuring Karan Johar here
WATCH the ad film created by Publicis Milan here
WATCH the ad film created by Lowe Lintas and Partners here
WATCH the ad films and view the print ads created by DDB Mudra here
Watch the ad film created by Lowe Lintas and Partners
WATCH the ad film created by Draftfcb-Ulka here
WATCH the ad film created by McCann Worldgroup Delhi here
WATCH the ad films created by Contract Advertising here
WATCH the ad film created by Draftfcb-Ulka here
WATCH the TVCs created by Taproot India and Encompass here
WATCH the ad film created by BBH India here
WATCH the ad film created by Global Team Ford here
Q&A with Shaji Koshy, senior vice president, sales and marketing, Royal Enfield
WATCH the ad film created by DDB Mudra and featuring Deepika Padukone
Watch the ad film created by Saints And Warriors
Watch the 'Buri nazar waale, tera muh kaala' ad film created by Taproot
WATCH the ad film created by Dentsu Marcom here
WATCH the ad film created by JWT India here
WATCH the ad film created by 30 Seconds of Fame here
WATCH the TVC created by JWT India here
WATCH the TVC created by DDB Mudra here
Watch the new TVC for the new Rs 10 pack of Shots here, featuring Anurag Kashyap
WATCH the TVC created by JWT India here
WATCH the TVC created by BBH India here
WATCH the TVC created by Dentsu Marcom here
WATCH the TVC created by Arms Communications here
WATCH the TVC created by BBDO India here
WATCH the TVC created by Dentsu Communications
WATCH the TVC created by Ogilvy India here
WATCH the TVC created by Draftfcb+Ulka here
WATCH the TVCs here
WATCH the TVC created by Leo Burnett here
WATCH the TVC created by Taproot India here
A TVC by W+K went on air in 25 countries including India on July 27, and features 'Londons' from around the world
WATCH the TVC created by Draftfcb+Ulka here
WATCH the TVC created by Arms Communications here
WATCH the TVC created by Cheil Worldwide here
WATCH the TVC created by Gameplan Sports here
WATCH the TVC selected through crowdsourcing here
WATCH the TVC created by Publicis Capital here
WATCH the TVC created by Percept H here
WATCH the two TVCs created by Percept H here
WATCH the TV commercial created by DDB Mudra South here
WATCH the TVC created by Dentsu Marcom here
Draftfcb+Ulka's Nitin Karkare reveals what client Amul, sponsor of the Indian contingent, will be doing in the lead up to the London Olympics
WATCH the TVC created by Draftfcb+Ulka here
Classmate, an education and stationery brand from ITC, has rolled out a new campaign themed ‘Because you are one of a kind’.
WATCH the film created by Lowe Lintas here
WATCH the TVCs created by Taproot India here
WATCH the TVC created by Innocean Worldwide here
WATCH the TVC by M&C Saatchi here
WATCH the TVC created by Triton Communications here
WATCH the commercial created by Saatchi & Saatchi here
WATCH the trailers of ‘Sourav Ganguly – The Movie’ here. A documentary, ‘The Warrior Prince’, will be released in theatres
WATCH the TVCs created by Ogilvy Mumbai here
WATCH Simon Wardle, chief strategy officer, Octagon Worldwide, talk about
WATCH the TVC created by RK Swamy BBDO here
WATCH the TV commercial created by Saints And Warriors
WATCH the TVC by Grey here
WATCH the commercial created by McCann Erickson here
WATCH the TV commercial created by Hakuhodo Percept for Sony Cyber-shot here
WATCH the film created by Lowe Lintas here
WATCH the TVCs here
WATCH the film created by Contract Advertising here
WATCH the TVC created by McCann Erickson here
WATCH the TVCs created by Ideas@work here
WATCH the TVC created by Leo Burnett here
WATCH the TVC created by Leo Burnett
WATCH the TVC created by DraftFCB Ulka here
WATCH the TVC created by JWT India here
WATCH the TVC created by JWT India here
WATCH the TVC created by TBWA here
WATCH the video created by OPN Advertising here
WATCH the TVC creates by Bates India here
WATCH the TVC created by JWT India here
WATCH the TVC created by Ogilvy & Mather here
WATCH the TVC created by Ogilvy & Mather here
WATCH the TVC created by Bates here
WATCH the TVC created by DDB Mudra here
WATCH Ogilvy & Mather’s Indian adapt of the TVC here
WATCH the TVC created by JWT India here
WATCH the TVC created by Ogilvy & Mather here
WATCH the TVC created by Interface Communications here
WATCH the TVC created by Lowe Lintas here
WATCH the TVC created by Lowe Lintas here
WATCH the TVC created by Saatchi & Saatchi here
WATCH the TVCs created by Saatchi & Saatchi here here
WATCH the TVC created by Ogilvy & Mather here
WATCH the TVC created by Dentsu Marcom here
WATCH the TVC created by Interface here
The campaign consists of 39 films, 38 three minute films and a 90-second film created by Ogilvy & Mather
Leo Burnett has created three new TVCs to show the happiness McDonald's 'Happy Price Menu' spreads.
WATCH the TVC created by Dentsu Creative Impact here
WATCH the TVC created by DDB India here
WATCH the TVC here
WATCH the TVC here
Stuff India - a Campaign India sister publication - turns four this December. Padhiar explains what's changed over the years
The winning bid for the title sponsorship was Rs 396.8 crore for a period of five years
WATCH the promos running on ESPN Star Sports which feature former Australian leg spinner Shane Warne
Anupam Bansal, ED, Liberty Shoes, tell Raahil Chopra about the 25 year-old brand’s recent foray on TV, expansion into ‘perfumed socks’, and more
Raahil Chopra explores the vrooming category, and the trends therein
Investing steadily in the brand and believing in the power of the brand has stood Emirates in good stead. Raahil Chopra caught up with Essa Sulaiman Ahmad, vice president - India and Nepal, and Georgette Kolkman – manager corporate brand communications, Emirates, for more on the brand’s biggest ever global campaign, ‘Hello Tomorrow’.
The campaign broke in print in Mumbai, Delhi and Hyderabad
Nalin Kapoor, group head, marketing, Hyundai Motors India, talks to Raahil Chopra on perceptions of the brand in India, its portfolio, the challenges it faces and marketing tie-ups with ICC and FIFA
Raahil Chopra caught up with Enrico Atanasio, managing director, Fiat Group Automobiles India, to discuss the Italian car manufacturer’s journey in India, its plans for the festive season, and beyond, as the brand embarks on another solo journey
Listen to the radio spot created by Ideas@work
This weekend, witness the legendary India-Pakistan rivalry on the cricket field, again
Manish Vyas, VP- marketing, VIP Industries, tells Raahil Chopra about the market leader’s plans to launch new brands, targeting more segments
The innovation has been specially created by the channel for Ganapati
Raahil Chopra speaks to marketers and talent pros to figure out shelf life of Indian medalists at London 2012
Tarun Rai, chief executive officer, Worldwide Media, and president, The Association of Indian Magazines, spoke about the future of print and the power of engagement in his session at the PrintWeek India Conclave
Campaign India spoke with Shirish Kulkarni, MD, DSK MotoWheels, on South Korean bike brand Hyosung, which DSK partners. Hyosung's first TVC will air this festive season.
Josy Paul, chairman and national creative director, BBDO India, talks about brands and campaigns in India that used print
WATCH the promos for the Barclays Premier League and the Spanish La Liga here
Mohanty is currently ECD at the agency
ESS will also cover the Indian team's international hockey matches played in India for the next five years
An FB app developed by Anveshan Technologies ‘unmutes’ words from the video that are guessed correctly
Campaign India caught up with Ravi Deshpande, Sagar Mahabaleshwarkar and Kartik Iyer at the event in Goa
We met a lesser known Thierry, who runs a scooter and cycle rental in Cannes - and has a Dhoni connection
Q&A with Razorfish's Michael Karg, Vincent Digonnet and Nikhil Sarup
Raahil Chopra picks ads created for the Games which opens with a grand ceremony today, 27 July
The live TV over internet from Zee Enterprises announced the addition of two Big CBS channels to its portfolio, taking the count to 27. Who's tuning in to Ditto TV, and from where? Read on.
Watch the film created by Lowe, and read the Q&A with DK Jain, chairman and president, Luxor Group. Media spend to back new product line could touch Rs 25 crore.
Campaign follows the launch of two 'Fiat Caffe's and an exclusive showroom (Hyderabad). The target is to launch 100 showrooms by December, as Fiat embarks on solo distribution journey.
Raahil Chopra finds out what the English channels are lining up
Athletes Liam Tancock, Tyson Gay and Roger Federer star in Gillette's latest television commercial for Father's day created by BBDO
Star Movies brings home the fourth edition of Pirates Of The Caribbean on 24 June, and creates some noise around it
The account was won following a multi-agency pitch, first campaign expected by August
Digital media company also elevates Gaurav Pahwa as national sales head, mobile
Campaign India caught up with the CEO, whose flagship Budweiser now has a 'strong' premium sibling, Magnum
Rege joins as chief operating officer, television; Dey as fiction head
Padukone will be ambassador for two years, targeting youth; Lowe to create campaign
What's common to Didier Drogba, Fernando Torres and Frank Lampard? They helped Chelsea win the 2012 UEFA Champions League. They also helped another team come out on top - Team Pepsi
Raahil Chopra asks veterans of the marketing and advertising fraternity for their verdict on the tournament
Following the re-branding of Neo Cricket as Neo Prime, Campaign India caught up with the chief operating officer of Neo Sports Broadcast, to discuss the differentiation between its two channels
WATCH the digital film created by Strawberry Frog here
Mathew picks TBWA\Whybin's 'Bonded by blood' campaign for Adidas from 2007
Careda joins the agency as vice president - planning, and will report to Vandana Das and Aditya Kanthy
The account was won following a multi-agency pitch
Lowe Lintas and Partners will be hosting the event this year in Mumbai
The account was won following a multi-agency pitch, campaign to be largely rural
With this Kingfisher now associates with six IPL teams
Mildenhall spoke about Coca Cola’s ‘Liquid Approach’ to advertising
Coca Cola's Mildenhall spoke about 'The Liquid Approach' in the second session on day one at Goafest 2012
Murty is director of strategy, media and integrated marketing, Asia Pacific Region, Intel Corp
Tim Love and Jean-Yves Naouri talk about the 'Ideas that impact the full circle'
The show will be hosted by Sidhartha Mallya
Das joins DDB Mudra from Ogilvy & Mather
Titled 'Brand IPL: Still a Smash Hit?, it says that despite various high profile corruption charges, the IPL is still valued at more than $3.5 billion
To begin with the channel will air repeats of the Ultimate Fighting Championship and IPL action from the first four seasons
The new 'punch' logo has been developed through a crowdsourcing exercise
The timing of the WSH has seen it get brands like Vodafone, Bridgestone and Imperial Blue as sponsors
There are four WSH games over the weekend
The tournament is part of the brand's first ever football themed campaign in India
Liverpool take on Arsenal and Manchester United take on Tottenham in the big games this weekend
The account will be handled out of their Mumbai office
He will continue his current role as country head at WPP India
Vaibhav Saraf, general manager, sales and marketing, Bridgestone India talks about their tie-up with the WSH and Bridgestone's marketing initiatives in India
The campaign was created for the launch of flip-flops from The Bombay Store
Subodh Marwah, marketing director, Carlsberg India, talks about Carlsberg’s marketing plans while Bhaichung Bhutia talks about the potential of the Indian football market
The initiatives include “The Greatest Indian”, a user generated content initiative and the channel’s Urdu feed
Also watch the Carling Cup final between Liverpool and Cardiff
Chelsea take on Manchester United in the big game from the Barclays Premier League on Sunday
Three FA Cup games will be telecast over the weekend on Pix
The IPL team has a new logo and new marketing campaign titled, ‘New Dawn. New Knights’
Manchester United host Liverpool in the big Premier League game this weekend
The print campaign for the new wrestling show on Colors revolves around the theme 'Size Does Mater'
Karnik left JWT Delhi last year to form his own creative consultancy company
Liverpool take on Manchester United in the fourth round of the Cup tournament
Manchester United take on Arsenal and Manchester City play Tottenham Hotspur in the big games of the weekend
Campaign India caught up with Colors’ Raj Nayak and Rajesh Iyer, and Endemol’s Deepak Dhar to learn more about their new wrestling reality show, ‘Ring Ka King’
Also watch the second ODI between Sri Lanka and South Africa on Saturday
Ford revealed the Ford EcoSport at the Expo
The international agency has set up offices in Mumbai and Bengaluru
From Mercedes Benz to Maruti Suzuki, brands looked to cater to the youth at the Expo
Mercedes Benz launched their new 'mb inspired' initiative at the Auto Expo
Shashank Srivastava, chief general manager, marketing, Maruti Suzuki talks about the brand's transition to their new corporate tagline
Arvind Saxena, director and board member, marketing and sales, elaborates on Hyundai's digital campaign at the Expo and more
Raahil Chopra hob nobs with ad landers who took their first step in 2011 and finds out their raison d’etre for 2012
Manchester City take on Arsenal in the big game on Sunday
Also watch the test match between Australia and New Zealand
Also watch the ongoing ODI between India and West Indies
Raahil Chopra examines new platforms for a vibrant web-community
The account was won following a multi-agency pitch
WATCH a few of Tendulkar’s best 90s
Also watch the Delhi half marathon on Sunday
Chelsea take on Liverpool in the big game of the weekend
Adil Zanulbhai, Laxman Narasimhan and Koichi Yamamoto went about decoding the new age customer during their session at AdAsia 2011
Charan delivered the keynote address before the start of the first session at AdAsia 2011
Prasoon Joshi and Joseph Tripodi engaged in a chat with the theme, ‘Marketing is dead, engagement is in’
Santosh Desai, Anna Bernasek and Duncan Goose delivered a session on Conscious Capitalism in the second session on Day 3
Bob O’Leary moderated a session on media fragmentation with Kelly Clarke and Mainardo De Nardis
‘From Twitter to Chat Rooms’ was the theme for the fifth session at AdAsia 2011
Pankaj Ghemawat spoke to Sankay Kapoor, Ravi Swaminathan and Kurush Grant about brand India at AdAsia 2011
Also watch Zindagi Na Milegi Dobara this weekend
The third edition of the Champions League T20 got a TVR of 1.64
WATCH the interactive video here
Liverpool take on Manchester United in the big game from the EPL this weekend
Also watch the Japanese GP
Rowson’s Reserve is the new brand of Indian premium whisky
Also watch Bigg Boss 5
Dharmesh Shah will replace Das at Bengaluru
Chennai Super Kings take on the Mumbai Indians in the big game of the weekend
Watch Chelsea take on champions Manchester United on Sunday
Toshiba and Coca Cola have also partnered with the event
The account was won following a multi-agency pitch
View the visual here
WATCH a compilation of the Argentinian captain here
Also watch the US Open
A teaser campaign across social media for The Coolest Job has been going on for close to 40 days
The big event is on 26 August; Raahil Chopra goes behind the scenes
For those who can't make it to The Taj Lands End, Live streaming will be available on Ad Club Bombay's website
Arsenal host Liverpool in the big game of the weekend in the Barclays Premier League
Raahil Chopra spoke to 10 football fans in the media and advertising industry on who’s going to win, and their favourite football TVCs
Also watch the ongoing third Test match between India and England
WATCH the TVC created by BBDO Argentina for Boca Juniors here
Raahil Chopra gives a thumbs up to big brands endorsing sports
He was with the agency for 19 years
Also watch the pre-season friendly games featuring Chelsea and Blackburn
Abhik Santara has been elevated to the position of vice president and Chraneeta Mann has been promoted to the position of executive creative director
Get your weekly dose of transfer gossip, every Friday
Also watch the German Grand Prix
Get your weekly dose of transfer gossip, every Friday
Everybody’s talking co-creation, but not everyone thinks it’s a solution. Raahil Chopra encourages an industry debate
Also watch the Indonesia Open in golf
Get your weekly dose of transfer gossip, every Friday
England take on Sri Lanka in the series decider on Saturday
Prior to this, Mindset was a JWT associate
Get your weekly dose of transfer gossip, every Friday
WATCH the TVC created by Lowe Lintas here
Get your weekly dose of transfer gossip, every Friday
Also watch the ODI series between England and Sri Lanka
WATCH the TVC created by Saatchi & Saatchi here
WATCH the TVC for the mobile phone brand here
WATCH the TVC here
England take on Sri Lanka in the first T20 ODI on Saturday
Get your weekly dose of transfer gossip, every Friday
Actress Tisca Chopra is roped in to feature in the new commercial
Watch the TVCs here
WATCH the idea behind this delicious website here
Get your weekly dose of transfer gossip, every Friday
A useful list of the exchange rate, taxis, restaurants and more for Indians visiting Cannes Lions 2011.
Kohli is the new brand ambassador for Flying Machine
Watch the third ODI between India and West Indies and the Canadian Grand Prix
WATCH the TVC here
WATCH the TVC created by Saatchi & Saatchi
WATCH the TVC created by Interface here
Get your weekly dose of transfer gossip, every Friday
Raahil Chopra found one of the ways could be by giving the film directors more time to prepare for each TVC shoot
This is the brand’s first advertising campaign in two years in India
The IPL ends, but cricket action continues
Get your weekly dose of transfer gossip, every Friday
WATCH the film created by Innocean Worldwide here
WATCH the TVCs here
The Champions League final for 2010/11 will be played at Wembley tomorrow
Raahil Chopra explains the newest idea from the social network
WATCH the TVC created by Grey Communications here
Also watch the last round of IPL games preceding the knock out stages
WATCH the TVC here
WATCH the TVC created by Leo Burnett here
WATCH the TVCs here
Also watch Megaquake on Discovery Channel
WATCH the TVC created by JWT here
Also watch the Turkish Grand Prix and other action from the Barclays Premier League
Watch the TVC here
Also watch the big game between Arsenal and Manchester United in the Barclays Premier League
Also watch the Chinese Grand Prix and the FA Cup semi final between Manchester United and Manchester City
WATCH all three TVCs here
WATCH the TVC here
WATCH the TVC here
WATCH the TVC created by Triton Communications here
Also watch Barclays Premier League action this weekend
What’s the potential and what was up, wondered Raahil Chopra
WATCH the TVC featuring brand ambassador John Abraham here
Watch the video here
WATCH the TVCs created by Leo Burnett here
WATCH the TVCs created by Draftfcb Ulka here
WATCH all four TVCs here
WATCH the TVC created by Lowe Lintas here
WATCH the TVC here
WATCH the TVC created by Bates141 for the air conditioners here
WATCH the TVC here
The campaign consists of experiences of four investors
WATCH the third TVC in the ‘Bleed Blue’ campaign created by JWT here
Also watch Beyond Logo, a new segment on UTV Bloomberg Logo.
Also watch the FA Cup clash between Arsenal and Manchester United.
India take on Ireland, South Africa play England and world champions Australia face Sri Lanka
WATCH highlights from Kevin o Brien's match winning century against England
Also watch the game between Sri Lanka and Pakistan.
WATCH a collection of highlights from previous encounters between India and England
India, Bangladesh, Kenya, New Zealand, Sri Lanka and Canada all feature on the first weekend.
Watch the Manchester derby this weekend.
Also watch Storyboard on CNBC TV18.
WATCH a video about everything you wanted to know about World Cup 2011.
WATCH the three TVCs created by Grey Mumbai here
Mahesh Bhupati and Leander Paes feature in the doubles final at Melbourne.
WATCH Venkatesh Prasad's reply to a verbal duel between him and Aamir Sohail
Raahil Chopra wanted to find out what Hi Def TV was all about
WATCH the TVC created by JWT here.
For Tennis fans there’s the Australian Open.
WATCH the TVC featuring brand ambassador Sachin Tendulkar here
Also watch football action from the Barclays Premier League and the AFC Asian Cup
WATCH a collection of a few of the best commercials made for the ICC World Cup in the past.
WATCH the TVC created by Taproot India, Pepsi’s creative agency for the cricket world cup
WATCH the TVC created by Lowe Lintas here
WATCH the three TVCs here
Also watch Manchester United taking on Liverpool in the third round of the FA Cup.
WATCH the TVC created by Publicis Capital here.
WATCH the TVC created by Publicis Capital here
WATCH the TVC here
The India Chapter of the International Advertising Association (IAA) has announced the inception of the Olive Crown Awards, aimed at recognising creative excellence in sustainable communication
WATCH the TVC created by Lowe Lintas here.
Starcom MediaVest Group is set to launch LiquidThread in APAC; however, the agency is yet to announce who will be heading the unit.
WATCH the TVC here
WATCH the TVC created by Lowe Lintas here
WATCH the TVC created by GPY&R here
WATCH the TVC created by Dentsu Marcom here
WATCH the TVC here
The 'Street View' film has been launched on Facebook, YouTube and Nike cricket's website today
The TVCs are on-air in Andhra Pradesh and Tamil Nadu
WATCH the TVCs created by the in-house team at ESPN Star Sports here
WATCH the TVC created by Mudra Communications here
WATCH the TVC created by JWT India here
WATCH the TVC created by Bates here
WATCH the TVC here
WATCH the TVCs created by Ideas@work here
WATCH the TVCs created by Lowe Lintas for the new brand here
WATCH the TVC here
WATCH the TVC here
WATCH the TVC created by TBWA India here
WATCH the TVC created by Bates141 here
WATCH the TVC created by McCann Erickson here
WATCH four TVCs created by Publicis Capital here
Also WATCH a new TVC that features TV starts from three channels
WATCH the TVC created by McCann Erickson here
WATCH the TVCs created by Grey India here
WATCH the TVC created by McCann Erickson here
WATCH the TVCs here
WATCH the TVC created by Ogilvy here
WATCH the TVCs here
WATCH the TVC here
WATCH the TVCs created by Ogilvy Mumbai here
WATCH the TVC created by DDB Mudra here
WATCH the teaser TVC here
WATCH the TVC created by TBWA\India here
WATCH the TVCs created by Strawberry Frog here
WATCH the TVC created by Squirkle here
WATCH the TVCs created by Publicis Capital here
WATCH the TVC here
WATCH the TVC created by Lowe Lintas here
WATCH the TVCs here
WATCH the TVCs in the 'Values Stronger Than Steel' campaign
WATCH the TVC here
WATCH the TVC here
WATCH the TVC created by Saints And Warriors here
Food is one of three Indian religions, finds Campaign’s Raahil Chopra
WATCH the commercial here
WATCH the TVC created by McCann Erickson here
Lowe Lintas (Delhi) has created the launch campaign.
Raahil Chopra reports on implications of the new Facebook Messages
The Aria is a crossover between a sedan and a SUV
Also watch Storyboard on CNBC TV18.
Also watch Barclays Premier League football action
The campaign consists of three TVCs
The TVC features brand ambassador Priyanka Chopra
Raahil Chopra was curious as to how consumers saw the overall coverage of the Obama visit by the Indian media
Also watch the Barclays Premier League
The second round of judging, which includes case-study presentation, is scheduled for November 24
Also watch Test cricket featuring India, New Zealand, South Africa and Pakistan
The campaign has been created by Bates 141, who've also worked on the launch communication for the new Monte Carlo womenswear brand Alpha
Lowe Lintas (Delhi) has created the campaign for Havells entry into the geysers segment.
Sri Lanka begin their tour of Australia with a T20 international on Sunday
The majority view is that India is, indeed. ready, but consumer inertia will need to be broken, finds Raahil Chopra
The agency's new office opens at DN Road in Mumbai
Also watch the Korean GP
The two TVCs show the functionality of the applications present
Signs a deal with the council till 2015
Brand ambassadors Aamir Khan and Kareena Kapoor have been used in the TVCs
The snack has been launched in Bangalore
Uses a child to convey the brand message
Design and features are highlighted in the commercial.
Also watch a full round of Barclays Premier League matches
MWG Tag Ideation has created the campaign
Have the murky dealings alienated the fan from the cricket tournament he loves? Campaign India Spoke to 5 cricket fans to find out that they don't care.
Nirlep has revamped its brand identity, conceptualised and executed by Elephant Strategy + Design.
Uses brand ambassador Amitabh Bachchan in the communication
New campaign continues American Tourister's 'Survive a city' theme
Creates campaign for the new Terminal at the international airport
The film features its brand ambassador Saina Nehwal.
WATCH TVC now
Also catch the Japanese Grand Prix and the second Test match between India and Australia.
The Airtel Champions League reaches it's climax
The two minute TVC features Iniesta, Rooney, Ozil and Chiellini.
Moves in from VCXel Entertainment
The account was won following a multi-agency pitch
Chakravarti is a copy supervisor at Grey
Yarkhan was previously at Draftfcb Ulka
Quasar will be take charge of its advertising inventories, alliance and sponsorships.
Creates a song for Vodafone’s new BlackBerry prepaid plan
Catch Manchester United play Liverpool on Sunday
The account was won following a multi-agency pitch that consisted of three other agencies
He will replace Paul Brazier
OMD won the account following a multi-agency pitch.
This is the first television campaign which features Virat Kohli and Genelia D’Souza
Creates new TVCs for the upcoming India-Australia series
Will continue reporting to Anurag Gupta
WATCH TVC here
WATCH TVC here
This week's MMGB comes from the Icelandic football team Stjarnan
WATCH TVCs here
He will report to Rabe Iyer
WATCH TVC here
Drawing techniques and the latest in mobile phone technology
Javier Mascherano looks set to join Barcelona
WATCH Video here
India will play Sri Lanka on Saturday
We all know about the no-ball that has stirred a controversy between Suraj Randiv and Virender Sehwag. For those who know about it and actually haven't seen the video, or want to see it again, we at Campaign India have decided to do so. In all fairness to Randiv he did bowl two legitimate deliveries that Sehwag had a chance to score off before he ultimately delivered the big no-ball.Watch the over now
Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa.
Madison Media has brought in Rajat Girdhar to head its Digital business. Girdhar has close to eight years of experience in the digital space and has worked with MakemyTrip.com among other digital.
Hungama Digital Media has launched the redesigned website for the 19th edition of the Commonwealth Games (XIX CWG 2010). The website http://www.cwgdelhi2010.org/ is website that contains all the information for the forthcoming world event. Hungama will be designing and executing a digital campaign for the event and manage their digital presence through social networking sites.
The Advertising Club of Bombay will be organising EMVIES 2010, its media awards presentation, on Friday, August 27, 2010. Now in its tenth year, the awards will be given across 14 categories that include the grand EMVIE, People's Choice and the Best Media Agency of the year. The event, sponsored by Times Television Network, will be hosted at the Taj Lands End in Bandra.
R.P. Techvision India has reappointed Percept Out-of-Home, a division of Percept Limited, to execute an outdoor campaign for their computer brand, Chirag.The campaign was rolled out recently in Kolkata.This brief given by R.P. Techvision to Percept OOH was to locate landmark sites with larger than life effects in Kolkata.
For this week's Monday Morning Gloom Buster (MMGB), here's a collection of cricket bloopers. No list of bloopers can be complete without Inzamam Ul Haq, and this one is no different. He features at the four-minute mark in the video. Compatriot Javed Miandad features in the video too.
Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.
With the European Football season on its way now and the transfer deadline just a week away, managers are now looking to make their final additions to their squads to have the right balance before the start of the season.
Leo Burnett has conceptualised a TVC for the launch of the fourth season of Kaun Banega Crorepati. The TVC was released during the Indian Idol finale.
Heavy rains and the monsoon should not dampen your spirits this weekend as there's plenty for one to catch on television over this weekend. There's loads of high quality cricket and football action coming your way.
Percept Out of Home has brought in Rajneesh Bahl as business head - outdoor. In his new role, Bahl will be in charge of the outdoor business vertical and will take charge of conceptualising and implementing new initiatives and strategies in the outdoor business. Along with this he will also look at business development and service existing clients.
Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.For the launch of the new drink, Leo Burnett has set up a 360-degree marketing communication campaign in West Bengal, where the drink will be launched first. The campaign will consist of road shows, sampling sessions and by their presence in touch points. The nationwide launch of Maaza Milky Delite will follow soon, with a new campaign.
Reliance Broadcast Network and CBS Studios International have tied up to form an equally owned joint venture, which will see the creation of three new television channels allowing for programming rights in India. The new joint venture company is called BIG CBS Networks Pvt. Ltd. The channels that will be launched as a part of this JV will be English entertainment channels, customised for Indian viewers. The launch for these channels is expected to be during the fourth quarter of 2010.
Our Adland Rockstar of the week, Roshni Kavina says being in advertising is like being with the perfect lover. Find out why below. How did you get into advertising?After a long consideration between Fine Art (Painting) and Applied Art, I studied applied art. It seamed like an alien world, just having stepped out of college but I had a quick start.Describe your first week in advertising?
TBWA India has conceptualised the second stage of communication for the Nissan Micra. Part of the campaign that was created for the launch of the Micra, these two TVCs continue to talk about the features of the car that's positioned in the B+ Segment category.Both the TVCs feature brand ambassador Ranbir Kapoor. One talks about the superior turning radius of the Micra which makes it an effortless car to drive and park in the city. Along with this it also talks about the fuel consumption of the car, which makes it comfortable on the pocket too.
To lighten up this Monday morning of yours, we've brought you a video of a man exhibiting his levels of fitness and agility by running around his entire city. Watch how he evades dogs and all the other obstacles that come his way.
Criesse Communications, a public relations and brand strategy firm, has been appointed as PR counsel to FranklinCovey South Asia (FCSA). FranklinCovey is a firm that helps companies grow by increasing the power of their workforce to focus in executing their business priorities. Their clients includeFortune 100 and Fortune 500 companies.The account will be handled by Dennis Taraporewala (pictured) and his team.Criesse has been in India for close to 5 years now and has a client list that includes Mid-Day, o2 Vodka, Alcatel and Radio One.
Bates141 has created a new TVC for the new Fiat Punto 93 hp.
PepsiCo India has launched their newest brand of cola, 'Pepsi Max' in India. For the launch of this soft drink, JWT's Delhi office has conceptualised a new TVC. Positioned as the drink that provides extra fizz with no sugar, the tagline used in the new campaign is 'Maximum Kick, No Sugar'.
TBWA has won the creative duties for online portal, Yatra.com following a multi-agency pitch. Prior to TBWA the Delhi office for Rediffusion Y&R handled the account.
Cricketnext.com, an independent cricket website, has launched a contest for the advertising and marketing community called the 'Fastest Scorecard Challenge'.
With the European Football season almost on its way now and the transfer deadline just a couple of weeks away, managers are now looking to make their final additions to their squads to have the right balance before the start of the season.
The first game of the 2010/11 Barclays Premier League (BPL) season is now just a day away. The anticipation of the new season is sky high with fans worldwide looking forward to see how the English 'stars' would respond after a isastrous FIFA World Cup 2010. Other players featured in the league also include World Cup winners, Fernando Torres and Pepe Reina (Liverpool), Cesc Fabregas (Arsenal for now) and David Silva (Manchester City).We at Campaign India have decided to build on the anticipation with videos from last season which will get your adrenalin level that one bit higher.
There's good news for football fans this weekend, as it's that time of the year once again with the return of the Barclays Premier League. So for all those people who don't want to step out this weekend and relax at home instead, there's plenty of good football action coming your way.
Lowe Lintas has conceptualised a new TVC for the new Maruti Alto. Maruti has revamped its highest selling car by fitting it with a new K10 engine that's a part of the A-Star and Ritz. Along with the new engine, a facelift is also seen which comes with a new set of headlights and backlights. The interiors of the car have also been changed.
RK Swamy BBDO has come up with a new TVC for Raymond. The film directed by Ashim Ahluwalia of Future East Films shows actor Vivan Bhatena playing the role of 'The Complete Man' by visiting his school teacher in an old age home to wish him on his birthday. The teacher is shown to be missing his family, who are now situated abroad. Bhatena connects his laptop in order to help his teacher talk to his family through internet video. The TVC ends with all the school teacher's mates in the old age home gathering around him to cut a cake.
Hansa Vision has conceptualised a new TVC for heavy commercial vehicle manufacturer Asia MotorWorks (AMW). The TVC shows how the trucks produced by AMW help the nation to be a better place. The trucks are used to transfer raw material that set the foundation to build airports, expressways, flyovers, mining and power projects. The film also shows the truck manufacturer's factory in Gujarat and ends with a voiceover that says, ''AMW, built to win.''
Bollywood actor Salman Khan has been brought in by Colors to host the fourth edition of their reality television show Bigg Boss. The show will go on air later this year. With Salman Khan on board, Colors has looked to change the role of their host: he will be shown ridiculing and reprimanding the inmates present in the Bigg Boss house and being only friendly to those contestants who will play it clean and stay out of all the politics in the house.
To the delight of football fans worldwide, top quality football is back! Chelsea and Manchester United will play each other at Wembley for the Community shield in a game that is a curtain raiser for the Barclays Premier League. With the start of the season now just a week away, managers/agents/players are frantically sorting out new transfers to strengthen their teams.We at Campaign India help you track your club and bring to you a piece of your weekly transfer gossip every Friday.
The weekend is here once again and with it brings some great sporting action. Football fans can rejoice as the English domestic season gets on the way this weekend when Chelsea play Manchester United for the Community Shield at Wembley. Catch this game Live on Sunday from 19:30 hours onwards on Sony PIX.
To the disappointment of football fans worldwide with the FIFA football World Cup coming to an end and all the major European leagues starting only in mid-August, there is not much of top football to look forward to. But what comes during the off season is - lots of transfer gossip with a whole host of names being linked with a move to or away from your favourite club. We at Campaign India help you track your club and bring to you a piece of your weekly transfer gossip every Friday.
Business news channel Bloomberg UTV has launched a new website called UTVMONEY.com. The website will feature real-time stock market data and will also act as a credibility manager for tippers. The website aims to help investors by providing information about investment decisions.
Capital Advertising has come up with a new campaign for Maruti Suzuki, based on the fuel efficiency aspect that Maruti Suzuki looks to deliver with their cars.
It's been only 20 days since the end of the FIFA World Cup 2010 butfor football fans, it would feel like an eternity. So on this Monday morning, Campaign India decided to put together a compilation of the top ten goals from the football carnival that took place in South Africa.Did your favourite goal make it to the list? Tell us by posting a comment.Enjoy
The weekend is here again and with it comes some more sporting action. There’s formula 1 and tennis action from Germany, and cricket from England to look forward to for sports fans.
Rediffusion Y&R's Bangalore office has conceptualised the latest TVC for Xylys, which is positioned as the premium Swiss made watch brand from the house of Titan.The TVC shows a man who's involved actively in the party circuit and is extremely popular, becoming completely withdrawn and to himself after he sees a Xylys watch. The watch attracts him to such an extent that he becomes totally oblivious to the outside world. The film ends with the tagline, "You don't possess a Xylys, it possesses you".
This week's Adland Rockstar is Manish Somani, brand services director at Leo Burnett who reveals that one of the things that worries him is that servicing is sometimes marginalised in ad agencies.
McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.
Rediffusion Y&R has conceptualised a new TVC for Sugar Free which features their brand ambassador Bipasha Basu. Titled "Step to Fitness", it's aimed at moving people from being just "Fitness Thinkers" to "Fitness Doers".
MTV has tied up with outdoor gear brand Wildcraft to introduce the MTV range of bags and adventure gear. Bollywood actor Jacqueline Fernandez and three MTV VJs - Rannvijay, Bani J and Ayushmaan - were present at the launch event.
Ogilvy & Mather has conceptualised Vodafone's newest ad campaign for Vodafone's new bonus card offer which is priced at Rs 4. It features an animated parrot, and has been voiced by Bollywood actor Boman Irani.
Mahindra Logan has launched an ad campaign with a new brand positioning strategy that focusses on two needs of Indian car consumers: mileage and space. Saatchi & Saatchi has conceptualised the campaign that also has a new tagline "Logan loves India".
To the disappointment of most football fans worldwide, the 2010 Fifa World is history now and there will be no football of high quality to watch over the next month with all the European leagues starting only in mid-August.
Viewing the idiot box this weekend, may not be as interesting as it was over the last few weekends, with the end of the FIFA World Cup, but there's still plenty of TV viewing coming your way this weekend.
Mudra West has created a new campaign for The Power of Ideas, an entrepreneurial initiative by The Economic Times. The Power of Ideas is now into its second year after it was launched in 2009. The campaign is targetted towards "every individual who has an entrepreneur side to him". The Power of Ideas is a program where The Economic Times calls on individuals to present their business ideas.
Rediffusion Y&R has conceptualised a new campaign for Tata Ace. The campaign currently consists of three TVCs, all directed by Ram Subramaniam from Nirvana Films.
The one month long football extravaganza comes to an end this weekend with the Finals of the FIFA World Cup. Along with this there’s Formula 1 and cricket action also coming our way.
O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!”
Villa for Spain or Sneijder for Netherlands. Who will win the game for their team at the FIFA World Cup finals on Sunday? The octapus, Paul has decided that it's Spain who will win the World Cup.
Sony Entertainment TV will be airing the fourth edition of Kaun Banega Crorepati. Amitabh Bachchan, who hosted the first two seasons of the quiz show has returned to host the show. The third edition was hosted by Shah Rukh Khan and each of the first three seasons were aired on STAR Plus. Siddhartha Basu's, Big Synergy will continue to produce the quiz show.
Primesite, Mudra MAX’s out-of-home solutions unit, has unveiled a new campaign for Garnier's new mineral deodorant range. This is an extension of Garnier Men and is endorsed by Bollywood actor John Abraham. Garnier is a part of L’Oreal.
Contract Advertising has come up with a new print campaign for Shoppers Stop. This comes after Shoppers Stop had launched a new identity and logo, with the line "Start something new" in 2008. The latest campaign continues the same thought. The ads will feature people styled in apparel from Shoppers Stop in simple day-to-day situtations doing something uniquely different in accordance with their baseline, "Start something new".
It's quarterfinal time this weekend at the FIFA World Cup. Along with this, there's plenty more coming your way on your television. The action from South Africa begins from 19:30 hours on Friday when Brazil play Netherlands in the first quarterfinal. The second game of the night features the surprise package from Africa: Ghana take on Uruguay. This game kicks off at midnight.
McCann Erickson has conceptualised the latest TVC for MasterCard. The commercial features three Indian cricketers: Sachin Tendulkar, Harbhajan Singh and Zaheer Khan. The trio are shown at the airport, heading to Kenya for "the great escape" to unwind. The tickets for this cost Rs 2,50,000. They are then shown hiring a car to get to the jungle, which costs them 12,500 Kenyan shillings. Another 15,000 shillings are spent on entry tickets to the reserve. All the three expenses are paid for using MasterCard.
JWT has come up with a new TVC for Sony Vaio's new E Series laptops. The TVC, comprising of its brand ambassador, Kareena Kapoor, shows the actress in various 'vivid' colours (blue, pink and green) epitomising the new colourful range of laptops created by Sony.
Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield. The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.WATCH TVC here
Triton Communications has come up with a TVC to launch Vini Cosmetics' new face powder brand -WhiteTone.
As part of its FIFA World Cup association, Emirates Airlines has joined hands with Twitter to launch the Twexican Wave.Through the Twexican Wave, Twitter users have a chance to watch the 2010 FIFA World Cup final free of cost. The idea is inspired by the Mexican Wave phenomenon that originated in US college football games. The aim is to reproduce the Mexican Wave, not in a stadium, but on Twexicanwave.com.
The weekend is upon us once again and brings with it some great sporting action. The FIFA World Cup enters its second round of group fixtures. Hope for loads of goals as the teams look used to the playing conditions now and will enter matches with more confidence.
The World Cup opening ceremony is just a few hours away now. For all of those who are sitting in their offices, biting their nails in anticipation waiting for the carnival from South Africa to begin, just to make the fever sink in a little more, here is a collection of videos that will raise the adrenaline rush in your body, just that bit more. For those who don't think the World Cup will make any difference to your life, have a look at this and you might want to change your mind.
Injury may have forced David Beckham out of the World Cup as a player, but the former England captain still has his hands full prior to the football carnival starting in South Africa. In addition to being on the team plane to South Africa as a mascot for the English team, Beckham has been signed as the global brand ambassador for Yahoo!. With this move, Yahoo! hopes to draw more online users.
DDB Mudra has come up with a new campaign for Henkel India's detergent, Henko Stain Champion, after it recently enlisted actor Irrfan Khan as its brand ambassador. The first TVC of the ‘Safayi ka Nazariya badlo’ ( change your perception on cleaning ) campaign features Khan. The actor will be seen in a series of ads as a part of the new campaign where he approaches shoppers in super markets across the country and convinces them to change their perception on cleaning as new Henko not only cleans but also removes germs.
Pepsodent has launched the second part of its 'Pappu and Papa' campaign featuring brand ambassador Shah Rukh Khan. It has been conceptualized by Lowe Worldwide's Bangkok office.Created by Bang Bang Films, the TVC has Shah Rukh Khan showing the importance of brushing to his son in a humourous way. This time round, a germ attack is shown, which ends when, SRK brushes his teeth with Pepsodent.
TBWA India has come up with the launch communication of Nissan's new car - The Micra. The communication for the launch of the new B+ segment car will be in two stages and features its new brand ambassador, Ranbir Kapoor. Currently, the communication for its pre-booking is on air. The start-of the sale communication, which is the second phase will break by mid-July. The theme of the campaign conceptualized by TBWA is ‘Art of City Living’.
The rain may have provided us some respite from the heat, but there's no escaping the sporting action that's bound to send temperatures soaring this weekend. The FIFA World Cup is here, and that will be grabbing all the attention. But if football isn't your doze of excitement, there's cricket and F1 action too.
This week's Adland Rockstar is Tarun Menon, senior copywriter, iContract. How did you get into advertising?
Triton Communications has created three new TVCs in a new campaign for Yes Bank. The timing of the new campaign is in line with the bank's aggressive growth plan, which looks to target a broader base of individual and SME customers.
Digital Law & Kenneth recently conceptualised the 'Green Thumb' initiative for Lavasa on the occasion of World Environment day on the 5th of June. The activity involved a microsite which aimed at driving users to register clicks on the microsite. Lavasa has pledged to plant a tree for every click that was registered on the site.
INQ Mobile, the wholly owned subsidiary of Hutchison Whampoa, has launched its first ever campaign for India. Created by Euro RSCG, the campaign showcases the brand's vision of Internet communications for the 'Facebook generation'. INQ Mobile was launched in the Indian market in March this year and social networking is at the heart of the it's brand positioning. Euro RSCG is also handling activation for INQ Mobile.
DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning.
With the FIFA World Cup just a week away, this weekend offers us a good variety of sporting action to warm up for the carnival. Its final time at the French Open. With Leander Paes and his partner Lukas Dlouhy into the finals for the double’s event, there’s plenty of interest with the Indian contingent at Roland Garros. Meanwhile, in the finals for the women’s singles, it’s the seventh seeded, Australian, Samantha Stosur to face the seventeenth seed, Francesca Schiavone from Italy.
Ogilvy & Mather has come up with a new TVC for Pond's daily facewash.
Euro RSCG has come up with a new commercial for Dulux. Part of their Let's Colour campaign, this commercial was shot in Jodhpur where several people from the local community joined the team of Dulux to paint the 'Purohiton Ki Havelli' community square, a boys' school and a building on the high street.The project was produced globally by Stink London and directed by Adam Berg.
The World Cup is less than two weeks away from us now, and brands are unveiling their FIFA related campaigns and product launches as the football carnival gets underway on June 11th. Adidas has done just the same with their new football boots; the F50 range. In this commercial, Adidas has used three of their brand ambassadors – Zinedine Zidane and arguably the two best strikers in the world currently – Lionel Messi and David Villa.
Unilever has launched a new TV campaign for Pepsodent, created by Lowe Worldwide, led by their Bangkok office. This is the first TVC that has been created for the brand after it roped in Shah Rukh Khan as its brand ambassador.
Visit France, Turkey, England and Zimbabwe to catch some great sporting action this weekend. If you can't make it, catch it on TV with a few coolers to beat the heat.
TBWA\India has rolled out a new campaign for the Maruti Suzuki Spare Parts division for their brand, Maruti Genuine Parts (GP). The core thought behind the campaign is that 'every part is vital'.
The weekend is upon us once again and it brings with it some great sporting action. Cricket, football, tennis and motorsports fans have plenty to look forward to this weekend.
OgilvyOne has appointed James Sandberg as their digital lead, client servicing for their Mumbai Office. Sandberg will work on some of OgilvyOne's key clients. With Sandberg's appointment, OgilvyOne aims to strengthen its senior digital leadership and reflect increased client demand for strategic digital services.
IndiGo Airlines, has launched a brand new advertising campaign on TV, digital, print and outdoor media. Wieden+Kennedy has created this campaign. The TVC, directed by Harvey B Brown and produced by Bang Bang Films, will be seen across business, news, movie, general entertainment, sports, travel, lifestyle and regional channels.The sound track that plays during the TVC is composed by DJ Mat of Bhavishyavani Future Soundz.WATCH TVC here
MS&LGroup, has promoted Jaideep Shergill, a founding member of Hanmer MS&L, to the position of chief executive officer of Hanmer MS&L India. Prior to this, Shergill served as partner and head of the PR, digital and events division of Hanmer MS&L.
The final two of six jury presidents have been announced for the Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications. Akira Kagami (pictured right), executive advisor and global executive creative advisor of Dentsu was named as the craft jury president and Jon Wilkins (pictured left), the founding partner of Naked Communications has been appointed as the media jury president.
Parle Agro’s snack product Hippo, following its first TV campaign in February, has rolled out its maiden radio campaign which builds on its positioning of 'Fight Hunger, Fight Evil'.
YouTube in partnership with the Cannes Lions Advertising Festival has created a YouTube Cannes Young Lions 48 hour long ad contest. YouTube will fly the winners of this contest to Cannes to attend the festival.
This weekend brings us loads of tournament-ends, with lots of cup final action awaiting us. There are the semi-finals and finals from the ICC World T20, English FA Cup and the German DBF Cup coming our way.
The weekend is upon us and for people who don’t mind facing the rising temperatures and like getting out to check out what’s happening in their city, there’s plenty for them to hit on.