Have to go beyond football to attract viewers in India: Jose Cachaza
La Liga will have a new identity from the start of next season. We caught up with the football leagues India MD to learn more about its rebranded identity, its return to TV in India, celebrity promotions outside of football and how racism could make a difference to its brand...
by Raahil Chopra
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures