‘We tend to do well when everyone else is lagging’
Investing steadily in the brand and believing in the power of the brand has stood Emirates in good stead. Raahil Chopra caught up with Essa Sulaiman Ahmad, vice president - India and Nepal, and Georgette Kolkman – manager corporate brand communications, Emirates, for more on the brand’s biggest ever global campaign, ‘Hello Tomorrow’.
by Raahil Chopra
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