Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

In this new role, he will report into Ed Williams, the agency’s president for ...

Gaming giant Electronic Arts reviews global media account

An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

Rediffusion secures creative mandate for Nippon India ...

16 hours ago

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

In this new role, he will report into Ed Williams, the agency’s president for international.

17 hours ago

Gaming giant Electronic Arts reviews global media ...

Account is currently handled by T&Pm.

20 hours ago

An insider’s playbook to PR crisis mitigation

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

1 day ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

19 hours ago

Rediffusion secures creative mandate for Nippon ...

The agency's mutual fund expertise and market adaptability aligned perfectly with Nippon India Mutual Fund's strategic goals.

1 day ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

1 day ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

2 days ago

FCB Group India's Dheeraj Sinha on commanding ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and empowering young talent.

2 days ago

Bisleri’s retro revival targets Gen Z with ...

The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.

1 day ago

Makani Creatives secures creative mandate for ...

The agency will work to modernise the footwear brand's image across digital and traditional platforms to resonate with contemporary consumers.

2 days ago

Personal branding for C-suite: Why creative ...

The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost business credibility, drive growth, and manage risks in the public spotlight.

2 days ago

Abhishek Gulyani named Zeno Group India MD and APAC ...

This appointment follows the departure of Rekha Rao, who led Zeno in India since 2020 and has left to pursue other opportunities.

2 days ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.

Oct 31, 2024

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

2 days ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

The Work

20 hours ago

Sipping all the way to wellness with Tata Tea’s AI twist

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.

2 days ago

Apple’s MacBook Pro M4: Powerlifting performance, effortless charm

Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.

Oct 31, 2024

Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.

Oct 24, 2024

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Oct 23, 2024

Swiggy Instamart strikes gold with 90s nostalgia

Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!

Oct 21, 2024

Daughters deserve more: The inheritance wake-up call

Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.

Oct 14, 2024

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

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