Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, ...
Marketing
12 hours ago
Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
Advertising
10 hours ago
WPP’s India country manager, CVL Srinivas, to retire
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.
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Marketing
14 hours ago
Why Southeast Asia is rethinking how influencers ...
How the governments choose to regulate now will determine what the creator economy looks like next.
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Media
14 hours ago
Why 2026 will belong to the premium open internet
The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.
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Advertising
12 hours ago
Inside the C-suite at CES with Omnicom, Stagwell, ...
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.
Advertising
10 hours ago
ASCI Academy launches ethical UI UX course amid dark pattern scrutiny
The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams.
Marketing
9 hours ago
Hoopr and Universal Music India launch artist ...
The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ecosystem.
PR
1 day ago
Madison Media pushes AI upstream in media planning ...
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
Advertising
1 day ago
Balaji Wafers appoints Creativefuel as social and ...
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
Opinion
1 day ago
From spectacle to substance: what CES 2026 revealed ...
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
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Advertising
1 day ago
Tanishq unveils brand campaign featuring Ananya Panday
Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality and everyday self-expression.
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Advertising
1 day ago
PUMA appoints Nadia Kokni as vice president-global ...
She will drive integrated brand strategy and storytelling worldwide.
Advertising
1 day ago
The new battleground for brand loyalty
Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).
Marketing
4 days ago
Amagi files INR 1,789-crore IPO, January debut set
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
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Advertising
4 days ago
When shoppers go all-in on AI
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
The Work
The Work
1 day ago
When the son walks his mother down the aisle
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
Advertising
4 days ago
Making space for Zeera, one absurd sip at a time
Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.
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The Work
Jan 08, 2026
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Advertising
Jan 06, 2026
Protein, minus the aftermath
Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.
Advertising
Dec 31, 2025
When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
Advertising
Dec 26, 2025
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
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Advertising
Dec 12, 2025
NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
Focus
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2026: Less noise, more nerve. (One can hope.)
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
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Delegating cognition, one prompt at a time
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
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AI rewired marketing. Leadership is next.
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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