Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing ...
As the water subscription model evolves in the country, Campaign India chats with ...
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
Cadbury is the top Indian brand for media, but slips to second globally
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
Amit Khatri, co-founder of smart wearable and hearable brand Noise, takes us through a day in his life
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Read about the latest associations in the Indian Premier League and Women's Premier League including updates from boAt, Dream11, Kent, Himalaya, Ambuja Cements. Joy Personal Care, Mia by Tanishq, Ubon, Confluent, JBL, Kay Beauty and NueGo
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
The company also unveiled new global branding in celebration of hitting 125 years in India
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Crowned 'India's Juiciest Chicken' by the National Meat Research Institute, Licious' new campaign film spotlights the goodness of a plate so delicious, it's always licked clean
Watch the film here
Watch the film conceptualised in-house here
Watch the film conceptualised by McCann Worldgroup here
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Upgrade your space with Legrand Electrical Products - buy now!
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
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