Advertising, Marketing, Media, Digital, PR News & more

GST 2.0 and the festive economy: When policy meets consumer sentiment

For India’s brands, retailers, and households, the reworked GST 2.0 is more than ...

Dream11 pivots to free-to-play model amid regulatory churn

Saransh Goila partners with Ember, choosing equity over ...

AI agents collapse the wall between marketing and CX

MRUCI greenlights readership survey pilot amid leadership...

GST 2.0 and the festive economy: When policy meets consumer sentiment

Advertising

32 minutes ago

Vinita Bhatia

GST 2.0 and the festive economy: When policy meets consumer sentiment

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn

Advertising

6 hours ago

Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

Saransh Goila partners with Ember, choosing equity over endorsement in cookware play

Marketing

6 hours ago

Vinita Bhatia

Saransh Goila partners with Ember, choosing equity ...

The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.

Marketing

6 hours ago

Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

MRUCI greenlights readership survey pilot amid leadership change

Advertising

1 day ago

Campaign India Team

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

Travel signals redefined as India becomes advertisers’ new test market

Advertising

1 day ago

Vinita Bhatia

Travel signals redefined as India becomes advertisers’ new test market

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Marketing

1 day ago

Campaign India Team

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Gen Z turns Discord from gaming chatrooms into protest hubs

Advertising

1 day ago

Vineeta Dwivedi

Gen Z turns Discord from gaming chatrooms into ...

Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.

APAC Effies spotlight India’s dominance as Ogilvy, The Womb, and St. Jude take top honours

In-Depth

2 days ago

Campaign India Team

APAC Effies spotlight India’s dominance as Ogilvy, ...

India topped the metal tally with 33 awards.

Dhruv Tiwari and Zubin Jauhari are Dentsu Creative Isobar's group ECDs

Advertising

2 days ago

Dhruv Tiwari and Zubin Jauhari are Dentsu Creative ...

Their mandate will be to design integrated campaigns that align with business objectives while responding to India’s evolving consumer landscape.

Devotion and display: The paradox at the heart of Indian festivity

Advertising

2 days ago

Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign

Advertising

2 days ago

Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces

Advertising

2 days ago

Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.

Apollo Tyres replaces Dream11 as Team India jersey sponsor

Advertising

Sep 19, 2025

Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

ASCI appoints Sudhanshu Vats as chairman in milestone year

Advertising

Sep 19, 2025

Campaign India Team

ASCI appoints Sudhanshu Vats as chairman in ...

MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer

The Work

Advertising

6 hours ago

Campaign India Team

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.

Romance, rings and a remix: Indriya flips the script

Advertising

1 day ago

Campaign India Team

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.

Cookies, cults and diplomacy: Britannia’s playful spin

Advertising

2 days ago

Campaign India Team

Cookies, cults and diplomacy: Britannia’s playful spin

Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Advertising

Sep 18, 2025

Campaign India Team

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.

Advertising

Sep 16, 2025

Campaign India Team

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

Advertising

Sep 15, 2025

Campaign India Team

Rain, rappers and a whiskey workaround

Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.

Himalayan Water pours culture into campaign cups

Advertising

Sep 10, 2025

Campaign India Team

Himalayan Water pours culture into campaign cups

The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.

Focus

Neethi Isaac

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Vandana Sandhir

Reputation becomes business’s most volatile asset

Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.

Apurv Agrawal

When AI agents rewrite the rules of brand leadership

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.