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Omnicom warns staff in-office requirement will ‘increase over time’

The in-office policy was updated in November, when Omnicom acquired Interpublic ...

Publicis turns 100: history, family, warrior spirit and ...

ChatGPT goes desi: Aspiration, accents and AI ambition

IPL’s ecosystem value dropped 20% in 2025: Brand Finance

Reimagining creative work through the new labour codes

Omnicom warns staff in-office requirement will ‘increase over time’

Advertising

13 hours ago

Will Green

Omnicom warns staff in-office requirement will ‘increase over time’

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party

Advertising

12 hours ago

Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

ChatGPT goes desi: Aspiration, accents and AI ambition

Marketing

20 hours ago

Campaign India Team

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

Marketing

14 hours ago

Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes

Advertising

15 hours ago

Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.

Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?

Advertising

1 day ago

Vinita Bhatia

Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

Paramount launches hostile $104 billion cash bid to take over Warner Bros

Media

1 day ago

Reem Makari

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban

Marketing

1 day ago

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

India’s E&M industry projected to grow 7.8%: PWC

Media

1 day ago

Campaign India Team

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.

Beyond the hype: Why most AI projects fail and how to get it right

Marketing

1 day ago

Matthew Keegan

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism

Media

1 day ago

Staff Reporters

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

Advertising

2 days ago

Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Netflix to purchase Warner Bros. film and streaming businesses

Media

2 days ago

Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account

Advertising

2 days ago

Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

Global adspend to hit $1 trillion in 2026 as APAC leads charge

Research and Rankings

Dec 05, 2025

Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

The Work

Mirror, EMIs and the postponed dream of retirement

Advertising

1 day ago

Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

Spotify Wrapped taps fan banter to fuel its campaign

Marketing

4 days ago

Vinita Bhatia

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.

The Work

Dec 05, 2025

Campaign India Team

The sweet cry that can’t wait

Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.

Apple’s campus film redefines ‘normal’ with style

Advertising

Dec 04, 2025

Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Natural diamonds get a manifestation-themed reboot

The Work

Dec 03, 2025

Campaign India Team

Natural diamonds get a manifestation-themed reboot

De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.

In-Depth

Dec 02, 2025

Campaign India Team

When hunger hijacks everyday decisions

Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.

Focus

Abhinay Kumar Singh

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.