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Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid ...

Data rules land, and adland faces its reckoning

WPP CEO and chair buy 100,000 shares after stock price slump

‘The future belongs to the discontented’: Inside ...

Publicis Media launches Spark Foundry India

Monopoly’s digital turn tests a century of play

Marketing

6 hours ago

Vinita Bhatia

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.

Data rules land, and adland faces its reckoning

Advertising

10 hours ago

Campaign India Team

Data rules land, and adland faces its reckoning

SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.

WPP CEO and chair buy 100,000 shares after stock price slump

Advertising

8 hours ago

Gideon Spanier

WPP CEO and chair buy 100,000 shares after stock ...

Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.

‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook

Advertising

5 hours ago

Cecilia Garzella

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

Media

6 hours ago

Campaign India Team

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

How Zohran Mamdani rode the authenticity wave to victory

Marketing

5 hours ago

Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to victory

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

Dentsu lifts FY2025 profit guidance, Japan offsets international weakness

Advertising

3 days ago

Nikita Mishra

Dentsu lifts FY2025 profit guidance, Japan offsets ...

Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.

Spikes Asia announces 2026 jury presidents

Advertising

3 days ago

Staff Reporters

Spikes Asia announces 2026 jury presidents

Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.

Can movies move the needle on child trafficking?

Advertising

3 days ago

Vinita Bhatia

Can movies move the needle on child trafficking?

On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.

Can designing emotional interactions shift behaviour? Envelop says, yes

Marketing

4 days ago

Vinita Bhatia

Can designing emotional interactions shift ...

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints

Advertising

4 days ago

Emma Thumann

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.

Advertising

4 days ago

Vikas Nowal

Why almost every brand you know apologised

The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.

WPP appoints Elav Horwitz as chief innovation officer

Advertising

3 days ago

Will Green

WPP appoints Elav Horwitz as chief innovation officer

The new role is designed to 'solidify leadership in applied AI'.

73% marketers say the ‘middle class’ no longer exists

Marketing

4 days ago

Campaign India Team

73% marketers say the ‘middle class’ no longer exists

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue

Advertising

4 days ago

Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

The Work

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The Work

4 days ago

Campaign India Team

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

When Bullet meets the Hall: A symphony in steel

Advertising

Nov 12, 2025

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

The Work

Nov 10, 2025

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.