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Dentsu lifts FY2025 profit guidance, Japan offsets international weakness

Anita Kotwani, who was named Dentsu's chief client officer, South Asia in March ...

Can movies move the needle on child trafficking?

Campaign India Digital Crest Awards 2025: BBDO, Ariel ...

Why MMA’s Moneka Khurana feels it’s time to retire the ...

Build a brand that kids will love

Dentsu lifts FY2025 profit guidance, Japan offsets international weakness

Advertising

1 hour ago

Nikita Mishra

Dentsu lifts FY2025 profit guidance, Japan offsets international weakness

Anita Kotwani, who was named Dentsu's chief client officer, South Asia in March 2023, has reportedly stepped down.

Can movies move the needle on child trafficking?

Advertising

8 hours ago

Vinita Bhatia

Can movies move the needle on child trafficking?

On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.

Awards

19 hours ago

Campaign India Team

Campaign India Digital Crest Awards 2025: BBDO, ...

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Marketing

8 hours ago

Vinita Bhatia

Why MMA’s Moneka Khurana feels it’s time to retire ...

At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.

Advertising

6 hours ago

Kunal Vora

Build a brand that kids will love

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints

Advertising

1 day ago

Emma Thumann

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.

Can designing emotional interactions shift behaviour? Envelop says, yes

Marketing

1 day ago

Vinita Bhatia

Can designing emotional interactions shift ...

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

Advertising

1 day ago

Vikas Nowal

Why almost every brand you know apologised

The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.

WPP appoints Elav Horwitz as chief innovation officer

Advertising

5 hours ago

Will Green

WPP appoints Elav Horwitz as chief innovation officer

The new role is designed to 'solidify leadership in applied AI'.

Marketing

6 hours ago

Will Russo

Yahoo DSP launches CTV ads in brand first

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.

73% marketers say the ‘middle class’ no longer exists

Marketing

1 day ago

Campaign India Team

73% marketers say the ‘middle class’ no longer exists

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue

Advertising

1 day ago

Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

BYD’s profits fall 33%, but global reputation stays strong: Report

Marketing

1 day ago

BYD’s profits fall 33%, but global reputation stays ...

EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.

Advertising

1 day ago

Campaign India Team

Fujifilm India’s new brand film highlights courage ...

‘Healthcare technology that transcends’, showcases real-life stories of innovation and compassion in Spiti Valley.

EMotorad and Rannvijay Singha team up for ‘Made for More’ campaign

Advertising

1 day ago

Campaign India Team

EMotorad and Rannvijay Singha team up for ‘Made for ...

EMotorad collaborates with Rannvijay Singha to showcase its new Ranger electric cycle, blending adventure, style and performance.

The Work

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The Work

1 day ago

Campaign India Team

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

When Bullet meets the Hall: A symphony in steel

Advertising

2 days ago

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

The Work

4 days ago

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.