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How necessity, not hype, birthed Liqvd Asia's AI-led studio model

By embedding AI into its new production model, the agency aims to balance ...

What do Campaign's international editors make of the ...

When Bullet meets the Hall: A symphony in steel

Brands spend double to acquire the same customer: ...

Approach Gen Z by mindset, not age

How necessity, not hype, birthed Liqvd Asia's AI-led studio model

Advertising

10 hours ago

Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's AI-led studio model

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

What do Campaign's international editors make of the most-awarded work?

Advertising

11 hours ago

Kate Magee

What do Campaign's international editors make of ...

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

When Bullet meets the Hall: A symphony in steel

Advertising

11 hours ago

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

Brands spend double to acquire the same customer: Netcore's Rajesh Jain

Marketing

1 day ago

Shannon Tellis

Brands spend double to acquire the same customer: ...

The founder and MD of the Customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.

Media

8 hours ago

Anisha Iyer

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

Where heritage meets modernity: The Leela unveils new social campaign celebrating modern Indian royalty

Advertising

12 hours ago

Campaign India Team

Where heritage meets modernity: The Leela unveils new social campaign celebrating ...

The social campaign featuring Princess Gauravi Kumari of Jaipur, celebrates the harmony between tradition and contemporary luxury.

MR.DIY launches ‘Genie’ campaign featuring Rajkummar Rao

Advertising

12 hours ago

Campaign India Team

MR.DIY launches ‘Genie’ campaign featuring ...

MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.

Glitchez on Myntra FWD reimagines Ritviz’s ‘Udd Gaye’ in debut Gen Z campaign

Advertising

12 hours ago

Campaign India Team

Glitchez on Myntra FWD reimagines Ritviz’s ‘Udd ...

Glitchez on Myntra FWD has launched its first campaign, blending bold fashion, music, and self-expression to capture the essence of Gen Z culture.

Campus Activewear and TTT launch micro-drama celebrating Gen Z’s movement

Advertising

1 day ago

Campaign India Team

Campus Activewear and TTT launch micro-drama ...

Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship and individuality among young Indians.

FCB Ulka appoints Manisha Sain as national planning director

Advertising

12 hours ago

Campaign India Team

FCB Ulka appoints Manisha Sain as national planning ...

As the new national planning director, she will strengthen the agency’s strategic leadership across its client portfolio.

Media

7 hours ago

Shauna Lewis

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing

Advertising

1 day ago

Campaign India Team

Amit Dhawan and Sanya Bajaj introduce Crack’d to ...

Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.

AlterType creates ‘Joy Is On The House’ campaign for Athiva Hotels & Resorts

Advertising

1 day ago

Campaign India Team

AlterType creates ‘Joy Is On The House’ campaign ...

AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, celebrating joy, wellness and sustainability.

Advertising

1 day ago

Campaign India Team

Simple Energy appoints marketing and brand heads, ...

Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion to 40 professionals.

RG Hospitals launches ‘All-Round Women Wellness’ campaign with Neena Gupta

Marketing

1 day ago

Campaign India Team

RG Hospitals launches ‘All-Round Women Wellness’ ...

Featuring actress Neena Gupta the campaign promotes holistic women’s health.

The Work

McCann hits the right note with Hero Splendor’s life symphony

The Work

2 days ago

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

Nov 06, 2025

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Here, now, everywhere: Generali Central bets on presence

In-Depth

Nov 04, 2025

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Advertising

Oct 29, 2025

Campaign India Team

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

Xiaomi turns mispronunciation into marketing mayhem this Diwali

Advertising

Oct 16, 2025

Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Advertising

Oct 09, 2025

Campaign India Team

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Focus

Niranjan Natarajan

The AI train has left the station. Are Indian ...

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

Poulomi Roy

Brands need to go beyond the boundary

To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.

Rutu Mody-Kamdar

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.