Rediffusion creates new campaign for Champions League T20

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa.

by Raahil Chopra