"You don't possess a Xylys, it possesses you," says new TVC for Xylys

Rediffusion Y&R's Bangalore office has conceptualised the latest TVC for Xylys, which is positioned as the premium Swiss made watch brand from the house of Titan.The TVC shows a man who's involved actively in the party circuit and is extremely popular, becoming completely withdrawn and to himself after he sees a Xylys watch. The watch attracts him to such an extent that he becomes totally oblivious to the outside world. The film ends with the tagline, "You don't possess a Xylys, it possesses you".

by Raahil Chopra