Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, discusses the launch of the ‘are you AMG-ready’ campaign in the country, why it's making television-like spending on Instagram, sales projections for the year, the brand’s new retail model and more…

by Raahil Chopra

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