Coca-Cola launches 'Maaza Milky Delite'

Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.For the launch of the new drink, Leo Burnett has set up a 360-degree marketing communication campaign in West Bengal, where the drink will be launched first. The campaign will consist of road shows, sampling sessions and by their presence in touch points. The nationwide launch of Maaza Milky Delite will follow soon, with a new campaign.

by Raahil Chopra