Tendulkar, Khan and Harbhajan feature in new MasterCard TVC

McCann Erickson has conceptualised the latest TVC for MasterCard. The commercial features three Indian cricketers: Sachin Tendulkar, Harbhajan Singh and Zaheer Khan. The trio are shown at the airport, heading to Kenya for "the great escape" to unwind. The tickets for this cost Rs 2,50,000. They are then shown hiring a car to get to the jungle, which costs them 12,500 Kenyan shillings. Another 15,000 shillings are spent on entry tickets to the reserve. All the three expenses are paid for using MasterCard.

by Raahil Chopra