While the discussions go on about whether Cameron Bancroft (nine months), Steve Smith (a year) and David Warner's (a year) bans were harsh or not, and what repercussions the incident will have on each of the player's brands, Air New Zealand and Manforce Condoms have jumped in with witty ads of their own.
Air New Zealand invited Steve Smith for a 'legal swing bowling masterclass' ahead of the next test match between New Zealand and England. (The tweet has now been taken down.)
Hey Steve. We need to talk. �� pic.twitter.com/W54MH3WPWL
— Air New Zealand✈️ (@FlyAirNZ) March 28, 2018
Manforce Condoms, meanwhile has urged consumers to 'play fair, play safe and enjoy the game of love', with #PamperNotTamper.
Play fair, play safe and enjoy the game of love. #NoTampering #PamperNotTamper #Sandpapergate pic.twitter.com/j8hC5SjvDK
— Manforce Condoms (@ManforceIndia) March 28, 2018
In 2011, England captain Michael Vaughan tweeted about VVS Laxman's bat possibly having Vaseline on it (to not show the edge on Hotspot). His tweet said, "Has Vaseline on the outside edge saved the day for Laxman???"
Vaseline had then rolled out a print ad which revealed the uses of Vaseline.
Seen any other innovative ads? Share them with us on prasad@haymarket.co.in or raahil@haymarket.co.in.