Existing EV customers are brand ambassadors without monetary aspect: Vivek Srivatsa

We caught up with Vivek Srivastsa, head - marketing, sales and service strategy, Tata Passenger Electric Mobility, to learn more about the new brand identity designed for the electric vehicle business

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures