Can Indian winners at CWG score as brand ambassadors?

Ramesh Srivats, founder, TenTenTen and Harjeet Chhabra, chief marketing officer, Adlabs Entertainment, think through why some athletes winning the nation top honours don’t remain top of mind for audiences and brands, and the correlation between the two. Will the scenario change with leagues for sports like Kabaddi??

by Raahil Chopra

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