50% Indians sceptical about authenticity of online content: Report

In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures