Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations.
The jury for this year's awards consisted of:
- Yatin Padia, group head of corporate communications, Arvind Limited
- Prachi Kaushik, head of PR and integrated communications, Signify, Greater India
- Anjali Kakkar, vice president—corporate communications, CoinDCX
- Mahesh Jayaram, director—corporate communications, Dell India
- Ambereen Ali Shah, corporate communications head, Nestle India
- Arun Mittal, head of communications and special projects, boAt (Imagine marketing)
- Sulakshna Mukherjee, general manager and head of department – corporate communications, Hardcastle Restaurants
- Surabhi Srivastava, corporate communications manager, Panasonic India
- Medha Shanbhag, head—corporate communications and CSR, Saint-Gobain India
- Deepa Menon, senior vice president, corporate communication and corporate responsibility, PVR Cinemas
Winners will be announced on 19 February at an event in Mumbai. For more information reach out to Akanksha.sinha@haymarketsac.com.
Full shortlist:
| ENTRY CATEGORY | ENTRANT COMPANY | BRAND | CAMPAIGN TITLE |
| Campaign Arts, Entertainment & Media | Value360 Communications | Miss World 2024 | Beauty With Purpose |
| Campaign Automotive and Transportation | MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame |
| Campaign B2B | Edelman India | The European Union (EU) | More Than Food' in India |
| Campaign Best Brand Strategy | Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health |
| Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) | |
| MSL | BOBCARD LIMITED | Credit Reimagine | |
| Campaign Best Creative Idea | Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) |
| Godrej Industries Group | Godrej HIT | The HIT Newspaper | |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| MSL | Changi Airport Group | Choose Your Changi Adventure | |
| PR Pundit Havas Red | Zepto | Zepto Festive | |
| Campaign Best Event Activation | Godrej Industries Group | Godrej L'Affaire | All things Goodness |
| Kama Sutra | Safe is Sexy - India’s first-ever shadow art installation made from condoms | ||
| MSL India | Wakefit.co | Wakefit Zense Launch | |
| Campaign Best use of Advocates/Influencers/Celebrities | MSL India | IKEA India | ‘All things festive’ – IKEA Diwali Campaign |
| Nivea | Nivea Creme #TheOGs | ||
| Edelman India | KFC India | KFC Rolls: Rolling into GenZ’s hearts | |
| Madison PR | Himalaya Turmeric Range - Face Care | #TakeMySpot | |
| PartySmart | PartySmart DVC Launch | ||
| Glad U Came | Domino's | CheesikenLaunch | |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| MSL India | Wakefit.co | Wakefit Zense Launch | |
| Campaign Best Use of Analytics | Brand Balance | Godrej Industries Group | Leveraging data to optimise brand ERP, an initiative of Godrej Industries Group & Brand Balance |
| Campaign Best use of Content | Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak |
| MSL India | Panasonic Life Solutions India | Welcome to Parenthood | |
| Campaign Best Use of Digital | Organic by MSL - Mobilise | Anil Agarwal Foundation | Khaana Khaaya Kya |
| Organic by MSL | Bill & Melinda Gates Foundation | Filaria Se Fight | |
| Adfactors PR | Pearson | PTE Kar, Befikar | |
| Aditya Birla Group | Aditya Birla Group | Change the Game | |
| Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Catalyst Public Relations | Digital Dynamos: Redefining Engagement in the Modern Era | Digital Excellence Unleashed: Transforming Engagement into Impact | |
| Campaign Best Use of Social Media | MSL India | Wakefit.co | Wakefit Zense Launch |
| Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak | |
| Anil Agarwal Foundation | Khaana Khaaya Kya | ||
| Campaign Best Video Story-Telling | Kaizzen | Park+ | #MakeGurugramRoadsSafe |
| Godrej Industries Group | Godrej L'Affaire | #CelebratingAcceptance | |
| Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak | |
| Campaign Brand Development (Product) | Ruder Finn | Xiaomi’s India | Xiaomi’s #10YearsOfTomorrow |
| Godrej Industries Group | Godrej Agrovet | Jagruk Baniye, PYNA Chuniye by Godrej Agrovet | |
| Gnothi Seauton | Shahi Exports | 50 & Beyond: Manufacturing with a Purpose | |
| MSL India | Nivea | Nivea Creme #TheOGs | |
| Campaign Cause-Related - Diversity & Inclusion | Aditya Birla Group | Aditya Birla Group | Change the Game |
| Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) | |
| Edelman India | KFC India | KFC #SpeakSign | |
| Godrej Industries Group | Godrej L'Affaire | #CelebratingAcceptance | |
| Campaign Cause-Related - Public Awareness | Organic by MSL - Mobilise | Anil Agarwal Foundation | Run For Zero Hunger |
| Organic by MSL | First Impact (IDFC First Bank CSR) | Leading the Herd: The Women of Shwetdhara | |
| Organic by MSL | Bill & Melinda Gates Foundation | Filaria Se Fight | |
| MSL India | Hindustan Unilever Limited (HUL) | Dove | Dove #TheBeautyTestStopsWithMe | |
| Wakefit.co | The Great Indian Sleep Scorecard | ||
| Concept Public Relations | NA | Tray It Right: Shoes go here! | |
| Campaign Consumer Launch | Aditya Birla Group | Birla Opus | Launch of a disruptive force: Birla Opus Paints |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Campaign Corporate Branding | Edelman India | Swiggy | How India Swiggy'd 2023: Food and launch of Instamart! |
| Ruder Finn | Adobe | From Pixels to Principles:Adobe's Ethical AI Journey | |
| Godrej Industries Group | Godrej Properties | Leveraging quantum growth | |
| Campaign Corporate Social Responsibility | Godrej Industries Limited & Associate Companies | Godrej Consumer Products | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough |
| Edelman India | KFC India | KFC #SpeakSign | |
| Campaign E-Commerce | Adfactors PR | Amazon | Winning over Bharat through regional media |
| Campaign Experiential PR | MSL Group India | Adidas India | Adidas X Mumbai Dabbawalas |
| Campaign Fashion and Beauty | Value 360 Communications | Miss World | Miss World 2024 - Beauty With Purpose |
| Indian PR Distribution | LML Clothing By Halfwait | LML Clothing's Music-to-Fashion Evolution Story | |
| MSL India | Nivea | Nivea Creme #TheOGs | |
| Campaign FMCG | Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health |
| Campaign Influencer Marketing | MSL Group | Nivea India (Hero category Soft) | Nivea Influencer Campaign |
| Nivea Master Brand | #NiVeaForLocal Small Business Association | ||
| MSL India | Nivea | Nivea Creme #TheOGs | |
| IKEA India | Building the Influencer Engine for IKEA in 2024 | ||
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Edelman India | The European Union (EU) | EU’s More Than Food Campaign in India | |
| Gnothi Seauton | Amazon | Global Month of Volunteering 2024 - #DoAmazingBeAmazing | |
| Tute Consult | Minimalist | Retinal 0.1%ing with Minimalist x Tute | |
| Campaign Internal Communications | Godrej Industries Limited & Associate Companies | Godrej Consumer Products | Godrej ki Shakti: The Malanpur Moment |
| Campaign Media Relations | MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame |
| RF Thunder | Lionsgate Play | Lionsgate Play – ‘Home of Global Awards’ | |
| Edelman India | Hellmann’s | Hellmann’s Mood Burger | |
| Adfactors PR | Tata Projects | Skill Shakti and Nirman Nayak | |
| Concept Public Relations | MGM Healthcare | Heartbeat for Humanity | MGM Healthcare's Cross-Border Miracle | |
| Campaign Non-Profit | Edelman India | Water for People India | #VoiceforWater |
| MSL India | Bharti Airtel Foundation | Bharti Airtel Scholarship Program- An initiative to empower deserving students | |
| Campaign PR Event | Aditya Birla Capital | Aditya Birla Capital | Launch of ABCD, an Omnichannel D2C Platform |
| MSL India | Bharti Airtel | Airtel Becomes India's First Spam Fighting Network | |
| IKEA India | IKEA Ikonic 2.0 | ||
| Godrej Industries Group | Creamline Dairy Products | A Milky Verse - Launch of Godrej My Farm | |
| MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame | |
| Concept Public Relations | Shriram Finance | #TogetherWeSoar | |
| Adfactors PR | ABP Network | ABP Network Ideas of India 3.0 | |
| Campaign Promotional Activity | MSL India | Wakefit.co | Wakefit Zense Launch |
| Campaign Public Affairs | Godrej Industries Group | Godrej Consumer Products | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough |
| Edelman India | The Rockefeller Foundation | Making Big Bets for Climate Action | |
| Kaizzen | Online Gaming | Shaping the Future: Advancing India’s Skill Gaming Ecosystem | |
| Campaign Public Education | MSL India | Bharti Airtel Foundation | Bharti Airtel Scholarship Program- An initiative to empower deserving students |
| Campaign Public Sector | Concept Public Relations India | Canara Bank | Transforming Public Perception: The PSU Bank Story |
| Campaign Reputational and Issues Management | Kaizzen | CoinSwitch - Crypto | Making Money Equal For All |
| Campaign Sponsorship & Brand Partnership | Edelman India | Hellmann’s | Hellmann’s Mood Burger |
| Madison PR | Himalaya Turmeric Range - Face Care | #TakeMySpot | |
| Campaign Sports | MSL | Sony LIV | Experience the beautiful game, Elevated |
| People & Team Best Culture of the Year | On Purpose | On Purpose | Living Our Values: Courage, Compassion and Curiosity |
| Veritas Reputation PR | Veritas Reputation PR | Veritas Reputation PR -Nurturing Partnerships, Driving Excellence | |
| Stories. PR. Digital | Never Grow Up | The Very Best of Us | |
| People & Team Diversity & Inclusion Company of the Year | Archetype | Proud To Be Diverse | Diversity, Equity and Inclusion initiatives at Siemens Healthineers |
| On Purpose | On Purpose | Aiming to be the most progressive agency in the world | |
| People & Team PR Agency Head of the Year | Kaizzen | Kaizzen | PR Agency Head of the Year |
| Burson Group India | Burson Group India | Deepshikha Dharmaraj - Leading with a growth mindset | |
| People & Team PR Corp Comm Head of the Year | Zepto | PR Corp Comm Head of the Year | PR Corp Comm Head of the Year |
| People & Team PR Professional of the Year (Agency) | Percept Profile (a division of Percept Limited) | NIL | NIL |
| People & Team PR Team of the Year (Agency) | MSL | BOBCARD LIMITED | Credit Reimagined |
| MSL India | Amway India | Amway for India- An Advocacy Campaign to build stakeholders trust for Nutraceutical category | |
| Concept Public Relations India | NA | BFSI Team of Concept PR | |
| Kaizzen PR Services | NA | NA | |
| On Purpose | On Purpose | Breakthrough Growth, Powered by Purpose | |
| People & Team PR Team of the Year (Corp Comm) | Godrej Industries Group | Godrej Industries Group | From Stories to Leadership: Building Reputation the Godrej Way |
| Aditya Birla Group | Aditya Birla Group | A Force for Good | |
| Angel One Ltd | Angel One Ltd | PR Team of the Year |
