Garnier campaign features MS Dhoni, Sakshi Dhoni
Garnier Black Naturals has entered a partnership with a well‐known Indian cricketer and his spouse to launch a campaign that redefines trust in hair colour products. The campaign aims to reposition the brand’s offerings by drawing a parallel between the dependable decision‐making of the cricketer and the brand’s promise of reliable hair colour solutions. The initiative features a series of television commercials that focus on the use of the product’s five available shades and the act of hair colouring as a means to symbolise trust.
The campaign narrative centres on a playful exchange between the two celebrities, which ultimately leads to a shared moment that highlights the product’s application. The storyline includes a reference to a popular review gesture from the sport, repurposed to symbolise the new brand promise. This effort marks the first instance in which Garnier Black Naturals has aligned its campaign with a celebrity couple known for their strong public image. The association is expected to bolster consumer confidence in the product’s performance and longevity.
The campaign is being rolled out across multiple media channels. It is set to appear on television, digital platforms, and outdoor advertising locations. The approach is to provide consistent messaging across all channels to ensure widespread audience reach. The rollout schedule follows a 360-degree media plan that is designed to generate sustained visibility over the coming weeks.
Chique studio onboards Malaika Arora as brand ambassador
Chique Studio, a prominent women’s wear brand, has announced the appointment of a well-known style icon as its new brand ambassador. The collaboration is part of a wider effort to expand the brand’s reach both domestically and internationally. The new partnership will see the appointed personality featured in various marketing communications designed to enhance brand visibility and stimulate consumer engagement.
The company has a retail presence that spans over 60 stores in more than 25 cities and an expanding online platform. The brand is also entering international markets, with distribution now active in Dubai, Singapore, South Africa, and Bangladesh. The selection of the new face aligns with the company’s mission to empower modern women through fashion that merges traditional influences with contemporary designs. The partnership is structured to reposition the brand in a competitive market through targeted advertising and strategic public relations efforts.
Chique Studio plans to utilise integrated media campaigns that include television spots, digital advertising and print media. The new strategy is supported by detailed market research aimed at identifying consumer preferences and adjusting product messaging accordingly. With this approach, the company seeks to improve its market share and drive sales growth while maintaining a focus on empowering its customer base.
Pepsi launches spontaneous summer campaign refresh
Pepsi has rolled out its latest print advertisement as part of the ‘Anytime is Pepsi Time’ campaign, marking the brand’s summer launch. The new advertisement, featured in leading English newspapers, is designed to evoke cultural references from a previous campaign that remains popular. The initiative aims to capture the essence of spontaneous consumer moments and reposition the brand as central to everyday refreshment.
The advertisement’s design emphasises simplicity and immediacy, aligning with the company’s approach to modern marketing. The campaign seeks to reach a wide audience through media placements that include print, digital and outdoor channels. The messaging strategy focuses on everyday moments rather than planned events, thereby aligning with current consumer trends that favour spontaneity. This refreshed narrative builds on historical brand messaging, while adapting to contemporary cultural dynamics.
Pepsi’s advertising strategy remains focused on utilising both traditional and digital channels to maximise reach. The campaign forms part of a broader marketing push that is being deployed across multiple platforms. The integrated media plan includes placements on television, social media channels and public spaces to ensure consistent message delivery. The approach is to capture consumer attention during high-engagement periods, particularly during sporting events and live broadcasts.
HYPHEN Mango launches Lip Balm
HYPHEN has launched a new variant of its popular lip care range in collaboration with Mango Bite. The product, a Mango Lip Balm with SPF 50 PA++++, is set for a nation-wide release and forms part of the brand’s efforts to enhance its product portfolio for the summer season. The new lip balm is formulated to provide protection, hydration and brightening effects while incorporating a tropical mango flavour.
The launch follows consumer interest generated by an April Fool’s announcement that prompted requests for a higher SPF lip balm variant. In response to this market feedback, HYPHEN developed the Mango Lip Balm, which includes active ingredients such as Kojic Acid, Vitamin C and Vitamin E. The formulation aims to reduce lip pigmentation, protect against sun damage and provide deep hydration. The product is positioned as a solution that meets consumer demand for lip care that combines sun protection with functional benefits.
HYPHEN’s marketing strategy for the new product involves a multi-channel approach that spans television, digital media and out-of-home advertising. The campaign is designed to create awareness and drive sales through coordinated media placements. The partnership with Mango Bite is a key element of the campaign, linking the product to a familiar flavour that resonates with consumers. The initiative is supported by detailed market research that informed both the product development and the marketing strategy. Distribution for the Mango Lip Balm is planned through HYPHEN’s official website and major e-commerce platforms.
Niva Bupa launches Rise health campaign
Niva Bupa has introduced a digital campaign 'Ab India Karega Rise' for its new health insurance product, Rise, aimed at addressing the needs of India’s middle class. The campaign focuses on making comprehensive health coverage accessible to individuals who are not covered under government schemes yet face challenges in affording private insurance. The initiative is part of the company’s strategy to increase market penetration in a competitive sector and support its vision of accessible healthcare.
The campaign centres on a product designed to provide affordable, comprehensive coverage for the middle-income segment. It seeks to address the financial challenges posed by rising healthcare costs and inconsistent income streams. Niva Bupa’s strategy involves leveraging digital channels to reach a broad audience. The campaign is deployed across various platforms, including online media and digital advertisements, in order to educate consumers on the benefits of the new product.
The company’s approach is supported by its extensive network of branches and agents. With over 212 branches and a network of more than 1.7 lakh agents, Niva Bupa currently covers nearly 20 million lives. The integrated distribution model is expected to drive further penetration as the campaign progresses. The product Rise is aligned with the government’s vision of extending insurance coverage to a wider section of the population by 2047.
Tummoc India Post revive handwritten postcards
Tummoc, in collaboration with India Post and a travel memoir publisher, has launched an initiative to revive the tradition of handwritten postcards. The campaign encourages citizens to pick up Bengaluru-themed picture postcards available at designated post offices, write a message and send them to friends or family. This effort is aimed at reintroducing a slower, more personal method of communication in an age dominated by digital messaging.
The campaign is designed to highlight the role of traditional communication in fostering personal connections. It draws attention to the distinctive elements of Bengaluru’s public transport system through the postcard design, which features local imagery such as buses and metro stations. The initiative is being implemented across select locations and is available at the General Post Office in Bengaluru.
The programme involves a registration process via a dedicated website, through which participants can obtain further details. The campaign forms part of a broader strategy to encourage citizens to engage with both modern mobility solutions and traditional communication methods. By leveraging the brand’s established presence in public transport, Tummoc seeks to generate community engagement and reinforce its commitment to connecting people.
Johnson’s Baby campaign headlines Anil Kapoor
Johnson’s Baby has launched a new digital campaign centred on a playful staring contest involving a popular film personality and his on-screen daughter. The campaign highlights the scientific basis behind baby skin care by demonstrating the underdeveloped blink reflex of infants. The concept is used to underline the need for products that protect delicate baby skin during bath time. The campaign also introduces the brand’s baby shampoo, which utilises a mild formula designed to prevent eye irritation.
The narrative focuses on the difference in blink frequency between adults and infants, emphasising that a baby’s eyes require extra protection. The commercial depicts a contest in which the adult loses to the baby, symbolising the inherent vulnerability of infants. This concept is positioned to educate consumers about the product’s gentle formula and its effectiveness in safeguarding delicate skin.
The campaign is being rolled out through a digital-first approach with supporting on-ground activations and influencer collaborations. The integrated media strategy is aimed at reaching parents and caregivers across various platforms, including television, online video, and social media. The initiative forms part of Johnson’s Baby’s broader commitment to research and development in the baby skincare segment, a field in which the brand has a long-standing presence.
Amitabh Bachchan sings for Dr Fixit ad
Dr Fixit, the leading waterproofing brand from Pidilite Industries, has launched a new advertising campaign featuring Bollywood actor Amitabh Bachchan. The campaign introduces a catchy jingle, 'Water Proofing Ka Baap' (The Boss of Waterproofing), sung by Bachchan, highlighting the effectiveness of Dr Fixit's waterproofing solutions.
The ad emphasises the brand's focus on keeping homes dry during heavy rainfall. Celebrating its 25th anniversary, Dr Fixit aims to educate homeowners on the importance of waterproofing through humour-infused storytelling. The TV commercial is part of a broader marketing strategy across television, digital, and OTT platforms to position Dr Fixit as the go-to expert in waterproofing.
Bottega Veneta hosts ‘CORRESPONDENCES’ performance in Milan
Bottega Veneta hosted a special edition of ‘CORRESPONDENCES’ at its new headquarters in Palazzo San Fedele, Milan. The performance by Soundwalk Collective and Patti Smith combines field recordings, poetry, and visual art. The event included a tribute to Italian designer Carlo Mollino, featuring his last interior project, Casa Mollino. The performance highlighted the influence of Mollino’s designs and the symbolic butterfly motif, a reference in both his work and Bottega Veneta’s design history. The event is part of Bottega Veneta’s ongoing commitment to cultural advocacy, blending art, design, and music in an immersive experience.
trueBrowns' QALA brand film celebrates women
trueBrowns has launched its Spring/Summer 2025 collection, 'QALA' with a brand film that celebrates women transforming passion into purpose. The film features real-life personalities, including founder Udita Bansal and artist Sneha Chakraborty, and highlights their journeys in diverse workspaces.
The film's narration focuses on the connection between passion and purpose. trueBrowns’ new collection is aims to offer comfort, versatility, and style, catering to modern professionals in creative and professional environments.
Adani Group unveils 'Journey of Dreams' ad film
Adani Group has launched its latest ad film, 'Journey of Dreams,' as part of its ongoing 'Hum Karke Dikhate Hain' (We demonstrate it) campaign. The film highlights the impact of Adani Ports on small and large businesses by showcasing the role of logistics and connectivity in enabling economic growth.
The narrative follows a father and daughter as they witness a ship's journey, symbolising the movement of both goods and dreams. The father, a maker of traditional Namda wool toys from Kutch, sees his products reach international markets thanks to Adani Ports. This story shows how Adani's infrastructure supports entrepreneurs in reaching global audiences, transforming aspirations into reality.
Adani Ports is a key player in India’s infrastructure and logistics sectors. The ad film, produced by Ogilvy India, also aims to reinforce Adani's focus on improving lives through infrastructure. The film will be shared across various media platforms.
Yas Island reunites 'Zindagi Na Milegi Dobara' trio
Yas Island in Abu Dhabi has launched its new campaign, 'Zindagi Ko Yas Bol' (Say 'Yes' to life), bringing back the cast of the iconic Bollywood film Zindagi Na Milegi Dobara (You won’t get this life again). The campaign features Hrithik Roshan, Farhan Akhtar, and Abhay Deol embarking on a fresh adventure across the island, taking on various challenges and activities that highlight the spirit of friendship and living life to the fullest.
A trailer for the campaign kicks off a five-episode series, where each character embraces thrilling experiences and explores Yas Island’s attractions. The series is set to evoke nostalgia for fans of the 2011 film while celebrating the bond between the trio.
A new jingle has been released to complement the campaign, aiming to amplify the excitement and energy of Yas Island. Fans can follow the trio’s journey on Yas Island’s social media channels, with each episode unlocking new adventures and experiences.
Mahindra Lifespaces DVC promotes positive energy homes
Mahindra Lifespace Developers Ltd has unveiled a new brand campaign, 'Home of Positive Energy'. It highlights the idea of creating homes that promote well-being through thoughtful design and green spaces. The company has introduced a digital video commercial (DVC) and a 'mobile experience centre' (a van), which will travel across Mumbai to showcase the philosophy of harmonious living in Mahindra homes.
The campaign features the Mahindra Vista Caravan as a symbol of curiosity, drawing people into a space that assures warmth and comfort. The initiative aims to redefine urban living by offering homes that nurture both aspirations and daily lives.
TBOF campaign focuses on farm-to-fork traceability
Two Brothers Organic Farms (TBOF) has launched a new initiative to ensure full transparency in food sourcing with its Farm-to-Fork Traceability Technology. Using blockchain-backed traceability, the technology allows consumers to track the journey of their food from farm to table, ensuring authenticity and integrity at every stage.
TBOF’s farmer relationship managers document the entire process, from sowing to packaging, which can be accessed via QR codes on products. This initiative, which currently includes 29 products, aims to revolutionise food sourcing transparency.
TBOF plans to extend this technology to all of its offerings, giving consumers confidence in the food they consume while holding the brand to a higher standard of accountability.
MSU launches ‘Generations of Love’ campaign
Mysore Saree Udyog (MSU) has launched ‘Generations of Love,’ a digital campaign highlighting long-standing customer relationships. The initiative, created by marketing agency Bold & Beyond, features couples married for over 30 years.
The campaign, released as a three-part video series on social media, showcases customer stories through the lens of traditional attire. Each video focuses on themes of enduring relationships, serendipitous love stories, and passion-driven commitments.
MSU, known for its ethnic wear, has a longstanding presence in the Indian textile industry. The campaign aims to reinforce the brand’s connection with its customers by celebrating their personal milestones.
Bold & Beyond, the agency behind the campaign, specialises in strategic storytelling and brand engagement. The agency operates across India and international markets, offering PR, digital marketing, and influencer collaborations.
Britannia Good Day’s Chai campaign removes product imagery
Britannia Good Day has launched ‘Headlines’, a marketing campaign positioning its biscuit as the preferred companion to tea. The campaign, created by Talented.Agency, omits product imagery, relying on consumer association with the brand.
The campaign builds on existing consumer habits of pairing Britannia Good Day biscuits with tea. It follows earlier marketing efforts, including TV commercials and an association with Chai Point at the Maha Kumbh festival, where the brand was promoted alongside mass tea consumption.
The multimedia campaign is being rolled out across modern trade outlets, corporate food courts, and general stores. Plans include expansion into quick commerce platforms and branded collaborations.
Britannia Good Day, a leading biscuit brand in India, continues to reinforce its market positioning through cultural and behavioural insights. The campaign focuses on strengthening brand recall without direct product placement.
Talented.Agency, which developed the campaign, is leveraging consumer psychology and minimalist advertising techniques to drive engagement. The campaign is being implemented across major consumption points to maximise visibility.
