Ting and Swisse partner with Aditya Roy Kapur for a playful magnesium campaign
Ting has teamed up with Swisse and Bollywood star Aditya Roy Kapur to launch a cheeky, data-driven campaign promoting Swisse’s Magnesium range in India. The buzz began with teaser videos of Aditya sleeping, sparking curiosity across celebrity paparazzi pages before revealing a mock interview-style ad that combines his effortless charm with messaging about better sleep and muscle recovery. Ting’s creative approach steers clear of preachy wellness clichés, instead fostering authentic engagement by treating the campaign as an inside joke between star and audience. Swisse’s marketing head praised Aditya’s calm confidence, while Ting reaffirmed its reputation for turning functional briefs into entertaining, human-centric stories.
Snapchat’s bold OOH campaign tells brands: reach Gen Z or miss out
Snapchat has launched a bold out of home campaign across India’s major metros, urging brands to advertise on its platform to engage Gen Z. Branded with eye catching headlines like “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.” and “GEN Z’S ATTENTION IS ON SNAPCHAT,” the vibrant yellow billboards emphasise the platform’s 250 million monthly users in India. Ankit Goyle, Head of Marketing (India), highlights Snapchat’s variety of ad formats as essential tools to connect with youth culture. With Gen Z’s spending power set to hit US$2 trillion by 2035, the campaign is a timely reminder to rethink outdated marketing channels.
Mira Kapoor showcases personal travel memories through royale play wall textures
Asian Paints has collaborated with lifestyle influencer Mira Kapoor on its Royale Play collection, using travel inspired textured wall finishes to bring personal stories to life. The campaign video, influenced by Mira’s nostalgia for Rome, showcases her transforming a room with finishes that echo Roman architecture—stonework, colonnades, patina—and layering her memories into home décor. Asian Paints’ CEO Amit Syngle noted that textures speak to personal experiences, and this partnership exemplifies how Royale Play enables homeowners to craft walls that tell unique stories, transcending mere colour.
Verve Media enlivens Snitch’s 5th birthday with hilarious ‘snitch anonymous’ film
Snitch, the D2C menswear brand, celebrates its fifth anniversary with a punchy, comedic ad film via Verve Media that spoofs a support group for fashion-obsessed shoppers. The film casts ultra-stylish fans confessing their obsession with Snitch’s frequent drops, 48-hour delivery, and vast 7,000 style catalogue—before the support group spirals into a shopping frenzy when the party sale is announced. Running from 4–6 July with a flat 50 % discount, the film reflects Snitch’s bold, self-aware brand tone and was shot in just 2–3 days. Founder Siddharth Dungarwal calls it a celebration of community loyalty, marking the next phase of growth planned post recent funding.
Ugaoo’s ‘Anyone can plant’ makes monsoon gardening relatable for city millennials
Ugaoo has launched “Anyone Can Plant,” its first large-scale creator-led campaign encouraging urban millennials to embrace gardening without pressure. Launched 2 July, the campaign features lifestyle and first-time plant-parent creators sharing honest, quirky monsoon gardening stories—spanning plant hacks, humour, and nostalgia. Aimed at Gen Z home-makers, the initiative emphasises curiosity and care over perfection, reflecting monsoon’s hopeful vibes through cozy, real-life moments. CEO Siddhant Bhalinge describes the campaign as an invitation for everyone to find monsoon joy through nurturing—not stressing—with Ugaoo guiding the journey.
Miraggio’s ‘The Holiday’ capsule launches with real friends in Seychelles
Miraggio has unveiled “The Holiday,” a limited-edition holiday bag collection through an immersive campaign featuring three influencer best friends in Seychelles. Rejecting traditional studio shoots, the brand filmed the ladies living spontaneously—capturing laughter, friendship, and sun-kissed adventures beside raffia-textured bags with nautical accents. Founder Mohit Jain explains the campaign was about living the narrative, embedding the bags into real moments to evoke joy and authenticity. Amplified by teaser visuals and creator conversations, “The Holiday” marks Miraggio’s embrace of unscripted storytelling to deepen brand experience.
BLEP’s #NeverAgain campaign tackles misinformation in pet nutrition
BLEP’s new pan India #NeverAgain digital campaign aims to educate pet parents on misleading pet-food claims and promote clean, human grade nutrition. Inspired by founder Ravi Rathi’s own dog’s health woes, the campaign challenges owners to pledge never again to feed pets without scrutinising labels or falling for vague flavour claims. Supported by pet content creators and holistic experts, it features influencer led stories and a ₹5,000 user story giveaway. Highlighting alarming trends—59 % of dogs and 61 % of cats are overweight, with pet diabetes up 900 % in recent decades—BLEP urges conscious care to prevent avoidable health issues.
AI+ Smartphone debuts TVC with Abhishek Banerjee, promoting privacy over gimmicks
AI+ Smartphone has launched its debut national television commercial featuring Abhishek Banerjee, taking aim at gimmicky tech marketing by championing privacy, clarity, and real user value. In the ad, Banerjee calmly dismantles an over the top sales pitch about specs, declaring “Smart is not enough. It needs to be smart where it counts.” The campaign underscores consumer concerns over data privacy—especially among women—and prioritises localised storytelling across nine Indian languages on TV, digital, and outdoor. The AI+ Pulse and Nova 5G models will launch nationwide on 8 July, positioning the brand as a trustworthy and privacy-first choice.
CID icons reunite for KFC’s most ‘suspiciously’ tasty offer yet
India’s iconic investigative trio—Shivaji Satam, Dayanand Shetty, and Narendra Gupta—return to the screen in a humorous KFC campaign centred around a deal that seems “too good to be true.” The video sees the CID legends hilariously dissect KFC’s ₹299 offer of 7 Boneless Chicken Strips and 2 Hot & Crispy pieces, complete with Gen Z slang confusion, dramatic interrogations, and trademark catchphrases like “ye toh scam hai!” As the investigation unfolds inside a KFC restaurant, the mystery is delightfully resolved—it’s not a scam, just an epic dine-in deal. The trio ends the case with laughter, food, and even a dance party.
Liva Fabrics launches ‘skincare 2.0’ campaign with dermatologists across India
Liva Fabrics, from the house of Birla Cellulose, has launched a nationwide campaign, “Skincare 2.0,” in collaboration with leading dermatologists to spotlight fabric as a critical but overlooked element of skincare. Amidst India's hot and humid climate, synthetic fibres can cause skin irritation and discomfort, prompting experts to recommend breathable alternatives. Liva, made from plant-based fibres, is promoted as a skin-friendly, biodegradable fabric that ensures comfort and wellness. The campaign includes informative reels by dermatologists across states, educating consumers that choosing the right fabric is a wellness decision, not just a fashion one.
Too Yumm! taps Ananya Panday for bold k-bomb noodle campaign
Too Yumm! has roped in youth icon Ananya Panday as the face of its Korean-inspired noodle brand, K-Bomb, launching an edgy and interactive campaign targeting Gen Z. The campaign kicks off with a rapid-fire content series titled ‘Slurp n Spill’, featuring Ananya’s witty takes and snack obsession, designed to resonate with digital-first consumers. Alongside new flavours like Kimchi and Sichuan Pepper Corn, the launch includes OTG cup noodles and QR activations across major metros. With Manga-inspired OOH visuals and meme-ready content, the campaign aims to cut through ad fatigue and position K-Bomb as the go-to snack for bold, on-the-go youth.
Sunfeast Dark Fantasy turns 14,000 dreams into action figures in four days
Sunfeast Dark Fantasy’s latest digital campaign, #FantasyZarooriHai, has taken the viral avatar trend to the next level by transforming over 14,000 users into personalised fantasy action figures within just four days. Driven by a WhatsApp chatbot, the campaign lets users unlock their unique Fantasy Archetype and avatar by answering playful questions, adding an element of imagination to everyday indulgence. With INR 10,000 daily prizes and a ₹1 lakh grand reward, users enthusiastically shared their creations on social media, reinforcing the brand's playful message: fantasies aren’t just necessary—they’re a click away.
Tilda’s ‘Feel Home’ campaign touches hearts of travelling Indians
Tilda has launched an emotional new campaign, ‘Feel Home with Tilda,’ aiming to connect with Indian travellers and NRIs as they depart from Delhi International Airport. Tapping into the sentimentality of leaving home, the campaign positions Tilda rice as more than food—it's a symbol of tradition, warmth, and cultural continuity. With billboards and heartfelt storytelling, the brand reminds audiences that the essence of home travels with them. Backed by digital amplification and community outreach, the initiative seeks to make Tilda synonymous with comfort, care, and the enduring emotional ties Indians have with rice.
Vicky Kaushal joins A23 for the EPIC poker championship launch
A23, the online skill gaming platform, has named Bollywood star Vicky Kaushal as its brand ambassador, launching the EPIC Poker Championship—a 19-day mega poker festival with a prize pool of ₹28 crore. The campaign includes a high-octane brand film starring Kaushal, bringing his charisma to A23’s immersive, strategy-driven gameplay. Designed to appeal to India’s growing online gaming community, the championship will conclude with a grand finale in Goa. With multi-language content and OTT placements, A23 aims to expand the reach of online poker while aligning with Vicky Kaushal’s strong pan-India appeal.
Origem campaign promotes larger lab-grown diamond options
Origem, the lab-grown diamond jewellery brand from Goldiam International, has launched a campaign titled 'When it comes to diamonds – size matters'. The initiative positions the company’s offering of larger solitaires at accessible prices through lab-grown diamond technology. The campaign launched with outdoor placements across Mumbai, including store locations in Borivali, Kharghar, and Mulund. It aims to distinguish the brand in the jewellery market by challenging traditional norms around diamond size and value. Origem plans to extend the messaging across digital platforms to drive consumer engagement and awareness of lab-grown alternatives.
Superman image projected on Sea Link in Mumbai
Mumbai’s Bandra-Worli Sea Link was lit up with an image of Superman on 30 June, marking the first time a Hollywood film has been promoted on the structure. The activation was part of the campaign for Warner Bros.’ upcoming Superman release, set to launch globally on 11 July. The projection formed part of the promotional strategy to generate visibility for the film ahead of release and drew attention from local commuters and media.
Berger Paints launches Berger Silk campaign with Kapoor Khan
Berger Paints India has launched a campaign for Berger Silk, featuring actor Kareena Kapoor Khan. The film uses the tagline ‘Nothing Shines Like Silk’ and includes a visual element of the actor wearing sunglasses indoors, highlighting the high-gloss finish of the paint. The creative approach centres on sheen as a marker of home aesthetics. The campaign includes music and humour, targeting consumers looking for premium interior wall finishes. The initiative supports Berger’s continued focus on style-driven marketing across its paint segments.
Appreciate campaign uses AI to promote global investing
Investing platform Appreciate has launched an AI-generated campaign titled ‘Wall Street Express’, featuring a symbolic bull travelling from Mumbai to Wall Street. The 50-second video illustrates a shift in investor mindset, focusing on accessibility and aspiration. The campaign is positioned towards urban Indian investors and uses cultural markers like Mumbai’s local trains. It departs from typical product-led advertising, opting instead for emotional storytelling. The film was created entirely using generative AI tools and aims to open conversations around cross-border investing through the platform.
Agoda’s new campaign focuses on affordable travel options
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring actor Ayushmann Khurrana in a dual role. The ad highlights the increasing desire for frequent breaks and addresses affordability concerns by showcasing Agoda’s competitive pricing. With access to over five million holiday properties worldwide, the platform positions itself as a cost-effective travel solution. The campaign uses a character, Mr Vacaywala, to contrast a stressed-out office worker, promoting stress-free travel via Agoda.
Grain2Grind offers free flour in fitness-led campaign
Grain2Grind has launched an in-store initiative called ‘Atta is Free if You Sweat for Health’ at its flagship store in Powai, Mumbai. Customers can use a pedal-powered flour mill to grind their own flour, receiving it free in return. The activity aims to encourage awareness about fitness and nutrition while reinforcing the link between physical effort and mindful consumption. The campaign is part of the brand’s larger focus on clean eating and food traceability, using local grains and interactive experiences to promote healthier food habits.
HDFC Life focuses on East India with new campaign
HDFC Life has rolled out a regional campaign across West Bengal and Odisha, building on its strategy to drive awareness through localised marketing. Featuring actor Abir Chatterjee, the campaign centres on balancing present enjoyment with future financial planning. The initiative follows similar region-based efforts in southern India. Consumer studies in the East highlight lifestyle improvement as a financial goal, which the campaign addresses through messaging around family aspirations and financial security. The campaign is being promoted across television, digital, and outdoor media.
Goibibo uses AI videos to nudge incomplete bookings
Goibibo has launched a personalised video campaign using AI-generated content featuring brand ambassador Rishabh Pant. In collaboration with TrueFan AI, the campaign targets users who started but did not complete travel bookings. The videos address users by name and refer to their searched destinations, aiming to increase engagement and drive conversions. The initiative reflects growing interest in using personalised, data-driven communication in marketing, combining celebrity appeal with automated delivery for improved user connection.
7UP launches sonic identity to boost brand recall
7UP has introduced its first sonic logo in India, developed in partnership with BrandMusiq. The audio identity blends familiar category sounds like a can opening and fizzy pour with a seven-note melody representing refreshment and optimism. The sonic logo, or “MOGO”, will be activated in retail locations, beginning in Bengaluru. This initiative aims to enhance consumer recall and engagement through audio branding, aligning with the brand’s positioning as a ‘Super Duper Refresher’ in a multisensory marketplace.
Luxor Schneider’s campaign promotes the LX Max pen
Luxor Schneider has launched a new brand campaign titled For the All-Rounder in You, crafted by creative agency Born Hi. The campaign promotes the LX Max pen as a reliable tool for modern students balancing academic and creative pursuits. The digital video commercial (DVC) has received over 13 lakh views on YouTube and 77,000 likes on Instagram, with further rollout planned across OTT platforms. The video follows a student navigating a busy day, with the LX Max pen serving as a constant companion throughout. The campaign positions the LX Max as more than a writing instrument, reflecting the varied and fast-paced lives of students today. Founded in 2011, Born Hi is a Bengaluru-headquartered creative and data-led agency with over 250 brand clients across sectors.
Zoho launches campaign on longevity
Zoho has launched a new advertising campaign titled It Takes Time, focused on the long-term effort required to build lasting value. The campaign draws parallels between Zoho’s growth over three decades and enduring symbols such as banyan trees and historical landmarks. The campaign video features visual metaphors including the city of Varanasi, the Brihadeeswara temple, and the evolution of communication technology. It highlights Zoho’s long-term investment in R&D, its choice to remain bootstrapped, and its practice of training talent in rural India. The campaign was created with advertising agency Bombay Locale and includes a website, video, and planned adaptations across print, radio, digital, and OOH media. With 130 million users globally and over 18,000 employees, Zoho continues to develop software products while maintaining a privacy-first, ad-free business model.
La Pink’s clean beauty ad features Parineeti Chopra
La Pink has launched a new campaign featuring Parineeti Chopra to promote its microplastic-free Strawberry Lip Balm. The initiative supports the brand’s positioning as India’s first fully microplastic-free beauty label. The campaign presents the product as a practical, everyday choice aligned with conscious skincare. It highlights the balm’s ability to hydrate, repair, and protect while remaining free of synthetic additives. The video emphasises minimalism and transparency, underscoring La Pink’s commitment to ingredient integrity.
Sleepfresh expands with Vidya Balan campaign
Sleepfresh has launched a new campaign featuring Vidya Balan, fronting three films focused on its mattress technologies—Vibrotech, Spacertech, and Actireact. The campaign coincides with Sleepfresh’s expansion into the seating category under the Raunak Homes label. The company’s new line includes sofas, recliners, and sofa-cum-beds, manufactured at its in-house plant in Howrah, West Bengal. Following a zero-outsourcing model, the facility ensures complete control over design, material, and production processes. Sleepfresh’s 27-year legacy in foam and coir manufacturing supports this forward integration from raw materials to finished products. With a monthly capacity of 1,200 seating units, the brand plans a phased rollout across India, starting with key markets.
L&T Finance launches AI-led campaign site
L&T Finance has launched a business loan campaign featuring cricketer Jasprit Bumrah as brand ambassador. The campaign introduces a new AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ (Game Changer for Your Business) initiative. The platform allows business owners to generate personalised posters with their business taglines alongside Bumrah and share them on social media. The campaign highlights customer success stories and positions L&T Finance as a partner in business growth. Users creating posters may also be featured in the brand’s outdoor advertising. The microsite integrates user-generated content into a wider marketing strategy, including social media, OOH, and TV. The campaign spans Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur. A commercial featuring Bumrah promotes loan features such as full digitisation, app-based withdrawal, and quick disbursal.
Airtel runs a fraud-awareness campaign
Airtel and Posterscope launched a 360-degree out-of-home (OOH) campaign titled SPAM 2.0 to highlight Airtel’s Safe Network feature, which detects and blocks fraudulent links in real time. The campaign featured contextual and regional messaging across billboards, transit sites, malls, and metro stations in major cities. Notable executions included parking barricades and metro announcements reinforcing the anti-fraud message. The campaign was rolled out in under four days and aimed to raise public awareness about online fraud and Airtel’s network-level safeguards.
IIFL Finance unveils AI MSME anthem
IIFL Finance launched what it claims is India’s first AI-created MSME anthem, titled ‘IIFL Finance Hai Tarakki Ka Saathi’ (IIFL Finance is a Partner in Progress), in honour of International MSME Day. The anthem celebrates small entrepreneurs across India and was conceptualised, written, and directed by Robin Singh using AI tools. The campaign aims to resonate with entrepreneurs in semi-urban and rural areas. The anthem is available on YouTube.
Aditya, Sara promote ‘Metro…In Dino’ in Kolkata
Bollywood stars Aditya Roy Kapur and Sara Ali Khan visited Kolkata to promote their upcoming film ‘Metro…इन दिनों’ (Metro…In These Days), directed by Anurag Basu. Their two-day tour included college visits, local engagement, and a private dinner hosted by cricket icon Sourav Ganguly. The duo interacted with students, participated in singing sessions, and posed with Kolkata’s signature yellow taxis. The film features music by Pritam and explores modern relationships. Produced by Gulshan Kumar & T-Series and Anurag Basu Productions, the film will be released on July 4, 2025.
