Shortlists for the 2023 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations.
The jury for this year's awards consisted of:
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Bishnupriya Narayan, head, corporate communications and CSR, Akasa Air
Winners will be announced on 10 October through an event in Mumbai.
For more information reach out to dinika.tahilramani@haymarketsac.com.
Full shortlist:
| Entry Category | Entrant Company | Title | Brand |
| Campaign Arts, Entertainment & Media | Chase Avian Communications | Mukhbir: The Story of a Spy | ZEE5 |
| Campaign Arts, Entertainment & Media | RF Thunder | Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) | Lionsgate India |
| Campaign Arts, Entertainment & Media | MSL | The JCB Prize for Literature 2022 | JCB Literature Foundation - The JCB Prize for Literature |
| Campaign Arts, Entertainment & Media | MSL | Lights, Camera, MUBI! | MUBI |
| Campaign Automotive and Transportation | MSL + NCC | Biggest year for Škoda Auto India | Škoda Auto India |
| Campaign Automotive and Transportation | Kaizzen | #BeTheDifference- Transforming The Urban Mobility | Evera |
| Campaign Automotive and Transportation | Ruder Finn | Mobilising India For a Better Tomorrow | Ola electric |
| Campaign Automotive and Transportation | Adfactors PR | Go Far For Your Squad | Go Far |
| Campaign Automotive and Transportation | Value360 Group | The Lap of Luxury - When Experience meets thrill | Audi India |
| Campaign B2B | Godrej Industries Limited & Associate Companies | #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone | Godrej Professional |
| Campaign Best Brand Strategy | MSL India | LALIGA - A new era begins | LALIGA India |
| Campaign Best Brand Strategy | Archetype | Aluminium The Metal of Future | Vedanta Aluminium |
| Campaign Best Brand Strategy | MSL India+ NCC | Safety is Invisible...Till Tested: By Škoda Auto India | Škoda Auto India |
| Campaign Best Brand Strategy | Kaizzen | Transforming Supply Chain Finance with Fintech Innovation with CredAble | CredAble |
| Campaign Best Brand Strategy | Edelman India Private Limited | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Best Brand Strategy | Current Global | Perfectly Yours | Hyatt India Consultancy Private Ltd |
| Campaign Best Brand Strategy | MSL | The World Is Yours To Take | Budweiser (AB InBev) |
| Campaign Best Creative Idea | Godrej Industries Limited & Associate Companies | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme |
| Campaign Best Creative Idea | Edelman India | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Best Creative Idea | Media Mantra | #BrewingCoffeeIndustry | Barista |
| Campaign Best Event Activation | Godrej Industries Limited & Associate Companies | India Food & Beverages Award 2022 | Godrej Vikhroli Cucina |
| Campaign Best Event Activation | MSL + NCC | Safety is Invisible...Till Tested: By Škoda Auto India | Škoda Auto India |
| Campaign Best Event Activation | Media Mantra | ELECRAMA 2023: Powering the Future of Energy | Indian Electrical and Electronics Manufacturers' Association (IEEMA) |
| Campaign Best use of Advocates/Influencers/Celebrities | MSL India | Come And Say G'day | Tourism Australia |
| Campaign Best use of Advocates/Influencers/Celebrities | Current Global | #FlexibleIs | LinkedIn India |
| Campaign Best use of Advocates/Influencers/Celebrities | MSL Group | Dove Men+Care Launch In India | Dove Men+Care |
| Campaign Best use of Advocates/Influencers/Celebrities | Adfactors PR | Transforming Pet Care in India: One Paw at a Time - The Drools Story | Drool Pet Food |
| Campaign Best use of Advocates/Influencers/Celebrities | Mondelez India Pvt. Ltd. | Bring Back 2011 | Oreo |
| Campaign Best use of Advocates/Influencers/Celebrities | Genesis BCW | Biscafe - #CoffeeKaBetterHalf | BisCafe |
| Campaign Best use of Advocates/Influencers/Celebrities | Avian Media Pvt Ltd | Shark Tank India 2 | Sony LIV |
| Campaign Best use of Advocates/Influencers/Celebrities | Edelman India Private Limited | Inside Cricket With Yuvraj Singh: Only On Airbnb | Airbnb |
| Campaign Best Use of Analytics | Godrej Industries Limited & Associate Companies | The India Snacking Report - Yummy use of research to launch a frozen no-preservative snack | Godrej Yummiez |
| Campaign Best use of Content | Godrej Industries Limited & Associate Companies | Godrej Food Trends Report | Godrej Vikhroli Cucina |
| Campaign Best use of Content | Ruder Finn | Changing The World Through Digital Experiences | Adobe |
| Campaign Best use of Content | Edelman India | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Best use of Content | Organic by MSL | #ShushTheHush - Bleed Shamelessly | Bill & Melinda Gates Foundation |
| Campaign Best use of Content | Kaizzen | Transforming Agricultural landscape of India through Agri fintech Innovation | Ayekart |
| Campaign Best Use of Digital | Aditya Birla Group | #DuniyaGolHai | Aditya Birla Group |
| Campaign Best Use of Digital | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Best Use of Social Media | Godrej Industries Limited & Associate Companies | Vibe with Varun | Vikhroli Cucina |
| Campaign Best Use of Social Media | Organic by MSL | Green Dot for Progress | Bill & Melinda Gates Foundation |
| Campaign Best Use of Social Media | Edelman India | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Best Use of Social Media | Current Global | #FlexibleIs | LinkedIn India |
| Campaign Best Use of Social Media | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Best use of Virtual Platforms ( B2C) | Avian WE | #Find_Life when #AmazonSeLiya (Great Indian Festival’22) | Amazon India |
| Campaign Best Use of VR/AR | Archetype | #ARSortingHat | Vedanta Aluminium |
| Campaign Best Video Story-Telling | Sony Sports Network | WWE means 100% Shuddh Sports Entertainment – WWE Lootera Campaign ft. John Abraham & Karthi | Sony Sports Network |
| Campaign Best Video Story-Telling | Current Global | Perfectly Yours | Hyatt India Consultancy Private Ltd |
| Campaign Best Video Story-Telling | Godrej Industries Limited & Associate Companies | #RespectAllBandhans | Godrej L'Affaire |
| Campaign Brand Development (Product) | Archetype | Making Slack the ‘OG’ of Workplace Collaboration | Slack |
| Campaign Brand Development (Product) | Godrej Industries Limited and Associated Companies | LAUNCH OF PYNA - REDEFINING THE COTTON HERBICIDES MARKET IN INDIA | Godrej Agrovet Limited |
| Campaign Brand Development (Product) | Godrej Industries Limited & Associate Companies | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme |
| Campaign Brand Development (Service) | Edelman India Private Limited | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Cause-Related - Diversity & Inclusion | Godrej Properties Ltd | W-INCLUSIVE - Taking D & I to the Next Level! | Godrej Properties Ltd. |
| Campaign Cause-Related - Diversity & Inclusion | Avian WE | Creating an Equitable Workforce | VMware India |
| Campaign Cause-Related - Diversity & Inclusion | Current Global | #FlexibleIs | LinkedIn India |
| Campaign Cause-Related - Diversity & Inclusion | Godrej Industries Limited & Associate Companies | #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone | Godrej Professional |
| Campaign Cause-Related - Diversity & Inclusion | Edelman India Private Limited | Starbucks - It Starts With Your Name | Tata Starbucks Private Limited |
| Campaign Cause-Related - Diversity & Inclusion | Edelman India | KFC Kshamata - #SpeakSign | KFC India |
| Campaign Cause-Related - Diversity & Inclusion | Edelman India | CyberShikshaa | Microsoft India |
| Campaign Cause-Related - Public Awareness | Genesis BCW | Pollution Capture Pencils | Otrivin |
| Campaign Cause-Related - Public Awareness | 20:20MSL | Na Na Anemia Bus Yatra | Livogen |
| Campaign Cause-Related - Public Awareness | Weber Shandwick India | GOAL: GOing the Distance with DigitAL | Meta India |
| Campaign Cause-Related - Public Awareness | Avian WE | Reach Each Child | Reckitt |
| Campaign Cause-Related - Public Awareness | Godrej Industries Limited and Associated Companies | Mission Red Gram by Godrej Agrovet | Godrej Agrovet Limited |
| Campaign Cause-Related - Public Awareness | The PRactice | Arogya City Bengaluru | Arogya World |
| Campaign Cause-Related - Public Awareness | Aditya Birla Group | #HumneZeroScoreKiya | Aditya Birla Group |
| Campaign Cause-Related - Public Awareness | Viacom18 Media Pvt Ltd | Har Ghar Tiranga | Viacom18 |
| Campaign Cause-Related - Public Awareness | Organic by MSL | PM #TBMuktBharatAbhiyaan | Central TB Division |
| Campaign Consumer Launch | Godrej Industries Limited & Associate Companies | Yummiez Crispy Potato Starz - Introducing a No-Preservative Frozen Snack | Godrej Yummiez |
| Campaign Consumer Launch | Kaizzen | BUILDING UP THE 70 YEARS OF LEGACY IN INDIA | AIWA India |
| Campaign Consumer Launch | Genesis BCW | The Story of Godawan - The Spirit of the Desert | Godawan Artisanal Single Malt |
| Campaign Consumer Launch | Avian WE | Fabelle Finesse - World’s Finest Chocolate | ITC Fabelle Chocolates |
| Campaign Consumer Launch | Avian WE | Launch of Sunfeast SuperMilk Biscuits | ITC Sunfeast |
| Campaign Consumer Launch | Edelman India | Muesli Magic: Quaker's Secret to an Unskippable Breakfast | Quaker |
| Campaign Consumer Launch | Edelman India Private Limited | Starbucks - It Starts With Your Name | TATA Starbucks |
| Campaign Corporate Branding | MSL India | LALIGA - A new era begins | LALIGA India |
| Campaign Corporate Branding | Genesis BCW | Britannia Project Total Foods | Britannia |
| Campaign Corporate Branding | Godrej & Boyce | Celebrating 125 Years of One of India’s Most Iconic Brands | Godrej & Boyce |
| Campaign Corporate Branding | MSL India | Building India's Sports Tech Titan | Dream Sports |
| Campaign Corporate Publications | Godrej Industries Limited & Associate Companies | Godrej Food Trends Report | Godrej Vikhroli Cucina |
| Campaign Corporate Social Responsibility | Weber Shandwick India | Protecting Paradise | ABB India |
| Campaign Corporate Social Responsibility | Avian WE | Together for Tomorrow! Enabling People | Together for Tomorrow! Enabling People |
| Campaign Corporate Social Responsibility | MSL India | THE ART OF DRINKING BY BUDWEISER 0.0 | BUDWEISER 0.0 |
| Campaign Customer Loyalty | MSL + NCC | Fans of Škoda - Building Bonds | Škoda Auto India |
| Campaign E-Commerce | Avian WE | #Find_Life When #AmazonSeLiya (Great Indian Festival '22) | Amazon India |
| Campaign E-Commerce | Godrej Industries Limited & Associate Companies | SCENTsational Experiences | Godrej aer |
| Campaign E-Commerce | Kaizzen | FreshToHome: From Farm to Fork | FreshToHome |
| Campaign Environmental | MSL Group | Building a better life - added strides towards sustainability | Lodha (Macrotech Developers) |
| Campaign Environmental | Aditya Birla Group | Duniya Gol Hai | Aditya Birla Group |
| Campaign Environmental | Edelman India | Pledges to Progress | Microsoft India |
| Campaign Experiential PR | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Experiential PR | Godrej Industries Limited & Associate Companies | SCENTsational Experiences | Godrej aer |
| Campaign Experiential PR | MSL India | BudXLolla | Budweiser |
| Campaign Experiential PR | Avian WE | Aashirvaad Atta Rath Yatra | Aashirvaad Atta |
| Campaign Experiential PR | Kaizzen | #MakeGurugramRoadsSafe | Park+ |
| Campaign Experiential PR | Kaizzen | #PRINTONWHEELS: BRINGING INNOVATION IN PRINT | Konica Minolta |
| Campaign Fashion and Beauty | Godrej Industries Limited & Associate Companies | #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone | Godrej Professional |
| Campaign FMCG | Edelman India | Muesli Magic: Quaker's Secret to an Unskippable Breakfast | Quaker |
| Campaign FMCG | Godrej Industries Limited & Associate Companies | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme |
| Campaign FMCG | Kaizzen | FreshToHome: Hungry For More | FreshToHome |
| Campaign Health & Wellness | Godrej Industries Limited & Associate Companies | Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks | Goodknight |
| Campaign Healthcare: Ethical | Weber Shandwick India | The Next Chapter | Abbott |
| Campaign Healthcare: Ethical | Genesis BCW | Berok Zindagi (Unstoppable Life) | Cipla |
| Campaign Influencer Marketing | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Influencer Marketing | MSL India | Come And Say G'day | Tourism Australia |
| Campaign Influencer Marketing | Genesis BCW | Engineering Change | Gillette India |
| Campaign Influencer Marketing | MSL Group | Pamper That Pout | Vaseline |
| Campaign Integrated Marketing | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Integrated Marketing | Value360 Group | The Lap of Luxury - When Experience meets thrill | Audi India |
| Campaign Integrated Marketing | Edelman India Private Limited | Starbucks #ItStartsWithYourName | TATA Starbucks |
| Campaign Integrated Marketing | Viacom18 Media Pvt. Ltd. | Sonic Revolution: Creating Global Rap Gods | MTV India |
| Campaign Integrated Marketing | Sony Sports Network | All that wins is not cricket - Commonwealth Games 2022 (CWG) | Sony Sports Network |
| Campaign Integrated Marketing | PR Pundit | DELICIOUS DESIGN PROJECT | GLENMORANGIE - SINGLE MALT |
| Campaign Integrated Marketing | 20:20MSL | Feel Life | Neurobion |
| Campaign Internal Communications | Viacom18 Media Pvt Ltd | Innovation Week | Viacom18 |
| Campaign Internal Communications | Aditya Birla Group | Driven by Purpose | Aditya Birla Group |
| Campaign Internal Communications | Godrej & Boyce | Celebrating 125 years of inspiring a better tomorrow | Godrej & Boyce |
| Campaign Internal Communications | Vistara – TATA SIA Airlines | Culture Credo by Vistara | TATA SIA Airlines |
| Campaign Media Relations | MSL | The JCB Prize for Literature 2022 | JCB Literature Foundation - The JCB Prize for Literature |
| Campaign Media Relations | ICICI Prudential Life Insurance | Build Trust | ICICI Prudential Life Insurance Company Limited |
| Campaign Media Relations | Media Mantra | #EmbracingCryptoWorld | Unocoin |
| Campaign Media Relations | Genesis BCW | Breaking the norm, #LollaIndia takes Asia by storm | BookMyShow |
| Campaign Media Relations | Adfactors PR | A Towering Success | Godrej Properties ltd. |
| Campaign Media Relations | MSL + NCC | Safety is Invisible...Till Tested: By Škoda Auto India | Škoda Auto India |
| Campaign Media Relations | Adfactors PR | Visionary Leader Drives Consistent and Remarkable Growth and Shapes a New Narrative | Aditya Birla Group |
| Campaign Media Relations | MSL India | Tiki | Tiki- A Real Place for Real Talents |
| Campaign Media Relations | Sony Sports Network | All that wins is not cricket - Commonwealth Games 2022 (CWG) | Sony Sports Network |
| Campaign Media Relations | Genesis BCW | Sports Has a Different Address | Viacom18 Sports |
| Campaign Media Relations | Archetype | Trumping the Goliaths of India’s job-search market | Indeed |
| Campaign Media Relations | RF Thunder | Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) | Lionsgate India |
| Campaign Non-Profit | Chase India | Indian Leadership Forum Against Trafficking | Indian Leadership Forum Against Trafficking |
| Campaign Non-Profit | Chase India | EdelGive Foundation - Udyamstree Campaign | EdelGive Foundation |
| Campaign Non-Profit | Avian WE | Sabka Haq Swachhta | NFSSM Alliance |
| Campaign Post-Pandemic Recovery (Covid-19) | Vistara – TATA SIA Airlines | Elevate and Excel: A Post-Pandemic Journey | Vistara – TATA SIA Airlines Limited |
| Campaign PR Event | Media Mantra | ELECRAMA 2023: Powering the Future of Energy | Indian Electrical and Electronics Manufacturers' Association (IEEMA) |
| Campaign PR Event | Genesis BCW | Walkers & Co | Diageo India |
| Campaign PR Event | Godrej Industries Limited & Associate Companies | Godrej Food Trends Report | Godrej Vikhroli Cucina |
| Campaign PR Event | Avian WE | Launch of Terminal 2 | BIAL |
| Campaign PR Event | PR Pundit | Bestseller Linking Road Store Re-Launch | Bestseller |
| Campaign PR Event | Avian WE | PR Event: Sunfeast Superkids | ITC Sunfeast |
| Campaign Promotional Activity | Value360 Group | The Lap of Luxury - When Experience meets thrill | Audi India |
| Campaign Promotional Activity | Genesis BCW | The Story of Godawan - The Spirit of the Desert | Godawan Artisanal Single Malt |
| Campaign Public Affairs | Chase India | Indian Leadership Forum Against Trafficking | Indian Leadership Forum Against Trafficking |
| Campaign Public Affairs | Kaizzen | Fortifying the Regulatory Landscape of India’s Online Gaming Industry | All India Gaming Federation |
| Campaign Public Affairs | Godrej Industries Limited & Associate Companies | Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks | Goodknight |
| Campaign Public Education | ICICI Prudential Life Insurance | Changing Perception | ICIC Prudential Life Insurance |
| Campaign Public Education | Genesis BCW | #TheMOSTNobleAct | Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka |
| Campaign Public Education | Avian WE | Be The Change for TB | Johnson & Johnson |
| Campaign Public Sector | Organic by MSL | PM #TBMuktBharatAbhiyaan | Central TB Division |
| Campaign Public Sector | Avian WE | The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators | NITI Aayog |
| Campaign Public Sector | Ruder Finn | New Starts with You | Education New Zealand |
| Campaign Reputational and Issues Management | MSL India | Reputation/ Crisis Management Campaign | Amway India |
| Campaign Reputational and Issues Management | Avian WE | OYO FOR ALL | OYO |
| Campaign Reputational and Issues Management | Media Mantra | India's First Street Racing League Putting India on the Global Motorsports Racing Map | Indian Racing League |
| Campaign Reputational and Issues Management | MSL Group (PCA) | Amazon Smart Store | Amazon Pay Smart Store |
| Campaign Sponsorship & Brand Partnership | Godrej Industries Limited and Associate Companies | #BeatPlasticPollution | Godrej L'Affaire |
| Campaign Sports | MSL India | LALIGA - A new era begins | LALIGA India |
| Campaign Sports | MSL India | Building India's Sports Tech Titan | Dream Sports |
| Campaign Sports | Genesis BCW | Sports Has a Different Address | Viacom18 Sports |
| Campaign Sports | Sony Sports Network | All that wins is not cricket - Commonwealth Games 2022 (CWG) | Sony Sports Network |
| Campaign Sports | Media Mantra | India ka Apna Gaming App ‘Yahan Har koi Jeetega’ | Super4 |
| Campaign Technology | Godrej Industries Limited & Associate Companies | SCENTsational Experiences using Mobile Polygon Technology | Godrej aer |
| Campaign Technology | Edelman India | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew |
| Campaign Technology | Kaizzen | Addverb – The Tech Titans: Championing Automation in Warehousing | Addverb |
| Campaign Technology | Ruder Finn | Unraveling the AI Enigma with Findability Sciences | Findability Sciences |
| Campaign Technology | Archetype | AWS: Silver lining India’s Startups with Cloud | AWS |
| Campaign Technology | Avian WE | Together for Tomorrow! Enabling People | Samsung India |
| People & Team Best Culture of the Year | Edelman India Pvt Ltd | Best Culture of the Year | NA |
| People & Team Best Culture of the Year | ON PURPOSE | The Change Must Begin Within - ON PURPOSE | ON PURPOSE |
| People & Team Diversity & Inclusion Company of the Year | ON PURPOSE | The Change Must Begin Within - ON PURPOSE | ON PURPOSE |
| People & Team Diversity & Inclusion Company of the Year | Siemens Healthineers | PRIDE Month 2023 | Siemens Healthineers |
| People & Team PR Agency Head of the Year | Media Mantra | -- | Pooja Pathak |
| People & Team PR Corp Comm Head of the Year | Egis India | Bhaskar Majumdar | |
| People & Team PR Team of the Year (Agency) | Media Mantra | Creating a New You | Media Mantra |
| People & Team PR Team of the Year (Agency) | ON PURPOSE | From start-up to scale-up. A year of bold choices | ON PURPOSE |
| People & Team PR Team of the Year (Corp Comm) | Viacom18 Media Pvt Ltd | Communications Team of the Year | Viacom18 |
| People & Team PR Team of the Year (Corp Comm) | Godrej & Boyce | Reimagining reputation for a 125-year-old legacy brand | Godrej & Boyce |
| People & Team PR Team of the Year (Corp Comm) | Aditya Birla Group | Big on Communication | Aditya Birla Group |
| People & Team Young PR Professional of the Year (Agency) | Kaizzen | Tanya Shandilya | Tanya Shandilya |
