Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures