Innocean India names Jijo Thomas as vice president for media
Innocean has appointed Jijo Thomas as vice president – media, where he will lead integrated media strategy, AI-driven delivery, measurement and scale Kia India’s hyperlocal marketing approach. Thomas moves from Swiggy, where he headed brand media including strategy, planning and investments. His mandate at Innocean will also include communications planning, consumer and media insights, and contributions to wider brand strategy. Jae Ho Yoo, CEO – Innocean India, and Santosh Kumar, COO – Innocean India, noted his experience across consumer tech and digital categories. Innocean positions itself as an integrated brand solutions agency focused on technology and data-led experiences.
Nangia Andersen elevates communications lead to director role
Nangia Andersen LLP, a member firm of Andersen Global, has elevated its corporate communications and PR lead to the position of director. Since 2022, she has been managing the firm’s communication strategies, bringing over 15 years of experience across sectors such as luxury, lifestyle, IT, finance, and politics. Her career includes previous roles with brands like Casio, ITDC, India Homes, and Papa John’s, as well as serving as public relations officer to former Andhra Pradesh chief minister Kiran Kumar Reddy. She holds an executive MBA from the University of San Francisco and a bachelor’s degree in journalism and mass communication from IP University, Delhi.
Ferrero India expands Zoher Kapuswala’s role to lead full brand portfolio
Ferrero India has broadened Zoher Kapuswala’s remit as marketing head for the subcontinent, giving him responsibility for the entire portfolio including Kinder, Ferrero Rocher, Tic Tac, and Nutella from 1 September 2025. With over two decades of experience, Zoher has previously driven growth for Tic Tac, Ferrero Rocher, and Nutella through product innovation, influencer campaigns, and retail activations. The expanded role aligns with Ferrero Group’s move towards a unified global marketing structure aimed at stronger collaboration, integrated communication, and enhanced consumer engagement.
GCI Health appoints Moorthy as global corporate lead
GCI Health has appointed Ravi Moorthy as managing director and global corporate lead. He will be responsible for developing the agency’s corporate communications capabilities and integrating them with existing creative, digital, data, policy and media services. Moorthy was previously vice president and head of communications at Scorpion Therapeutics. His earlier roles include managing director, corporate and public affairs at Edelman, and senior communications roles at Mubadala in the UAE. This appointment follows GCI Health’s refreshed brand identity, positioning it as a health impact agency, and comes alongside recent new business wins within the WPP network.
The Mavericks India wins communications mandate for Plum Benefits
Plum, an employee health benefits platform, has appointed The Mavericks India as its strategic communications partner. The agency will manage brand storytelling, thought leadership, and corporate reputation for Plum as it expands from group health benefits into personal and business insurance. The partnership aims to strengthen Plum’s positioning in the healthcare and insurtech space while supporting its mission of making quality health protection a workplace right.
PerformAce expands AdTech suite with five new solutions
PerformAce has introduced five tools—NativeHub, AudienceX, VisionTV, InSightX, and ConnectX—into its advertising technology suite to support smarter targeting, safer media, and scalable campaigns. NativeHub enables streamlined native advertising across multiple platforms, while AudienceX provides privacy-first targeting using behavioural and interest-based data. VisionTV, InSightX, and ConnectX further enhance engagement across digital and experiential channels. According to CEO Saurabh Gaur, the expanded suite is designed to deliver precision, scale, and creativity under one platform, helping brands engage audiences more effectively.
Index Exchange and Gracenote collaborate to enhance contextual intelligence in streaming tv
Index Exchange has partnered with Gracenote to integrate Gracenote’s contextual intelligence into its supply-side platform, marking the first such SSP integration. The collaboration allows publishers to package streaming supply with show-level metadata, offering greater transparency, brand suitability, and post-campaign reporting while maintaining control over data sharing. For advertisers, the integration enables precise targeting, brand safety through do-not-air controls, and improved campaign planning. Both companies noted that the partnership aims to make contextual signals more actionable in programmatic streaming tv, supporting better optimisation and accountability for buyers and publishers.
Donatuz launches AI-powered super app for creator economy
Bangalore-based Donatuz has launched its beta in India with an AI-native super app that unifies creator monetisation, aiming to unlock billions in new revenue streams. With India’s creator economy valued at $350–400 billion but direct revenues at only $20–25 billion, Donatuz projects growth to $100–125 billion by 2030. The platform offers subscriptions, paid calls, private communities, tips, and seamless USDC and fiat payments, with upcoming features like auctions, digital sales, live streams, AI agents, and immersive experiences. Treating all content as sovereign creator IP, Donatuz has already onboarded 12,000 users and 70+ creators, supported by partnerships with Camp Network, 0G AI, and Thirdweb, while operating on a transparent 12% take rate to ensure sustainable, creator-first monetisation.
Boomerang collaborations bags PR and event mandate for AIIFA SteelEx 2025
Boomerang collaborations has secured the PR and event mandate for AIIFA SteelEx 2025, backed by the Ministry of Steel and set to be one of the most significant gatherings for India’s steel sector in Mumbai. As the official partner, the agency will handle media outreach, stakeholder engagement, and on-ground activations to maximise visibility and industry impact. Building on its successful collaboration at Bharat Mandapam 2023, Boomerang will once again bring its expertise in delivering high-impact campaigns, with AIIFA expressing confidence in the agency’s ability to amplify the event’s presence nationwide.
Communication casa wins marketing mandate for let’s konstruct
Let’s Konstruct, a new B2B platform for construction materials, has appointed Communication Casa to lead its integrated marketing and communications. The agency will develop strategies in media relations, content creation, and stakeholder engagement to strengthen the platform’s brand presence and market positioning. Founded by industry veterans, Let’s Konstruct aims to bring transparency, efficiency, and collaboration to the construction sector, while Communication Casa will focus on building its identity as an emerging leader in the space.
