Brand ambassador round-up: Week of 29 January

Read about who has signed the likes of Akshay Kumar, Ranveer Singh and Vijay Varma

Ranveer Singh invests in Boat, becomes brand ambassador

Ranveer Singh has invested an undisclosed amount in Boat. As part of the deal, he has been signed on as the official face of Boat's audio products and will star in the campaign 'Lost in Nirvana' that has been conceptualised by Talented.
 
 
Akshay Kumar for SG Mart

SG Mart has announced the appointment of actor Akshay Kumar as brand ambassador. With this appointment, the brand aims to expand its presence across the nation. Kumar will endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material. 

YCOM ropes in Vijay Varma

YCOM has announced the appointment of Vijay Varma as brand ambassador and rolled out a campaign featuring the actor. In the campaign, which is titled #ApniSuno, (listen to yourself), Varma showcases the brand's range of smart gadgets and mobile accessories.