Gen Z’s digital habits put spotlight on the open internet

The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures