Campaign India Team
Jun 16, 2016

Cannes Contenders 2016: Grey Group India

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2016: Grey Group India
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior.     While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.    
 
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.  
 
Grey Group India has two contenders.
 
Radio City

Knowledge of English makes people employable, and fluency in the language is an aspiration to many in Indian slums. Hence the private radio station, Radio City, decided to take English skills to them. To make them listen to the station at the time it delivered the spoken English lessons, it tied up with mobile candy sellers. As they displayed their wares at designated spots, the kids got drawn in, while the sellers tuned in. The intent is to take the pilot in Mumbai’s Dharavi to 10 cities.
 
Fortis

This radio spot is quite hilarious, playing on the insight that 'Men draw both strength and identity from being able to urinate strong'. To promote a urology clinic.   
 
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to raahil@haymarket.co.in and gokul@haymarket.co.in.   

Also read:

 
 
 
 
 
 

Cannes Contenders 2016: BBH India 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
How adspend varies by medium across APAC markets: Warc
Premium
11 minutes ago

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
17 hours ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future

Premium
Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
Premium
2 days ago

Haier gets 'silent performers' Karmakar, Das and ...

Watch the film conceptualised by Famous Innovations here

Premium
Talkwalker’s Battle of the Brands: Oppo vs Xiaomi
Premium
2 days ago

Talkwalker’s Battle of the Brands: Oppo vs Xiaomi

A weekly round up of the action in the social media space