Galleries
New Year’s eve recast as street theatre and self-reflection
Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.
Christmas ads trade spectacle for sharper cultural signals
From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, public empathy, satire and product storytelling, signalling a more grounded, insight-led approach to Christmas marketing.
Campaign roundup: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Ionic Wealth, Rakesh Masala, Sahi, Harvest Gold, KFC, Atlys, Merino Laminates, Gap, Bandhan Mutual Fund, Laborate Pharmaceuticals, Talented, Scapia, Blissclub, American Tourister, Britannia, Citroën, Dawaat Rice, American Tourister, Tata Tea, Uber Shuttle, Fastrack Perfumes, Blue Cross, Shaadi.com, The Bear House, Reliance Retail, Škoda Auto India, Roinet Solution, indē wild, HRX, PGIM India, KT Kids, Big Bowl, Peter England, Nuuk, Kushals, and many more.
Moves and Wins: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Wolfzhowl, Scara Gaming, MiQ, Moshi Moshi, Creativefuel, Dailymotion Advertising, The Other Circle, Scribbld, Heineken, Endemol Shine India, Bloomingdale PR, BigCity Promotions, Umanshi Marketing & PR, Atul Projects, Amazon Music, LS Digital, WolfzHowl, The Marcom Avenue, Billboard India, FCB Ulka, BharatPe, Creativefuel, HMD Global, Zurich Kotak General Insurance, Mudramax, Warner Music India, Mobavenue, Warner Music India, Zupee, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.
Frights, fables and fuss: How brands are reimagining Halloween
From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
Campaign roundup: Week of 27 October
Our weekly roundup of the latest appointments and account wins from Heritage Foods, Tata Tea, Polycab Green Wires, Skipper Pipes, Geki, KFC, XYXX, Fortune, Godrej Properties, Mahindra and Mahindra, Joy Personal Care, Cashify, LenDenClub, Mia by Tanishq, Arth by Emcure, Hyatt, Uniqlo, Carlsberg India and many more.
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