How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior.
While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
Scarecrow Communications believes it has two strong contenders this year.
11 Minutes, which it bills as 'Youtube India's most viral video of 2016'
The entry will be among contenders in Cyber, Entertainment, Film and Health and Wellness categories.
'Blue Film Festival'
Thanks to the title, this piece of work has been among our 'Most Read' since the time it was published. We're not surprised at the number of seekers for 'India's first-ever blue film festival'.
This entry is among contenders in the Cyber Lions competition.
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to firstname.lastname@example.org and email@example.com.