How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
Here is TBWA\ India's contender:
Snap Counsellors
This campaign married the unique attribute of a medium (Snapchat) with a real need among youth. On Snapchat, messages get deleted in 10 seconds, giving victims a discreet platform where they can talk to a counsellor. ‘Snap Counsellors’ was billed as the world’s first teen abuse helpline on Snapchat. It was created with LoveDoctor.in and Chayn India. It has since spawned similar helplines in other countries.
Case film:
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to raahil@haymarket.co.in and gokul@haymarket.co.in.
Also read:
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