Campaign India Team
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
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ASCI appoints Sudhanshu Vats as chairman in ...
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
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Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
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