Campaign India Team
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When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
Campaign roundup: Week of 30 June
The latest ad films and campaigns from brands like Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
Indian brands champion 'Pride' with vibrant colours
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
Examine India’s Bronze brilliance at Cannes this year
Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.
Britannia and Parle trade barbs, and biscuits, in a ...
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
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