Gets singers like Neha Kakkar and Darshan Raval to launch content
The Indian Institute of Human Brands studied the earnings of the top influencers on the platform
Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively
Watch the film conceptualised by TBWA\ India here
India is the fourth country, after Brazil, Germany and France, where this new format is being tested.
Only Indian on the 15-member list
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