Campaign India Team
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Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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Dentsu names John Mescall as global chief creative ...
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
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Minute Media acquires VideoVerse, investor Audacity ...
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
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Grey India bolsters creative bench, hires Nikhil ...
The two hires strengthen the agency’s Delhi leadership.
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Himalayan Water pours culture into campaign cups
The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.
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MiQ reshapes India leadership amid programmatic flux
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
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