Partner Content
How Mintel’s 2021 global consumer trends are playing out in India
As the experts in what consumers want and why, Mintel identifies seven trends that will shape global consumer markets in 2021 and beyond
56% of marketers say digital transformation objectives are seen as an increasingly important KPI
There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.
The post-COVID outlook for India’s consumer economy
Indians have ambitions for better, more balanced quality of lives, with focus on health, safety and more family time – all within a more sustainable environment.
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Fortune Foods brings Ganesha home: #AamchaGharChaRaja
Fortune Foods’ ‘#AamchaGharChaRaja’ campaign with chef Kirti Bhoutika and chef Natasha Gandhi touches upon every human chord with a background music that brings in the joy of the kitchen sounds on how we should celebrate staying indoors with home cooked flavours galore, brightening up Ganesh Chaturthi 2020.
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Webinar: Festive season in the 'new normal' - what brands need to know
The session will help you understand consumer sentiment during the festive season across regions and categories
The Transformers: How ITW unleashes brands in sports, entertainment, and media
ITW’s core strength - its cross-disciplinary teams - make it capable of providing highly integrated solutions to its clients
Becoming #PartnersInBreastfeeding with Philips Avent
The new Philips Avent Breast pump bridges the gap in co-parenting and liberates parents to be #PartnersInBreastfeeding. 70% of women are challenged with daily breastfeeding woes, traditionally perceived as a mothers job. On World Breastfeeding Week, Philips Avent questioned the shackles of conventions and the burdens of modern day women, awakening the spirit of the nation to come together in pledging to breastfeed in unison.
What impact has the pandemic had on your marketing budgets? We want to hear from you
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
Programmatic platform hybrid.ai is expanding to the Indian market
Hybrid.ai is bringing over nine years of expertise in programmatic to India with an in-house tech stack and setting up new offices in Mumbai and Delhi to increase the influence in the APAC region.
A drumroll for the bravehearts in COVID-19 #LGKidsSaluteTheRealHeroes
The premium electronic brand LG’s unique CSR efforts has always made headlines. In such difficult times, the kids of their employees pay a befitting tribute to the real heroes of our society through an E-book.
The digital buzz unveils #WhatsInTheBox - a new era of home cooked food
The nation has finally woken up to the grand reveal of #WhatsInTheBox! The puzzle decoders can rest. Their 'Eureka' moment is here. But, the frenzy of the entire social media universe has not died down yet as people open their boxes to find out what Fortune has gifted the world.
A 'mystery' box that has got the entire social universe crazy!
All you puzzle decoders, here’s a new mystery to solve! Are you ready to wear your thinking caps and be one of the lucky ones to win #WhatsInTheBox? Brainwave your way to some exciting and amazing surprises? Be one of the lucky five!
Radio One – bringing the world of international music to the global Indian
Radio One appeals to intelligent and evolved listeners – which the brand calls “International Indians”
Nava Malayali, at pace with the fast-changing Kerala
The Navamalayali creative depicts Kerala's transformation to the modern era, by the varied digital platforms of Manorama Online.
Lay's gets Instagram smiling with influencer campaign crafted by Edelman
Executed one of the biggest social media campaigns to date
World's largest collection of Indian images – ImagesBazaar
Imagesbazaar offers a rich variety of Indian images whose look and feel are unparalleled.
Fever FM: Re-defining entertainment in radio
Fever FM has always kept innovation at its core. Be it radio dramas, sports, CSR or Bollywood, the brand has truly re-defined how the radio industry views entertainment.
An ideas company for the digital world
Quite frankly, an idea is more than a buzzword. A trend. Or a network. At Liqvd Asia, we are great at ideas. And even better at executing them.
BMW flies down an airstrip with team PowerDrift
View the video that shows the journey of the X4, X1 and 6GT on to the runway to heaven for car lovers.
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