Johny Lever features in KFC’s new Feastival campaign

KFC has released a new campaign starring Johny Lever to highlight the Great KFC Feastival menu, which offers a variety of chicken meals at a flat price of INR 299 each. The video presents Lever in a humorous, self-reflective narrative as he compares his trademark versatility with the range of items featured in the Feastival spread.

 

 

 

 

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The film opens with Lever in an uncharacteristically serious mood, positioned in a dimly lit room with subdued music. He delivers a dramatic monologue about once being recognised for his range as a performer, only to find that the Great KFC Feastival may have surpassed him with its assortment of chicken offerings. The menu includes the crunchy, cheesy Chizza, the Double Down Burger made entirely of chicken without a bun, the Gold Zinger Burger coated in cheese flavour, and nine pieces of crispy fried chicken.

As the film progresses, Lever quickly switches between several personas — a tapori, a tragic hero, an over-dramatic poet and a calm narrator — each played for comedic effect. Despite his effort to showcase versatility, every bite of the Feastival range appears to outdo him. His closing line, “Bas 299 each mein…”, is delivered with comedic resignation as he acknowledges being out-ranged by the menu.

The Great KFC Feastival menu is now available across more than 1,300 KFC outlets in India for dine-in and takeaway. Customers can also access the menu through the KFC app, website and leading delivery platforms. The brand continues to encourage diners to pre-order via the app while dining in, allowing them to skip queues and receive their meals more efficiently.