The Work: The latest from the world of commercial creativity

CHI highlights Care Shield benefits via Divyenndu Sharma
8 hours ago

CHI highlights Care Shield benefits via Divyenndu Sharma

Hakuhoda India has conceptualised the campaign

Tata Motors bring backs the Safari to 'reclaim your life'
2 days ago

Tata Motors bring backs the Safari to 'reclaim your life'

Watch the film conceptualised by Ogilvy here

Pampers dads coach Virat Kohli, the newest dad on the block
3 days ago

Pampers dads coach Virat Kohli, the newest dad on the block

Watch the film conceptualised by Leo Burnett India here

Cars24 encourages consumers to sell their old cars this Pongal
Creative critique from a gender lens: 4-8 January
4 days ago

Creative critique from a gender lens: 4-8 January

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Future Generali pledges to make mental health conversation mainstream
Jan 12, 2021

Future Generali pledges to make mental health conversation mainstream

Watch the films conceptualised by Wondrlab here

Mankind Pharma’s Unwanted 21 Days 'sshh away' unwarranted chats around pregnancy
Jan 12, 2021

Mankind Pharma’s Unwanted 21 Days 'sshh away' unwarranted chats around pregnancy

The campaign is conceived and executed by Logicserve to lift the perceived taboo around family planning and contraception, specifically for areas like Uttar Pradesh, Maharashtra, Orissa, and Bengal

Laadli takes on harassment in work from home settings
Jan 12, 2021

Laadli takes on harassment in work from home settings

Watch the film by Mullen Lintas here

Lionsgate Play gets Ananya Panday and Tiger Shroff to showcase content variety
Sebamed pushes science over celebrities, takes on Dove, Lux and Pears
FIAPO plants the seeds of compassion
Jan 11, 2021

FIAPO plants the seeds of compassion

Watch the films conceptualised by TBWA\ India here

Kirloskar brings smiles to millions of faces across the world
Jan 08, 2021

Kirloskar brings smiles to millions of faces across the world

Watch the montage conceptualised by Lowe Lintas here

Creative critique from a gender lens: 28-31 December
Jan 08, 2021

Creative critique from a gender lens: 28-31 December

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot
Jan 07, 2021

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

Watch the film conceptualised by AlmapBBDO

Tata Pravesh opens doors to better safety
Jan 07, 2021

Tata Pravesh opens doors to better safety

Watch the film conceptualised by Wunderman Thompson South Asia

IDFC Mutual Fund urges consumers to stop hindering their own wealth creation
Jan 06, 2021

IDFC Mutual Fund urges consumers to stop hindering their own wealth creation

The campaign has been conceptualised by TBWA\India

Sleepwell rings in a ‘Healthy New Year’ campaign with Neem Fresche
Patience not a virtue for Godrej Kala HIT victims
Jan 06, 2021

Patience not a virtue for Godrej Kala HIT victims

Watch the film conceptualised by Lowe Lintas

MS Dhoni takes Mondelez India's #OreoPlayPledge with daughter Ziva
Jan 05, 2021

MS Dhoni takes Mondelez India's #OreoPlayPledge with daughter Ziva

Watch the film conceptualised by Team PoP here

Edelweiss Mutual Fund shows the power of simple advice
Jan 05, 2021

Edelweiss Mutual Fund shows the power of simple advice

Watch the film conceptualised by the in-house team here