The Work: The latest from the world of commercial creativity

Godrej Expert Easy Shampoo Hair Colour gets Saif Ali Khan party-ready in five minutes
13 hours ago

Godrej Expert Easy Shampoo Hair Colour gets Saif Ali Khan party-ready in five minutes

Watch the film conceptualised by Creativeland Asia here

A collection of Independence Day 2021 work
Byju’s teaches kids to #HonourTheSacrifices their parents make
1 day ago

Byju’s teaches kids to #HonourTheSacrifices their parents make

Watch the film conceptualised by the Byju’s in-house team here

HUL’s Domex takes on Reckitt’s Harpic, claims to be the superior toilet cleaner
1 day ago

HUL’s Domex takes on Reckitt’s Harpic, claims to be the superior toilet cleaner

Campaign films feature actors Divyanka Tripathi and Revathy

Amitabh Bachchan holds his ground with Welspun Flooring
2 days ago

Amitabh Bachchan holds his ground with Welspun Flooring

Watch the film conceptualised by Leo Burnett here

Creative critique from a gender lens: 12-16 July
4 days ago

Creative critique from a gender lens: 12-16 July

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Zivame encourages women to embrace their right fit
Jul 22, 2021

Zivame encourages women to embrace their right fit

Watch the film conceptualised by Lowe Lintas here

World Gold Council adds more than a ring to a business proposal
Jul 22, 2021

World Gold Council adds more than a ring to a business proposal

Watch the film conceptualised by ​​McCann Worldgroup here

Shakti Kapoor makes Crime Master Gogo comeback to sell Disney+ Hotstar Multiplex
Jul 22, 2021

Shakti Kapoor makes Crime Master Gogo comeback to sell Disney+ Hotstar Multiplex

Watch the campaign conceptualised by DDB Mudra here

Visa refreshes brand identity after seven years
Jul 21, 2021

Visa refreshes brand identity after seven years

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform

Commuters ride on Rapido's comfortable, stress-free promise
Jul 21, 2021

Commuters ride on Rapido's comfortable, stress-free promise

Watch the films conceptualised by Rapido’s in-house team here

Unwanted 21 Days takes the musical route to warn against 'gyaan'
Jul 21, 2021

Unwanted 21 Days takes the musical route to warn against 'gyaan'

Watch the film conceptualised by Logicserve Digital here

Students now have a ‘school buddy’ with Lenovo Aware
Jul 21, 2021

Students now have a ‘school buddy’ with Lenovo Aware

Watch the films conceptualised by Taproot Dentsu here

MPL Sports Foundation asks viewers to become fans of India’s Olympic contingent
Vi and Vinay Pathak know no limits
Jul 20, 2021

Vi and Vinay Pathak know no limits

Watch the film conceptualised by Ogilvy here

JSW cements Olympians’ bond to their games
Jul 20, 2021

JSW cements Olympians’ bond to their games

Watch the film conceptualised by Ogilvy here

Navneet’s Youva stationery gets kids to make India a 'Get well soon' card
Jul 19, 2021

Navneet’s Youva stationery gets kids to make India a 'Get well soon' card

Watch the film conceptualised by Ants Digital here

Delnaz Irani and other women answer nature’s call risk-free with SafeKind
Jul 19, 2021

Delnaz Irani and other women answer nature’s call risk-free with SafeKind

Watch the film conceptualised by SG Media here

Kirloskar refreshes five companies with ‘limitless’ proposition
Jawa Motorcycles pays tribute to 1971 war’s army heroes
Jul 17, 2021

Jawa Motorcycles pays tribute to 1971 war’s army heroes

Watch the film conceptualised in-house here