The Work: The latest from the world of commercial creativity

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Bombay Dyeing and TOI urge you to #TakeBackSleep
1 day ago

Bombay Dyeing and TOI urge you to #TakeBackSleep

Watch the campaign conceptualised by Bombay Dyeing and TOI here

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Byju's awakens the inner student in Virat Kohli and Rohit Sharma
1 day ago

Byju's awakens the inner student in Virat Kohli and Rohit Sharma

Watch the film conceptualised by Spring Marketing Capital here

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Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
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Tourism Australia calls out to Indians with cricket and culture bait
4 days ago

Tourism Australia calls out to Indians with cricket and culture bait

Watch the film conceptualised by Scarecrow M&C Saatchi here

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Savlon looks to spread importance of clean hands by equating germs with monsters
Oct 16, 2019

Savlon looks to spread importance of clean hands by equating germs with monsters

Watch the film conceptualised by The Digital Street here

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Milton brings out a colourful love story
Oct 16, 2019

Milton brings out a colourful love story

Watch the film conceptualised by Ogilvy here

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Flying Machine calls it splits with Justone Du Plessis
Oct 15, 2019

Flying Machine calls it splits with Justone Du Plessis

Watch the film conceptualised by Dentsu India here

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Pantene urges women to open their hair and choose their own paths
Oct 14, 2019

Pantene urges women to open their hair and choose their own paths

Watch the film conceptualised by Grey Worldwide here

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You can see why Oppo would delete these painfully bad ads
Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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Sprite mixes it up in China with 'alternative' couples... maybe.
Oct 11, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

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This Diwali, Tanishq toes the traditional line
Oct 11, 2019

This Diwali, Tanishq toes the traditional line

Watch the film conceptualised by Lowe Lintas Bangalore here

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Panasonic turns on the viral button for switches range
Oct 11, 2019

Panasonic turns on the viral button for switches range

Watch the film conceptualised by Leo Burnett here

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Max Fashion shows sweet Diwali exchanges
Oct 11, 2019

Max Fashion shows sweet Diwali exchanges

Watch the films conceptualised by Wunderman Thompson here

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Vinod Cookware addresses burning issue with SAS metal
Oct 10, 2019

Vinod Cookware addresses burning issue with SAS metal

Watch the film conceptualised by Network Advertising

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Star Sports shows the love affair between football fans and the sport ahead of ISL 6
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iPhone 11 cakes off the misery that comes its way
Oct 07, 2019

iPhone 11 cakes off the misery that comes its way

Watch the film by Apple India here

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Anil Kapoor celebrates Ishaan Khattar's Diwali homecoming with Spotify
Oct 07, 2019

Anil Kapoor celebrates Ishaan Khattar's Diwali homecoming with Spotify

Watch the film conceptualised by Leo Burnett here

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Churchie has a glow-up as Churchill unveils rebrand
Oct 04, 2019

Churchie has a glow-up as Churchill unveils rebrand

Say goodbye to brand's bobblehead mascot.

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TikTok encourages users to share quirky videos
Oct 04, 2019

TikTok encourages users to share quirky videos

Watch the film conceptualised by We Are Social here

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Playstation airdrops game characters in global spot for on-demand service
Oct 04, 2019

Playstation airdrops game characters in global spot for on-demand service

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.