The Work: The latest from the world of commercial creativity

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You will never unsee Jif's man-squirrel in new spots from Publicis
2 hours ago

You will never unsee Jif's man-squirrel in new spots from Publicis

The creative shop launched a double campaign with Jif and Smuckers.

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Bobo and Bladder adventure through Elvie's funny ads about female incontinence
2 hours ago

Bobo and Bladder adventure through Elvie's funny ads about female incontinence

Tech start-up wants women with incontinence to know they are not alone.

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The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
2 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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Sofa story sparkles in Fevicol's diamond jubilee commercial
3 hours ago

Sofa story sparkles in Fevicol's diamond jubilee commercial

Watch the film conceptualised by Ogilvy here

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Kia Seltos gets a soft landing with Tiger Shroff
4 hours ago

Kia Seltos gets a soft landing with Tiger Shroff

Watch Tiger Shroff launch the Kia Seltos in the commercial here

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Weekend Watch Radhika Apte talks about facing her fears head-on
1 day ago

Weekend Watch Radhika Apte talks about facing her fears head-on

Watch the films that give you an insight into the lives of Ayushmann Khurrana and Radhika Apte

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Flipkart tilts the script as Munnaboy becomes a CA
2 days ago

Flipkart tilts the script as Munnaboy becomes a CA

Watch the film conceptualised by Tilt Brand Solutions here

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Pepsico pays a tribute to India's farmers
2 days ago

Pepsico pays a tribute to India's farmers

Watch the film conceptualised by Publicis Groupe, Dubai, here

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TikTok asks users to wait a second to reflect
3 days ago

TikTok asks users to wait a second to reflect

Watch the films conceptualised by The Glitch here

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Kangana Ranaut gets judgementall about her stride
4 days ago

Kangana Ranaut gets judgementall about her stride

Watch the film conceptualised by Rediffusion here

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Dove tells the hair apparent stories of Indian women
4 days ago

Dove tells the hair apparent stories of Indian women

Watch the film conceptualised by Ogilvy here

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MMGB: Varun Dhawan puts his feet up to unleash Reebok's Sole Fury
4 days ago

MMGB: Varun Dhawan puts his feet up to unleash Reebok's Sole Fury

Watch the film conceptualised by Wunderman Thompson here

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A selection of Independence day advertising
Aug 14, 2019

A selection of Independence day advertising

Here's a pick of advertising around India's independence day

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Lava brings back the glory of Indian war heroes from a distant land
Aug 13, 2019

Lava brings back the glory of Indian war heroes from a distant land

Watch the AR activation by Dentsu Webchutney here

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This Raksha Bandhan, insurance companies thread with caution
Aug 13, 2019

This Raksha Bandhan, insurance companies thread with caution

Insurance companies are going all out to be ahead of their rivals this Raksha Bandhan. Watch a selection of films here

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Aegon rewrites the Bro-Code
Aug 12, 2019

Aegon rewrites the Bro-Code

Watch the film conceptualised by Handloom Picture Company here

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Battle of 'bandhans' trends with a focus on sibling rivalry
Aug 09, 2019

Battle of 'bandhans' trends with a focus on sibling rivalry

Watch the film conceptualised by Brave New World here

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Absolut looks to get rid of 'colours' from the world
Aug 09, 2019

Absolut looks to get rid of 'colours' from the world

Watch the film conceptualised by Lowe Lintas here

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Weekend Watch: Tiger Beer asks Singapore to remember the times before the good times
Aug 08, 2019

Weekend Watch: Tiger Beer asks Singapore to remember the times before the good times

Tiger Beer pays homage to 'The Day Before National Day' in a new campaign by The Lab.

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Tanishq shows the blessings that come with its jewellery
Aug 07, 2019

Tanishq shows the blessings that come with its jewellery

Watch the films conceptualised by WYP Brand Solutions here