The Work: The latest from the world of commercial creativity

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If it is not working, try networking says Idea
7 hours ago

If it is not working, try networking says Idea

Watch the film conceptualised by BBDO here

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Burger King encourages Ronald McDonald love on Valentine's Day
4 days ago

Burger King encourages Ronald McDonald love on Valentine's Day

Watch the film conceptualised by Famous Innovations here

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Manforce cautions against PDA with #YouAreNotAlone
Feb 12, 2020

Manforce cautions against PDA with #YouAreNotAlone

Watch the film conceptualised by ADK Fortune here

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Ranveer Singh raps again, this time for JBL
Feb 11, 2020

Ranveer Singh raps again, this time for JBL

Watch the film conceptualised by Dentsu Slingshot here

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Pepsi celebrates the 'solo swag' with Salman Khan ahead of Valentine's Day
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Nawazuddin Siddiqui spreads the 'good news' of HDFC's acquisition of Apollo Munich
Feb 10, 2020

Nawazuddin Siddiqui spreads the 'good news' of HDFC's acquisition of Apollo Munich

Watch the films conceptualised by Mullen Lintas here

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Snickers urges students to drop the stress
Feb 04, 2020

Snickers urges students to drop the stress

Watch the film conceptualised by BBDO India here

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Super Bowl ads are 7% less diverse than other spots, research shows
Feb 04, 2020

Super Bowl ads are 7% less diverse than other spots, research shows

Heat used its proprietary diversity ad score test to analyze the big game commercials.

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Uber looks to navigate through the traffic with Moto
Feb 03, 2020

Uber looks to navigate through the traffic with Moto

Watch the films conceptualised by Lowe Lintas here

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Mumbai Police looks to solve honking issue with decibel metre
Jan 31, 2020

Mumbai Police looks to solve honking issue with decibel metre

Watch the film conceptualised by FCB Interface

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Omnigel takes the humour route to show quick healing
Jan 30, 2020

Omnigel takes the humour route to show quick healing

Watch the film conceptualised by Ogilvy here

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Sony Pictures Sports Network looks to make the remote redundant
Jan 30, 2020

Sony Pictures Sports Network looks to make the remote redundant

Watch the films conceptualised by Scarecrow M&C Saatchi here

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Axis Bank places the emphasis on the 'human side' of banking
Jan 28, 2020

Axis Bank places the emphasis on the 'human side' of banking

Watch the film conceptualised by Lowe Lintas here

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Old Spice Guy returns with next-gen son in 10th anniversary campaign
Jan 28, 2020

Old Spice Guy returns with next-gen son in 10th anniversary campaign

This iconic campaign revitalises an aging brand and helps pioneer viral advertising add-ons.

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Apple takes inspiration from Dr APJ Abdul Kalam, urges children to 'fly'
Jan 27, 2020

Apple takes inspiration from Dr APJ Abdul Kalam, urges children to 'fly'

Watch the film conceptualised by Media Arts Lab here

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Panasonic Lumix 'gives colour' to colourblind photographers
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Lava takes on 'fake forwards' with #SendItBack
Jan 24, 2020

Lava takes on 'fake forwards' with #SendItBack

Watch the film conceptualised by 82.5 Communications here

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Tata Capital makes 2020 count for millennials and GenZ
Jan 23, 2020

Tata Capital makes 2020 count for millennials and GenZ

The films were ideated by creative agency Kinnect

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Sugarlite makes light of the matter
Jan 23, 2020

Sugarlite makes light of the matter

Watch the film conceptualised by Wunderman Thompson here

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Masaba Gupta has a detachable bag solution to #BeatPlasticPollution
Jan 23, 2020

Masaba Gupta has a detachable bag solution to #BeatPlasticPollution

Watch the films conceptualised by Ogilvy here