The Work: The latest from the world of commercial creativity

Shraddha Kapoor and Comfy make a sanitary case for menstrual hygiene
1 day ago

Shraddha Kapoor and Comfy make a sanitary case for menstrual hygiene

Watch the film conceptualised by RK Swamy BBDO here

Hyundai claims to be the rare one to care
2 days ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV
Parryware makes a case for online buying with #TapToPOT
4 days ago

Parryware makes a case for online buying with #TapToPOT

Watch the film conceptualised by Dentsu Impact here

Mother's Day 2021: Campaigns that stood out
May 09, 2021

Mother's Day 2021: Campaigns that stood out

Watch a compilation of our picks

Eno makes a southern case to put acidity in its place
May 07, 2021

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

Bajaj Finserv warns against online banking scams
May 07, 2021

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

TVS Eurogrip are tyres for a ‘country full of turns’
May 06, 2021

TVS Eurogrip are tyres for a ‘country full of turns’

Watch the campaign conceptualised by Tilt Brand Solutions here

Shilpa Shetty and Nourish ask users to drop the ordinary, choose extraordinary
May 05, 2021

Shilpa Shetty and Nourish ask users to drop the ordinary, choose extraordinary

Watch the film conceptualised by Leads Brand Connect here

Fintech company Niyo targets those who ‘want more’ and ‘just can’t wait’
BL Agro gets Gangs of Wasseypur actor trio to promote flagship Bail Kohlu oil
May 04, 2021

BL Agro gets Gangs of Wasseypur actor trio to promote flagship Bail Kohlu oil

Watch the campaign conceptualised by Leads Brand Connect here

Nutralite DoodhShakti Probiotic Butter Spread promotes tasteful health
May 03, 2021

Nutralite DoodhShakti Probiotic Butter Spread promotes tasteful health

Watch the film conceptualised by Wunderman Thompson here

JSW Cement strengthens bonds for tomorrow
May 03, 2021

JSW Cement strengthens bonds for tomorrow

Watch the film conceptualised by Plotters Ink here

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band
May 01, 2021

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

Ariel celebrates Kerala’s first transgender doctor who beat all the odds
Apr 30, 2021

Ariel celebrates Kerala’s first transgender doctor who beat all the odds

Watch the film conceptualised by The Quint here

For Mother’s Day, PregaNews shouts out to all the ‘cool’ moms
Apr 30, 2021

For Mother’s Day, PregaNews shouts out to all the ‘cool’ moms

Watch the film conceptualised by SG Media here

Hope Trust lives up to its name, one square foot at a time
Apr 29, 2021

Hope Trust lives up to its name, one square foot at a time

Watch the film conceptualised by Krishitha Communications here

Kia rolls out film to symbolise change in identity in India
Apr 28, 2021

Kia rolls out film to symbolise change in identity in India

Watch the campaign conceptualised by Innocean Worldwide here

EuroKids gives toddlers the right start to fly smart
Apr 28, 2021

EuroKids gives toddlers the right start to fly smart

Watch the films conceptualised by The Womb here

Manyavar and Mohey marry couples to their family and friends
Apr 28, 2021

Manyavar and Mohey marry couples to their family and friends

Watch the campaign conceptualised by Shreyansh Innovations here