The Work: The latest from the world of commercial creativity
Scam savvy: AMFI’s campaign makes India invest wisely
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Future goals in 3D: Retirement planning gets a bold spotlight
Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
#Gaddagiri: Wakefit’s wake-up call on sleep deprivation
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Pee Safe turns toilet drama into gentle hygiene revolution
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Teele Dharo: Jewellery that tells Uttarakhand’s untold stories
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Buckle up for safety: Cars24 drives home a life-saving message
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
KFC serves up epic flavour adventure for Gen Z
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Apple’s MacBook Pro M4: Powerlifting performance, effortless charm
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
.jpg&h=333&w=500&q=100&v=20170226&c=1)
Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together
The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.
