The Work: The latest from the world of commercial creativity
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
TTK Prestige makes cooking cool with #LetsGetCooking
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.
Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens
From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.
Campaign roundup: Week of 7 Oct
The latest ad films and campaigns from Ecom Express, Birla Opus Paints, McDonald's India, YesMadam, Baker’s Dozen, Platinum Evara, SOTC Travel, ILEM Japan partners with Jim Sarbh, Dabur Chyawanprash, Ashwin Sheth Group, Orient Electric, Royaloak Furniture, Fashor, Gits Food, Togglehead, Kalyan Jewellers, Surya Roshni, Cadbury Celebrations, MrMed, YouWeCan Foundation, Eveready Industries, Flipkart Minutes, Vummidi Bangaru Jewellers (VBJ), Crompton Greaves Consumer Electricals, SOTC, Manyavar, Nikon India, Badshah Masala, Sunfeast Marie Light, Haldiram’s, Voltas Bako, American Eagle, UNIQLO, DS Group, Vivo India, Bajaj Lighting, Crocs India, The Body Shop, IGP.com, TCL, Kalyan Jewellers, Platinum Guild International, Taneira, Homefoil, Swiggy, Maruti Suzuki, Puma, ENO, Calvin Klein, JSW Paints, Radico Khaitan, Bimbo Bakeries India, Godrej Capital, Piramal Finance, United Nations Foundation, Hyundai, Digi Yatra, Doctors' Choice, Blue Heaven, Sunsilk, UGRO Capital, Starbucks, BonKaso, and more in our weekly news roundup.
Bata shows how to step into success with Kartik Aaryan's inspiring journey
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
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Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi
The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
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Tata Capital tells viewers to keep the faith while striving for their goals
The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.
Campaign roundup: Week of 30 Sept
The latest ad films and campaigns from McDonald’s India, Caratlane, Movado, Nescafé, Pizza Hut, Simply Fresh, Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup.
Candyman Sourzzz: Where kids outwit grown-ups, one candy at a time
The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.
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super.money’s campaign targets UPI frustration with real cash, not coupons
super.money's first ad slams rival UPI rewards, promising real cashback over coupons. In an exclusive chat with Campaign, its founder shares if this bold move can win frustrated users.
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Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
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Yamaha revs up aspirations with its ‘The call of the blue’ campaign
‘Hear the call now’ takes the company’s pitch up a gear, speaking directly to new riders ready to answer with their throttle.
Stayfree's move to normalise period talk for all
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
Clinic Plus' latest campaign tackles patriarchy head-on
On the heels of its #MeriBetiStrong campaign, the brand returns with a message, urging society and expecting mothers to wish for a daughter, rather than pray fervently for a son.
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Akshay Kumar turns Welspun's home textiles into a comedic masterpiece
The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.
Love is respect: Virat Kohli champions equality, one small step at a time
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
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Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
