The Work: The latest from the world of commercial creativity

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PayPal targets Indian consumer, spreads 'safe hai' safety message
Jul 11, 2018

PayPal targets Indian consumer, spreads 'safe hai' safety message

Watch the ad film conceptualised by Soho Square here

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Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'
Jul 11, 2018

Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'

Watch the ad film conceptualised by Rediffusion Y&R

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Ikea showcases offerings for India, hopes to 'make everyday brighter'
Jul 10, 2018

Ikea showcases offerings for India, hopes to 'make everyday brighter'

Watch the ad film conceptualised by Dentsu Impact here

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Motilal Oswal rides the bull
Jul 09, 2018

Motilal Oswal rides the bull

Watch the commercial conceptualised by Mullen Lintas here

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Weekend Watch: KFC mocks rolling footballers
Jul 05, 2018

Weekend Watch: KFC mocks rolling footballers

Watch the ad film conceptualised by Ogilvy South Africa here

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When a Chakra tea kettle generates wi-fi
Jul 04, 2018

When a Chakra tea kettle generates wi-fi

Watch the film conceptualised by Dentsu Webchutney here

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Coverfox and Taapsee Pannu take on eve-teasing head-on
Jul 04, 2018

Coverfox and Taapsee Pannu take on eve-teasing head-on

Watch the film conceptualised in-house here

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Vodafone shows playful exchange between Viswanathan Anand and Gaurav Kapur for 'smart' plans
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Baggit takes on mansplaining with Shraddha Kapoor
Jul 03, 2018

Baggit takes on mansplaining with Shraddha Kapoor

Watch the ad film conceptualised by Famous Innovations here

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Flipkart turns to Shraddha and Ranbir Kapoor to push fashion offering
Jul 02, 2018

Flipkart turns to Shraddha and Ranbir Kapoor to push fashion offering

Watch the ad films conceptualised by Lowe Lintas here

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Weekend Watch: UN Women celebrates Indian women achievers, urges more to step up
Jun 29, 2018

Weekend Watch: UN Women celebrates Indian women achievers, urges more to step up

Watch the film conceptualised by Business of Ideas here

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When the Coca-Cola Co. speaks about dinosaur eggs
Jun 27, 2018

When the Coca-Cola Co. speaks about dinosaur eggs

Watch the film conceptualised by Leo Burnett here

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Britannia raises a toastea with Konkona Sen Sharma
Jun 25, 2018

Britannia raises a toastea with Konkona Sen Sharma

Watch the commercial conceptualised by Grey group India here

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Ranveer Singh leads the battle against prejudice
Jun 25, 2018

Ranveer Singh leads the battle against prejudice

Watch the campaign conceptualised by Cartwheel Communications here

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Weekend Watch: Someone annoying during the WC? Hyundai can help
Jun 15, 2018

Weekend Watch: Someone annoying during the WC? Hyundai can help

Watch the film conceptualised by Innocean WW here

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Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study
Jun 12, 2018

Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study

Indian spectators are expected to be among the most engaged set, according to a recent study Game Changers by Ipsos

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Xiaomi links 'new note' to demonetisation
Jun 12, 2018

Xiaomi links 'new note' to demonetisation

Watch the ad films conceptualised by Lowe Lintas here

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Uber aims to be an 'enabler' through campaign featuring Virat Kohli
Jun 12, 2018

Uber aims to be an 'enabler' through campaign featuring Virat Kohli

Watch the ad film conceptualised by Ogilvy here

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Weekend Watch: This trailer is coming to a store near you
Jun 07, 2018

Weekend Watch: This trailer is coming to a store near you

Watch the film conceptualised by JWT here

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'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra
Jun 06, 2018

'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra

Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here