The Work: The latest from the world of commercial creativity
You will never unsee Jif's man-squirrel in new spots from Publicis
The creative shop launched a double campaign with Jif and Smuckers.
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Tech start-up wants women with incontinence to know they are not alone.
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Sofa story sparkles in Fevicol's diamond jubilee commercial
Watch the film conceptualised by Ogilvy here
Kia Seltos gets a soft landing with Tiger Shroff
Watch Tiger Shroff launch the Kia Seltos in the commercial here
Weekend Watch Radhika Apte talks about facing her fears head-on
Watch the films that give you an insight into the lives of Ayushmann Khurrana and Radhika Apte
Flipkart tilts the script as Munnaboy becomes a CA
Watch the film conceptualised by Tilt Brand Solutions here
Pepsico pays a tribute to India's farmers
Watch the film conceptualised by Publicis Groupe, Dubai, here
TikTok asks users to wait a second to reflect
Watch the films conceptualised by The Glitch here
Kangana Ranaut gets judgementall about her stride
Watch the film conceptualised by Rediffusion here
Dove tells the hair apparent stories of Indian women
Watch the film conceptualised by Ogilvy here
MMGB: Varun Dhawan puts his feet up to unleash Reebok's Sole Fury
Watch the film conceptualised by Wunderman Thompson here
A selection of Independence day advertising
Here's a pick of advertising around India's independence day
Lava brings back the glory of Indian war heroes from a distant land
Watch the AR activation by Dentsu Webchutney here
This Raksha Bandhan, insurance companies thread with caution
Insurance companies are going all out to be ahead of their rivals this Raksha Bandhan. Watch a selection of films here
Aegon rewrites the Bro-Code
Watch the film conceptualised by Handloom Picture Company here
Battle of 'bandhans' trends with a focus on sibling rivalry
Watch the film conceptualised by Brave New World here
Absolut looks to get rid of 'colours' from the world
Watch the film conceptualised by Lowe Lintas here
Weekend Watch: Tiger Beer asks Singapore to remember the times before the good times
Tiger Beer pays homage to 'The Day Before National Day' in a new campaign by The Lab.
Tanishq shows the blessings that come with its jewellery
Watch the films conceptualised by WYP Brand Solutions here