The Work: The latest from the world of commercial creativity

Facebook clicks with millions of consumers across the globe 
1 day ago

Facebook clicks with millions of consumers across the globe 

Watch the film conceptualised by Taproot Dentsu here

Slice takes on rivals as Katrina Kaif gets fan to take 'taste test'
1 day ago

Slice takes on rivals as Katrina Kaif gets fan to take 'taste test'

Watch the film conceptualised by Wunderman Thompson

Creative critique from a gender lens: 22-26 February
1 day ago

Creative critique from a gender lens: 22-26 February

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Tata Safari wants you to get rid of the routine and 'reclaim your life'
Aaj Tak steers clear of spicy news, says it focusses on credibility
2 days ago

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Iodex UltraGel brings painless testimonials to life 
2 days ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

Aditya Birla Capital urges consumers to follow their dreams 
3 days ago

Aditya Birla Capital urges consumers to follow their dreams 

Watch the campaign conceptualised by AutumnGrey here

Manforce Condoms tells users #DontMessAround
3 days ago

Manforce Condoms tells users #DontMessAround

The campaign has been conceptualised by Grapes Digital

Havas Creative India bags digital mandate for Bingo
3 days ago

Havas Creative India bags digital mandate for Bingo

The account was won post a multi-agency pitch

Chamari Athapaththu hits a sixer for all the 'big girls' 
3 days ago

Chamari Athapaththu hits a sixer for all the 'big girls' 

Watch the film conceptualised by Magic Mango here

Marico’s Saffola Arogyam Chyawan Amrut Awaleha is the 'one-stop-shop' for immunity troubles
Unacademy uses Sachin Tendulkar's setbacks to impart ‘Failure, the fuel of champions’ lesson
Vi speeds up customer benefits 
4 days ago

Vi speeds up customer benefits 

Watch the film conceptualised by Ogilvy here

McDonald’s celebrates ‘leaplings’ with a new menu
Mar 01, 2021

McDonald’s celebrates ‘leaplings’ with a new menu

Watch the film conceptualised by DDB Mudra

'Take a dessert break for yourself' says Ayushmann Khurrana for Kit Kat
Mar 01, 2021

'Take a dessert break for yourself' says Ayushmann Khurrana for Kit Kat

Watch the film conceptualised by Wunderman Thompson

Surf Excel bridges social distancing in its film for Holi
Feb 28, 2021

Surf Excel bridges social distancing in its film for Holi

Watch the film conceptualised by Carlos Pereira here

Meesho addresses social commerce entrepreneurs with #MyStoreMyStory
Feb 28, 2021

Meesho addresses social commerce entrepreneurs with #MyStoreMyStory

Watch the film conceptualised by DDB Mudra

Deepika Padukone grooves to 'Auva Auva' for Levi's, says 'it's all about taking the first step'
Feb 26, 2021

Deepika Padukone grooves to 'Auva Auva' for Levi's, says 'it's all about taking the first step'

Watch the film conceptualised by Spring Marketing Capital here

Dove asks consumers to #StopTheBeautyTest
Feb 25, 2021

Dove asks consumers to #StopTheBeautyTest

Watch the film conceptualised by Ogilvy here

Tata Sky rolls out its new Jingalala brand purpose
Feb 25, 2021

Tata Sky rolls out its new Jingalala brand purpose

Watch the film conceptualised by Ogilvy here