The Work: The latest from the world of commercial creativity

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Campaign celebrates 250 years of celebrity endorsements
4 days ago

Campaign celebrates 250 years of celebrity endorsements

We launch a special weekly series that kicks off from tomorrow

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Aaj Tak plays a familiar tune to show the truth
Sep 18, 2018

Aaj Tak plays a familiar tune to show the truth

Watch the films by Hindi news channel Aaj Tak here

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People add colour to homes in latest Asian Paints film
Sep 17, 2018

People add colour to homes in latest Asian Paints film

Watch the campaign conceptualised by Ogilvy Mumbai here

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Apollo tyres tames the beast
Sep 14, 2018

Apollo tyres tames the beast

Bust the Monday morning gloom with this pacy commercial conceptualised by JWT Delhi

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Weekend Watch: Brooke Bond tries to strengthen the religious ties
Sep 14, 2018

Weekend Watch: Brooke Bond tries to strengthen the religious ties

Watch the film by Geometry Encompass for Hindustan Unilever's tea brand, Brooke Bond, on fostering secular ties around Ganesh Chaturthi

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ISL calls out for fan support ahead of next wave of Indian football
Sep 12, 2018

ISL calls out for fan support ahead of next wave of Indian football

Watch the film conceptualised by Lowe Lintas

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Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years
Sep 11, 2018

Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years

As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars

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Foodpanda gets the food cravings out in tricky situations
Sep 11, 2018

Foodpanda gets the food cravings out in tricky situations

Watch the ad films conceptualised by Happy mcgarrybowen here

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MMGB: Heineken shows how F1 is a team sport
Sep 10, 2018

MMGB: Heineken shows how F1 is a team sport

Watch the film conceptualised by Publicis Italy here

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Cars24 showcases pain points while selling a car with Mandira Bedi, Nawazuddin Siddiqui
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Acko uses the humour route to push 'paisa vasool' insurance offering
Sep 07, 2018

Acko uses the humour route to push 'paisa vasool' insurance offering

Watch the ad film conceptualised by BBH India here

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'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts
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Parineeti Chopra 'undiscovers' Australia, invites Indians to do so
Sep 05, 2018

Parineeti Chopra 'undiscovers' Australia, invites Indians to do so

Watch the ad film conceptualised by BBDO Sydney here

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Deepika Padukone, Sidharth Malhotra conversation pushes Oppo's flash charge feature
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MMGB: Pepperfry returns with 'Why wait for Diwali sale'
Sep 03, 2018

MMGB: Pepperfry returns with 'Why wait for Diwali sale'

Watch the film conceptualised by Law & Kenneth Saatchi & Saatchi here

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Weekend Watch: Wake up and hit the sporting circuit says Decathlon
Aug 30, 2018

Weekend Watch: Wake up and hit the sporting circuit says Decathlon

Watch the film conceptualised by Social Kinnect here

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Resiquick pushes 'one drop at a time' offering with Varun Dhawan
Aug 29, 2018

Resiquick pushes 'one drop at a time' offering with Varun Dhawan

Watch the ad films conceptualised by Lowe Lintas here

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Google creates an India that inspires
Aug 28, 2018

Google creates an India that inspires

Watch the film created by Leo Burnett India here

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Google Maps extends 'look before you leave' to two-wheelers
Aug 28, 2018

Google Maps extends 'look before you leave' to two-wheelers

Watch the film conceptualised by Lowe Lintas here

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Nike shows a young Serena Williams preparing to fulfil 'crazy dream'
Aug 28, 2018

Nike shows a young Serena Williams preparing to fulfil 'crazy dream'

Watch the film conceptualised by Wieden + Kennedy Portland here