The Work: The latest from the world of commercial creativity

SBI Card wants gifting to become more emotional and less transactional
10 hours ago

SBI Card wants gifting to become more emotional and less transactional

Watch the film conceptualised by Leo Burnett here

Sporto shows how 'horrible 2020' has made men flexible
12 hours ago

Sporto shows how 'horrible 2020' has made men flexible

Watch the films conceptualised by Garage Worldwide here

Ford Endeavour Sport wants to show owners their 'other side'
19 hours ago

Ford Endeavour Sport wants to show owners their 'other side'

Watch the film conceptualised by BBDO India

Edelweiss MF uses Kabaddi analogy for 'Balanced Advantage Funds'
1 day ago

Edelweiss MF uses Kabaddi analogy for 'Balanced Advantage Funds'

Watch the film conceptualised by TBWA-DAN here

Watch: Garima Khandelwal, Swati Bhattacharya in conversation with Campaign
2 days ago

Watch: Garima Khandelwal, Swati Bhattacharya in conversation with Campaign

The grand jurors at the Gerety Awards talk about the entries, work, creative work during the pandemic and more...

upGrad brings an end to musical chairs in the pursuit of a MBA degree
2 days ago

upGrad brings an end to musical chairs in the pursuit of a MBA degree

Watch the film conceptualised by The Womb here

Axis Bank wants customers to celebrate festive season 'from the heart'
BookMyShow looks to unlock the theatre experience
Oct 23, 2020

BookMyShow looks to unlock the theatre experience

Watch the film conceptualised by the brand's in-house team here

Alka Yagnik and Udit Narayan take the Cred audition
Oyo looks to spread safety with 'first spray, then stay' and Sonu Sood
Oct 22, 2020

Oyo looks to spread safety with 'first spray, then stay' and Sonu Sood

Watch the film conceptualised by the in-house team here

Cars24 adds bidding system, shows reach
Oct 22, 2020

Cars24 adds bidding system, shows reach

Watch the film conceptualised by Ogilvy

Lifelong pitches its massagers as teleportation devices
Oct 22, 2020

Lifelong pitches its massagers as teleportation devices

Watch the film conceptualised by Centrick here

Glenfiddich asks 'where next' with story of stag in global campaign
Oct 21, 2020

Glenfiddich asks 'where next' with story of stag in global campaign

Watch the film conceptualised by Space (UK) here

'If you are delaying, you may be encouraging', says iDiva in #MeToo anniversary film
Oct 21, 2020

'If you are delaying, you may be encouraging', says iDiva in #MeToo anniversary film

Watch the film conceptualised by Taproot Dentsu here

Instagram pushes Reels in first consumer campaign in India
Oct 20, 2020

Instagram pushes Reels in first consumer campaign in India

Watch the films conceptualised by Ogilvy here

Blue Dart sets the motionless in motion
Oct 19, 2020

Blue Dart sets the motionless in motion

Watch the films conceptualised by Network Advertising

McDowell's urges friends to show emotions while with each other
Oct 19, 2020

McDowell's urges friends to show emotions while with each other

Watch the films conceptualised by DDB Mudra Group

Savlon starts #NoHandUnwashed mission with touching film featuring MFPA artist
Dabur looks to distinguish itself from the fakes
Oct 16, 2020

Dabur looks to distinguish itself from the fakes

Watch the film conceptualised by Havas Creative

Reliance General Insurance introduces BroBot, a superhero that combines tech and heart
Oct 15, 2020

Reliance General Insurance introduces BroBot, a superhero that combines tech and heart

Watch the film conceptualised by Enormous Brands here