The Work: The latest from the world of commercial creativity

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Ranbir Kapoor lauds landlord Paresh Rawal's eyesight with a Coca-Cola label
5 hours ago

Ranbir Kapoor lauds landlord Paresh Rawal's eyesight with a Coca-Cola label

Watch the film conceptualised by McCann Worldgroup here

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Weekend Watch: The fresh smell of..sweaty underpants?
4 days ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

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Weekend Watch: Bournvita stocks black clothes to score during exams
Mar 14, 2019

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

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ICICI Lombard claps for women at the Kumbh Mela
Mar 14, 2019

ICICI Lombard claps for women at the Kumbh Mela

An activation at the Kumbh Mela has been urging women to clap for good health

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Hotstar urges India to invite family and friends to watch the IPL together
Mar 12, 2019

Hotstar urges India to invite family and friends to watch the IPL together

Watch the film conceptualised by DDB Mudra here

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Dating app Woo pushes safety features for women
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Monster urges young India to get the right work-life balance
Mar 11, 2019

Monster urges young India to get the right work-life balance

Watch the films conceptualised by Famous Innovations here

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Weekend Watch: F1 creates the fastest remix of all time
Mar 08, 2019

Weekend Watch: F1 creates the fastest remix of all time

The collaboration with The Chemical Brothers launches Formula 1's 2019 season.

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IPL puts the spotlight on talent ahead of 2019 edition
Mar 07, 2019

IPL puts the spotlight on talent ahead of 2019 edition

Watch the film conceptualised by Taproot Dentsu here

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Colgate gets the Dhonis to reveal their 'andar se strong' moment
Mar 06, 2019

Colgate gets the Dhonis to reveal their 'andar se strong' moment

Watch the film conceptualised by RedFuse Communications here

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Dailyhunt urges readers to not be parrots, form own opinions ahead of elections
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Brooke Bond's next tale of togetherness shows a father-son duo at Kumbh
Mar 04, 2019

Brooke Bond's next tale of togetherness shows a father-son duo at Kumbh

Watch the film conceptualised by Mindshare Fulcrum here

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PokerStars wonders if Nawazuddin Siddiqui is bluffing
Mar 01, 2019

PokerStars wonders if Nawazuddin Siddiqui is bluffing

Watch the campaign conceptualised by Ogilvy here

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MMGB: Star Sports makes football look like child's play
Mar 01, 2019

MMGB: Star Sports makes football look like child's play

Watch the film conceptualised by the in-house team of Star Sports here

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Surf Excel's endearing Holi film shows how colours unite
Mar 01, 2019

Surf Excel's endearing Holi film shows how colours unite

Watch the film conceptualised by Lowe Lintas here

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Weekend Watch: Cars24 brings backseat drivers upfront
Feb 28, 2019

Weekend Watch: Cars24 brings backseat drivers upfront

Watch the films conceptualised by Spring Marketing Capital here

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Feast with your nose says Pizza Hut
Feb 27, 2019

Feast with your nose says Pizza Hut

Watch the film conceptualised by Ogilvy here

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Nike celebrates 'crazy' female athletes
Feb 27, 2019

Nike celebrates 'crazy' female athletes

Watch the film conceptualised by Wieden & Kennedy Portland here

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Aamir Khan and Vivo capture the moment
Feb 26, 2019

Aamir Khan and Vivo capture the moment

Watch the films conceptualised by BBH India here

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Ranveer Singh answers Manu Jain's call, signs up with Xiaomi
Feb 26, 2019

Ranveer Singh answers Manu Jain's call, signs up with Xiaomi

Watch the film conceptualised by the in-house team at Xiaomi here