The Work: The latest from the world of commercial creativity

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Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
2 days ago

Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'

Watch the film conceptualised by 72andSunny Amsterdam here

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IGP.com celebrates a unique Indian-Japanese bond
3 days ago

IGP.com celebrates a unique Indian-Japanese bond

Watch the film conceptualised by The Womb here

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Ford Figo adds a verse gear to perk up auto sales
4 days ago

Ford Figo adds a verse gear to perk up auto sales

Watch the video conceptualised by Word Of Mouth Media and the communications team of Ford here

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Switch to lenses or miss out on the iconic selfie says Bausch and Lomb with Nargis Fakhri
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Anil Kapoor, Ishaan Khattar continue with friendly banter for Spotify
Jul 15, 2019

Anil Kapoor, Ishaan Khattar continue with friendly banter for Spotify

Watch the films conceptualised by Leo Burnett here

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Sony emphasises on self belief for KBC 11
Jul 12, 2019

Sony emphasises on self belief for KBC 11

Watch the film conceptualised by Nitesh Tiwari here

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Webinar exclusive: Will India roar at Cannes Lions 2020?
Jul 11, 2019

Webinar exclusive: Will India roar at Cannes Lions 2020?

Three Indian advertising leaders share their key takeaways from this year's Cannes Lions International Festival of Creativity

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Weekend Watch: iAmsterdam becomes iAmazonia
Jul 11, 2019

Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

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Consumer cognition of mobile screen ads is very high
Jul 10, 2019

Consumer cognition of mobile screen ads is very high

The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment

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Apple adapts Bob Marley's 'I don't like cricket' for 'our game' in India
Jul 10, 2019

Apple adapts Bob Marley's 'I don't like cricket' for 'our game' in India

Watch the film conceptualised by TBWA|Media Arts Lab here

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Vodafone brings back Asha and Bala, shows their newly launched venture
Jul 08, 2019

Vodafone brings back Asha and Bala, shows their newly launched venture

Watch the films conceptualised by Ogilvy here

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Dineout puts the fear of god into the restaurant bill
Jul 01, 2019

Dineout puts the fear of god into the restaurant bill

Watch the film conceptualised by Animal here

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Coca-Cola turns to Radhika Apte and Rana Daggubati for smartwater
Jul 01, 2019

Coca-Cola turns to Radhika Apte and Rana Daggubati for smartwater

Watch the films conceptualised by Taproot Dentsu here

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Spotify gets Anil Kapoor and Ishaan Khattar for foray into TV
Jul 01, 2019

Spotify gets Anil Kapoor and Ishaan Khattar for foray into TV

Watch the film conceptualised by Leo Burnett here

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Don't be a Stranger spoiler
Jul 01, 2019

Don't be a Stranger spoiler

What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.

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Religare tells you read or bleed
Jun 26, 2019

Religare tells you read or bleed

Watch the commercials conceptualised by Scarecrow M&C Saatchi here

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Xiaomi banks on Sarabhai couple to push range of smart TVs
Jun 26, 2019

Xiaomi banks on Sarabhai couple to push range of smart TVs

Watch the film conceptualised by McCann Worldgroup's Tag here

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Axe turns to hip hop, urges men to 'make your own rules'
Jun 25, 2019

Axe turns to hip hop, urges men to 'make your own rules'

Watch the film conceptualised by Mindshare and Arre here

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Durex pushes for mutual climax, says when you start together you should finish together
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Weekend Watch: Coca-Cola puts the team first with 12th man Rishabh Pant
Jun 21, 2019

Weekend Watch: Coca-Cola puts the team first with 12th man Rishabh Pant

Watch the film conceptualised by McCann Worldgroup India here