The Work: The latest from the world of commercial creativity

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Weekend Watch: Fortis warms your heart over a festival and a meal
1 day ago

Weekend Watch: Fortis warms your heart over a festival and a meal

Watch the film conceptualised by Leo Burnett India here

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Bisleri urges differentiation between mineral water brands
1 day ago

Bisleri urges differentiation between mineral water brands

Watch the ad film conceptualised by Soho Square here

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Honeywell shows importance of 'healthy sleep' over 'sound sleep'
2 days ago

Honeywell shows importance of 'healthy sleep' over 'sound sleep'

Watch the film conceptualised by The Womb here

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BookMyShow brings back the Sweet Child O' Mine moment
3 days ago

BookMyShow brings back the Sweet Child O' Mine moment

On Children's Day watch the ad conceptualised by BBH Mumbai here

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Hyundai dramatises the need for road safety
3 days ago

Hyundai dramatises the need for road safety

Watch the film conceptualised by Innocean India here

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MMGB: Star Sports bats for budding women cricketers
4 days ago

MMGB: Star Sports bats for budding women cricketers

Watch the ad film conceptualised by the in-house team at Star Sports here

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Anchor by Panasonic meets India's new-age electrical appliances' demand
Nov 05, 2018

Anchor by Panasonic meets India's new-age electrical appliances' demand

Watch the ad films conceptualised by Leo Burnett here

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MMGB: HP crafts an emotional Diwali message
Nov 05, 2018

MMGB: HP crafts an emotional Diwali message

Watch the ad film conceptualised by Autumn Worldwide here

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Weekend Watch: Adidas showcases the 'Real Kashmir'
Nov 02, 2018

Weekend Watch: Adidas showcases the 'Real Kashmir'

Watch the ad film conceptualised by Cheil WW India here

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Campaign Video: The festival of advertising
Oct 31, 2018

Campaign Video: The festival of advertising

A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months

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Sabhyata gives you a lesson about gender equality
Oct 31, 2018

Sabhyata gives you a lesson about gender equality

Through its latest digital film, the ethnic wear brand gives a twist to the father daughter relationship

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Ford and Airtel bat for a safe Diwali on the road with Kubbra Sait
Oct 31, 2018

Ford and Airtel bat for a safe Diwali on the road with Kubbra Sait

Watch the ad films conceptualised by Global Team Blue here

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MS Dhoni turns rapper for Dream11, pushes '#KheloDimaagSe' thought
Oct 30, 2018

MS Dhoni turns rapper for Dream11, pushes '#KheloDimaagSe' thought

Watch the ad film conceptualised by Leo Burnett Orchard here

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ICICI Bank puts your online fraud worries away
Oct 26, 2018

ICICI Bank puts your online fraud worries away

Watch the films made by Ogilvy Mumbai here

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Weekend Watch: Asian Paints helps you get out of a sticky situation
Oct 25, 2018

Weekend Watch: Asian Paints helps you get out of a sticky situation

Watch the film conceptualised by McCann Mumbai here

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No, you cannot enter the toilet says Harpic
Oct 23, 2018

No, you cannot enter the toilet says Harpic

Watch the ad for World Toilet Day here

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Hyundai Santro returns as 'India's favourite family car'
Oct 23, 2018

Hyundai Santro returns as 'India's favourite family car'

Watch the film conceptualised by Innocean WW here

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Arrow features OP Khanna in 25-year celebrations, says #TheBestIsYetToCome
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Coca-Cola and Anupriya Goenka make Ayushmann Khurrana's Diwali happier
Oct 22, 2018

Coca-Cola and Anupriya Goenka make Ayushmann Khurrana's Diwali happier

Watch the ad film conceptualised by McCann Worldgroup India here

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Housing takes you into your dream world
Oct 22, 2018

Housing takes you into your dream world

Watch the commercials conceptualised by Eplay here