The Work: The latest from the world of commercial creativity

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Weekend Watch: Milestone Dentsu flies the flags of change at Ladakh
4 days ago

Weekend Watch: Milestone Dentsu flies the flags of change at Ladakh

Watch the idea conceptualised by Milestone Dentsu here

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P&G brings the school to a 75-year-old student
May 14, 2019

P&G brings the school to a 75-year-old student

Watch the campaign conceptualised by Leo Burnett India here

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Shoppers Stop says women are worth their wait
May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

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Airtel sings a thank you tune to its customers
May 09, 2019

Airtel sings a thank you tune to its customers

Watch the film conceptualised by Taproot Dentsu here

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MS Dhoni rides with redBus to show a politician his place
May 08, 2019

MS Dhoni rides with redBus to show a politician his place

Watch the campaign conceptualised by McCann Worldgroup here

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Amazon celebrates mothers, says it's time for them to 'receive the love'
May 08, 2019

Amazon celebrates mothers, says it's time for them to 'receive the love'

Watch the film conceptualised by Ogilvy here

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This Mother's Day PregaNews bats for the girl child
May 07, 2019

This Mother's Day PregaNews bats for the girl child

Watch the film conceptualised by ADK Fortune here

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Star Sports gets fans ready for the crown of cricket with 'le jaayenge' tune
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Policybazaar brings back Akshay Kumar as Yamraj
May 03, 2019

Policybazaar brings back Akshay Kumar as Yamraj

Watch the films conceptualised in-house here

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Weekend Watch: Gillette looks to shave stereotypes with #BarbershopGirls
May 02, 2019

Weekend Watch: Gillette looks to shave stereotypes with #BarbershopGirls

Watch the film conceptualised by Grey India here

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Wild Stone urges men to smell like misters and not sisters
May 02, 2019

Wild Stone urges men to smell like misters and not sisters

Watch the film conceptualised by Brand David Communications here

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He Deodorants help protagonist get out of tricky situations with unbelievable lies
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MMGB: Say thank you with Saregama Carvaan
Apr 25, 2019

MMGB: Say thank you with Saregama Carvaan

Watch the film conceptualised by The Womb here

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‘Building our brands through the power of design’: Nadia Chauhan
Apr 24, 2019

‘Building our brands through the power of design’: Nadia Chauhan

The CMO and JMD of Parle Agro discusses how the company is looking to design to achieve its target of being the number one mango drink in the country

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When luggage gives Virat Kohli access in a foreign land
Apr 23, 2019

When luggage gives Virat Kohli access in a foreign land

Watch the film conceptualised by McCann here

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Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter
Apr 22, 2019

Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter

Watch the films conceptualised by Ogilvy here

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McDonald's takes away your right to choose
Apr 18, 2019

McDonald's takes away your right to choose

As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad

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Samsonite gives packing your bags on voting day a new twist
Apr 17, 2019

Samsonite gives packing your bags on voting day a new twist

Watch the film conceptualised by Autumn Grey here

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Spoiler Alert: Game of Thrones spoilers, courtesy Hotstar
Apr 16, 2019

Spoiler Alert: Game of Thrones spoilers, courtesy Hotstar

Watch the films conceptualised by DDB Mudra Group here

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Mindshare and GSK help to brush up on oral health in India
Apr 16, 2019

Mindshare and GSK help to brush up on oral health in India

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.