The Work: The latest from the world of commercial creativity

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Weekend Watch: Nike shows a glimpse of the footballing future
1 day ago

Weekend Watch: Nike shows a glimpse of the footballing future

Watch the ad film conceptualised by Wieden + Kennedy Shanghai

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Cadbury Dairy Milk builds on 'kuch meetha ho jaaye', gets 'generosity' thought to India
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Hyundai celebrates those who fight for the country
3 days ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here

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Red FM, Malishka continue to bat for the battling Mumbaikars
3 days ago

Red FM, Malishka continue to bat for the battling Mumbaikars

After last year's 'pothole mix', this year the FM channel launches 'Geli Geli Mumbai Khadyaat'

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Parle takes on stereotypes; rewards those with unorthodox thinking
4 days ago

Parle takes on stereotypes; rewards those with unorthodox thinking

Watch the ad films conceptualised by Everest Brand Solutions here

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PayPal targets Indian consumer, spreads 'safe hai' safety message
Jul 11, 2018

PayPal targets Indian consumer, spreads 'safe hai' safety message

Watch the ad film conceptualised by Soho Square here

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Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'
Jul 11, 2018

Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'

Watch the ad film conceptualised by Rediffusion Y&R

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Ikea showcases offerings for India, hopes to 'make everyday brighter'
Jul 10, 2018

Ikea showcases offerings for India, hopes to 'make everyday brighter'

Watch the ad film conceptualised by Dentsu Impact here

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Motilal Oswal rides the bull
Jul 09, 2018

Motilal Oswal rides the bull

Watch the commercial conceptualised by Mullen Lintas here

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Weekend Watch: KFC mocks rolling footballers
Jul 05, 2018

Weekend Watch: KFC mocks rolling footballers

Watch the ad film conceptualised by Ogilvy South Africa here

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When a Chakra tea kettle generates wi-fi
Jul 04, 2018

When a Chakra tea kettle generates wi-fi

Watch the film conceptualised by Dentsu Webchutney here

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Coverfox and Taapsee Pannu take on eve-teasing head-on
Jul 04, 2018

Coverfox and Taapsee Pannu take on eve-teasing head-on

Watch the film conceptualised in-house here

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Vodafone shows playful exchange between Viswanathan Anand and Gaurav Kapur for 'smart' plans
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Baggit takes on mansplaining with Shraddha Kapoor
Jul 03, 2018

Baggit takes on mansplaining with Shraddha Kapoor

Watch the ad film conceptualised by Famous Innovations here

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Flipkart turns to Shraddha and Ranbir Kapoor to push fashion offering
Jul 02, 2018

Flipkart turns to Shraddha and Ranbir Kapoor to push fashion offering

Watch the ad films conceptualised by Lowe Lintas here

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Weekend Watch: UN Women celebrates Indian women achievers, urges more to step up
Jun 29, 2018

Weekend Watch: UN Women celebrates Indian women achievers, urges more to step up

Watch the film conceptualised by Business of Ideas here

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When the Coca-Cola Co. speaks about dinosaur eggs
Jun 27, 2018

When the Coca-Cola Co. speaks about dinosaur eggs

Watch the film conceptualised by Leo Burnett here

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Britannia raises a toastea with Konkona Sen Sharma
Jun 25, 2018

Britannia raises a toastea with Konkona Sen Sharma

Watch the commercial conceptualised by Grey group India here

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Ranveer Singh leads the battle against prejudice
Jun 25, 2018

Ranveer Singh leads the battle against prejudice

Watch the campaign conceptualised by Cartwheel Communications here

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Weekend Watch: Someone annoying during the WC? Hyundai can help
Jun 15, 2018

Weekend Watch: Someone annoying during the WC? Hyundai can help

Watch the film conceptualised by Innocean WW here